The modern SaaS analytics for Shopify
Real profit, cohorts, RFM, Meta/Google/TikTok audiences and tracking. Without Triple Whale's or Polar Analytics' bill. Hosted in Europe, GDPR-native, OAuth connection in 2 minutes.
Shopify OAuth connection in 2 minutes.
What's wrong with Shopify analytics
Modern US tools are excellent but out of price. Native tools are limited. EU merchants are looking for a third way.
Triple Whale costs too much
Starting at $129 per month, climbing fast with revenue. For a European SMB, it's often out of budget before reaching profitability.
Polar Analytics is even worse
$400 to $1,000 per month for useful plans. Great product, but designed for American DTC brands already scaling to seven figures.
Native Shopify Analytics = revenue only
No real profit after COGS and ads, no fine cohort analysis, no RFM, no advanced audience sync. You see revenue, not profitability.
No EU-hosted GDPR-native solution
All modern Shopify analytics tools are US-based. Your customer data transits outside the EU, and GDPR certifications stay unclear.
Complex cross-channel attribution
Triple Whale, Polar, Northbeam: excellent on attribution, but the price of that complexity is unaffordable for most merchants.
Limited audience sync without third-party tools
Exporting your best customers as Meta, Google or TikTok Custom Audiences often requires an additional tool, or tedious manual work.
Shopify merchants say it themselves
Excerpts from recurring discussions on Reddit, X and DTC communities.
“Triple Whale is amazing but at $300 per month I can't afford it while I'm still in the scaling phase.”
“I canceled Polar Analytics, it cost me more than an employee's salary. I need a serious and reasonable alternative.”
“All the good tools are American. For my EU store I'd want something hosted here and GDPR-compliant by default.”
How it works
Three steps, less than five minutes. Native OAuth connection, no app to download.
Connect Shopify via OAuth
Official OAuth connection in 2 minutes. No app to install from the App Store, no modification to your store. Read-only scopes for orders, customers, products, coupons and events.
Import your cost of goods
Enter your product COGS, transaction fees, shipping and operational costs. Fullmetrix applies everything automatically to each order.
Drive your real profit
Profit, cohorts, RFM, ad audiences and visitor tracking, updated continuously. Automated digests via email or Slack.
What Fullmetrix brings to Shopify
All the power of modern DTC tools, at European price and hosted in Europe.
Automated profit tracking
Five types of costs handled: COGS, shipping, transaction fees, operational costs and ad spend. Net margin per order, product and channel.
Cohorts and RFM segmentation
Cohort analysis by period, automatic lifecycle stages (new, repeat, VIP), retention and reorder by acquisition channel.
Synchronized ad audiences
Custom audiences to Meta, Google and TikTok Ads, automatically updated from your dynamic Shopify segments.
First-party visitor tracking
First-party collection via Shopify native pixels. Raw data in Fullmetrix, GDPR-native, hosted in Europe.
Automated digests
Reports via email or Slack, configurable frequency (daily, weekly, monthly), comparison against previous period.
Multi-store and multi-platform
Connect multiple Shopify, PrestaShop and WooCommerce stores on a single organization. Consolidated reporting.
Connected to your entire ecosystem
E-commerce, advertising, analytics, email marketing. Fullmetrix centralizes all your data sources.
Shopify
OAuth connection, automatic sync
WooCommerce
Official plugin, fast import
PrestaShop
Official plugin, automatic sync
Meta Ads
Campaigns, audiences, and ROAS
Google Ads
Campaigns, keywords, and conversions
TikTok Ads
TikTok campaigns and creatives
Google Analytics 4
Traffic, funnel, and audiences
Search Console
Queries and SEO performance
Merchant Center
Google Shopping product feeds
WhatsApp Business
Automations and abandoned carts
Slack
Notifications and alerts
Fullmetrix vs Shopify tools
Honest comparison with the most used Shopify analytics solutions.
- Net profit per order (COGS, fees, ads)
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-platform PS + WC + Shopify
- Europe hosting, GDPR-native
- Affordable pricing from €9/month
- No hidden cost on revenue volume
- Net profit per order (COGS, fees, ads)
- Cohort analysis
- First-party visitor tracking
- Automated email and Slack digests
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- Multi-platform PS + WC + Shopify
- Europe hosting, GDPR-native
- Affordable pricing from €9/month
- No hidden cost on revenue volume
- Net profit per order (COGS, fees, ads)
- Cohort analysis
- First-party visitor tracking
- Automated email and Slack digests
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- Multi-platform PS + WC + Shopify
- Europe hosting, GDPR-native
- Affordable pricing from €9/month
- No hidden cost on revenue volume
- Net profit per order (COGS, fees, ads)
- Cohort analysis
- Affordable pricing from €9/month
- No hidden cost on revenue volume
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-platform PS + WC + Shopify
- Europe hosting, GDPR-native
- First-party visitor tracking
- Affordable pricing from €9/month
- No hidden cost on revenue volume
- Net profit per order (COGS, fees, ads)
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- Automated email and Slack digests
- Multi-platform PS + WC + Shopify
- Europe hosting, GDPR-native
Trusted by growing businesses
Real results for companies on the rise.
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
One plan, every feature included
Pricing scales with your order volume. Starting at 9€/mo.
Your orders per month: 0 - 500
- Complete P&L dashboard
- Revenue, margins & net profits
- Per-product profitability
- 5 centralized cost types
- Meta, Google & TikTok Ads reporting
- Google Analytics 4 & Search Console
- Google Merchant Center
- RFM segmentation & cohort analysis
- Audience sync to Meta, Google & TikTok Ads
- WhatsApp automations
14-day free trial. No commitment.
Connect your Shopify store in 2 minutes
Connect via OAuth
Authorize Fullmetrix to access your Shopify store via the official OAuth connection. No app to install from the App Store, no theme modifications. Read-only scopes for orders, customers, products and events.
Automatic sync
Once connected via OAuth, Fullmetrix automatically imports your orders, customers, products, collections and discount codes via the Shopify API. The complete history is synced, then new data flows in continuously via Shopify webhooks.
Add your costs
Enter your cost of goods (COGS) per product, Shopify Payments transaction fees, shipping costs and operational costs. Connect your Meta, Google and TikTok Ads accounts to automatically sync your ad spend.
Analyze your metrics
Access your dashboard with net profit, cohorts, RFM segmentation, synchronized ad audiences and automated digests. All metrics update in real time with each new Shopify order.
Essential metrics for your Shopify store
Net profit
Net profit per order, product and channel, calculated after deducting COGS, Shopify Payments fees, shipping, operational costs and ad spend. The only metric that truly matters to run your Shopify store.
LTV by cohort
Customer Lifetime Value segmented by acquisition cohort. Identify which periods and acquisition channels generate the most profitable Shopify customers over time.
RFM segmentation
Automatic customer segmentation based on recency, frequency and monetary value. Identify your VIPs, at-risk customers and dormant ones for targeted campaigns on your Shopify store.
ROAS and POAS
Return On Ad Spend and Profit On Ad Spend by campaign, channel and audience. Measure the real profitability of every advertising dollar invested, beyond just revenue generated.
Repeat purchase rate
The percentage of Shopify customers who place a second order, segmented by period and acquisition channel. A key indicator to assess your acquisition quality and retention.
Margin per product
Real net margin per product and Shopify collection, after all costs including Shopify Payments fees. Identify your most profitable best-sellers and optimize your catalog.
Frequently asked questions
Do I need to install a Shopify app?+
No. Fullmetrix connects to your Shopify store via native OAuth. You don't install anything from the App Store, you simply authorize Fullmetrix to read your data in 2 minutes. Scopes are read-only except for pixel tracking.
How does Fullmetrix compare to Triple Whale?+
Fullmetrix covers profit tracking, cohorts, RFM, audience sync and visitor tracking, like Triple Whale. The main difference is price (starting at €9/month vs $129/month minimum for Triple Whale) and European GDPR hosting. Triple Whale remains more advanced on AI-driven multi-touch attribution.
Why is it cheaper than Triple Whale or Polar Analytics?+
European pricing, lean structure, European team, focus on the essentials. Fullmetrix doesn't include very advanced marketing features like MMM attribution or prediction AI, which allows us to stay affordable for most merchants.
Is my data secure with Shopify?+
Yes. Fullmetrix respects Shopify GDPR endpoints (customers-redact, customers-data-request, shop-redact). Data is hosted in Europe, encrypted in AES-256-GCM for tokens, in HTTPS/TLS for communications.
Can I connect multiple Shopify stores?+
Yes. You can connect multiple Shopify stores, as well as PrestaShop and WooCommerce, on a single Fullmetrix organization. Reports, segments and audiences are consolidated.
Does my data stay in Europe?+
Yes. Fullmetrix is hosted on servers located in the European Union, compliant with GDPR. It's one of the rare modern Shopify analytics solutions to be EU-native.
Is there a free trial?+
Yes, 14 days of free trial with full access to all features. Shopify OAuth connection in less than 2 minutes.
Does Fullmetrix work with Shopify Plus?+
Yes. Fullmetrix is compatible with all Shopify plans: Basic, Shopify, Advanced and Shopify Plus. The OAuth connection works the same way across all plans.
Does the Shopify app impact my performance?+
No. Fullmetrix does not install any app in your Shopify store. The connection is via OAuth and data is retrieved via the Shopify API server-side, with zero impact on your site speed.
Does Fullmetrix import Shopify Markets data?+
Yes. Orders from all your Shopify Markets are imported and you can analyze profitability by geographic market.
Can I connect multiple Shopify stores?+
Yes. The Growth plan allows 3 stores and the Pro plan up to 10. You can also mix Shopify, PrestaShop and WooCommerce on a single organization.
Related pages
Analytics by platform
Guides
Switch to Shopify analytics at European price
14-day free trial. Shopify OAuth connection in 2 minutes.
14-day free trial.