All your metrics, one platform
The last Reporting, Analytics and Marketing platform you'll ever need. Period.
Flying blind with your store?
Your data is scattered, your margins are unknown, and you spend hours on spreadsheets instead of growing your business.
Without Fullmetrix
Stuck in legacy admin
- Data scattered across ten different tools.
- Cohorts and retention never actually measured.
- WhatsApp unused, abandoned carts left to die.
- Ad performance never really clear.
With Fullmetrix
Operating cockpit, ready in five minutes
- All your data gathered in a single place.
- Cohorts, RFM and LTV computed automatically.
- Native WhatsApp: cart, back-in-stock, broadcasts.
- Unified Meta, Google, TikTok ROAS on real orders.
A platform built for e-commerce
Customer segmentation, retention, ad performance and margins. All calculated automatically from your data.
All your KPIs, in one screen.
Revenue, orders, AOV, net margin, new customers, items per order. In real time, across all your stores.
Analyze every product, customer, brand, category.
Overview, orders, customers, products, variations, brands, categories, cohorts, goals, refunds. The full depth of your e-commerce data.
Cohorts & retention.
How many January customers came back in March. Retention curves by cohort, by day, by segment.
Multiple stores, one view.
Consolidate all your PrestaShop, Shopify and WooCommerce stores. Compare, aggregate, drill down per store in one click.
PrestaShop, Shopify, WooCommerce.
Connect your store in under 5 minutes with our official plugins and Shopify OAuth.
Your profitable customers, visible in one click.
Spot the customers who truly drive revenue, those who come back often, and those to reactivate before they disappear.
- Targeted campaigns by customer segment
- Audiences synced with your ads platforms
Reactivate customers without landing in spam.
With 90% open rates, WhatsApp becomes your most direct reactivation channel: abandoned carts, back-in-stock alerts and targeted campaigns.
- Automated abandoned carts and back-in-stock alerts
- The highest ROI among CRM channels
Your forms should sell, not just collect.
Create forms built to convert: instant unique promo codes, gifted products, and frictionless email and WhatsApp capture.
- Unique promo code shown on confirmation
- Email and WhatsApp captured without friction
Your KPIs come to you, not the other way around.
Automatically receive your sales, margin, carts, new customers and ad spend in Slack or by email.
- Sales, margin and ads summarized automatically
- Slack or email delivery for each team
The real profit behind every order.
Product costs, shipping, payment fees and ad spend are deducted automatically. See what every order truly contributes.
- Net profit by order and product
- Ad spend included in profit
Your files go out automatically, just like your digests.
Schedule your exports once, then receive them automatically on the right cadence: team CSV, client report, finance tracking or monthly PDF.
- CSV and PDF exports sent automatically
- Daily, weekly or monthly cadence
Plugged into your stack in 5 minutes.
PrestaShop, WooCommerce, Shopify. Plus Meta, Google, TikTok, GA4, Search Console and WhatsApp. No developer, no custom integration.
Shopify
OAuth connection, automatic sync
WooCommerce
Official plugin, fast import
PrestaShop
Official plugin, automatic sync
Meta Ads
Campaigns, audiences, and ROAS
Google Ads
Campaigns, keywords, and conversions
TikTok Ads
TikTok campaigns and creatives
Google Analytics 4
Traffic, funnel, and audiences
Search Console
Queries and SEO performance
Merchant Center
Google Shopping product feeds
WhatsApp Business
Automations and abandoned carts
Slack
Notifications and alerts
Google Sheets
Auto-export your data and reports
All your e-commerce data, finally actionable.
RFM Segmentation
5 automatic segments based on recency, frequency, and monetary value.
Cohort analysis
Customer retention and loyalty rates month over month.
Custom Audience Sync
Sync your segments to Meta Ads, Google Ads, and TikTok Ads.
Email marketing
Track email marketing campaigns and automations with attributed revenue.
Real-time orders
Every order flows in instantly with details, statuses, and amounts.
Product analytics
Best-sellers, variants, categories, and frequently bought together products.
Stock & velocity
Stock levels, history, and sell-through rate to anticipate stockouts.
Sales forecasting
Anticipate future revenue based on historical trends.
Carts & abandonment
Track open carts, converted carts, and abandonment analytics.
Meta, Google & TikTok Ads
ROAS, campaigns, ad sets, and creatives from all 3 platforms unified.
Google Analytics 4
Traffic sources, purchase funnel, audience, and pages in one place.
Google Search Console
SEO queries, rankings, and page performance.
Google Merchant Center
Google Shopping product feeds synced and monitored.
Professional reports
Multi-page reports ready to share with your team or clients.
Scheduled exports
CSV, PDF, recurring exports and automatic email delivery.
Automatic digests
Daily or weekly summaries via email and Slack.
Goals & KPIs
Set sales targets and track your progress in real time.
Profit & Loss (P&L)
Revenue − product costs − shipping − transaction fees − ads − operations = your real net profit.
Revenue & net profits
Sales, margins, and net profits calculated automatically on every order.
Per-product profitability
Net margin for each product to identify winners and losers.
5 cost types
Product costs, shipping, transactions, operations, and extras. All centralized.
Refunds
Detailed refund tracking with impact on net profit.
Coupon tracking
Impact and ROI of each promo code on your sales.
Subscriptions
Recurring revenue, MRR, and renewal tracking.
Multi-store
Global dashboard to manage all your stores from one screen.
Slack alerts
Notifications and digests sent directly to your Slack channels.
Annotations
Mark key events directly on your charts.
Frequently Bought Together
Identify products often bought together to optimize your bundles.
Merchants who stopped flying blind.
PrestaShop, WooCommerce and Shopify stores running on the right numbers.
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
One plan, every feature included
Pricing scales with your order volume. Starting at 9€/mo.
Your orders per month: 0 - 100
- Complete P&L dashboard
- Revenue, margins & net profits
- Per-product profitability
- 5 centralized cost types
- Meta, Google & TikTok Ads reporting
- Google Analytics 4 & Search Console
- Google Merchant Center
- RFM segmentation & cohort analysis
- Audience sync to Meta, Google & TikTok Ads
- WhatsApp automations
14-day free trial. No commitment.
FAQ
Latest articles
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Conversion Rate Optimization (CRO) is a systematic, data-driven approach to increasing the percentage of visitors who complete a purchase. Unlike generic tip lists, CRO relies on a scientific process: analyze data, identify funnel bottlenecks, form hypotheses, test via A/B testing, measure, and iterate. This guide covers the full methodology, essential tools, and key metrics to drive your CRO with precision.
Ecommerce return rate: industry averages and strategies to reduce it
Product returns cost ecommerce merchants an average of 15 to 30 EUR per parcel, not counting product depreciation. With return rates ranging from 2% in food to 40% in fashion, controlling this metric is essential to protect your margins. This article details industry averages, the true cost of returns, and 6 actionable strategies to reduce them.
PrestaShop vs WooCommerce: Comparing the Two Open Source E-commerce CMS
PrestaShop and WooCommerce are the two most popular open source CMS for creating an online store. One is a native e-commerce solution, the other a WordPress plugin. This detailed comparison analyzes pricing, customization, SEO, performance and analytics to help you choose the right platform for your project.
Stop flying blind.
Connect your PrestaShop, WooCommerce or Shopify store in 5 minutes. Your first segments, WhatsApp automations and reports run themselves.
14-day free trial.