Free tools for e-commerce operators
A suite of free calculators to drive your profitability, acquisition and retention. No signup, no data sent.
The essential KPIs for a profitable e-commerce
Revenue alone is not enough to run an e-commerce business. ROAS, LTV, CAC, net margin and break-even point are the metrics that determine whether your business is truly profitable.
These free calculators allow you to run a quick initial diagnostic. For automated, real-time tracking, connect your store to Fullmetrix.
ROAS Calculator
Calculate your ROAS, break-even ROAS and POAS in seconds.
LTV Calculator
Calculate your e-commerce customer lifetime value and maximum profitable CAC.
CAC Calculator
Calculate your customer acquisition cost, LTV:CAC ratio and payback period.
Margin Calculator
Calculate your gross margin, net margin after all costs and markup.
Break-Even CPA Calculator
Calculate your maximum profitable CPA, max CPC and estimated orders.
AOV Calculator
Calculate your average order value, simulate the impact of an increase and identify optimization levers.
LTV:CAC Ratio Calculator
Evaluate customer acquisition profitability with the LTV:CAC ratio and payback period.
Who are these tools for?
Beginner e-commerce merchants
Understand your key metrics before investing in advertising. Calculate your real margin and your maximum profitable CAC.
Acquisition managers
Evaluate the profitability of your ad campaigns. Calculate your break-even ROAS and CPA before scaling.
E-commerce directors
Make strategic decisions based on customer LTV, LTV:CAC ratio and contribution margin.
Automate your KPI tracking
Connect your store in 2 minutes and access all your metrics in real time: profit, cohorts, RFM, LTV and audience sync.
14-day free trial. No commitment.