Average Order Value (AOV) Calculator
Calculate your current AOV, simulate the impact of an increase and discover levers to optimize your average order value.
Enter your data to calculate AOV.
Net revenue after discounts and refunds.
Total number of orders for the period.
The AOV you want to achieve.
Average order value calculated from your data.
Target average order value to reach.
Difference between target AOV and current AOV.
If you reach target AOV with the same number of orders.
Your target AOV is realistic. Apply the levers below to reach it gradually.
7 levers to increase your average order value
The most effective strategies to increase the value of each order.
Upselling
Offer an upgraded version of the product viewed. A 20% price upgrade is often accepted if the added value is clear.
Cross-selling
Suggest complementary products at add-to-cart. Relevant recommendations increase AOV by 10 to 30%.
Free shipping threshold
Set the free shipping threshold 20-30% above your current AOV. This is the most effective lever to increase basket size.
Bundles and packs
Create product bundles at attractive prices. Bundles increase AOV while improving perceived value.
Tiered discounts
Offer progressive discounts: -5% from 50 EUR, -10% from 80 EUR. Customers add products to reach the next tier.
Loyalty program
Award loyalty points proportional to the amount spent. Customers spend more to accumulate rewards.
Personalization
Personalized recommendations based on purchase history convert 2 to 3 times better than generic suggestions.
Frequently asked questions
How to calculate average order value?+
AOV = Net revenue / Number of orders. Use net revenue (after discounts and refunds) for an accurate calculation.
What is a good AOV in e-commerce?+
Average AOV varies by industry: 50-80 EUR in fashion, 30-50 EUR in beauty, 100-200 EUR in electronics. The goal is to increase it gradually.
Why is AOV important?+
Increasing AOV by 10% with the same order volume increases your revenue by 10% with no additional acquisition cost. It is the most profitable growth lever.
How does Fullmetrix track AOV?+
Fullmetrix calculates AOV automatically by period, traffic source, device and customer segment. You identify high-potential segments.
Should discounts be included in the calculation?+
Use net revenue (after discounts). Gross AOV (before discounts) overestimates the real value of your orders.
Does AOV vary by season?+
Yes. AOV generally increases during holiday periods (Christmas, Black Friday) thanks to gifts and bundle promotions.
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