Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
Fullmetrix x OpenAI: query your store in plain English from ChatGPT
The Fullmetrix app has just been approved and listed on OpenAI's ChatGPT marketplace. Connect your store in seconds and ask your analytics questions directly inside ChatGPT, in plain language. Here is how it works and everything it unlocks.
Fullmetrix x Sylius: all-in-one analytics and marketing, natively on Sylius
Fullmetrix is now native on Sylius. A Symfony plugin you install with a single Composer command, and the full Fullmetrix suite behind it: detailed reporting, WhatsApp, cohorts, segments, audiences, forms. Here is how the integration works and everything it unlocks.
Fullmetrix x Shopify: the all-in-one analytics and WhatsApp app for Shopify merchants
Fullmetrix is now live on the Shopify App Store. Deep reporting, WhatsApp Business, synced audiences, cohorts: everything in a single app at a fair price. Here is why we built it and how it changes the game for Shopify merchants.
Fullmetrix x PrestaShop: the native integration built for PrestaShop merchants
Why Fullmetrix is 100% native to PrestaShop, how the integration works, and every feature available to run your store. Detailed reporting, WhatsApp, cohorts, audiences: Fullmetrix finally gives PrestaShop the toolkit it deserves.
Fullmetrix x WooCommerce: the official WordPress plugin for reporting, WhatsApp and audiences
Fullmetrix now ships an official WooCommerce plugin, published on the WordPress.org directory. Deep reporting, WhatsApp Business, synced audiences, all without touching the theme or stacking three competing extensions. Here is how it works and what it unlocks.
Ecommerce Conversion Rate Optimization: CRO Methods and Data Tools
Conversion Rate Optimization (CRO) is a systematic, data-driven approach to increasing the percentage of visitors who complete a purchase. Unlike generic tip lists, CRO relies on a scientific process: analyze data, identify funnel bottlenecks, form hypotheses, test via A/B testing, measure, and iterate. This guide covers the full methodology, essential tools, and key metrics to drive your CRO with precision.
Ecommerce return rate: industry averages and strategies to reduce it
Product returns cost ecommerce merchants an average of 15 to 30 EUR per parcel, not counting product depreciation. With return rates ranging from 2% in food to 40% in fashion, controlling this metric is essential to protect your margins. This article details industry averages, the true cost of returns, and 6 actionable strategies to reduce them.
PrestaShop vs WooCommerce: Comparing the Two Open Source E-commerce CMS
PrestaShop and WooCommerce are the two most popular open source CMS for creating an online store. One is a native e-commerce solution, the other a WordPress plugin. This detailed comparison analyzes pricing, customization, SEO, performance and analytics to help you choose the right platform for your project.
Shopify vs PrestaShop: Which E-commerce CMS Should You Choose in 2026?
Shopify and PrestaShop represent two opposing visions of e-commerce: turnkey SaaS versus self-managed open source. This detailed comparison analyzes pricing, customization, SEO, scalability and analytics to help you choose the right platform for your project, whether you are just starting out or already managing a large catalog.
Shopify vs WooCommerce: Complete Comparison to Choose Your E-commerce Platform
Shopify and WooCommerce dominate the e-commerce platform market with radically different approaches. Turnkey SaaS versus flexible open source: which one fits your project? This detailed comparison analyzes pricing, customization, SEO, scalability and analytics to help you make the right choice.
E-commerce Upsell and Cross-sell: Strategies to Increase AOV and LTV
Upsell and cross-sell can increase average order value by 10-30% without acquiring new customers. Discover strategies, key moments and KPIs to maximize your e-commerce revenue.
Ecommerce analytics: the complete guide to running your store with data
Ecommerce analytics turns your store's raw data into profitable decisions. This complete guide explains which data categories to analyze, which KPIs to prioritize, how to choose your tools, and how to build a data-driven culture that directly impacts your margin. With concrete examples for PrestaShop, WooCommerce, and Shopify.
