Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
Ecommerce Conversion Rate Optimization: CRO Methods and Data Tools
Conversion Rate Optimization (CRO) is a systematic, data-driven approach to increasing the percentage of visitors who complete a purchase. Unlike generic tip lists, CRO relies on a scientific process: analyze data, identify funnel bottlenecks, form hypotheses, test via A/B testing, measure, and iterate. This guide covers the full methodology, essential tools, and key metrics to drive your CRO with precision.
Ecommerce return rate: industry averages and strategies to reduce it
Product returns cost ecommerce merchants an average of 15 to 30 EUR per parcel, not counting product depreciation. With return rates ranging from 2% in food to 40% in fashion, controlling this metric is essential to protect your margins. This article details industry averages, the true cost of returns, and 6 actionable strategies to reduce them.
PrestaShop vs WooCommerce: Comparing the Two Open Source E-commerce CMS
PrestaShop and WooCommerce are the two most popular open source CMS for creating an online store. One is a native e-commerce solution, the other a WordPress plugin. This detailed comparison analyzes pricing, customization, SEO, performance and analytics to help you choose the right platform for your project.
Shopify vs PrestaShop: Which E-commerce CMS Should You Choose in 2026?
Shopify and PrestaShop represent two opposing visions of e-commerce: turnkey SaaS versus self-managed open source. This detailed comparison analyzes pricing, customization, SEO, scalability and analytics to help you choose the right platform for your project, whether you are just starting out or already managing a large catalog.
Shopify vs WooCommerce: Complete Comparison to Choose Your E-commerce Platform
Shopify and WooCommerce dominate the e-commerce platform market with radically different approaches. Turnkey SaaS versus flexible open source: which one fits your project? This detailed comparison analyzes pricing, customization, SEO, scalability and analytics to help you make the right choice.
E-commerce Upsell and Cross-sell: Strategies to Increase AOV and LTV
Upsell and cross-sell can increase average order value by 10-30% without acquiring new customers. Discover strategies, key moments and KPIs to maximize your e-commerce revenue.
Ecommerce analytics: the complete guide to running your store with data
Ecommerce analytics turns your store's raw data into profitable decisions. This complete guide explains which data categories to analyze, which KPIs to prioritize, how to choose your tools, and how to build a data-driven culture that directly impacts your margin. With concrete examples for PrestaShop, WooCommerce, and Shopify.
WhatsApp Business E-commerce: Boost Your Sales and Customer Relationships
With 2 billion users and a 98% open rate, WhatsApp Business transforms e-commerce customer relationships. Learn how to integrate it into your sales strategy and measure its impact with Fullmetrix.
Ecommerce email marketing: strategies, KPIs and automation (complete guide)
Email marketing remains the channel with the best return on investment in ecommerce, with an average ROI of 36:1. This guide covers the 7 essential email types, key KPIs to track performance, automation workflows to implement and how to use RFM segmentation to personalize every send. Discover how Fullmetrix connects your customer segments directly to your emailing tools.
E-commerce Excel Dashboard: Complete Guide and Limitations
Excel remains the most widely used tool by e-commerce merchants to track their performance. Learn how to build an effective dashboard, which KPIs to include, and why Excel quickly hits its limits when facing real data volumes.
E-commerce Selling Price Calculation: Methods, Formulas and Strategies to Set the Right Price
Complete guide to e-commerce selling price calculation. Discover three pricing methods, essential formulas (margin rate, markup coefficient, tax-inclusive pricing), detailed cost analysis, strategies by product type and common mistakes to avoid when setting a profitable and competitive price.
Commercial Margin in E-commerce: Complete Guide 2025
Commercial margin is the number one profitability indicator for any e-commerce business. Discover how to calculate it precisely, sector benchmarks, mistakes that hurt it, and concrete strategies to sustainably improve it.
