Fullmetrix x PrestaShop: the native integration built for PrestaShop merchants

Fullmetrix wasn't born in a product war room with Miro boards and made-up personas. It came out of a very real frustration. We were running an agency, helping merchants grow, and we kept hitting the same wall: getting clean, usable data out of an e-commerce store was never simple. We were juggling CSV exports, three GA accounts, two Looker Studio dashboards, an Excel sheet and a handmade margin file. By the end, we were spending more time building the numbers than using them.

So we did what every frustrated developer does: we built an internal tool. That internal tool, refined again and again to fit our merchants, eventually became Fullmetrix. And one platform very quickly became our absolute priority: PrestaShop.

Why PrestaShop, and why before the others

We genuinely love PrestaShop. Not by default, by conviction. PrestaShop is one of the rare serious e-commerce platforms that is both 100% open source and 100% e-commerce. Not a blog CMS bent into a store with a plugin. Not a closed SaaS where every custom field costs another subscription. PrestaShop is designed, from the very first line of code, to sell.

That difference matters. WooCommerce is still an extension of a blogging engine. The data model is extensible, but unpredictable: every theme, every module, every agency hack adds yet another meta layer. PrestaShop has a native structure built around orders, products, carts, credit notes, carriers, tax zones, B2B and multistore. The data is right where it should be, accessible and clean.

For us, that's a huge opportunity. PrestaShop powers more than 300,000 active stores worldwide, the vast majority of them in France and Europe. And yet, the analytics and marketing ecosystem around PrestaShop has stayed dramatically under-served. Most tools out there speak Shopify first, Woo second, and PrestaShop... maybe someday, through a third-party connector. We do the opposite: we build for PrestaShop first, we test on PrestaShop first, and we only ship a feature to other platforms once it runs flawlessly on our PrestaShop merchants' stores.

How the integration works

The Fullmetrix x PrestaShop integration runs through a PrestaShop module maintained by our team and downloadable directly from your Fullmetrix account. You install it in two minutes from the back office, enter your Fullmetrix key, and you're done. No manual mapping, no webhook to set up in a corner, no script to paste into the theme.

1. Download the module from your Fullmetrix workspace, upload it into the PrestaShop back office
2. Connect to your Fullmetrix account with an auto-generated API key
3. Historical import of every order, product, customer and credit note (up to 5 years back)
4. Near real-time sync of new orders and status changes
5. Visitor tracking and e-commerce events activated automatically, without touching the theme

On the technical side, we support every active PrestaShop version from 1.7 to 8.x, mono or multistore. Multi-currency, multi-language, multi-tax, B2B, all the usual payment modules (Stripe, PayPlug, Mollie, HiPay and more), carrier modules, discount modules, marketplace. Data is cleaned, normalized and reconciled correctly even if you have fifteen different discount sources.

What you unlock as a PrestaShop merchant

Here is exactly what plugging Fullmetrix into your PrestaShop unlocks. All of it is available from day one, no dev work, no integrator.

Detailed multi-axis reporting

The feature PrestaShop merchants talk to us about the most is the detailed reporting. Not another dashboard with pretty curves. Real multi-axis reporting, where every number breaks down by channel, country, customer type, category, manufacturer, supplier, with drill-down all the way to the order.

• Revenue by channel, country, customer type, product, with year-over-year comparisons
• Top products, top categories, top customers tables, exportable in one click
• Cart analysis (size, composition, abandonment) and coupon analysis
• Consolidated multistore analysis if you run several PrestaShop stores
• Category, manufacturer and supplier tree comparisons with full drill-down

Built-in WhatsApp Business

On PrestaShop, customer outreach has always been awkward. Email, SMS, sometimes a cart abandonment module that works one month out of two. Fullmetrix ships WhatsApp Business directly inside the platform. Your PrestaShop orders trigger targeted WhatsApp conversations: confirmation, delivery, cart recovery, review request, post-purchase upsell.

• Meta-approved message templates, ready to use
• Automations triggered by PrestaShop events (order, status, return and more)
• Sharp segmentation: VIPs, dormant customers, first purchase, AOV above a threshold
• Unified inbox to reply to customers without leaving Fullmetrix
• WhatsApp conversions tracked inside the main reporting

Cohorts, segments and audiences

PrestaShop stores your customers, but it can't tell you who is repurchasing, who is dormant, who is about to churn. Fullmetrix builds live cohorts and dynamic segments from your PrestaShop base and pushes them to Meta Ads, Google Ads, TikTok Ads and WhatsApp.

• Retention cohorts by acquisition month, first category bought, first product
• Segments built on business rules (LTV, frequency, recency, categories)
• Automatic sync to ad networks as custom audiences
• Automatic exclusion of existing customers from acquisition campaigns

Forms, popups and audience capture

An opt-in form, a product quiz, a welcome popup: built in minutes inside Fullmetrix, no edits to your PrestaShop theme. Collected contacts are automatically reconciled with existing PrestaShop customers and feed your segments and campaigns.

Digests, alerts and exports

• Daily or weekly digest of key indicators by email
• Smart alerts on conversion drops, return spikes, critical stock levels
• Automated CSV and Google Sheets exports for your finance or marketing team

The PrestaShop plugin and our support

Our PrestaShop module is compatible with PHP 7.4 to 8.3 and tested on every active PrestaShop version. It is free, actively maintained by the Fullmetrix team, and downloadable from your Fullmetrix workspace once your account is created. No reliance on a third-party connector, no middleman SaaS sitting between you and your data.

On support, we are a French team based in France, speaking PrestaShop every day. When you write to us about an override, an exotic payment module or a tricky multistore case, you reach someone who actually knows what you are talking about. We answer within hours, in French or English, by chat or email. And if your case is genuinely tricky, we jump on a call.

Going further

If you run a PrestaShop store and you are still exporting orders to paste them back into Excel or Looker Studio, you are wasting both time and money. Fullmetrix was built for you, by people who love PrestaShop and live inside it daily. The module is free to install, the Fullmetrix trial is free, and you will be plugged in in under ten minutes.