Features

Everything you need to run your e-commerce

50+ metrics calculated automatically. Profit tracking, cohorts, RFM, LTV, audience sync and more. Everything is included in every plan.

Profitability

Profit tracking

Track your real profit by deducting 5 cost categories automatically.

Net profit per order

Each order displays its net profit after deducting product, shipping, transaction, advertising and operational costs.

Profit per product

Identify your most profitable products and those dragging down your margin. Ranked by total profit and margin.

5 cost types

Product (COGS), shipping, transaction (Stripe/PayPal), advertising (Meta/Google/TikTok) and operational.

Gross and net margin

Track gross margin, contribution margin and net margin by period, product and category.

Retention

Cohorts and LTV

Understand how your customers evolve over time.

Monthly and weekly cohorts

Track retention and LTV for each acquisition cohort. Identify periods that generate the best customers.

Gross and net LTV

Net LTV factors in costs to give a realistic view of customer value.

RFM segmentation

Automatically segment your customers by Recency, Frequency and Monetary value of their purchases.

Revenue forecasts

ML-based projections based on historical trends and seasonality.

Acquisition

Advertising and audiences

Optimize your ad spend and target your best customers.

ROAS and POAS

ROAS by campaign and POAS (Profit on Ad Spend) for a real view of advertising profitability.

Audience sync

Sync your customer segments to Meta Ads, Google Ads and TikTok Ads. Lookalike audiences from your best customers.

MER and blended ROAS

Marketing Efficiency Ratio across all channels for a global view of acquisition.

Creative performance

Analyze the performance of your Meta and TikTok creatives: CTR, CPA, ROAS by visual.

Operations

Reporting and automation

Save time with automated reports and smart alerts.

Custom dashboards

Create your own dashboards with the metrics that matter to you.

Automatic digests

Receive a daily or weekly summary by email or Slack with your key KPIs.

Multi-store

Manage multiple stores (even from different platforms) from a single account.

Data exports

Export your data as CSV or connect them to your tools via the API.

Metrics

50+ metrics calculated automatically

All metrics are calculated in real time from your data. No manual configuration required.

Net revenueNet profitGross marginNet marginAOVGross LTVNet LTVCACROASPOASMERConversion rateRepeat purchase ratePurchase frequencyChurn rateRevenue per visitorAverage basketCohort retentionRFM segmentsTop sellersRevenue forecastsStock velocityBlended CPARefundsCoupon impact

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