The modern SaaS analytics for WooCommerce
Real profit, cohorts, RFM, Meta/Google/TikTok audiences and first-party visitor tracking. A stable WordPress plugin compatible with WooCommerce 5.0+ and WordPress 6.2+, hosted in Europe, GDPR-native.
Install the WordPress plugin in 2 minutes.
What's missing in the WooCommerce ecosystem
Metorik is slowing down, WooCommerce Analytics stays basic, and no modern solution covers profit, cohorts and ad audiences.
Metorik has stopped evolving
Smaller team, frozen roadmap, slower support. WooCommerce merchants are actively looking for a modern, maintained alternative.
Native WooCommerce Analytics = revenue only
No real profit, no net margin, no cohorts or RFM. You see what you sell, not what you actually earn.
No modern all-in-one solution for WordPress
WooCommerce stats extensions are fragmented, paid and limited. None covers profit, LTV, cohorts and ad audiences at the same time.
No ad audiences sync from WordPress
Your best WooCommerce customers sleep in your database. No WP solution sends them as Custom Audiences to Meta, Google or TikTok automatically.
No first-party visitor tracking
Third-party pixels via plugins are no longer enough. No server-side tracking, no clean first-party data, no unified reporting.
No automated digests or reports
Impossible to receive a daily or weekly summary by email or Slack without paying a separate third-party tool.
WooCommerce merchants say it themselves
Excerpts from recurring discussions on Reddit, Facebook groups and WordPress forums.
“I've been using Metorik since 2019 but they haven't shipped a major feature in a long time. Looking for a serious alternative.”
“WooCommerce Analytics gives me revenue but I want to know how much I really earn after COGS and ads. No plugin does it properly.”
“I'd love to sync my best customers as Meta Custom Audiences without paying $200 a month for a separate tool.”
How it works
Three steps, less than five minutes. A stable, maintained plugin compatible with recent versions of WordPress and WooCommerce.
Install the Fullmetrix plugin
Download and activate the Fullmetrix Connector plugin (v1.0.2) from WordPress. Compatible with WP 6.2+, WC 5.0+, PHP 7.4+. Installation in 2 minutes.
Import your cost of goods
Enter your product COGS, transaction fees, shipping and operational costs. Fullmetrix applies everything automatically to each new order.
Drive your real profit
Profit, cohorts, RFM, ad audiences and visitor tracking, updated continuously. Automated digests via email or Slack at your preferred frequency.
What Fullmetrix brings to WooCommerce
A complete analytics SaaS, built for WooCommerce merchants who want to drive real profitability.
Automated profit tracking
Five types of costs handled: COGS, shipping, transaction fees, operational costs and ad spend. Net margin per order, product and channel.
Cohorts and RFM segmentation
Cohort analysis by period, automatic lifecycle stages (new, repeat, VIP), retention and reorder.
Synchronized ad audiences
Custom audiences to Meta, Google and TikTok Ads, automatically updated from your WooCommerce segments.
First-party visitor tracking
First-party collection client-side and server-side via plugin. Raw data, GDPR-native, hosted in Europe.
Automated digests
Reports via email or Slack, configurable frequency (daily, weekly, monthly), comparison against previous period.
Multi-store and multi-platform
Connect multiple WooCommerce, PrestaShop and Shopify stores on a single organization. Consolidated reporting.
Connected to your entire ecosystem
E-commerce, advertising, analytics, email marketing. Fullmetrix centralizes all your data sources.
Shopify
OAuth connection, automatic sync
WooCommerce
Official plugin, fast import
PrestaShop
Official plugin, automatic sync
Meta Ads
Campaigns, audiences, and ROAS
Google Ads
Campaigns, keywords, and conversions
TikTok Ads
TikTok campaigns and creatives
Google Analytics 4
Traffic, funnel, and audiences
Search Console
Queries and SEO performance
Merchant Center
Google Shopping product feeds
WhatsApp Business
Automations and abandoned carts
Slack
Notifications and alerts
Fullmetrix vs WooCommerce tools
Honest comparison with the most used WooCommerce analytics solutions.
- Net profit per order (COGS, fees, ads)
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-platform PS + WC + Shopify
- Europe hosting, GDPR-native
- Active support and roadmap
- Modern real-time interface
- Cohort analysis
- Automated email and Slack digests
- Multi-platform PS + WC + Shopify
- Modern real-time interface
- Net profit per order (COGS, fees, ads)
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Europe hosting, GDPR-native
- Active support and roadmap
- Net profit per order (COGS, fees, ads)
- Automatic RFM segmentation
- Multi-platform PS + WC + Shopify
- Active support and roadmap
- Cohort analysis
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Europe hosting, GDPR-native
- Modern real-time interface
- Net profit per order (COGS, fees, ads)
- Multi-platform PS + WC + Shopify
- Active support and roadmap
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Europe hosting, GDPR-native
- Modern real-time interface
- Cohort analysis
- Europe hosting, GDPR-native
- Active support and roadmap
- Modern real-time interface
- Net profit per order (COGS, fees, ads)
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-platform PS + WC + Shopify
Trusted by growing businesses
Real results for companies on the rise.
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
One plan, every feature included
Pricing scales with your order volume. Starting at 9€/mo.
Your orders per month: 0 - 500
- Complete P&L dashboard
- Revenue, margins & net profits
- Per-product profitability
- 5 centralized cost types
- Meta, Google & TikTok Ads reporting
- Google Analytics 4 & Search Console
- Google Merchant Center
- RFM segmentation & cohort analysis
- Audience sync to Meta, Google & TikTok Ads
- WhatsApp automations
14-day free trial. No commitment.
Connect your WooCommerce store in 2 minutes
Install the plugin
Download the Fullmetrix Connector plugin from your client area and install it via WordPress admin. No server configuration needed. The plugin is compatible with WordPress 6.2+ and WooCommerce 5.0+, one-click activation.
Automatic sync
Once activated, Fullmetrix automatically imports your orders, customers, products, categories and coupons via the WooCommerce REST API. The complete history is synced on the first connection, then new data flows in continuously via scheduled tasks.
Add your costs
Enter your cost of goods (COGS) per product, transaction fees, shipping costs and operational costs. Connect your Meta, Google and TikTok Ads accounts to automatically sync your ad spend.
Analyze your metrics
Access your dashboard with net profit, cohorts, RFM segmentation, synchronized ad audiences and automated digests. All metrics update in real time with each new WooCommerce order.
Essential metrics for your WooCommerce store
Net profit
Net profit per order, product and channel, calculated after deducting COGS, transaction fees, shipping, operational costs and ad spend. The only metric that truly matters to run your WooCommerce store.
LTV by cohort
Customer Lifetime Value segmented by acquisition cohort. Identify which acquisition periods generate the most profitable WooCommerce customers over time and adjust your marketing budgets.
RFM segmentation
Automatic customer segmentation based on recency, frequency and monetary value. Identify your VIPs, at-risk churn customers and dormant ones to tailor your WooCommerce marketing actions.
ROAS and POAS
Return On Ad Spend and Profit On Ad Spend by campaign, channel and audience. Measure the real profitability of every advertising dollar invested on your WooCommerce campaigns.
Repeat purchase rate
The percentage of customers who place a second order, segmented by period and acquisition channel. A key indicator to assess retention and the quality of your WooCommerce customers.
Margin per product
Real net margin per product and category, after all costs. Identify your most profitable WooCommerce products and those dragging down your margins to adjust your catalog.
Frequently asked questions
Do I need to install a WordPress plugin?+
Yes, the Fullmetrix Connector plugin (version 1.0.2) installs from WordPress in 2 minutes. It uses the official WooCommerce REST API and automatically synchronizes orders, customers, products and abandoned carts.
Which WordPress and WooCommerce versions are supported?+
WordPress 6.2+ (tested up to 6.9), WooCommerce 5.0+ (tested up to 9.6), PHP 7.4+. The plugin is actively maintained and updated to follow new releases.
What's the difference with Metorik?+
Fullmetrix covers real profit with five automated cost types, Custom Audiences sync to Meta, Google and TikTok, first-party visitor tracking and European GDPR hosting. Metorik is a historical tool focused on reporting and email marketing, with a slower roadmap in recent years.
Can I connect multiple WooCommerce stores?+
Yes. You can connect multiple WooCommerce stores, as well as PrestaShop and Shopify, on a single Fullmetrix organization. Reports, segments and audiences are consolidated across all your stores.
Does my data stay in Europe?+
Yes. Fullmetrix is hosted on servers located in the European Union, compliant with GDPR. API tokens are encrypted in AES-256-GCM, communications over HTTPS/TLS.
Does the plugin support WooCommerce Subscriptions?+
Yes, the plugin synchronizes classic orders and WooCommerce Subscriptions, allowing you to calculate LTV and retention of your subscribers.
Is there a free trial?+
Yes, 14 days of free trial with full access to all features. WordPress plugin installation in less than 2 minutes.
Does Fullmetrix work with WooCommerce Subscriptions?+
Yes. The plugin syncs classic orders and WooCommerce Subscriptions, allowing you to calculate LTV and subscriber retention with precision.
Does the WooCommerce plugin slow down my site?+
No. The plugin uses the WooCommerce REST API and background scheduled tasks. It does not impact your WordPress site's frontend performance.
Does Fullmetrix support WooCommerce product variations?+
Yes. WooCommerce product variations are imported individually with their respective COGS, enabling precise margin calculation per variant.
Can I use Fullmetrix with shared hosting?+
Yes. The plugin works on all WordPress hosting types (shared, VPS, dedicated) as long as WooCommerce 5.0+ and PHP 7.4+ are installed.
Related pages
Analytics by platform
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Switch to real WooCommerce analytics
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