E-commerce Analytics Tool Alternatives
Honest and detailed comparisons between Fullmetrix and the leading analytics solutions for Shopify, WooCommerce and PrestaShop. Find the tool that fits your needs.
Choosing the right analytics tool is critical
The e-commerce analytics market is fragmented: some tools only support Shopify, others are limited to revenue without calculating real profit. Choosing the wrong tool means making decisions on incomplete data.
We analyzed the 15 most popular solutions used by e-commerce merchants. For each competitor, you'll find a detailed comparison: features, pricing, supported platforms, strengths and weaknesses.
These comparisons are published by Fullmetrix. We do our best to stay factual and acknowledge each solution's advantages where they exist.
Metorik Alternative for E-commerce Analytics
Fullmetrix gives you everything Metorik offers — profit tracking, cohorts, segmentation — plus PrestaShop support, audience sync to ad platforms, and pricing that starts lower.
Triple Whale Alternative for E-commerce Analytics
Get accurate profit tracking, cohort analysis, and audience sync without the Shopify lock-in or the $179+/month price tag. Fullmetrix works across WooCommerce, PrestaShop, and Shopify.
Polar Analytics Alternative for E-commerce Analytics
Get powerful e-commerce analytics without the enterprise price tag. Fullmetrix offers profit tracking, cohorts, and audience sync across three platforms — starting at €9/month.
Lifetimely Alternative for E-commerce Analytics
Go beyond Shopify-only LTV analytics. Fullmetrix gives you profit tracking, cohorts, RFM segmentation, and audience sync across WooCommerce, PrestaShop, and Shopify.
TrueProfit Alternative for E-commerce Analytics
Get profit tracking plus cohorts, RFM segmentation, and audience sync to ad platforms — across WooCommerce, PrestaShop, and Shopify. No overage fees.
Putler Alternative for E-commerce Analytics
Get real-time analytics, cohort analysis, and audience sync to ad platforms — with a cleaner interface and PrestaShop support that Putler lacks.
BeProfit Alternative for E-commerce Analytics
BeProfit focuses on Shopify profit tracking but offers limited WooCommerce support and no PrestaShop. Fullmetrix covers all three platforms with advanced analytics included.
Peel Insights Alternative for E-commerce Analytics
Peel Insights offers powerful analytics but starts at $499/month and only supports Shopify. Fullmetrix provides similar features at a fraction of the price, with multi-platform support.
Glew.io Alternative for E-commerce Analytics
Glew.io offers 250+ KPIs but users report data inaccuracies and aggressive upselling. Fullmetrix focuses on reliable data with PrestaShop support included.
OrderMetrics Alternative for E-commerce Analytics
OrderMetrics handles Shopify profit tracking but lacks WooCommerce and PrestaShop support, and its interface is showing its age. Fullmetrix offers a modern multi-platform experience.
PrestaShop Metrics Alternative for E-commerce Analytics
PrestaShop Metrics is in decline: no longer maintained, removed from the Marketplace, unfixed bugs. Fullmetrix picks up where it left off with advanced analytics and active support.
Northbeam Alternative for E-commerce Analytics
Northbeam excels at multi-touch attribution but costs $999/month minimum and offers no profit tracking or LTV. Fullmetrix provides complete, accessible analytics.
ThoughtMetric Alternative for E-commerce Analytics
ThoughtMetric focuses on marketing attribution but offers no profit tracking, LTV or cohorts. Fullmetrix provides complete e-commerce analytics with PrestaShop support.
Littledata Alternative for E-commerce Analytics
Littledata specializes in GA4 and server-side tracking but offers no analytics dashboard, profit tracking or LTV. Fullmetrix provides complete e-commerce analytics.
Conversific Alternative for E-commerce Analytics
Conversific offers basic reports for Shopify but lacks profit tracking, cohorts and audience sync. Fullmetrix provides complete multi-platform analytics.
Fullmetrix vs Matomo: E-commerce Analytics
Matomo is an excellent open-source web analytics tool. Fullmetrix specializes in e-commerce business metrics: profit, cohorts, RFM and audience sync.
Fullmetrix vs Google Analytics: E-commerce Analytics
GA4 excels at free web analytics. Fullmetrix complements GA4 with profit tracking, revenue cohorts, RFM segmentation and audience sync to ad platforms.
Fullmetrix vs Shopify Analytics
Shopify's native reports show revenue and orders, but not net profit, cohorts, RFM or LTV. Fullmetrix fills these gaps.
Fullmetrix vs WooCommerce Analytics
WooCommerce's native reports show revenue and orders. Fullmetrix adds net profit, LTV, cohorts, RFM and audience sync to ad platforms.
Fullmetrix vs Klaviyo: E-commerce Analytics
Klaviyo is an email marketing tool with basic analytics. Fullmetrix is an e-commerce business analytics tool with profit tracking, cohorts, RFM and ad audience sync.
Why e-commerce merchants choose Fullmetrix
3 native platforms
PrestaShop, WooCommerce and Shopify in a single dashboard. Most competitors only cover one or two platforms.
Real profit tracking
5 cost categories automatically deducted: product, shipping, transaction, advertising and operational. Not just revenue.
Audience sync
Sync your customer segments to Meta Ads, Google Ads and TikTok Ads. No CSV export, no manual work.
Starting at 9 EUR/month
The most competitive pricing on the market for a tool that includes profit tracking, cohorts, RFM and audience sync.
Which tool supports your e-commerce platform?
The first question to ask: is the tool compatible with your CMS? Here's the coverage of the main solutions.
Try Fullmetrix for 14 days
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