Alternative

TrueProfit Alternative for E-commerce Analytics

Get profit tracking plus cohorts, RFM segmentation, and audience sync to ad platforms — across WooCommerce, PrestaShop, and Shopify. No overage fees.

Try Fullmetrix for free See comparison

Why switch

Why merchants switch from TrueProfit to Fullmetrix

Not locked into Shopify

TrueProfit only works with Shopify. Fullmetrix connects to WooCommerce, PrestaShop, and Shopify — manage all your stores from a single dashboard.

No overage fees

TrueProfit charges overage fees when you exceed plan limits. Fullmetrix pricing scales cleanly by order volume with no surprise charges.

Advanced customer analytics

TrueProfit focuses on profit and P&L. Fullmetrix adds cohort analysis, RFM segmentation, and audience sync to Meta Ads, Google Ads, and TikTok Ads.

EU-hosted with GDPR compliance

Fullmetrix stores all data on EU servers with full GDPR compliance — critical for European merchants handling customer data.

Pricing

No hidden overage fees

TrueProfit

From $35/month

Plans from $35 to $200/month. Overage fees apply when exceeding plan order limits.

Fullmetrix

From €9/month

Scales by order volume. All features included in every plan.

Comparison

Fullmetrix vs TrueProfit

	TrueProfit	Fullmetrix
Shopify support
WooCommerce support
PrestaShop support
Real-time profit tracking
COGS tracking
P&L reporting
Cohort analysis
RFM segmentation
Audience sync (Meta, Google, TikTok)
Mobile app
Email & Slack digests
EU hosting (GDPR)

Shopify support

TrueProfit

WooCommerce support

TrueProfit

PrestaShop support

TrueProfit

Real-time profit tracking

TrueProfit

COGS tracking

TrueProfit

P&L reporting

TrueProfit

Cohort analysis

TrueProfit

RFM segmentation

TrueProfit

Audience sync (Meta, Google, TikTok)

TrueProfit

Mobile app

TrueProfit

Email & Slack digests

TrueProfit

EU hosting (GDPR)

TrueProfit

FAQ

Frequently asked questions

Does Fullmetrix have a mobile app like TrueProfit?+

Fullmetrix does not currently offer a dedicated mobile app. It is a responsive web application accessible from any mobile browser. TrueProfit has the advantage here with its native mobile app.

Is TrueProfit's profit tracking more accurate?+

Both tools offer real-time profit tracking with COGS and ad spend integration. Fullmetrix additionally supports 5 cost types for more granular profit calculation.

Can I use Fullmetrix on WooCommerce?+

Yes. Fullmetrix natively supports WooCommerce 5.0+, PrestaShop 1.7-8.x, and Shopify — unlike TrueProfit which is Shopify-only.

What are TrueProfit's overage fees?+

TrueProfit charges additional fees when your order volume exceeds your plan limit. Fullmetrix has clear tier-based pricing with no overage fees — you simply move to the next tier.

Does Fullmetrix offer ad platform audience sync?+

Yes. Fullmetrix syncs RFM segments directly to Meta Ads, Google Ads, and TikTok Ads. TrueProfit does not offer audience sync except on Enterprise plans.

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