TrueProfit Alternative for E-commerce Analytics
Get profit tracking plus cohorts, RFM segmentation, and audience sync to ad platforms — across WooCommerce, PrestaShop, and Shopify. No overage fees.
Why merchants switch from TrueProfit to Fullmetrix
Not locked into Shopify
TrueProfit only works with Shopify. Fullmetrix connects to WooCommerce and PrestaShop as well, allowing multi-platform merchants to centralize their profit analytics in one tool without compromise.
No overage fees
TrueProfit charges overage fees when you exceed plan limits. Fullmetrix offers fixed, predictable pricing tiers based on order volume with no hidden fees or surprise charges on your invoice.
Advanced customer analytics
TrueProfit focuses on profit and P&L. Fullmetrix adds cohort analysis and advanced RFM segmentation that TrueProfit does not offer, helping you understand customer LTV over time and identify your most profitable segments.
EU-hosted with GDPR compliance
Fullmetrix stores all data on EU servers with full GDPR compliance. TrueProfit hosts data in the US, which may create compliance issues for European merchants subject to GDPR regulations regarding customer data protection.
No hidden overage fees
Plans from $35 to $200/month. Overage fees apply when exceeding plan order limits.
Scales by order volume. All features included in every plan.
Fullmetrix vs TrueProfit
Frequently asked questions
Does Fullmetrix have a mobile app like TrueProfit?+
Fullmetrix does not currently offer a dedicated mobile app. It is a responsive web application accessible from any mobile browser. TrueProfit has the advantage here with its native mobile app.
Is TrueProfit's profit tracking more accurate?+
Both tools offer real-time profit tracking with COGS and ad spend integration. Fullmetrix additionally supports 5 cost types for more granular profit calculation.
Can I use Fullmetrix on WooCommerce?+
Yes. Fullmetrix natively supports WooCommerce 5.0+, PrestaShop 1.7-8.x, and Shopify — unlike TrueProfit which is Shopify-only.
What are TrueProfit's overage fees?+
TrueProfit charges additional fees when your order volume exceeds your plan limit. Fullmetrix has clear tier-based pricing with no overage fees — you simply move to the next tier.
Does Fullmetrix offer ad platform audience sync?+
Yes. Fullmetrix syncs RFM segments directly to Meta Ads, Google Ads, and TikTok Ads. TrueProfit does not offer audience sync except on Enterprise plans.
Do TrueProfit and Fullmetrix have the same features?+
No. TrueProfit focuses on profit tracking for Shopify. Fullmetrix adds cohorts, RFM, audience sync, and multi-platform support (PrestaShop, WooCommerce, Shopify).
Is TrueProfit more accurate for profit?+
Both tools calculate profit similarly. The difference is that Fullmetrix offers more granularity (profit by product, category, cohort) and additional features.
Does TrueProfit support WooCommerce?+
No. TrueProfit is built exclusively for Shopify.
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Ready to switch from TrueProfit?
Get profit tracking plus customer analytics and audience activation — across all your e-commerce platforms.
14-day free trial.