Comparison

Fullmetrix vs Triple Whale

Triple Whale dominates Shopify attribution. Fullmetrix dominates multi-platform profit tracking. Honest comparison.

Summary

Attribution vs Profit tracking

Triple Whale

AI attribution, creative analytics and proprietary pixel for Shopify. No PrestaShop, no WooCommerce.

From $0/month (limited free)
Fullmetrix

Profit tracking, cohorts, RFM, LTV and audience sync for PrestaShop, WooCommerce and Shopify.

From 9 EUR/month
Detailed comparison

Feature by feature

Platforms
Triple WhaleShopify only
FullmetrixPS + WC + Shopify
AI attribution
Triple WhaleYes (Triple Pixel)
FullmetrixNo
Creative analytics
Triple WhaleYes
FullmetrixNo
Profit tracking
Triple WhaleBasic
Fullmetrix5 cost types
Cohorts
Triple WhaleBasic
FullmetrixMonthly + weekly
RFM
Triple WhaleNo
FullmetrixAutomatic
LTV
Triple WhaleBasic
FullmetrixGross + net
Audience sync
Triple WhaleNo
FullmetrixMeta, Google, TikTok
Paid plan pricing
Triple WhaleFrom $99/month
FullmetrixFrom 9 EUR/month
EU hosting
Triple WhaleNo (US)
FullmetrixYes (GDPR)
Fullmetrix advantages

Why choose Fullmetrix

Multi-platform

Triple Whale only supports Shopify. Fullmetrix covers PrestaShop, WooCommerce and Shopify in one dashboard.

10x cheaper

Triple Whale paid plans start at $99/month. Fullmetrix starts at 9 EUR/month with profit tracking, cohorts and RFM included.

Audience sync

Sync your RFM segments directly to Meta, Google and TikTok Ads. Triple Whale doesn't offer this feature.

GDPR compliance

Data hosted in the EU. Triple Whale is US-based with no European hosting.

FAQ

Frequently asked questions

Is Triple Whale better for attribution?+

Yes. Triple Pixel and Triple Whale's AI attribution are superior. If multi-touch attribution is your priority, Triple Whale is the better choice.

Is the free Triple Whale plan enough?+

The free plan is very limited (basic dashboard). Advanced features (attribution, creative analytics) require plans at $99/month or more.

Does Fullmetrix offer attribution?+

No. Fullmetrix doesn't offer AI attribution or a proprietary pixel. The two tools are complementary.

Is this comparison biased?+

Yes, it's published by Fullmetrix. We acknowledge Triple Whale excels at attribution. Fullmetrix excels at multi-platform profit tracking and audience sync.

Multi-platform profit tracking from 9 EUR/month

PrestaShop + WooCommerce + Shopify. Cohorts, RFM, LTV and audience sync included.

14-day free trial.