The modern SaaS analytics PrestaShop never had
Real profit, cohorts, RFM, Meta/Google/TikTok audiences and first-party visitor tracking. A stable module compatible with PrestaShop 1.7 to 8.x, hosted in Europe, GDPR-native.
Install the PrestaShop module in 2 minutes.
What's missing natively in PrestaShop
Pain points known to the entire community, documented on the forum for years.
The native dashboard shows inaccurate numbers
Bots counted as visitors, misattributed sessions, huge gaps with Google Analytics. A problem documented for years on the official forum.
No real profitability metrics
No net margin per order, no profit after ad costs, no visibility on profitability per product or channel. You're flying blind.
No cohort analysis or RFM segmentation
Impossible to know which customers are truly valuable over time, to measure retention by cohort or automatically segment your customer base.
Legacy modules breaking on every update
Every PrestaShop upgrade breaks a stats module. Sales Reports Pro, Op'art Stat, Margins Analytics: outdated UI and zero modern integration.
No sync with Meta, Google or TikTok Ads
Your best customers sleep in your database. No way to send them as Custom Audiences automatically to optimize your ad campaigns.
No modern first-party visitor tracking
The Meta pixel installed via a module is no longer enough. No server-side tracking, no clean first-party data, no unified reporting.
PrestaShop merchants say it themselves
Excerpts from recurring discussions on the official forum and in the community.
“The PrestaShop dashboard shows numbers that have nothing to do with reality. I had to install 3 different modules before giving up.”
“Impossible to know how much I really earn on each order after ad costs. Google Analytics is useless to me.”
“I searched for a Metorik equivalent for PrestaShop for months. Nothing existed.”
How it works
Three steps, less than five minutes. A stable, maintained module compatible with recent versions of PrestaShop.
Install the Fullmetrix module
Download and activate the Fullmetrix Connector module (v1.0.2) from the PrestaShop back-office. Compatible with 1.7 to 8.x. Installation in 2 minutes, no impact on performance.
Import your cost of goods
Enter your product COGS, transaction fees, shipping and operational costs. Fullmetrix applies everything automatically to each new order.
Drive your real profit
Profit, cohorts, RFM, ad audiences and visitor tracking, updated continuously. Automated digests via email or Slack at your preferred frequency.
What Fullmetrix brings to PrestaShop
A complete analytics SaaS, built for merchants who want to drive real profitability.
Automated profit tracking
Five types of costs handled: COGS, shipping, transaction fees, operational costs and ad spend. Net margin per order, product and channel.
Cohorts and RFM segmentation
Cohort analysis by month or week, automatic lifecycle stages (new, repeat, VIP), retention and reorder by acquisition period.
Synchronized ad audiences
Custom audiences to Meta, Google and TikTok Ads, automatically updated from your dynamic segments.
First-party visitor tracking
First-party collection client-side and server-side via the module. Raw data in Fullmetrix, GDPR-compliant, hosted in Europe.
Automated digests
Reports via email or Slack, configurable frequency (daily, weekly, monthly), comparison against previous period.
Multi-store and multi-platform
Connect multiple PrestaShop, WooCommerce and Shopify stores on a single organization. Consolidated reporting, cross-store segments and audiences.
Connected to your entire ecosystem
E-commerce, advertising, analytics, email marketing. Fullmetrix centralizes all your data sources.
Shopify
OAuth connection, automatic sync
WooCommerce
Official plugin, fast import
PrestaShop
Official plugin, automatic sync
Meta Ads
Campaigns, audiences, and ROAS
Google Ads
Campaigns, keywords, and conversions
TikTok Ads
TikTok campaigns and creatives
Google Analytics 4
Traffic, funnel, and audiences
Search Console
Queries and SEO performance
Merchant Center
Google Shopping product feeds
WhatsApp Business
Automations and abandoned carts
Slack
Notifications and alerts
Fullmetrix vs PrestaShop modules
Honest comparison with the most used back-office solutions.
- Net margin per order (COGS, fees, ads)
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-store PS + WC + Shopify
- Modern real-time interface
- Europe hosting, GDPR-native
- Module compatible with PrestaShop 1.7 to 8.x
- Modern real-time interface
- Europe hosting, GDPR-native
- Module compatible with PrestaShop 1.7 to 8.x
- Net margin per order (COGS, fees, ads)
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-store PS + WC + Shopify
- Net margin per order (COGS, fees, ads)
- Europe hosting, GDPR-native
- Module compatible with PrestaShop 1.7 to 8.x
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-store PS + WC + Shopify
- Modern real-time interface
- Europe hosting, GDPR-native
- Module compatible with PrestaShop 1.7 to 8.x
- Net margin per order (COGS, fees, ads)
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-store PS + WC + Shopify
- Modern real-time interface
- Net margin per order (COGS, fees, ads)
- Europe hosting, GDPR-native
- Cohort analysis
- Automatic RFM segmentation
- Meta, Google, TikTok audiences sync
- First-party visitor tracking
- Automated email and Slack digests
- Multi-store PS + WC + Shopify
- Modern real-time interface
- Module compatible with PrestaShop 1.7 to 8.x
Trusted by growing businesses
Real results for companies on the rise.
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
One plan, every feature included
Pricing scales with your order volume. Starting at 9€/mo.
Your orders per month: 0 - 500
- Complete P&L dashboard
- Revenue, margins & net profits
- Per-product profitability
- 5 centralized cost types
- Meta, Google & TikTok Ads reporting
- Google Analytics 4 & Search Console
- Google Merchant Center
- RFM segmentation & cohort analysis
- Audience sync to Meta, Google & TikTok Ads
- WhatsApp automations
14-day free trial. No commitment.
Connect your PrestaShop store in 2 minutes
Install the module
Download the Fullmetrix Connector module from your client area and install it via the PrestaShop back-office. No server configuration needed, no FTP access. The module is compatible with PrestaShop 1.7 to 8.x and activates in one click.
Automatic sync
Once activated, Fullmetrix automatically imports your orders, customers, products, categories and coupons via background CRON tasks. The complete history is synced on the first connection, then new data flows in continuously.
Add your costs
Enter your cost of goods (COGS) per product, transaction fees, shipping costs and operational costs. Connect your Meta, Google and TikTok Ads accounts to automatically sync your ad spend.
Analyze your metrics
Access your dashboard with net profit, cohorts, RFM segmentation, synchronized ad audiences and automated digests. All metrics update in real time with each new order.
Essential metrics for your PrestaShop store
Net profit
Net profit per order, product and channel, calculated after deducting COGS, transaction fees, shipping, operational costs and ad spend. The only metric that truly matters to run your PrestaShop store.
LTV by cohort
Customer Lifetime Value segmented by acquisition cohort. Identify which acquisition periods generate the most profitable customers over time and optimize your marketing investments accordingly.
RFM segmentation
Automatic customer segmentation based on recency, frequency and monetary value. Identify your VIPs, at-risk churn customers and dormant ones to tailor your marketing actions on PrestaShop.
ROAS and POAS
Return On Ad Spend and Profit On Ad Spend by campaign, channel and audience. Measure the real profitability of every advertising dollar invested, not just the revenue generated.
Repeat purchase rate
The percentage of customers who place a second order, segmented by period and acquisition channel. A key indicator to assess retention and the quality of your PrestaShop customers.
Margin per product
Real net margin per product and category, after all costs. Identify your most profitable products and those dragging down your margins to adjust your catalog strategy.
Frequently asked questions
Do I need to install a module on my PrestaShop store?+
Yes, the Fullmetrix Connector module (version 1.0.2) installs on your PrestaShop store in 2 minutes via the back-office. It synchronizes orders, customers, products and carts, and handles first-party visitor tracking. No impact on your store's performance.
Which PrestaShop versions are supported?+
The module is compatible with all PrestaShop versions from 1.7.0.0 to 8.x. It is actively maintained and updated to follow new PrestaShop core releases.
How does Fullmetrix calculate real net margin?+
You import your cost of goods (COGS) once, then Fullmetrix automatically applies five types of costs: product COGS, transaction fees (fixed and percentage), shipping, operational costs and ad spend synced with Meta, Google and TikTok. Profit and net margin are calculated per order, product, category and channel.
Can I connect multiple stores?+
Yes. You can connect multiple PrestaShop, WooCommerce and Shopify stores on a single Fullmetrix organization. Reports, segments and audiences are consolidated across all your stores.
What's the difference with Sales Reports Pro or Op'art Stat?+
These are back-office modules focused on accounting reports. Fullmetrix is a modern analytics SaaS with multi-cost profit tracking, cohorts, RFM, ad audiences sync, automated digests and visitor tracking. Two very different approaches, Fullmetrix complements or replaces them depending on your needs.
Does my data stay in Europe?+
Yes. Fullmetrix is hosted on servers located in the European Union, compliant with GDPR. API tokens are encrypted in AES-256-GCM, communications over HTTPS/TLS.
Is there a free trial?+
Yes, 14 days of free trial with full access to all features. PrestaShop module installation in less than 2 minutes.
Does Fullmetrix work with PrestaShop 1.6?+
No, Fullmetrix supports PrestaShop 1.7 and 8.x. Version 1.6 has not been maintained by PrestaShop since 2019.
Does the PrestaShop module slow down my store?+
No. The module uses background CRON tasks. It does not impact frontend performance.
Can I track multiple PrestaShop stores?+
Yes. The Growth plan allows 3 stores and the Pro plan up to 10, even from different platforms.
Does Fullmetrix import historical PrestaShop data?+
Yes. On the first sync, Fullmetrix imports your entire order history.
Related pages
Analytics by platform
Guides
Switch to real PrestaShop analytics
14-day free trial. Module installation in 2 minutes.
14-day free trial.