What's new

Changelog

Follow in real time every improvement, new feature and fix shipped on Fullmetrix.

August 2026
New

Live activity, margin analytics and new growth tools

A month of major releases brought together in one update: new ways to monitor your activity, understand profitability and activate your data, with a faster and more reliable experience across the platform.

  • New Live Activity view with an interactive globe, identified visitors, real-time carts and orders, source and store filters, and geographic exploration down to region level
  • Complete margin analytics covering VAT, refunds, product costs, payment fees, shipping, advertising and operating expenses
  • Segmentation across e-commerce reports, with saved comparisons between segments, periods and key metrics
  • CRM conversion imports to Meta, TikTok and Google Ads, now compatible with Google Data Manager and conversion goal selection
  • Modernised product feeds with dynamic rules, fixed values, visual previews, automatic refreshes and improved image compatibility
  • New partner and agency portal for tracking prospects, clients, commissions and payouts from a dedicated workspace
  • Stronger headless and Shopify tracking with guided setup, diagnostics, checkout consent and more reliable storefront experience loading
  • Faster contacts, GA4, Google Ads, Meta Ads, TikTok Ads and Search Console, with steadier loading and no premature empty states
  • Expanded billing and multi-organisation management with smoother subscription, payment and workspace-switching flows
  • Enriched blog, documentation and feedback centre for integration guides, product updates and direct feedback
July 2026
New

The official Omnisend integration is live

Fullmetrix now connects officially to Omnisend. Push your segments and audiences to Omnisend in one click, as both segments and tags, built on your entire e-commerce data and not just the standard fields.

  • Official OAuth connection, no API key to copy, multi-account per organisation
  • A Fullmetrix segment becomes both a segment AND a tag on the Omnisend side
  • Segment on WordPress roles, PrestaShop fields, plugin data and theme attributes
  • The same segmentation logic across Shopify, Magento and Sylius
  • Included in your subscription, at no extra cost
New

Native Magento 2 integration is live

Fullmetrix is now native on Magento 2 and Adobe Commerce. An official extension installable with Composer from Packagist, and the full Fullmetrix suite behind it: detailed reporting, WhatsApp, cohorts, segments, audiences, forms.

  • Official extension on Packagist: composer require fullmetrix/magento-connector:^1.1
  • Compatible with Magento 2.4.4+ and Adobe Commerce, PHP 8.1+
  • Historical import of orders, products, variants, customers, promotions and credit memos
  • Near real-time sync of orders and statuses, without touching the theme
  • Visitor tracking, cart recovery and coupon creation from Fullmetrix
June 2026
New

The Fullmetrix app for ChatGPT is now live

The Fullmetrix application just landed on the ChatGPT marketplace. Query your store in plain language from ChatGPT, with under-a-minute activation and no extra cost. Works with Claude and any other MCP-compatible agent.

  • Official app at https://chatgpt.com/apps/fullmetrix
  • Under-a-minute activation, OAuth authorization per organization
  • Read-only access to your Fullmetrix data, never write
  • Compatible with Claude and any MCP client
  • Included in your Fullmetrix subscription, no extra cost
New

Native Sylius integration is live

Fullmetrix is now native on Sylius. An open-source Symfony plugin, installable with a single Composer command from Packagist, and the full Fullmetrix suite behind it: detailed reporting, WhatsApp, cohorts, segments, audiences, forms.

  • Open-source plugin at https://packagist.org/packages/fullmetrix/sylius-plugin
  • One-command install: composer require fullmetrix/sylius-plugin
  • Compatible with Sylius 1.13 LTS and 2.0, PHP 8.1+, Symfony 6.4 and 7
  • Historical import of orders, products, variants, customers and refunds
  • Near real-time sync of orders and statuses, without touching the theme
May 2026
New

Fullmetrix is now live on the Shopify App Store

Our official Shopify app is approved and listed on the Shopify App Store. Two-click install from the Shopify admin, full historical import, real-time sync via webhooks, tracking through the official Web Pixel. Reporting, WhatsApp, audiences and forms included from euro one.

  • Official app at https://apps.shopify.com/fullmetrix
  • Connection via the Shopify GraphQL API and official webhooks
  • Multistore, multi-currency, multi-language, Markets and Shopify Plus support
  • Visitor tracking via the official Web Pixel, no theme edits
  • Transparent pricing based on order volume, all features included
Improved

New PrestaShop plugin, faster e-commerce pages and segmentation bug fixes

The big release that solidifies the foundation. PrestaShop plugin fully reworked for more reliable sync, every e-commerce page is now near-instant, and several segmentation bugs are gone.

  • PrestaShop plugin 1.5: more reliable sync, fewer timeouts on large catalogs
  • Every e-commerce page (revenue, orders, products, customers, carts) up to 6x faster
  • Fixed segments occasionally missing VIP customers
  • Fixed average order value calculation on segments with coupons
  • Fixed segment ordering by customer value
New

Scheduled exports and email digests

Schedule automatic delivery of your key reports. Get your daily digest in your inbox, or export to CSV, Google Sheets or Slack.

  • Daily, weekly or monthly email digests
  • Recurring CSV and Google Sheets exports
  • Delivery to a Slack channel
New

Goals and annotations

Set monthly goals (revenue, orders, AOV) and track your progress. Drop annotations on your charts to flag key events: campaigns, sales, product launches.

  • Goals per metric with progress bar
  • Annotations shared across every chart
  • Alerts when a goal goes off track
April 2026
New

Advanced customer segmentation

Build your customer segments with a visual builder: RFM, behavior, geography, acquisition source. Save them and reuse anywhere in the app.

  • 11 preset RFM segments
  • Visual builder with nested conditions
  • Segments shared across dashboards and campaigns
New

Product feeds for Google Shopping and Meta

Generate and sync your product feeds to Google Merchant Center, Meta Catalog and TikTok Shop automatically. No more third-party plugins.

  • Google Shopping, Meta and TikTok feeds
  • Per-product filters and exclusion rules
  • Hourly automatic refresh
New

Audience sync to Meta, Google and TikTok Ads

Turn your segments into ad audiences synced in real time to the 3 major platforms. Lookalikes included.

  • Sync to Meta Custom Audiences
  • Sync to Google Ads Customer Match
  • Sync to TikTok Custom Audiences
  • Automatic 24h refresh
New

Lead capture forms

Build simple forms to collect emails and phone numbers: popups, sticky bars, dedicated pages. Everything lands directly in your contacts.

  • 3 formats: popup, sticky, page
  • Targeting by URL, source, behavior
  • Direct integration with your contacts
March 2026
New

Unified contact database

Centralize all your contacts in one place: customers, leads, newsletter subscribers. Import via CSV, tag, segment, and reuse everywhere.

  • 360 contact view with full timeline
  • CSV import with duplicate detection
  • Tags and breakdown system
New

Official WooCommerce plugin published on WordPress.org

The Fullmetrix plugin for WooCommerce is now available on the official WordPress.org directory. Two-click install from your WordPress admin, full historical import, real-time sync via native WooCommerce hooks. Compatible with WordPress 6.0+, WooCommerce 7.0+, HPOS, multisite.

  • Official plugin at https://wordpress.org/plugins/fullmetrix/
  • Historical import of orders, customers, products, refunds up to 5 years
  • Real-time sync via native WooCommerce hooks
  • HPOS, multisite, main payment modules and page builders supported
  • Visitor tracking enabled automatically, without theme edits
New

Full WhatsApp Marketing

The big one. Run WhatsApp campaigns, abandoned cart automations, live chat and a site widget straight from Fullmetrix. Built on Meta's official Cloud API.

  • Pre-approved templates and message builder
  • Broadcast campaigns and automations
  • Multi-agent live chat
  • Site widget and business profile
New

TikTok Ads integration

Connect your TikTok Ads accounts and track campaigns, ad sets and creatives alongside your other platforms. ROAS computed from real sales.

  • TikTok Ads overview
  • Campaign, ad set, creative detail
  • ROAS reconciled with orders
New

Meta Ads integration

Plug Meta Ads in and get real ROAS per campaign, ad set and creative. Reconciled with your orders to close the attribution gap.

  • One-click OAuth
  • Campaign, ad set, creative views
  • Real ROAS computed from your sales
  • Configurable attribution windows
February 2026
New

Google Ads integration

Track your Google Ads campaigns, ad groups and Shopping product performance side by side with your orders.

  • Campaign and ad group views
  • Shopping product performance
  • ROAS computed on real sales
New

Search Console built in

See your SEO queries, top-performing pages and their trends. All your Google Search Console data without switching tabs.

  • Organic traffic overview
  • Query and page detail
  • Period-over-period comparison
New

Web Analytics (GA4)

All your web traffic in Fullmetrix: conversion funnel, sources, pages, audience, devices. Connect your Google Analytics 4 in one click.

  • Visual conversion funnel
  • Traffic sources and pages
  • Audience and device breakdown
  • GA4 OAuth connection
January 2026
New

Cohorts, forecast and stock velocity

Three tools to operate long-term: cohort analysis for retention, revenue forecast to plan ahead, stock velocity to avoid stock-outs.

  • Cohort retention heatmap
  • Revenue forecast at 30/60/90 days
  • Per-product stock velocity
New

Top sellers, frequently bought together and categories

Find your best-sellers, understand product associations (frequently bought together) and analyze performance by category and variant.

  • Top sellers by revenue, margin or units
  • Frequently bought together with recommendations
  • Category and variant analysis
New

Carts, customers, coupons and refunds

All the transactional building blocks: abandoned carts, 360 customer view, coupon performance and refund tracking.

  • Abandoned carts with analytics
  • 360 customer view (orders, sessions, RFM score)
  • Coupon performance
  • Refund tracking
New

Official PrestaShop module released

Our very first dedicated Fullmetrix connector. Native PrestaShop module, downloadable from your Fullmetrix workspace, compatible with PrestaShop 1.7 to 8.x, single and multistore. This module laid the foundation of Fullmetrix's e-commerce integration and still drives our approach: we build for PrestaShop first, then port to other platforms.

  • Native module compatible with PrestaShop 1.7 to 8.x, single and multistore
  • Historical import of orders, customers, products, refunds
  • Real-time sync via native PrestaShop hooks
  • Multi-currency, multi-language, B2B, main payment modules
  • First Fullmetrix connector, foundation of everything that followed
New

Public launch: e-commerce reporting

Fullmetrix is out of beta. First building block: full e-commerce reporting with overview, revenue, orders and products. Works with PrestaShop, WooCommerce and Shopify.

  • E-commerce overview (revenue, orders, AOV)
  • Revenue, orders, products detail
  • PrestaShop, WooCommerce, Shopify connectors

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