What's new

Changelog

Follow in real time every improvement, new feature and fix shipped on Fullmetrix.

May 2026
Improved

New PrestaShop plugin, faster e-commerce pages and segmentation bug fixes

The big release that solidifies the foundation. PrestaShop plugin fully reworked for more reliable sync, every e-commerce page is now near-instant, and several segmentation bugs are gone.

  • PrestaShop plugin 1.5: more reliable sync, fewer timeouts on large catalogs
  • Every e-commerce page (revenue, orders, products, customers, carts) up to 6x faster
  • Fixed segments occasionally missing VIP customers
  • Fixed average order value calculation on segments with coupons
  • Fixed segment ordering by customer value
New

Scheduled exports and email digests

Schedule automatic delivery of your key reports. Get your daily digest in your inbox, or export to CSV, Google Sheets or Slack.

  • Daily, weekly or monthly email digests
  • Recurring CSV and Google Sheets exports
  • Delivery to a Slack channel
New

Goals and annotations

Set monthly goals (revenue, orders, AOV) and track your progress. Drop annotations on your charts to flag key events: campaigns, sales, product launches.

  • Goals per metric with progress bar
  • Annotations shared across every chart
  • Alerts when a goal goes off track
April 2026
New

Advanced customer segmentation

Build your customer segments with a visual builder: RFM, behavior, geography, acquisition source. Save them and reuse anywhere in the app.

  • 11 preset RFM segments
  • Visual builder with nested conditions
  • Segments shared across dashboards and campaigns
New

Product feeds for Google Shopping and Meta

Generate and sync your product feeds to Google Merchant Center, Meta Catalog and TikTok Shop automatically. No more third-party plugins.

  • Google Shopping, Meta and TikTok feeds
  • Per-product filters and exclusion rules
  • Hourly automatic refresh
New

Audience sync to Meta, Google and TikTok Ads

Turn your segments into ad audiences synced in real time to the 3 major platforms. Lookalikes included.

  • Sync to Meta Custom Audiences
  • Sync to Google Ads Customer Match
  • Sync to TikTok Custom Audiences
  • Automatic 24h refresh
New

Lead capture forms

Build simple forms to collect emails and phone numbers: popups, sticky bars, dedicated pages. Everything lands directly in your contacts.

  • 3 formats: popup, sticky, page
  • Targeting by URL, source, behavior
  • Direct integration with your contacts
March 2026
New

Unified contact database

Centralize all your contacts in one place: customers, leads, newsletter subscribers. Import via CSV, tag, segment, and reuse everywhere.

  • 360 contact view with full timeline
  • CSV import with duplicate detection
  • Tags and breakdown system
New

Full WhatsApp Marketing

The big one. Run WhatsApp campaigns, abandoned cart automations, live chat and a site widget straight from Fullmetrix. Built on Meta's official Cloud API.

  • Pre-approved templates and message builder
  • Broadcast campaigns and automations
  • Multi-agent live chat
  • Site widget and business profile
New

TikTok Ads integration

Connect your TikTok Ads accounts and track campaigns, ad sets and creatives alongside your other platforms. ROAS computed from real sales.

  • TikTok Ads overview
  • Campaign, ad set, creative detail
  • ROAS reconciled with orders
New

Meta Ads integration

Plug Meta Ads in and get real ROAS per campaign, ad set and creative. Reconciled with your orders to close the attribution gap.

  • One-click OAuth
  • Campaign, ad set, creative views
  • Real ROAS computed from your sales
  • Configurable attribution windows
February 2026
New

Google Ads integration

Track your Google Ads campaigns, ad groups and Shopping product performance side by side with your orders.

  • Campaign and ad group views
  • Shopping product performance
  • ROAS computed on real sales
New

Search Console built in

See your SEO queries, top-performing pages and their trends. All your Google Search Console data without switching tabs.

  • Organic traffic overview
  • Query and page detail
  • Period-over-period comparison
New

Web Analytics (GA4)

All your web traffic in Fullmetrix: conversion funnel, sources, pages, audience, devices. Connect your Google Analytics 4 in one click.

  • Visual conversion funnel
  • Traffic sources and pages
  • Audience and device breakdown
  • GA4 OAuth connection
January 2026
New

Cohorts, forecast and stock velocity

Three tools to operate long-term: cohort analysis for retention, revenue forecast to plan ahead, stock velocity to avoid stock-outs.

  • Cohort retention heatmap
  • Revenue forecast at 30/60/90 days
  • Per-product stock velocity
New

Top sellers, frequently bought together and categories

Find your best-sellers, understand product associations (frequently bought together) and analyze performance by category and variant.

  • Top sellers by revenue, margin or units
  • Frequently bought together with recommendations
  • Category and variant analysis
New

Carts, customers, coupons and refunds

All the transactional building blocks: abandoned carts, 360 customer view, coupon performance and refund tracking.

  • Abandoned carts with analytics
  • 360 customer view (orders, sessions, RFM score)
  • Coupon performance
  • Refund tracking
New

Public launch: e-commerce reporting

Fullmetrix is out of beta. First building block: full e-commerce reporting with overview, revenue, orders and products. Works with PrestaShop, WooCommerce and Shopify.

  • E-commerce overview (revenue, orders, AOV)
  • Revenue, orders, products detail
  • PrestaShop, WooCommerce, Shopify connectors

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