Fullmetrix vs TrueProfit
TrueProfit is the Shopify profit specialist. Fullmetrix adds multi-platform, RFM and audience sync. Honest comparison.
Profit specialist vs Complete analytics
Specialized profit tracking for Shopify. Simple interface, accessible pricing. No advanced cohorts, no RFM, no audience sync.
Complete analytics with profit, cohorts, RFM, LTV and audience sync for PrestaShop, WooCommerce and Shopify.
Feature by feature
Why choose Fullmetrix
Multi-platform
TrueProfit only supports Shopify. Fullmetrix covers PrestaShop, WooCommerce and Shopify in a unified dashboard.
Advanced customer analytics
TrueProfit focuses on profit per order and product. Fullmetrix adds cohorts, RFM and net LTV per customer.
Audience sync
Sync your segments directly to Meta, Google and TikTok Ads. TrueProfit doesn't offer this feature.
More accessible pricing
Fullmetrix starts at 9 EUR/month vs $35/month for TrueProfit.
Frequently asked questions
Is TrueProfit better for profit tracking?+
TrueProfit is a profit specialist with a very simple interface and real-time tracking. For pure profit on Shopify, it's an excellent option.
Does Fullmetrix calculate profit as accurately?+
Yes. Fullmetrix tracks the same 5 cost types. The difference is Fullmetrix adds cohorts, RFM and audience sync on top of profit.
Does TrueProfit work with PrestaShop?+
No. TrueProfit only supports Shopify. Fullmetrix covers PrestaShop, WooCommerce and Shopify.
Which tool for dropshipping?+
TrueProfit is very popular among Shopify dropshippers thanks to its simple interface. Fullmetrix is better suited for merchants who want complete analytics beyond just profit.
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Beyond profit: complete e-commerce analytics
Profit + cohorts + RFM + LTV + audience sync. For PrestaShop, WooCommerce and Shopify.
14-day free trial.