Alternative

Northbeam Alternative for E-commerce Analytics

Northbeam excels at multi-touch attribution but costs $999/month minimum and offers no profit tracking or LTV. Fullmetrix provides complete, accessible analytics.

Why switch

Why merchants switch from Northbeam to Fullmetrix

100x cheaper to get started

Northbeam costs at least $999/month with enterprise positioning. Fullmetrix starts at €9/month with all features included.

Complete profit tracking

Northbeam focuses on attribution and creative analytics but does not offer profit tracking. Fullmetrix tracks 5 cost types for accurate real profit.

Cohorts, RFM, and LTV included

Northbeam offers no cohort analysis, RFM segmentation, or LTV. Fullmetrix includes these essential analytics in every plan.

PrestaShop support included

Northbeam primarily supports Shopify and WooCommerce. Fullmetrix adds native PrestaShop 1.7-8.x support.

Pricing

Complete analytics without enterprise budget

Northbeam
From $999/month

Enterprise positioning. Multi-touch attribution and creative analytics.

Fullmetrix
From €9/month

Scales by order volume. All features included in every plan.

Comparison

Fullmetrix vs Northbeam

Shopify support
Northbeam
FM
WooCommerce support
Northbeam
FM
PrestaShop support
Northbeam
FM
AI multi-touch attribution
Northbeam
FM
Creative analytics
Northbeam
FM
Media Mix Modeling
Northbeam
FM
Profit tracking (multi-cost types)
Northbeam
FM
Cohort analysis
Northbeam
FM
RFM segmentation
Northbeam
FM
LTV analysis
Northbeam
FM
Audience sync (Meta, Google, TikTok)
Northbeam
FM
EU hosting (GDPR)
Northbeam
FM
FAQ

Frequently asked questions

Is Northbeam better for attribution?+

Yes. Northbeam excels at AI multi-touch attribution and creative analytics. If advanced attribution is your priority, Northbeam is superior on that front. Fullmetrix focuses on profit tracking and customer analytics.

Does Fullmetrix offer multi-touch attribution?+

No. Fullmetrix does not offer AI multi-touch attribution or Media Mix Modeling. For those features, Northbeam remains the reference.

Why is Northbeam so expensive?+

Northbeam targets large advertisers with enterprise positioning. Its multi-touch attribution and creative analytics justify the price for brands spending significant ad budgets.

Does Northbeam offer profit tracking?+

No. Northbeam focuses on attribution and media optimization, not e-commerce profit tracking. Fullmetrix tracks 5 cost types for accurate real profit.

Is data hosted in the EU?+

Yes. All Fullmetrix data is hosted in the European Union, in full GDPR compliance.

Complete, accessible e-commerce analytics

Profit tracking, cohorts, RFM, LTV, and audience sync. All features included from €9/month.

14-day free trial.