Northbeam Alternative for E-commerce Analytics
Northbeam excels at multi-touch attribution but costs $999/month minimum and offers no profit tracking or LTV. Fullmetrix provides complete, accessible analytics.
Why merchants switch from Northbeam to Fullmetrix
100x cheaper to get started
Northbeam costs at least $999/month with enterprise positioning. Fullmetrix starts at €9/month with advanced e-commerce features, making profit analytics accessible without requiring a massive ad budget.
Complete profit tracking
Northbeam focuses on attribution and creative analytics but doesn't offer complete e-commerce profit tracking. Fullmetrix tracks 5 cost types for accurate, actionable daily net profit calculation.
Cohorts, RFM, and LTV included
Northbeam offers no cohort analysis, RFM segmentation, or LTV by cohort. Fullmetrix provides all these features, enabling deep understanding of customer behavior and value over time.
PrestaShop support included
Northbeam primarily supports Shopify and WooCommerce. Fullmetrix adds native PrestaShop support and EU hosting with GDPR compliance, two essential advantages for European e-commerce merchants.
Complete analytics without enterprise budget
Enterprise positioning. Multi-touch attribution and creative analytics.
Scales by order volume. All features included in every plan.
Fullmetrix vs Northbeam
Frequently asked questions
Is Northbeam better for attribution?+
Yes. Northbeam excels at AI multi-touch attribution and creative analytics. If advanced attribution is your priority, Northbeam is superior on that front. Fullmetrix focuses on profit tracking and customer analytics.
Does Fullmetrix offer multi-touch attribution?+
No. Fullmetrix does not offer AI multi-touch attribution or Media Mix Modeling. For those features, Northbeam remains the reference.
Why is Northbeam so expensive?+
Northbeam targets large advertisers with enterprise positioning. Its multi-touch attribution and creative analytics justify the price for brands spending significant ad budgets.
Does Northbeam offer profit tracking?+
No. Northbeam focuses on attribution and media optimization, not e-commerce profit tracking. Fullmetrix tracks 5 cost types for accurate real profit.
Is data hosted in the EU?+
Yes. All Fullmetrix data is hosted in the European Union, in full GDPR compliance.
Is Northbeam better for attribution?+
Yes. Northbeam excels at multi-touch attribution and MMM (Media Mix Modeling). Fullmetrix focuses on profit tracking and e-commerce metrics.
Does Northbeam support PrestaShop?+
No. Northbeam focuses on Shopify merchants with large ad budgets.
Is Northbeam suited for small stores?+
No. Northbeam starts at several hundred dollars per month and targets merchants spending $50k+/month on advertising.
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Comparisons
Alternatives
Complete, accessible e-commerce analytics
Profit tracking, cohorts, RFM, LTV, and audience sync. All features included from €9/month.
14-day free trial.