Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
WhatsApp Business E-commerce: Boost Your Sales and Customer Relationships
With 2 billion users and a 98% open rate, WhatsApp Business transforms e-commerce customer relationships. Learn how to integrate it into your sales strategy and measure its impact with Fullmetrix.
Ecommerce email marketing: strategies, KPIs and automation (complete guide)
Email marketing remains the channel with the best return on investment in ecommerce, with an average ROI of 36:1. This guide covers the 7 essential email types, key KPIs to track performance, automation workflows to implement and how to use RFM segmentation to personalize every send. Discover how Fullmetrix connects your customer segments directly to your emailing tools.
E-commerce Excel Dashboard: Complete Guide and Limitations
Excel remains the most widely used tool by e-commerce merchants to track their performance. Learn how to build an effective dashboard, which KPIs to include, and why Excel quickly hits its limits when facing real data volumes.
E-commerce Selling Price Calculation: Methods, Formulas and Strategies to Set the Right Price
Complete guide to e-commerce selling price calculation. Discover three pricing methods, essential formulas (margin rate, markup coefficient, tax-inclusive pricing), detailed cost analysis, strategies by product type and common mistakes to avoid when setting a profitable and competitive price.
Commercial Margin in E-commerce: Complete Guide 2025
Commercial margin is the number one profitability indicator for any e-commerce business. Discover how to calculate it precisely, sector benchmarks, mistakes that hurt it, and concrete strategies to sustainably improve it.
Ecommerce dashboard: the complete guide to managing your profitability
A well-built ecommerce dashboard is the backbone of every profitable online store. This guide explains which metrics to track, which tools to use and how to get started with Fullmetrix.
Ecommerce cohort analysis: understand retention and maximize LTV
Cohort analysis groups your customers by acquisition date and tracks their behavior over time. In ecommerce, this method reveals true retention rates, identifies the most profitable cohorts and enables calculating real LTV per acquisition source. This guide covers reading cohort tables, essential metrics, practical applications and how to automate these analyses with Fullmetrix.
Average Cart Abandonment Rate in E-commerce: Stats, Causes and Solutions
Cart abandonment rate is one of the most closely watched metrics in e-commerce. With a global average of 69.8%, understanding its causes and implementing the right solutions can radically transform your revenue.
E-commerce P&L: Build Your Profit & Loss Statement to Drive Profitability
Complete guide to building an e-commerce P&L. Discover the detailed profit and loss structure, commonly overlooked expense categories, a full worked example, and how to automate your P&L with Fullmetrix to drive online store profitability.
E-commerce Margin Calculation: Formulas, Examples and Tools to Optimize Profitability
Complete guide to e-commerce margin calculation. Discover gross margin, net margin, markup rate and margin rate formulas, with concrete examples by sector, common mistakes to avoid and how to automate margin calculation to drive profitability.
Ecommerce dashboard: essential KPIs and how to build one
A well-built ecommerce dashboard turns raw data into profitable decisions. But you need to track the right metrics. This guide details the 15+ essential KPIs for your dashboard, common mistakes to avoid, and a step-by-step method to build a dashboard that truly helps you run your business.
RFM segmentation: the complete guide for ecommerce (calculation, segments, actions)
RFM segmentation (Recency, Frequency, Monetary) is the most effective method to classify your ecommerce customers based on their actual purchase behavior. By assigning a score from 1 to 5 on each dimension, you get actionable segments: Champions, Loyal Customers, At Risk, Lost. This guide details RFM score calculation, 10 essential segments, marketing actions per segment and how to automate everything with Fullmetrix.
