Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
Ecommerce dashboard: the complete guide to managing your profitability
A well-built ecommerce dashboard is the backbone of every profitable online store. This guide explains which metrics to track, which tools to use and how to get started with Fullmetrix.
Ecommerce cohort analysis: understand retention and maximize LTV
Cohort analysis groups your customers by acquisition date and tracks their behavior over time. In ecommerce, this method reveals true retention rates, identifies the most profitable cohorts and enables calculating real LTV per acquisition source. This guide covers reading cohort tables, essential metrics, practical applications and how to automate these analyses with Fullmetrix.
Average Cart Abandonment Rate in E-commerce: Stats, Causes and Solutions
Cart abandonment rate is one of the most closely watched metrics in e-commerce. With a global average of 69.8%, understanding its causes and implementing the right solutions can radically transform your revenue.
E-commerce P&L: Build Your Profit & Loss Statement to Drive Profitability
Complete guide to building an e-commerce P&L. Discover the detailed profit and loss structure, commonly overlooked expense categories, a full worked example, and how to automate your P&L with Fullmetrix to drive online store profitability.
E-commerce Margin Calculation: Formulas, Examples and Tools to Optimize Profitability
Complete guide to e-commerce margin calculation. Discover gross margin, net margin, markup rate and margin rate formulas, with concrete examples by sector, common mistakes to avoid and how to automate margin calculation to drive profitability.
Ecommerce dashboard: essential KPIs and how to build one
A well-built ecommerce dashboard turns raw data into profitable decisions. But you need to track the right metrics. This guide details the 15+ essential KPIs for your dashboard, common mistakes to avoid, and a step-by-step method to build a dashboard that truly helps you run your business.
RFM segmentation: the complete guide for ecommerce (calculation, segments, actions)
RFM segmentation (Recency, Frequency, Monetary) is the most effective method to classify your ecommerce customers based on their actual purchase behavior. By assigning a score from 1 to 5 on each dimension, you get actionable segments: Champions, Loyal Customers, At Risk, Lost. This guide details RFM score calculation, 10 essential segments, marketing actions per segment and how to automate everything with Fullmetrix.
Ecommerce customer segmentation: complete guide to personalize and convert
Customer segmentation is the most powerful lever to personalize the shopping experience, build loyalty and increase customer lifetime value (LTV) in ecommerce. Rather than treating all customers the same way, segmentation lets you create homogeneous groups and adapt your messages, offers and campaigns to each profile. This guide covers segment types, the RFM method, real use cases and tools to automate your segmentation strategy.
Fullmetrix vs Triple Whale: Which E-commerce Analytics Alternative?
Triple Whale is a Shopify app focused on marketing attribution and profit tracking via its Triple Pixel. Fullmetrix supports PrestaShop, WooCommerce and Shopify with full P&L, RFM segmentation, multi-channel ROAS/POAS and audience syncing, all at a much more affordable price. Read our detailed comparison.
Fullmetrix vs BeProfit: E-commerce Profit Tracking Tools Compared
BeProfit is a Shopify app focused on profit tracking and per-order P&L. Fullmetrix covers PrestaShop, WooCommerce and Shopify with full P&L, advanced RFM segmentation, multi-channel ROAS/POAS and audience syncing. Read our detailed comparison.
WooCommerce Statistics: Complete Guide to Analyze Your Store in 2025
WooCommerce powers more than 30% of online stores worldwide, but its native statistics remain insufficient to drive a serious e-commerce business. This complete guide explains what WooCommerce measures, what it doesn't, and how to fill those gaps with the right analytics tools.
Fullmetrix vs Lifetimely: Which E-commerce Analytics Tool Should You Choose?
Lifetimely focuses on LTV and profit tracking for Shopify. Fullmetrix covers PrestaShop, WooCommerce and Shopify with full P&L, RFM segmentation, multi-channel ROAS and audience syncing. Read our detailed comparison to pick the right tool for your e-commerce.
