Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
How to increase average order value in your online store: 12 proven techniques
Average order value (AOV) is one of the most underused growth levers in ecommerce. Increasing your AOV by 10% means boosting revenue by 10% without spending a single extra cent on acquisition. This guide presents 12 proven techniques to increase your online store's average order value, from cross-selling to advanced personalization.
E-commerce Strategy: 10 Pillars for a Profitable Online Store in 2025
Complete guide to profitable e-commerce strategy in 2025. Master your costs and margins, optimize customer acquisition, increase customer value with cross-sell and RFM segmentation, and automate your reporting to run your store with reliable data.
E-commerce Product Cost Price: Calculate, Optimize and Increase Your Margins
Complete guide to calculating the cost price of each e-commerce product. Discover how to identify your profitable products, eliminate those dragging down your margins and automate product-by-product tracking with Fullmetrix.
E-commerce Cost of Goods Calculation: Complete Method and Examples
Complete guide to calculating the cost of goods for your e-commerce products. Discover the formula, components to include, concrete examples by sector and how to automate calculation to optimize your margins.
TikTok Ads for E-commerce: Complete Guide 2025
TikTok Ads is emerging in 2025 as the most accessible advertising channel for e-commerce stores. Lower CPCs than Meta, massive audiences and native product discovery: here is how to leverage it without getting lost in inadequate reporting.
Facebook Ads for E-commerce: Complete Guide 2025
Facebook Ads remains the number one advertising channel for e-commerce in 2025. But Meta's native reporting has been skewed since iOS 14. Learn how to structure your campaigns, calculate your real ROAS and sync your RFM audiences directly into Meta Ads.
Essential Shopify KPIs to manage your online store
Shopify provides basic reports, but they are not enough to effectively manage your store. Discover the essential Shopify KPIs to track and how to centralize them in a single dashboard.
GA4 WooCommerce: How to Set Up Google Analytics 4 for Your Store
How to set up GA4 on WooCommerce? This guide covers every step: property creation, plugin installation, enhanced ecommerce tracking activation, and key limitations to know.
Matomo PrestaShop: The Google Analytics Alternative for Your Online Store
Matomo is an open-source, privacy-friendly alternative to Google Analytics. This guide explains how to install it on PrestaShop, compares both solutions, and reveals Matomo's limitations for advanced e-commerce analytics.
PrestaShop Statistics: How to Understand and Leverage Your Store Data
PrestaShop offers native statistics, but they often fall short for ambitious ecommerce businesses. This guide covers available metrics, complementary modules, and advanced solutions to fully leverage your data.
Increase Ecommerce Conversion Rate: 10 Proven Strategies
Conversion rate is the most powerful growth lever for your online store: doubling your CVR doubles revenue without spending an extra euro on acquisition. This guide gives you 10 actionable strategies backed by concrete numbers to turn more visitors into buyers and measure the real impact on your margin.
WooCommerce Analytics: The Complete Guide to Tracking Your Performance
How to analyze your WooCommerce store performance? This guide compares the native dashboard, Google Analytics 4, and Fullmetrix, with essential KPIs to track.
