Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
Facebook Ads for E-commerce: Complete Guide 2025
Facebook Ads remains the number one advertising channel for e-commerce in 2025. But Meta's native reporting has been skewed since iOS 14. Learn how to structure your campaigns, calculate your real ROAS and sync your RFM audiences directly into Meta Ads.
Essential Shopify KPIs to manage your online store
Shopify provides basic reports, but they are not enough to effectively manage your store. Discover the essential Shopify KPIs to track and how to centralize them in a single dashboard.
GA4 WooCommerce: How to Set Up Google Analytics 4 for Your Store
How to set up GA4 on WooCommerce? This guide covers every step: property creation, plugin installation, enhanced ecommerce tracking activation, and key limitations to know.
Matomo PrestaShop: The Google Analytics Alternative for Your Online Store
Matomo is an open-source, privacy-friendly alternative to Google Analytics. This guide explains how to install it on PrestaShop, compares both solutions, and reveals Matomo's limitations for advanced e-commerce analytics.
PrestaShop Statistics: How to Understand and Leverage Your Store Data
PrestaShop offers native statistics, but they often fall short for ambitious ecommerce businesses. This guide covers available metrics, complementary modules, and advanced solutions to fully leverage your data.
Increase Ecommerce Conversion Rate: 10 Proven Strategies
Conversion rate is the most powerful growth lever for your online store: doubling your CVR doubles revenue without spending an extra euro on acquisition. This guide gives you 10 actionable strategies backed by concrete numbers to turn more visitors into buyers and measure the real impact on your margin.
WooCommerce Analytics: The Complete Guide to Tracking Your Performance
How to analyze your WooCommerce store performance? This guide compares the native dashboard, Google Analytics 4, and Fullmetrix, with essential KPIs to track.
Best Google Analytics Module for PrestaShop in 2025
Which Google Analytics module to choose for PrestaShop in 2025? Full comparison of GA4 solutions, their client-side limitations, and how Fullmetrix gives you complete business data server-side.
Customer Acquisition Cost by Industry: E-commerce Benchmarks 2025
Customer acquisition cost varies tenfold depending on the sector. Discover 2025 benchmarks by e-commerce vertical and learn how to track your CAC with precision.
Google Tag Manager PrestaShop: complete installation and configuration guide
Learn how to install Google Tag Manager on PrestaShop, set up advanced e-commerce tracking with GA4 and Meta Pixel, and understand why a server-side solution like Fullmetrix effectively complements this approach.
Google Analytics PrestaShop: Complete Setup Guide and Limitations
Google Analytics is essential for analyzing traffic on your PrestaShop store, but it does not tell you whether you are making money. Learn how to install it correctly and why Fullmetrix fills its business gaps.
Average ecommerce conversion rate: 2024-2025 benchmarks and improvement levers
The average ecommerce conversion rate hovers around 2 to 3% according to Monetate and IRP Commerce studies. But this average conceals considerable gaps depending on the sector, platform and device used. Here are the key 2024-2025 figures and concrete levers to improve your performance.
