Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
Ecommerce customer segmentation: complete guide to personalize and convert
Customer segmentation is the most powerful lever to personalize the shopping experience, build loyalty and increase customer lifetime value (LTV) in ecommerce. Rather than treating all customers the same way, segmentation lets you create homogeneous groups and adapt your messages, offers and campaigns to each profile. This guide covers segment types, the RFM method, real use cases and tools to automate your segmentation strategy.
Fullmetrix vs Triple Whale: Which E-commerce Analytics Alternative?
Triple Whale is a Shopify app focused on marketing attribution and profit tracking via its Triple Pixel. Fullmetrix supports PrestaShop, WooCommerce and Shopify with full P&L, RFM segmentation, multi-channel ROAS/POAS and audience syncing, all at a much more affordable price. Read our detailed comparison.
Fullmetrix vs BeProfit: E-commerce Profit Tracking Tools Compared
BeProfit is a Shopify app focused on profit tracking and per-order P&L. Fullmetrix covers PrestaShop, WooCommerce and Shopify with full P&L, advanced RFM segmentation, multi-channel ROAS/POAS and audience syncing. Read our detailed comparison.
WooCommerce Statistics: Complete Guide to Analyze Your Store in 2025
WooCommerce powers more than 30% of online stores worldwide, but its native statistics remain insufficient to drive a serious e-commerce business. This complete guide explains what WooCommerce measures, what it doesn't, and how to fill those gaps with the right analytics tools.
Fullmetrix vs Lifetimely: Which E-commerce Analytics Tool Should You Choose?
Lifetimely focuses on LTV and profit tracking for Shopify. Fullmetrix covers PrestaShop, WooCommerce and Shopify with full P&L, RFM segmentation, multi-channel ROAS and audience syncing. Read our detailed comparison to pick the right tool for your e-commerce.
Average order value by industry: benchmark and 2025 data
Average order value varies greatly depending on your industry. Find the complete e-commerce sector benchmark for 2025 and concrete levers to increase yours.
Average order value by ecommerce industry: 2025 benchmarks and optimization strategies
Average order value varies dramatically across ecommerce industries. In France, it ranges from 35 EUR in pet supplies to over 300 EUR in luxury goods. This article presents 2025 AOV benchmarks by industry, device gaps (desktop, mobile, tablet) and actionable strategies to optimize your AOV based on your market.
Customer Lifetime Value in ecommerce: how to calculate, understand and maximize LTV
Customer Lifetime Value (LTV) is the most strategic metric in ecommerce. It represents the total revenue a customer generates over their entire relationship with your brand. Understanding and optimizing LTV enables better decisions on acquisition, retention and profitability. This guide covers calculation formulas, the LTV/CAC ratio and concrete strategies to maximize every customer's value.
Shopify Dashboard: Limits and How to Overcome Them in 2025
Shopify Analytics is a good starting point, but it is not enough to drive your store's profitability. Discover the missing KPIs and how to get them with Fullmetrix.
Ecommerce cart abandonment rate: understand, measure and reduce
On average, 70% of ecommerce carts are abandoned before checkout completion. Every percentage point recovered means direct revenue. This comprehensive guide explains how to calculate your cart abandonment rate, identify root causes, and implement 10 actionable strategies to significantly reduce it.
Ecommerce Strategy: The Complete Guide to Driving Growth in 2025
An effective ecommerce strategy relies on data, not intuition. Discover the 7 pillars, key benchmarks and tools to drive your growth with precision.
Shopify Dashboard: native limitations and advanced alternatives
The Shopify dashboard offers basic metrics but falls short for complete financial management. Discover what is natively missing and how to go further with advanced tools like Fullmetrix.
