Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
Average order value by industry: benchmark and 2025 data
Average order value varies greatly depending on your industry. Find the complete e-commerce sector benchmark for 2025 and concrete levers to increase yours.
Average order value by ecommerce industry: 2025 benchmarks and optimization strategies
Average order value varies dramatically across ecommerce industries. In France, it ranges from 35 EUR in pet supplies to over 300 EUR in luxury goods. This article presents 2025 AOV benchmarks by industry, device gaps (desktop, mobile, tablet) and actionable strategies to optimize your AOV based on your market.
Customer Lifetime Value in ecommerce: how to calculate, understand and maximize LTV
Customer Lifetime Value (LTV) is the most strategic metric in ecommerce. It represents the total revenue a customer generates over their entire relationship with your brand. Understanding and optimizing LTV enables better decisions on acquisition, retention and profitability. This guide covers calculation formulas, the LTV/CAC ratio and concrete strategies to maximize every customer's value.
Shopify Dashboard: Limits and How to Overcome Them in 2025
Shopify Analytics is a good starting point, but it is not enough to drive your store's profitability. Discover the missing KPIs and how to get them with Fullmetrix.
Ecommerce cart abandonment rate: understand, measure and reduce
On average, 70% of ecommerce carts are abandoned before checkout completion. Every percentage point recovered means direct revenue. This comprehensive guide explains how to calculate your cart abandonment rate, identify root causes, and implement 10 actionable strategies to significantly reduce it.
Ecommerce Strategy: The Complete Guide to Driving Growth in 2025
An effective ecommerce strategy relies on data, not intuition. Discover the 7 pillars, key benchmarks and tools to drive your growth with precision.
Shopify Dashboard: native limitations and advanced alternatives
The Shopify dashboard offers basic metrics but falls short for complete financial management. Discover what is natively missing and how to go further with advanced tools like Fullmetrix.
How to increase average order value in your online store: 12 proven techniques
Average order value (AOV) is one of the most underused growth levers in ecommerce. Increasing your AOV by 10% means boosting revenue by 10% without spending a single extra cent on acquisition. This guide presents 12 proven techniques to increase your online store's average order value, from cross-selling to advanced personalization.
E-commerce Strategy: 10 Pillars for a Profitable Online Store in 2025
Complete guide to profitable e-commerce strategy in 2025. Master your costs and margins, optimize customer acquisition, increase customer value with cross-sell and RFM segmentation, and automate your reporting to run your store with reliable data.
E-commerce Product Cost Price: Calculate, Optimize and Increase Your Margins
Complete guide to calculating the cost price of each e-commerce product. Discover how to identify your profitable products, eliminate those dragging down your margins and automate product-by-product tracking with Fullmetrix.
E-commerce Cost of Goods Calculation: Complete Method and Examples
Complete guide to calculating the cost of goods for your e-commerce products. Discover the formula, components to include, concrete examples by sector and how to automate calculation to optimize your margins.
TikTok Ads for E-commerce: Complete Guide 2025
TikTok Ads is emerging in 2025 as the most accessible advertising channel for e-commerce stores. Lower CPCs than Meta, massive audiences and native product discovery: here is how to leverage it without getting lost in inadequate reporting.
