Blog
Guides, comparisons and glossary to master your e-commerce analytics on PrestaShop, WooCommerce and Shopify.
Best Google Analytics Module for PrestaShop in 2025
Which Google Analytics module to choose for PrestaShop in 2025? Full comparison of GA4 solutions, their client-side limitations, and how Fullmetrix gives you complete business data server-side.
Customer Acquisition Cost by Industry: E-commerce Benchmarks 2025
Customer acquisition cost varies tenfold depending on the sector. Discover 2025 benchmarks by e-commerce vertical and learn how to track your CAC with precision.
Google Tag Manager PrestaShop: complete installation and configuration guide
Learn how to install Google Tag Manager on PrestaShop, set up advanced e-commerce tracking with GA4 and Meta Pixel, and understand why a server-side solution like Fullmetrix effectively complements this approach.
Google Analytics PrestaShop: Complete Setup Guide and Limitations
Google Analytics is essential for analyzing traffic on your PrestaShop store, but it does not tell you whether you are making money. Learn how to install it correctly and why Fullmetrix fills its business gaps.
Average ecommerce conversion rate: 2024-2025 benchmarks and improvement levers
The average ecommerce conversion rate hovers around 2 to 3% according to Monetate and IRP Commerce studies. But this average conceals considerable gaps depending on the sector, platform and device used. Here are the key 2024-2025 figures and concrete levers to improve your performance.
Essential Ecommerce KPIs: Key Metrics to Drive Your Online Store
Which ecommerce KPIs should you track first? This guide covers sales, profitability, retention, and operations metrics, with formulas and benchmarks for each.
The 5 metrics every PrestaShop merchant should track
Net margin, repeat rate, true ROAS, LTV and cohorts: the invisible metrics on PrestaShop that make the difference.
ROAS: definition, formula and benchmarks
Everything about ROAS: formula, channel benchmarks and common mistakes.
