Why compare Fullmetrix and BeProfit?
E-commerce merchants looking to track their real profitability quickly discover two solutions: BeProfit and Fullmetrix. BeProfit is a Shopify app known for its profit calculator and per-order P&L tracking. Fullmetrix is a multi-CMS platform offering a complete P&L, RFM segmentation, multi-channel ROAS/POAS, advertising audience syncing and revenue forecasting.
This detailed comparison will help you choose the right tool for your e-commerce business based on your platform, analytical goals and growth strategy.
BeProfit overview
BeProfit is an application available primarily on the Shopify App Store, with a few additional integrations. It was built to help merchants calculate their true profit per product and per order, factoring in cost of goods, shipping fees and advertising spend.
BeProfit strengths
- Built-in profit calculator with per-product and per-order profit
- Profit tracking dashboard with simplified P&L view
- Facebook Ads and Google Ads spend integration
- Intuitive interface with quick onboarding
- Margin and cost analysis reports
BeProfit limitations
- No PrestaShop or WooCommerce support
- Very basic RFM segmentation without advanced behavioral targeting
- No audience syncing to Meta Ads, Google Ads or TikTok Ads
- No revenue forecasting or advanced cohort analysis
- No multi-store multi-platform management
- P&L remains simplified compared to a full income statement with net margin
- Pricing can reach $150/month on advanced plans
Fullmetrix overview
Fullmetrix is an e-commerce analytics platform built for merchants running one or more stores on PrestaShop, WooCommerce or Shopify. It centralizes all commercial and marketing data into a unified dashboard with a deeper level of analytical insight.
Fullmetrix strengths
- Supports PrestaShop, WooCommerce and Shopify from a single interface
- Complete P&L with gross margin, net margin, COGS, shipping costs and commissions
- Automatic RFM segmentation to identify top customers, at-risk and dormant ones
- Multi-channel ROAS and POAS to measure true profitability per ad channel
- Audience syncing to Meta Ads, Google Ads and TikTok Ads
- Cohort analysis and revenue forecasting based on historical trends
- Multi-store management: all your stores in one dashboard
- 14-day free trial with no commitment
Detailed comparison: Fullmetrix vs BeProfit
The table below presents the main differences between the two tools on the criteria that matter most for e-commerce merchants seeking to optimize profitability.
| Criteria | BeProfit | Fullmetrix |
|---|---|---|
| Supported platforms | Shopify primarily | PrestaShop, WooCommerce, Shopify |
| Per-product profit | Yes | Yes - with advanced segmentation |
| Per-order profit | Yes | Yes - with detailed costs and margins |
| P&L / Income statement | Simplified | Complete: gross margin, net margin, COGS, shipping, commissions |
| RFM Segmentation | Basic | Yes - automatic segmentation into 11 segments |
| Multi-channel ROAS / POAS | Partial (Facebook, Google) | Yes - Meta, Google, TikTok and other channels |
| Audience syncing | No | Yes - Meta Ads, Google Ads, TikTok Ads |
| Multi-store management | No | Yes - all stores in one dashboard |
| Revenue forecasting | No | Yes - projections based on historical trends |
| Cohort analysis | Limited | Yes - with advanced filters and period comparison |
| Multi-platform (PrestaShop, WooCommerce) | No | Yes |
| Multi-currency support | Partial | Yes |
| Entry price | $25/mo (up to $150/mo) | 14-day free trial, then monthly subscription |
| TikTok Ads integration | No | Yes |
BeProfit is a solid tool for Shopify merchants who need basic per-product and per-order profit tracking. Fullmetrix is designed for e-commerce businesses that need a complete view of their profitability with advanced features like RFM, multi-channel ROAS and audience syncing.
Which tool should you choose?
The choice between BeProfit and Fullmetrix depends on your e-commerce platform, the level of detail you need in profitability tracking and your ambitions for data-driven marketing.
Choose BeProfit if:
You are exclusively on Shopify and your needs are limited to per-product and per-order profit calculation. You don't need advanced RFM segmentation, audience syncing or forecasting. BeProfit remains a simple and effective tool for basic profit tracking on Shopify.
Choose Fullmetrix if:
You use PrestaShop, WooCommerce or manage multiple stores in parallel. You need a complete P&L with net margin, RFM segmentation to drive your marketing campaigns, multi-channel ROAS/POAS to optimize ad spend, or audience syncing to Meta, Google and TikTok. Fullmetrix is built for merchants who want to go beyond basic profit tracking.
In summary, BeProfit is a profit calculator for Shopify, while Fullmetrix is a complete multi-platform e-commerce analytics platform. If you want to drive growth with actionable data and a deeper level of analytical insight, Fullmetrix is the better choice.
Frequently asked questions
Does BeProfit work with PrestaShop or WooCommerce?
No. BeProfit is primarily a Shopify application. If you use PrestaShop or WooCommerce, you need an alternative tool like Fullmetrix that natively supports all three platforms.
Does BeProfit offer advanced RFM segmentation?
BeProfit offers very basic segmentation. It does not provide automatic RFM segmentation into 11 segments like Fullmetrix, nor the ability to sync these segments directly with your advertising platforms.
Can you sync audiences from BeProfit?
No. BeProfit does not offer audience syncing to Meta Ads, Google Ads or TikTok Ads. Fullmetrix lets you create custom audiences based on RFM segmentation and automatically sync them with all three advertising platforms.
How does Fullmetrix pricing compare to BeProfit?
BeProfit plans range from $25 to $150 per month depending on features. Fullmetrix offers a 14-day free trial to test all features without restrictions, with subscriptions scaled to your business size. For a comparable investment, Fullmetrix provides a significantly broader feature set.
Switch to next-generation profit tracking
If you are looking for a tool that goes beyond simple per-order profit calculation and gives you a complete view of your e-commerce profitability with RFM segmentation, multi-channel ROAS and audience syncing, try Fullmetrix free for 14 days.
