Why compare Fullmetrix and Lifetimely?
E-commerce merchants looking to better understand their profitability often come across two tools: Lifetimely and Fullmetrix. The first is a Shopify app known for its Customer Lifetime Value (LTV) calculations. The second is a multi-CMS platform that goes far beyond LTV by offering a complete P&L, RFM segmentation, multi-channel ROAS and advertising audience syncing.
This comparison aims to help you choose the most suitable tool based on your e-commerce platform, catalog size and analytical needs.
Lifetimely overview
Lifetimely is an application exclusively available on the Shopify App Store. It was designed to help Shopify merchants track their profit and calculate customer lifetime value (LTV) in a simple and visual way.
Lifetimely strengths
- LTV calculation by cohort, product and acquisition channel
- Profit tracking dashboard with margin overview
- Clean interface and quick onboarding
- Free plan available up to 50 orders per month
Lifetimely limitations
- Works only on Shopify: no PrestaShop or WooCommerce support
- No RFM segmentation to target customers by purchase behavior
- No audience syncing to Meta Ads, Google Ads or TikTok Ads
- No multi-channel ROAS or POAS tracking
- No multi-store or multi-platform management
- P&L remains basic compared to a full income statement
Fullmetrix overview
Fullmetrix is an e-commerce analytics platform built for merchants running one or more stores on PrestaShop, WooCommerce or Shopify. It centralizes all commercial and marketing data into a unified dashboard.
Fullmetrix strengths
- Supports PrestaShop, WooCommerce and Shopify from a single interface
- Complete P&L with net margin, COGS, shipping costs and commissions
- Automatic RFM segmentation to identify your best customers and dormant ones
- Multi-channel ROAS and POAS to measure profitability per ad channel
- Audience syncing to Meta Ads, Google Ads and TikTok Ads
- Cohort analysis and revenue forecasting
- Multi-store management: all your stores in one dashboard
- 14-day free trial with no commitment
Detailed comparison: Fullmetrix vs Lifetimely
The table below presents the main differences between the two tools on the criteria that matter most to e-commerce merchants.
| Feature | Lifetimely | Fullmetrix |
|---|---|---|
| Supported platforms | Shopify only | PrestaShop, WooCommerce, Shopify |
| Customer Lifetime Value (LTV) | Yes - by cohort and product | Yes - LTV with advanced segmentation |
| P&L / Income statement | Basic (profit tracking) | Complete: gross margin, net margin, COGS, shipping, commissions |
| RFM Segmentation | No | Yes - automatic segmentation into 11 segments |
| Multi-channel ROAS / POAS | No | Yes - Meta, Google, TikTok and other channels |
| Audience syncing | No | Yes - Meta Ads, Google Ads, TikTok Ads |
| Multi-store management | No | Yes - all stores in one dashboard |
| Revenue forecasting | Limited | Yes - projections based on historical trends |
| Cohort analysis | Yes | Yes - with advanced filters |
| Multi-platform | No (Shopify only) | Yes (PrestaShop + WooCommerce + Shopify) |
| Entry price | Free (up to 50 orders/mo), then ~$34/mo | 14-day free trial, then monthly subscription |
| Multi-currency support | Partial | Yes |
Lifetimely suits Shopify merchants who only need basic LTV and profit tracking. Fullmetrix is designed for e-commerce businesses that need a complete view of their profitability, regardless of their CMS.
Which tool should you choose based on your profile?
The choice between Lifetimely and Fullmetrix mainly depends on your e-commerce platform and the level of analytical depth you require.
Choose Lifetimely if:
You are exclusively on Shopify, your catalog is small (fewer than 50 orders per month to stay on the free plan) and your needs are limited to LTV and per-product profit tracking. Lifetimely remains a solid tool for that specific use case.
Choose Fullmetrix if:
You use PrestaShop, WooCommerce or multiple stores in parallel. You need a complete P&L with net margin, RFM segmentation to drive your campaigns, multi-channel ROAS to optimize ad spend, or audience syncing to Meta, Google and TikTok. Fullmetrix is built for merchants who want a 360-degree view of their business.
In summary, Lifetimely is a specialized LTV tool for Shopify, while Fullmetrix is a complete multi-platform e-commerce analytics platform. If you have moved beyond simple profit tracking and want to drive growth with actionable data, Fullmetrix is the better fit.
Frequently asked questions
Does Lifetimely work with PrestaShop or WooCommerce?
No. Lifetimely is a Shopify-exclusive application. If you use PrestaShop or WooCommerce, you need an alternative tool like Fullmetrix that supports all three platforms.
Does Fullmetrix offer LTV calculation?
Yes. Fullmetrix includes Customer Lifetime Value calculation with advanced segmentation by cohort, acquisition channel and RFM segment. This approach is more granular than Lifetimely's.
Can you use both tools at the same time?
Technically yes, if you are on Shopify. However, Fullmetrix covers all of Lifetimely's features and adds many more (RFM, ROAS, audiences, multi-store). Running both in parallel would not provide significant additional value.
How does Fullmetrix pricing compare to Lifetimely?
Lifetimely offers a free plan limited to 50 orders per month, then paid plans starting at around $34/month. Fullmetrix offers a 14-day free trial to test all features without restriction, with subscriptions adapted to your business size.
Switch to complete e-commerce analytics
If you are looking for a tool that goes beyond simple LTV tracking and gives you a complete view of your e-commerce profitability, try Fullmetrix free for 14 days.
