- Immediate setup with no technical skills required
- Hosting included with SSL, CDN and automatic backups
- Ecosystem of over 8,000 apps on the App Store
- Shopify Payments built in for accepting payments without a third-party gateway
- 24/7 customer support via chat, email and phone
- Optimized and PCI DSS compliant checkout by default
- Monthly pricing from $29 to $299 per month, plus transaction fees
- Customization limited by the proprietary Liquid language
- Total dependency on the Shopify ecosystem with no code portability
- Additional transaction fees if you do not use Shopify Payments
- Advanced features (reports, automations) reserved for higher plans
- Basic native analytics on Basic and standard Shopify plans
- Free and open source with no license fees
- Unlimited customization with full access to PHP source code
- WordPress ecosystem with over 60,000 plugins available
- Full ownership of your data and infrastructure
- Powerful native SEO thanks to WordPress and dedicated plugins
- Freedom to choose your host, payment gateway and design
- Technical skills required for installation and maintenance
- Variable real cost: hosting, premium theme, paid extensions, security
- Performance depends on hosting quality
- Manual updates for WordPress, WooCommerce and extensions
- No centralized official support, relying on community and documentation
- Security is your responsibility: SSL certificate, firewall, backups
| Criterion | Shopify | WooCommerce |
|---|---|---|
| Model | Hosted SaaS, all-inclusive | Self-hosted open source |
| Starting price | $29/month (Basic plan) | Free + hosting from $5-30/month |
| Ease of use | Excellent, intuitive no-code interface | Moderate, requires WordPress basics |
| Customization | Limited to Liquid language and themes | Unlimited, full source code access |
| SEO | Good, but rigid URL structure | Excellent, full control with Yoast/RankMath |
| Performance | Very good, infrastructure managed by Shopify | Variable depending on host and optimization |
| Scalability | Excellent with Shopify Plus ($2,000+/month) | Very good with dedicated or cloud hosting |
| Plugins and extensions | 8,000+ apps on the App Store | 60,000+ WordPress plugins + WooCommerce extensions |
| Themes and design | 200+ official themes, quality controlled | Thousands of WordPress themes, variable quality |
| Technical support | 24/7 chat, email, phone included | Community, forums, documentation, no direct support |
| Multi-store | One subscription per store | WordPress Multisite available for free |
| Native analytics | Basic on Basic plan, advanced on Advanced | Limited stats, extensions required |
| Data ownership | Data hosted by Shopify | Full ownership, data on your server |
| Transaction fees | 0.5 to 2% without Shopify Payments | No platform fees, only payment provider fees |
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- Native connection to Shopify, WooCommerce and PrestaShop with no development needed
- Automatic e-commerce P&L with real margin calculations
- RFM segmentation to identify your best customers and those at risk
- ROAS and POAS tracking by marketing channel
- Multi-store management with cross-platform performance comparison
- Audience syncing to Meta Ads, Google Ads and TikTok Ads
- Unified dashboard without juggling between native tools
