- Immediate setup with no technical skills required
- Hosting included with SSL, CDN and automatic backups
- Ecosystem of over 8,000 apps on the App Store
- Shopify Payments built in for accepting payments without a third-party gateway
- 24/7 customer support via chat, email and phone
- Optimized and PCI DSS compliant checkout by default
- Monthly pricing from $29 to $299 per month, plus transaction fees
- Customization limited by the proprietary Liquid language
- Total dependency on the Shopify ecosystem with no code portability
- Additional transaction fees if you do not use Shopify Payments
- Advanced features reserved for higher-tier plans
- Historically weaker presence in the French and European markets
- Free and open source with no license fees
- Unlimited customization with full access to PHP source code
- Advanced native catalog management with attributes, combinations and multi-currency
- Official marketplace with over 4,000 modules and themes
- Very active French-speaking community and French-language documentation
- Native European compliance: intra-EU VAT, GDPR, legal notices, invoicing
- Technical skills required for installation and maintenance
- Variable real cost: hosting, premium theme, paid modules, developer fees
- Performance depends on hosting quality
- Updates sometimes complex between major versions
- Official support is paid through PrestaShop, no free support included
- Back office less modern than some SaaS competitors
| Criterion | Shopify | PrestaShop |
|---|---|---|
| Model | Hosted SaaS, all-inclusive | Self-managed open source |
| Starting price | $29/month (Basic plan) | Free + hosting from $5-30/month |
| Ease of use | Excellent, intuitive no-code interface | Moderate, requires technical skills or an agency |
| Customization | Limited to Liquid language and themes | Unlimited, full PHP source code access |
| Catalog management | Adequate, but limited for large catalogs | Advanced: native attributes, combinations, multi-currency |
| SEO | Good, but rigid URL structure | Very good, full control over URLs, tags and redirects |
| Performance | Very good, infrastructure managed by Shopify | Variable depending on host and optimization |
| Scalability | Excellent with Shopify Plus ($2,000+/month) | Good with dedicated hosting, requires optimization |
| Modules and extensions | 8,000+ apps on the App Store | 4,000+ modules on the official PrestaShop marketplace |
| Themes and design | 200+ official themes, quality controlled | Thousands of themes, variable quality depending on source |
| Technical support | 24/7 chat, email, phone included | Paid official support, free community and forums |
| European compliance | Requires adaptations and third-party modules | Native: intra-EU VAT, GDPR, legal notices, invoicing |
| Data ownership | Data hosted by Shopify | Full ownership, data on your server |
| Transaction fees | 0.5 to 2% without Shopify Payments | No platform fees, only payment provider fees |
T
- Native connection to Shopify, PrestaShop and WooCommerce with no development needed
- Automatic e-commerce P&L with real margin and cost calculations
- RFM segmentation to identify your best customers and those at risk of churn
- ROAS and POAS tracking by marketing channel to optimize ad spend
- Multi-store management with cross-platform performance comparison
- Audience syncing to Meta Ads, Google Ads and TikTok Ads
- Unified dashboard without juggling between each platform's back office
