Fullmetrix x Magento: all-in-one analytics and marketing, natively on Magento 2

Fullmetrix was not born in a product office, around a Miro board and fictional personas. Fullmetrix was born from a real need, from years of helping merchants in an agency and hitting the same wall every time: getting usable data to analyse a store was never simple. We exported CSVs, juggled three GA accounts, two Looker Studio reports, an Excel file and a margin sheet by hand. In the end we spent more time building the numbers than using them.

So we built our own tool, which became Fullmetrix. After PrestaShop, WooCommerce, Shopify and Sylius, one platform kept coming up in every conversation with larger merchants: Magento. Today, the native Fullmetrix x Magento integration is live.

Why Magento

Magento 2, now part of the Adobe Commerce family, powers some of the most ambitious stores in e-commerce. Multi-website, multi-store view, complex catalogs with configurable products, B2B price logic, heavy order volumes: it is the platform merchants pick when the business outgrows simpler tools. The data model is deep and battle-tested: orders, invoices, credit memos, cart price rules, customer groups, it is all there.

That is exactly where Fullmetrix is at its best. A structured platform, reliable data, and behind it, an analytics and marketing suite that knows what to do with it. Magento merchants have usually invested heavily in their technical stack. They deserve an analytics tool to match, not a generic connector that only half understands their store.

How the integration works

The integration relies on an official extension maintained by our team. If you run a Magento 2 store, the install speaks your language: one Composer command, one setup:upgrade, and the extension is in your project. You can also drop it directly into app/code if you prefer to manage it with your own deployment flow.

composer require fullmetrix/magento-connector
bin/magento module:enable Fullmetrix_Connector
bin/magento setup:upgrade
bin/magento cache:flush

1. Install the extension via Composer or in app/code
2. Enable the module and run setup:upgrade
3. Connect to your Fullmetrix account with an automatically generated code, from Marketing > Fullmetrix
4. Historical import of all your orders, products, customers, promotions and credit memos
5. Near real-time sync of new orders and statuses, without touching the theme

On the technical side, the extension supports Magento 2.4 and Adobe Commerce, on PHP 8.1 and above. Simple and configurable products, cart price rules, credit memos, newsletter opt-ins: the data is cleaned, normalised and reconciled correctly, even with several discount sources or several store views.

The features available to Magento merchants

Here, plainly, is what you unlock by plugging Fullmetrix into your Magento store. Every feature is available from install, with no extra development.

Detailed multi-axis reporting

Real multi-axis reporting, where every number breaks down by channel, country, customer type, category and product, with drill-down to the order. Not another dashboard with pretty curves, but data you can actually decide on.

• Revenue by channel, country, customer type and product, with year-over-year comparison
• Top products, top categories, top customers tables, with one-click exports
• Cart analysis (size, composition, abandonment) and coupon code analysis
• Consolidated analysis if you run several stores
• Tree comparisons (categories, configurable products) with drill-down

Built-in WhatsApp Business

Fullmetrix builds WhatsApp Business right into the platform. Your Magento orders trigger targeted WhatsApp conversations: confirmation, delivery, cart recovery, review requests, post-purchase upsell.

• Meta-approved message templates, ready to use
• Automations triggered by Magento events (order, status, credit memo, etc.)
• Fine-grained segmentation: VIP, dormant, first purchase, average cart above X
• Unified inbox to reply to customers without leaving Fullmetrix
• Tracking of WhatsApp-generated conversions in the main reporting

Cohorts, segments and audiences

Magento stores your customers, but it cannot tell you who reorders, who goes quiet, who is about to leave. Fullmetrix builds cohorts and dynamic segments in real time from your Magento base, and syncs them to Meta Ads, Google Ads, TikTok Ads and WhatsApp.

• Retention cohorts by acquisition month, first category purchased, first product
• Segments built on business rules (LTV, frequency, recency, categories)
• Automatic sync to ad platforms as custom audiences
• Automatic exclusion of existing customers from acquisition campaigns

Forms, popups and audience capture

An opt-in form, a product quiz, a welcome popup: it takes a few minutes to build in Fullmetrix, without touching the Magento theme. Captured contacts are automatically matched to existing Magento customers, and feed your segments and campaigns.

Digests, alerts and exports

• Daily or weekly digest of key metrics, by email
• Smart alerts on conversion drops, return spikes, critical stock
• Automated CSV and Google Sheets exports for your finance or marketing teams

The Magento extension and support

Our Magento extension is free and actively maintained by the Fullmetrix team. It installs with one Composer command or a simple copy into app/code, and updates like any other dependency in your project. No reliance on a third-party connector, no intermediary SaaS sitting between you and your data.

On support, we are a French team based in France. When you write to us about a multi-website setup, a specific store view or an integration question, you reach someone who knows what you are talking about. We reply within hours, by chat or email.

Going further

If you run a Magento store and still export your orders to paste them back into Excel or Looker Studio, you are losing time and money. Fullmetrix is built for you, by people who love well-built e-commerce. The extension is free to install, the Fullmetrix trial is free, and you will be connected in a few minutes.