Fullmetrix x Shopify: the all-in-one analytics and WhatsApp app for Shopify merchants

Fullmetrix is now officially available on the Shopify App Store. After months spent building and stabilizing the integration so it would be flawless, we are finally announcing that Shopify merchants can install Fullmetrix in two clicks, straight from the App Store.

Why a Fullmetrix app on Shopify

The Shopify ecosystem is rich, but paradoxically fragmented. To run a store properly, a merchant often ends up with a stack of five or six apps: one for reporting, another for email, another for SMS, one for pop-ups, one for ad audiences, one for abandoned carts. Each one costs between twenty and two hundred euros a month, each one has its own onboarding, interface and data model. And none of them really talk to each other.

We built Fullmetrix exactly to solve this problem. One app, one subscription, one place to look at your numbers, launch your WhatsApp campaigns, manage your ad audiences and capture new contacts. Not to do less than specialized tools, but to do just as well, with a level of coherence no patchwork stack will ever offer.

How the integration works

The Fullmetrix x Shopify integration goes through our official app available on the Shopify App Store. You install it in two clicks from your Shopify admin, you grant the standard permissions, and Fullmetrix connects to your store right away via the official GraphQL API. No script to paste, no manual setup, no webhook to wire up by hand.

1. Install from the Shopify App Store in two clicks, without touching the theme
2. Connection via the official Shopify GraphQL API, following all best practices
3. Full historical import of orders, customers, products, refunds and discount codes
4. Real-time sync via Shopify webhooks for new orders and status changes
5. Visitor and e-commerce event tracking via the official Shopify Web Pixel, no hack or third-party script

On the technical side, we support the full modern Shopify stack: Online Store 2.0, Markets, multi-currency, multi-language, B2B, Shopify Plus. Multistore is native: if you operate several Shopify stores, Fullmetrix consolidates them into a single view with breakdowns by store, currency and market.

What you unlock as a Shopify merchant

Here is, concretely, what you unlock by installing Fullmetrix on your Shopify store. Everything ships from day one, with no dev, no integrator, no higher plan to unlock.

Deep multi-axis reporting

Shopify's native reporting is fine for a quick glance, but it hits its limits as soon as you want to dig in. Fullmetrix brings real multi-axis reporting, where every number breaks down by channel, country, customer type, product, supplier, with drill-down to the individual order.

• Revenue by channel, country, customer type, product, with year-over-year comparison
• Top products, top variants, top customers tables, one-click exports
• Cart analysis, discount codes, margins and shipping costs
• Multistore consolidation if you operate several Shopify stores or markets
• Drill-down on product hierarchies with fine breakdowns by category or collection

Integrated WhatsApp Business

WhatsApp has become an essential channel for serious merchants, but the Shopify integration story remains messy: one app for templates, another for automations, a third for abandoned carts. Fullmetrix integrates WhatsApp Business natively, plugged straight into your Shopify orders. Confirmations, shipping updates, cart recovery, review requests, post-purchase upsell: it all goes out at the right moment, to the right customer.

• Meta-approved templates, ready to use in English and French
• Automations triggered by Shopify events (order, status, refund, etc.)
• Fine-grained segmentation to target your VIPs, dormants, first purchases
• Unified inbox to reply to your customers without leaving Fullmetrix
• Full tracking of WhatsApp-driven conversions in the main reporting

Cohorts, segments and audiences

Shopify stores your customers, but cannot tell you who is repurchasing, who is dormant, who is about to churn. Fullmetrix builds real-time cohorts and dynamic segments on top of your Shopify base, and syncs them to Meta Ads, Google Ads, TikTok Ads and WhatsApp. Your acquisition campaigns automatically exclude existing customers, your retention campaigns target only those who actually need them.

• Retention cohorts by acquisition month, by first purchased category, by first product
• Segments built on business rules (LTV, frequency, recency, categories)
• Automatic sync to ad platforms as custom audiences
• Automatic exclusion of existing customers from acquisition campaigns

Forms, popups and audience capture

An opt-in form, a product quiz, a welcome popup or a back-in-stock alert: it all builds in minutes inside Fullmetrix, without touching the Shopify theme. Captured contacts are automatically matched with existing Shopify customers, and feed your segments and campaigns.

Digests, alerts and exports

• Daily or weekly digests of your key metrics, by email
• Smart alerts on conversion drops, refund spikes, critical stock
• Automated CSV and Google Sheets exports for your finance or marketing teams

Built for the modern Shopify stack

Fullmetrix fits cleanly into the modern Shopify stack. We use only the official GraphQL APIs, the official webhooks and the official Web Pixel for tracking. No hack, no theme modification, no script that slows your store down. Your Core Web Vitals stay intact, and so does your GDPR compliance.

Transparent pricing, no surprises

One of the most common complaints about Shopify apps is the opaque pricing that explodes as the store grows. At Fullmetrix, the price is tied to monthly order volume, period. No per-feature surcharge, no higher plan to unlock for WhatsApp or cohorts. Everything is included, from euro one.

Getting started

If you run a Shopify store and recognize the scenario of a stack that piles up without coherence, Fullmetrix is probably the tool you are looking for. Install is free, the trial is free, and you are connected in under five minutes. You will find the official app on the Shopify App Store at apps.shopify.com/fullmetrix.