Fullmetrix x Sylius: all-in-one analytics and marketing, natively on Sylius

Fullmetrix was not born in a product office, around a Miro board and fictional personas. Fullmetrix was born from a real need, from years of helping merchants in an agency and hitting the same wall every time: getting usable data to analyse a store was never simple. We exported CSVs, juggled three GA accounts, two Looker Studio reports, an Excel file and a margin sheet by hand. In the end we spent more time building the numbers than using them.

So we built our own tool, which became Fullmetrix. PrestaShop remains our priority platform, the one where every feature is designed and stabilised first. But another platform mattered to us from the start, out of technical conviction: Sylius. Today, the native Fullmetrix x Sylius integration is live.

Why Sylius

Sylius is one of the cleanest e-commerce platforms on the market. Built on Symfony, fully open source, designed API-first and headless, it is made for merchants and teams who want a tailored store, without the limits of a closed SaaS or the workarounds of a blog CMS bent into a shop. The data model is rigorous, predictable and accessible: orders, products, variants, customers, promotions, refunds, it is all there, in the right place.

That is exactly where Fullmetrix is at its best. A structured platform, reliable data, and behind it, an analytics and marketing suite that knows what to do with it. Sylius merchants have often invested in a solid technical stack. They deserve an analytics tool to match, not a generic connector that only half understands their store.

How the integration works

The integration relies on a Symfony plugin maintained by our team and published as open source on Packagist. If you run a Sylius store, the install speaks your language: one Composer command, and the plugin is in your project.

composer require fullmetrix/sylius-plugin

1. Install the plugin via Composer from Packagist
2. Enable the bundle and import the Fullmetrix routes
3. Connect to your Fullmetrix account with an automatically generated code
4. Historical import of all your orders, products, customers and refunds
5. Near real-time sync of new orders and statuses, without touching the theme

On the technical side, the plugin supports Sylius 1.13 LTS and Sylius 2.0, on PHP 8.1 and above, Symfony 6.4 and 7. Single or multi-store, multi-currency, multi-language, multi-tax. The data is cleaned, normalised and reconciled correctly, even with several discount sources or several sales channels.

The features available to Sylius merchants

Here, plainly, is what you unlock by plugging Fullmetrix into your Sylius store. Every feature is available from install, with no extra development.

Detailed multi-axis reporting

Real multi-axis reporting, where every number breaks down by channel, country, customer type, category and product, with drill-down to the order. Not another dashboard with pretty curves, but data you can actually decide on.

• Revenue by channel, country, customer type and product, with year-over-year comparison
• Top products, top categories, top customers tables, with one-click exports
• Cart analysis (size, composition, abandonment) and discount code analysis
• Consolidated multistore analysis if you run several Sylius stores
• Tree comparisons (categories, variants) with drill-down

Built-in WhatsApp Business

Fullmetrix builds WhatsApp Business right into the platform. Your Sylius orders trigger targeted WhatsApp conversations: confirmation, delivery, cart recovery, review requests, post-purchase upsell.

• Meta-approved message templates, ready to use
• Automations triggered by Sylius events (order, status, return, etc.)
• Fine-grained segmentation: VIP, dormant, first purchase, average cart above X
• Unified inbox to reply to customers without leaving Fullmetrix
• Tracking of WhatsApp-generated conversions in the main reporting

Cohorts, segments and audiences

Sylius stores your customers, but it cannot tell you who reorders, who goes quiet, who is about to leave. Fullmetrix builds cohorts and dynamic segments in real time from your Sylius base, and syncs them to Meta Ads, Google Ads, TikTok Ads and WhatsApp.

• Retention cohorts by acquisition month, first category purchased, first product
• Segments built on business rules (LTV, frequency, recency, categories)
• Automatic sync to ad platforms as custom audiences
• Automatic exclusion of existing customers from acquisition campaigns

Forms, popups and audience capture

An opt-in form, a product quiz, a welcome popup: it takes a few minutes to build in Fullmetrix, without touching the Sylius theme. Captured contacts are automatically matched to existing Sylius customers, and feed your segments and campaigns.

Digests, alerts and exports

• Daily or weekly digest of key metrics, by email
• Smart alerts on conversion drops, return spikes, critical stock
• Automated CSV and Google Sheets exports for your finance or marketing teams

The Sylius plugin and support

Our Sylius plugin is open source, free and actively maintained by the Fullmetrix team. It lives on Packagist, installs with one Composer command, and updates like any other dependency in your project. No reliance on a third-party connector, no intermediary SaaS sitting between you and your data.

On support, we are a French team based in France. When you write to us about a multistore case, a specific sales channel or an integration question, you reach someone who knows what you are talking about. We reply within hours, by chat or email.

Going further

If you run a Sylius store and still export your orders to paste them back into Excel or Looker Studio, you are losing time and money. Fullmetrix is built for you, by people who love well-built e-commerce. The plugin is free to install, the Fullmetrix trial is free, and you will be connected in a few minutes.