E-commerce Glossary

Blended ROAS

Overall return on all advertising spend combined.

Blended ROAS relates total revenue to total advertising spend across all channels. Formula: Blended ROAS = Total Revenue / Total Ad Spend. A Blended ROAS of 4 means every dollar spent on ads generates $4 in revenue. This metric avoids the attribution biases inherent to each platform and provides a realistic view of overall advertising profitability.

Related terms

AOV (Average Order Value)Average amount spent per order in your store.See definition ARPU (Average Revenue Per User)Average revenue generated per user over a given period.See definition Blended CACAverage acquisition cost including all marketing channels.See definition CAC (Customer Acquisition Cost)Total cost to acquire a new customer.See definition Churn RatePercentage of customers lost over a given period.See definition CLV / LTV (Customer Lifetime Value)Total value a customer generates over their entire relationship.See definition
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