E-commerce Glossary

Blended ROAS

Overall return on all advertising spend combined.

Blended ROAS relates total revenue to total advertising spend across all channels. Formula: Blended ROAS = Total Revenue / Total Ad Spend. A Blended ROAS of 4 means every dollar spent on ads generates $4 in revenue. This metric avoids the attribution biases inherent to each platform and provides a realistic view of overall advertising profitability.

Related terms

AOV (Average Order Value)Average amount spent per order in your store.See definition ARPU (Average Revenue Per User)Average revenue generated per user over a given period.See definition Blended CACAverage acquisition cost including all marketing channels.See definition CAC (Customer Acquisition Cost)Total cost to acquire a new customer.See definition Churn RatePercentage of customers lost over a given period.See definition CLV / LTV (Customer Lifetime Value)Total value a customer generates over their entire relationship.See definition

Explore

Related pages

Free tools

ROAS Calculator

ROAS, break-even ROAS and POAS.

Customer lifetime value and max profitable CAC.

Acquisition cost and LTV:CAC ratio.

Guides

Calculate LTV on PrestaShop

Complete guide to measuring customer lifetime value on PrestaShop.

Calculate Margin on PrestaShop

Formulas and methods to calculate real net margin.

PrestaShop Dashboard: False Numbers

Why your dashboard lies and how to fix it.

Analytics by platform

PrestaShop Analytics

Profit, cohorts, RFM and ad audiences for PrestaShop.

WooCommerce Analytics

Profit, cohorts, RFM and ad audiences for WooCommerce.

Shopify Analytics

Profit, cohorts, RFM and ad audiences for Shopify.

Measure your e-commerce metrics automatically

Profit, LTV, cohorts, RFM and 50+ metrics calculated automatically for PrestaShop, WooCommerce and Shopify.

Try Fullmetrix for free

14-day free trial.