Organic (SEO and content) is the most profitable acquisition channel long-term but also the slowest to produce results. Neglecting it is a strategic error that costs dearly. Why SEO is critical in 2026: ad CPCs increase by 15 to 25% per year, depending solely on ads creates extreme fragility. Stable SEO traffic represents a revenue base that doesn't depend on bidding. E-commerces generating 30 to 50% of their revenue from organic are structurally more profitable than those depending 80% on ads. E-commerce SEO pillars: 1. Technical SEO: loading time, core web vitals, URL structure, sitemap, product schema markup. Technical basics must be impeccable before working on content. 2. On-page SEO: optimized product titles, meta descriptions, enriched category content, internal linking between products and guides. Each page must target a primary keyword and several long-tail. 3. Editorial content: blog, guides, tutorials, comparisons. This is what generates discovery traffic and positions your brand as expert. Publish 4 to 8 articles per month minimum. 4. Backlinks: obtaining quality links from relevant sites. Link building is slow but multiplies content power. 5. Pillar pages and topic clusters: create complete guides (like this one) that cover a subject in depth and link to satellite articles. This architecture is favored by Google in 2026. High-quality long-form content (3000+ words, expertise, concrete examples, data) massively outperforms short content. Google values topical authority more than ever. Typical timeline: first results at 3-6 months, traction at 9-12 months, massive results at 18-24 months. SEO is a marathon, not a sprint, but the final ROI is incomparable.51:T692,Audience sync is the most under-exploited technique to radically improve ad performance. It consists of syncing your customer segments to advertising platforms to create highly qualified Custom Audiences and Lookalike Audiences. The principle: you own precious data (Champion customers, buyers from last 30 days, high-LTV customers, qualified cart abandoners). Syncing these lists to Meta, Google and TikTok allows targeting them directly or creating similar audiences. Top audiences to sync: 1. All active customers: exclusion in prospecting campaigns to avoid paying for existing customers. 2. Top 10% by LTV (RFM Champions): base for creating ultra-qualified Lookalike Audiences. LALs on your best customers outperform LALs on all customers by 30 to 60%. 3. Buyers from last 30/60/90 days: retargeting audiences to push second order. 4. High-score cart abandoners: hot prospects to relaunch in advertising. 5. At-risk customers (RFM At-risk): reactivation campaigns with personalized offer. 6. Customers with high predicted LTV: base to scale acquisition of similar profiles. Meta, Google and TikTok all 3 accept audience imports via API. Meta Custom Audiences, Google Customer Match, TikTok Custom Audiences. To be usable, these audiences must be updated regularly (ideally daily). Measured impact: e-commerces that implement a complete audience sync strategy see their CAC drop by 20 to 40% and their POAS increase by 30 to 70% in 60 days. It's one of the optimizations with the best ROI when executed well. Fullmetrix automates this synchronization: your RFM segments and cohorts are pushed automatically and daily to Meta, Google and TikTok. No manual maintenance.52:T728,Classic attribution metrics (platform ROAS) have become unreliable in 2026. Three modern metrics allow measuring real performance: blended CAC, MER and POAS. Blended CAC: acquisition cost across all channels combined. Formula: Total marketing spend / Total new customers. This metric ignores per-channel attribution and measures overall performance. It's the #1 metric to drive acquisition profitability. If your blended CAC increases, you have a problem, regardless of what individual platforms say. MER (Marketing Efficiency Ratio): formula Total Revenue / Total Marketing Spend. Measures the overall effectiveness of your marketing. A MER of 3 means every euro of marketing generates 3 EUR of revenue across all channels. This metric completely bypasses attribution problems because it doesn't try to attribute every sale. Goal: stable or rising MER. POAS (Profit on Ad Spend): formula Profit generated / Ad spend. As explained in the profitability guide, it's ROAS in profit version. POAS > 1 means profitable at the gross margin level. POAS > 1.5 after all costs means positive net profit. The modern approach: drive on blended CAC and MER at the global level, use POAS per channel for tactical decisions. Platform attribution metrics (Meta ROAS, Google ROAS) are useful but unreliable secondary indicators. Recommended framework: a weekly dashboard with these metrics. Stable or decreasing blended CAC = business health. Rising MER = efficient marketing. Positive POAS on all active channels = every ad euro generates profit. If one of these metrics degrades, immediate investigation. Absolutely avoid the trap of platform ROAS as the sole KPI. Platforms all have an interest in over-attributing conversions and pushing you to spend more. It's your consolidated view that must drive your decisions, not their dashboards.22:["$","$L2b",null,{"formats":"$undefined","locale":"pt","messages":{"blogUi":{"pagination":{"previous":"Anterior","next":"Seguinte","page":"Página"},"index":{"title":"Blog","subtitle":"Recursos","description":"Guias, comparações e glossário para dominar a análise de e-commerce no PrestaShop, WooCommerce e Shopify.","all":"Todos","empty":"Ainda não existem artigos.","page":"Página {page}"},"category":{"metaTitle":"{name} - Blog Fullmetrix","metaDescription":"Artigos na categoria {name}. 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Connection, API keys, missing data and more."},"hero":{"heading":"Support","subtitle":"Find answers to common questions about Fullmetrix and the Data Studio connector, or reach our team."},"topics":{"t1Title":"Connect to Data Studio","t1Text":"In Fullmetrix, open Settings > API keys and create a key. In Data Studio, add the Fullmetrix connector and paste your key.","t2Title":"No data showing","t2Text":"Widen the date range. Data appears only for periods where your store has orders. Check that your Fullmetrix dashboard shows data for the same period.","t3Title":"Invalid or revoked key","t3Text":"If a key was revoked, create a new one in Settings > API keys and reconnect the connector with the new key."},"contact":{"heading":"Report an issue or get support","text":"Email support@fullmetrix.com for connector help. Include your connector name, deployment ID, error message and screenshots so we can investigate quickly.","button":"Report an issue by email"}},"lookerStudio":{"meta":{"title":"PrestaShop Analytics for Data Studio | Fullmetrix","description":"Connect your PrestaShop store to Data Studio. Track revenue, orders, items sold, new and returning customers by date, country and store. Free connector by Fullmetrix."},"hero":{"badge":"Data Studio connector","heading":"Your PrestaShop data in Data Studio","subtitle":"Build live PrestaShop dashboards in Data Studio. Revenue, orders, items sold and customers, broken down by date, country, store and customer type. Powered by Fullmetrix.","ctaPrimary":"Get your API key","ctaSecondary":"Open in Data Studio"},"steps":{"eyebrow":"How it works","heading":"Three steps to your first dashboard","step1Title":"Create an API key","step1Text":"In Fullmetrix, go to Settings > API keys and generate a key for your store.","step2Title":"Connect in Data Studio","step2Text":"Add the Fullmetrix connector and paste your key. Your organization is detected automatically.","step3Title":"Build your reports","step3Text":"Drag metrics and dimensions into your charts. Data refreshes automatically, no spreadsheets."},"data":{"eyebrow":"What you get","heading":"The metrics that matter, ready to chart","subtitle":"Compose any combination. Ratios like average order value are computed right inside Data Studio.","metricsTitle":"Metrics","dimensionsTitle":"Dimensions"},"cta":{"heading":"Start visualizing your PrestaShop data","subtitle":"Free connector. Set it up in minutes with your Fullmetrix account.","ctaPrimary":"Get started with PrestaShop"}},"metorikAlternative":{"meta":{"title":"Fullmetrix vs Metorik: The Better Alternative","description":"Compare Fullmetrix and Metorik by features, platforms, pricing and migration. Choose complete multi-store e-commerce analytics with a free trial."},"comparisonPage":{"breadcrumbLabel":"Breadcrumb","breadcrumbHome":"Home","breadcrumbCurrent":"Fullmetrix vs Metorik","hero":{"eyebrow":"Metorik alternative · 2026 comparison","heading":"Fullmetrix vs Metorik: move from reporting to action.","subtitle":"Metorik is very good at explaining what happened. 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Fullmetrix is the more complete option when your data also needs to power acquisition, CRM and several e-commerce platforms.","fullmetrix":{"label":"Recommended","title":"Choose Fullmetrix to centralize your entire growth stack.","description":"Analytics, profitability, acquisition and customer activation live in the same workspace.","point0":"PrestaShop, Shopify, WooCommerce, Magento and Sylius","point1":"Meta, Google and TikTok down to campaigns, groups and creatives","point2":"Ad audiences and server-side conversions ready to activate","point3":"WhatsApp, forms and product feeds built in"},"metorik":{"label":"More focused","title":"Choose Metorik for a more traditional reporting and email workflow.","description":"A mature and highly detailed tool when your business stays focused on Shopify or WooCommerce.","point0":"75+ reports and 500 documented filters","point1":"Cohorts, profit, forecasts and product analytics","point2":"Native email marketing with Metorik Engage","point3":"Multi-store support for stores on the same platform"}},"advantages":{"eyebrow":"Why Fullmetrix goes further","heading":"Three differences that change daily operations.","subtitle":"These are not boxes added to win a table. They are capabilities that remove tools, exports and manual work.","items":{"platforms":{"badge":"Multi-store","title":"One company, five e-commerce platforms.","description":"Bring PrestaShop, Shopify, WooCommerce, Magento and Sylius into one consolidated view. Compare stores, periods and segments without splitting your company by platform.","cta":"Explore multi-store reporting","imageAlt":"Fullmetrix multi-store dashboard"},"audiences":{"badge":"Ad audiences","title":"Your segments finally leave the dashboard.","description":"Build an audience from your e-commerce data and sync it to Meta, Google, TikTok or Omnisend. 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Features and pricing may change."},"pricing":{"eyebrow":"Fullmetrix vs Metorik pricing","heading":"The entry price is close. The scope is not.","subtitle":"Both products price by monthly order volume. The Fullmetrix advantage comes from the extra platforms and activation channels included in the same product.","perMonth":"per month","fullmetrix":{"price":"€25","description":"Entry price for 0 to 100 orders per month.","point0":"All features included","point1":"Unlimited users","point2":"Five e-commerce platforms available","point3":"Free 7-day trial without a card"},"metorik":{"note":"Metorik does not cover PrestaShop, Magento or Sylius, WhatsApp, or ad audiences and conversions.","price":"$$25","description":"Official price for 0 to 100 orders per month.","point0":"All features included","point1":"Unlimited users","point2":"10,000 emails included at this tier","point3":"Free 7-day trial without a card"}},"faq":{"eyebrow":"Frequently asked questions","heading":"Everything to know before replacing Metorik.","q0":"What is the best Metorik alternative?","a0":"Fullmetrix is the more complete alternative when you need more than Shopify or WooCommerce reporting. It adds PrestaShop, Magento, Sylius, cross-platform consolidation, detailed ad reporting, audience sync, server-side conversions, WhatsApp and forms.","q1":"How much do Fullmetrix and Metorik cost?","a1":"Both pricing grids start at 25 per month for 0 to 100 orders and then scale with volume. Metorik charges in US dollars and includes an email quota. Fullmetrix charges in the selected currency and brings more e-commerce platforms and activation channels into the same product.","q2":"Does Metorik work with PrestaShop?","a2":"Metorik does not offer a direct PrestaShop integration. Fullmetrix has a PrestaShop connector and can consolidate its data with Shopify, WooCommerce, Magento or Sylius stores.","q3":"Does Metorik support Magento or Sylius?","a3":"Metorik does not provide a direct Magento or Sylius connector. Fullmetrix supports both platforms in addition to PrestaShop, Shopify and WooCommerce.","q4":"Do Fullmetrix and Metorik calculate net profit?","a4":"Yes. Both products handle product costs, shipping, transaction fees, ad spend and operating costs. Fullmetrix also connects that profitability to its ad reporting, audiences, product feeds and WhatsApp activations.","q5":"Which Metorik alternative syncs Google Ads and TikTok audiences?","a5":"Fullmetrix syncs segments to Meta, Google, TikTok and Omnisend. Metorik currently documents Meta audience syncing as beta, while Google, TikTok and Pinterest are listed as coming soon.","q6":"How do I migrate from Metorik to Fullmetrix?","a6":"Connect your source stores directly to Fullmetrix, let the historical import complete, then verify order statuses, costs and metrics. You can then recreate segments and activate audiences, exports, digests and automations.","q7":"Can I test Fullmetrix before leaving Metorik?","a7":"Yes. The free trial lasts 7 days and requires no card. Connect a store, let your data sync and compare both products with your own numbers before deciding."},"cta":{"heading":"Compare Fullmetrix and Metorik with your real numbers.","subtitle":"Connect a store, review your sales and profitability, then test the audiences, WhatsApp and automations Metorik does not bring together in the same place.","startWith":"Start with","trialNote":"7 days free · no card required · no commitment"}}},"prestashopMetrics":{"meta":{"title":"PrestaShop Metrics: the all-in-one analytics suite for PrestaShop","description":"Track every PrestaShop metric in one dashboard: revenue, orders, AOV, customer segmentation, cohorts, ad ROAS and more. Connect your store in 5 minutes. Free 7-day trial."},"simpleBadge":"PrestaShop metrics","hero":{"badge":"PrestaShop analytics","freeTrial":"Start free","heading":"Every PrestaShop metric, in one dashboard","subtitle":"Fullmetrix turns your PrestaShop data into actionable metrics: revenue, orders, AOV, customer segmentation, cohorts and ad ROAS. Connect your store in 5 minutes, no setup.","ctaPrimary":"Start free 7-day trial","ctaSecondary":"See features","ctaLiveDemo":"See live demo"},"faq":{"heading":"PrestaShop metrics FAQ","q0":"Which PrestaShop metrics does Fullmetrix track?","a0":"Every metric that matters: net revenue, orders, AOV, items per order, new vs returning customers, RFM segments, cohorts and retention, refunds, coupons, and ad ROAS. All computed automatically from your PrestaShop data.","q1":"How do I connect my PrestaShop store?","a1":"Install our official PrestaShop module and connect in under 5 minutes. Fullmetrix imports your full history of orders, customers and products automatically. No coding, no technical setup.","q2":"Are the metrics updated in real time?","a2":"Yes. Orders, revenue and customer metrics flow in continuously, so your dashboard always reflects the current state of your store.","q3":"Does it work with multiple PrestaShop stores?","a3":"Yes. Consolidate all your PrestaShop stores in one view, compare them, aggregate them, or drill down per store in a single click.","q4":"Can I track my ad performance on PrestaShop sales?","a4":"Yes. Fullmetrix unifies Meta Ads, Google Ads and TikTok and computes ROAS on your real PrestaShop orders, so you see which campaigns actually drive revenue.","q5":"Does it include customer segmentation and cohorts?","a5":"Yes. Automatic RFM segmentation (champions, loyal, at risk, lost) and cohort retention analysis, ready to use and to sync as ad audiences.","q6":"Can I export or schedule PrestaShop reports?","a6":"Yes. Export to CSV or PDF, build multi-page reports, and schedule automatic email or Slack digests on a daily, weekly or monthly cadence.","q7":"Is there a free trial?","a7":"Yes. 7 days free. Connect your PrestaShop store, import your data and explore every metric before deciding."},"cta":{"heading":"Ready to see every PrestaShop metric?","subtitle":"Connect your PrestaShop store in 5 minutes and get all your metrics in one dashboard.","startWith":"Start with","trialNote":"Free 7-day trial."},"solution":{"badge":"Solution","heading":"A platform built for e-commerce","subtitle":"Customer segmentation, retention, ad performance and multi-store. All calculated automatically from your data.","netRevenue":"Revenue","vsPrevMonth":"vs previous month","customerSegments":"Customer segments","champions":"Champions","loyal":"Loyal","atRisk":"At risk","lost":"Lost","realtimeMetrics":"All your KPIs, in one screen.","realtimeMetricsDesc":"Revenue, orders, AOV, new customers, items per order. 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Formato quadrado recomendado.","logoTooLarge":"O ficheiro é demasiado grande (máx. 2 MB)","logoUploadError":"Erro ao carregar o logótipo","logoDeleteError":"Erro ao eliminar o logótipo","trackerTitle":"Rastreador","trackerDesc":"Recolhe visitas, carrinhos e identificações na sua loja. Necessário para marketing automatizado via WhatsApp."},"dates":{"title":"Datas","subtitle":"Configurar filtros de datas e ano fiscal","saveError":"Erro ao guardar as definições","loading":"A carregar...","configTitle":"Configuração de datas","configDesc":"Estas definições afetam o cálculo de métricas em todos os relatórios","orderDateFilter":"Filtro de data de encomenda","dateCreated":"Data de criação","datePaid":"Data de pagamento","dateCompleted":"Data de conclusão","customerDateFilter":"Filtro de data do cliente","firstOrder":"Primeira encomenda","accountCreated":"Criação da conta","storeStartDate":"Data de início da loja","selectDate":"Selecionar uma data","fiscalYearStart":"Início do ano fiscal","fiscalMonthStart":"Início do mês fiscal (dia)","fiscalWeekStart":"Início da semana fiscal","monday":"Segunda-feira","tuesday":"Terça-feira","wednesday":"Quarta-feira","thursday":"Quinta-feira","friday":"Sexta-feira","saturday":"Sábado","sunday":"Domingo","january":"Janeiro","february":"Fevereiro","march":"Março","april":"Abril","may":"Maio","june":"Junho","july":"Julho","august":"Agosto","september":"Setembro","october":"Outubro","november":"Novembro","december":"Dezembro","month":"Mês","day":"Dia","timeFormat":"Formato da hora","timeFormat24h":"24h (14:30)","timeFormat12h":"12h (14:30 PM)"},"reports":{"title":"Relatórios","subtitle":"Configurar filtragem e cálculos de relatórios","saveError":"Erro ao guardar as definições","loading":"A carregar...","filteringTitle":"Filtragem de relatórios","filteringDesc":"Escolha quais encomendas e clientes incluir nos relatórios","onlyPayingCustomers":"Apenas clientes pagantes","onlyPayingCustomersDesc":"Eliminar clientes que nunca fizeram uma encomenda paga","onlyGrossPositive":"Apenas encomendas com valor bruto > 0","onlyGrossPositiveDesc":"Excluir as encomendas com valor zero","onlyLineItemsPositive":"Apenas linhas de produto acima de 0","onlyLineItemsPositiveDesc":"Excluir os artigos gratuitos do total vendido por produto e categoria","excludeRefunded":"Excluir as encomendas reembolsadas dos relatorios de produtos","excludeRefundedDesc":"Afeta apenas as vendas por produto e categoria, nao a receita","excludedStatusesTitle":"Estados de encomenda excluídos","excludedStatusesDesc":"Encomendas com estes estados serão excluídas de todos os relatórios","noStatuses":"Nenhum estado encontrado. 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A campanha será eliminada permanentemente.","cancel":"Cancelar","noTemplate":"Modelo não encontrado","stats":"Estatísticas","statTotalRecipients":"Destinatários","statDelivered":"Entregue","statRead":"Leia","statFailed":"Falhou","statPending":"Pendente","statUniqueContacts":"Contactos únicos","recipientHistory":"Histórico de envios","histAll":"Todos","scheduledFor":"Agendado para {date}","sentAt":"Enviado em {date}","statsLoadError":"Não é possível carregar estatísticas da campanha"},"templates":{"title":"Modelos","headerTitle":"Modelos de WhatsApp","headerDescription":"Modelos aprovados por meta, prontos a usar.","count":"{count} modelo(s)","approvedCount":"{count} aprovado","sync":"Sincronizar","create":"Novo","selected":"Selecionado","delete":"Eliminar","allStatuses":"Todos os estatutos","allCategories":"Todas as categorias","search":"Procurar...","empty":"Sem modelos","emptyDescription":"Sincronize os seus modelos a partir da Meta ou crie um novo.","noResults":"Sem resultados encontrados","viewGrid":"Vista em grelha","viewList":"Vista de lista","colName":"Nome","colStatus":"Estado","colCategory":"Categoria","colPreview":"Pré-visualização","system":"Sistema","rejection":"Rejeitado: {reason}","rejectionReason":"Motivo da rejeição: {reason}","messageBody":"Corpo da mensagem","formatBold":"Audaz","formatItalic":"Itálico","formatStrike":"Rasurado","formatCode":"Monoespaço","footer":"Rodapé","deleteTitle":"Eliminar modelo","deleteDescription":"Esta ação não pode ser desfeita. 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Qualquer outra proporção é de corte central.","headerVideoCropNote":"O WhatsApp vai renderizar o vídeo em 1.91:1. Qualquer outra proporção é cortada.","headerDocumentCropNote":"O destinatário verá o nome do ficheiro e poderá descarregá-lo.","headerTextMax":"60 caracteres no máximo","footerMax":"60 caracteres no máximo","sectionIdentification":"Identificação","sectionHeader":"Cabeçalho","sectionContent":"Conteúdo","bisTitle":"Modelo de regresso a stock — um por loja","bisStoreLabel":"Loja","bisStorePlaceholder":"Selecione uma loja","bisNoStores":"Nenhuma loja ligada","bisLoadingExample":"A carregar a amostra do produto...","presetStandardTitle":"Livre","presetStandardDesc":"Escreve tudo, nada vem preenchido","presetBisTitle":"Modelo de volta ao stock","presetBisDesc":"Pré-preenchido com link de produto","automationBisNoTemplate":"Sem modelo de volta em stock. Cria um a partir da página de Modelos.","automationBisLockedNotice":"O site está bloqueado ao site do modelo para garantir a consistência dos links do produto.","missingStore":"Selecione uma loja","missingName":"Nome necessário (letras minúsculas, dígitos e sublinhados)","missingBody":"Corpo da mensagem necessário","missingHeaderText":"Texto do cabeçalho necessário","missingImage":"Imagem necessária para este cabeçalho","missingButtons":"Botões de verificação (texto ou URL inválidos)","missingFields":"Campos obrigatórios completos","sectionButtons":"Botões","buttonsHint":"Somar até 10 botões (URL, chamada, copiar código, resposta rápida)","addButton":"Adicionar um botão","buttonType":"Tipo","buttonUrl":"Link URL","buttonUrlPlaceholder":"https://example.com","buttonPhone":"Chamada telefónica","buttonPhoneNumber":"Número de telefone","buttonPhonePlaceholder":"+33612345678","buttonQuickReply":"Resposta rápida","buttonCopyCode":"Código promocional","buttonText":"Texto do botão","buttonTextPlaceholder":"por exemplo, Visitar loja","buttonTextMax":"No máximo 25 caracteres","buttonCodeMax":"No máximo 15 caracteres","maxButtons":"Máximo de 10 botões","fileTooLarge":"Ficheiro demasiado grande","fileTypeInvalid":"Tipo de ficheiro não suportado","languageSearchPlaceholder":"Procura uma língua...","languageEmpty":"Nenhuma língua encontrada","cartTitle":"Modelo de recuperação de carrinho","cartTargetLabel":"Onde o cliente chega","cartTargetCheckout":"Diretamente ao pagamento","cartTargetCart":"No carrinho dele","cartTargetHint":"Nos dois casos os produtos voltam ao carrinho e o código é aplicado. É a sua loja que redireciona, não escreve nenhum endereço.","metaSees":"A Meta valida com","clientReceives":"O cliente recebe","pickStoreFirst":"Escolha primeiro uma loja","headerMetaValue":"a sua imagem","headerLiveCart":"a foto do primeiro produto do carrinho","headerLiveProduct":"a foto do produto reposto","buttonDestination":"Destino","buttonDestinationCart":"O carrinho do cliente","buttonDestinationProduct":"A página do produto","buttonDestinationCartLive":"o carrinho reconstruído, código aplicado","buttonDestinationProductLive":"a página do produto reposto","codeLiveUnique":"um código único, criado para ele","codeLiveStaticEmpty":"introduza o código abaixo","offerStaticCode":"Código existente","offerDiscount":"Desconto","offerDiscountPercent":"Percentagem","offerDiscountFixed":"Valor fixo","offerDiscountShipping":"Portes grátis","offerAmount":"Valor","offerValidity":"Validade (dias)","offerTextWarning":"O texto da mensagem deve anunciar a mesma oferta. Se escrever «10 % durante 3 dias», mantenha esses valores aqui.","presetCartTitle":"Recuperação de carrinho","presetCartDesc":"Foto do produto, carrinho reconstruído e código","buttonCodeDynamic":"Código promocional dinâmico","buttonCodeStatic":"Código promocional estático","buttonCodeStaticHint":"Este código já existe na sua loja. Segue tal como está para todos."},"automations":{"title":"Automações","headerDescription":"Automatize as suas mensagens do WhatsApp com base nas ações dos clientes.","workflowCount":"{count} fluxo(s) de trabalho(s)","activeCount":"{count} ativo","createWorkflow":"Criar fluxo de trabalho","selected":"Selecionado","delete":"Eliminar","allStatuses":"Todos os estatutos","filterActive":"Ativo","filterInactive":"Inativo","allTriggers":"Todos os gatilhos","search":"Procurar...","empty":"Sem automações","emptyDescription":"Crie fluxos de trabalho automatizados para enviar mensagens de WhatsApp aos seus clientes.","noResults":"Sem resultados encontrados","colWorkflow":"Fluxo de trabalho","colStatus":"Estado","colTrigger":"Gatilho","colSent":"Enviado","colContacts":"Contactos","colDate":"Data","stepsCount":"{count} etapa(s)","edit":"Editar","activate":"Ativar","deactivate":"Desativar","deleteTitle":"Automação de eliminação","deleteDescription":"Esta ação não pode ser desfeita. A automação será eliminada permanentemente.","cancel":"Cancelar","kpiCompleted":"Concluído","noTemplate":"Nenhuma mensagem nesta automação","noSteps":"Sem degraus","stats":"Estatísticas","statTotal":"Total","statActive":"Ativo","statExited":"Saiu","statFailed":"Falhou","statCompletionRate":"Taxa de conclusão","statEnrolled":"Inscritos","statUniqueContacts":"Contactos únicos","enrollmentHistory":"Histórico de matrículas","histAll":"Todos","statusActive":"Ativo","statusCompleted":"Concluído","statusExited":"Saiu","statusFailed":"Falhou"},"wizard":{"stepContent":"Conteúdo","stepAudience":"Público","stepCredits":"Créditos","stepReview":"Rever","contentTitle":"Conteúdo da mensagem","contentDescription":"Escolha um modelo e configure as variáveis.","campaignName":"Nome da campanha","campaignNamePlaceholder":"Ex.: Promoção de Verão 2024","template":"Modelo","noApprovedTemplate":"Nenhum modelo aprovado disponível.","syncTemplatesHint":"Sincronize os seus modelos na aba Modelos.","templateVariables":"Variáveis do modelo","couponCodeLabel":"Código promocional a enviar","couponCodePlaceholder":"ex.: SUMMER15","couponCodeHint":"Este modelo inclui um botão Copiar código. O mesmo código será enviado a todos os destinatários.","variableNum":"Variável {num}","chooseVariableType":"Tipo de variável","customValuePlaceholder":"Valor personalizado","preview":"Pré-visualização","selectTemplate":"Selecionar um modelo","audienceTitle":"Público","audienceDescription":"Escolha os destinatários da sua campanha.","targetAllDescription":"Enviar a todos os seus contactos do WhatsApp","targetSegmentDescription":"Destinar a um segmento de contactos","segment":"Segmento","chooseSegment":"Escolher um segmento","noOptionAvailable":"Nenhuma opção disponível","searchSegments":"Procurar segmentos...","segmentsSelected":"segmento(s) selecionado(s)","recipientsCalculatedAtSend":"O número de destinatários será calculado no momento do envio.","creditsTitle":"Estimativa de créditos","creditsDescription":"Estime o custo da sua campanha.","costPerMessage":"Custo por mensagem","calculatedAtSend":"Calculado no envio","totalCost":"Custo total estimado","costDisclaimer":"Estas taxas são cobradas diretamente pela Meta para mensagens de marketing do WhatsApp. Não incluem taxas de serviço da Fullmetrix.","blockedNotice":"{count} contacto(s) excluído(s) — países não suportados pelo WhatsApp","blockedDescription":"A Meta bloqueia o envio para estes países (sanções, restrições regulamentares). Estes contactos não serão cobrados nem enviados.","pricingCountry":"País","pricingMessages":"Mensagens","pricingRate":"Tarifa / mensagem","pricingSubtotal":"Subtotal","pricingTotal":"Custo total estimado da campanha","pricingTotalMessages":"mensagens","noRecipients":"Não foram encontrados destinatários com número de telefone.","reviewTitle":"Resumo da campanha","reviewDescription":"Veja os detalhes antes de enviar.","configuration":"Configuração","name":"Nome","variables":"Variáveis","notDefined":"Não definido","type":"Tipo","estimated":"Estimativa","estimatedCost":"Custo estimado","save":"Guardar","saveDraft":"Guardar como rascunho","schedule":"Calendário","scheduleSend":"Envio de horários","cancelSchedule":"Cancelar o calendário","changeDate":"Editar","sending":"A enviar...","sendNow":"Enviar agora","back":"Voltar","next":"Seguinte","send":"Enviar","sendTest":"Envie um teste","sendTestDescription":"Envie uma mensagem de teste para verificar antes de enviar a todos os destinatários.","testPhonePlaceholder":"+33 6 12 34 56 78","sendTestButton":"Teste de envio","testSent":"Mensagem de teste enviada!","testError":"Falhou o envio da mensagem de teste","limits":{"numberNotRegistered":"Número do WhatsApp não registado","numberNotRegisteredDescription":"Registe o número na API Meta Cloud a partir da página de perfil do WhatsApp antes de enviar uma campanha.","tierUnknown":"Nível Meta desconhecido","tierUnknownDescription":"Os limites para este número do WhatsApp ainda não foram recuperados. Atualize-os a partir da página do perfil do WhatsApp antes de lançar esta campanha.","quotaExceeded":"Meta quota ultrapassada","quotaExceededDescription":"O seu número permite {limit} conversas por 24 horas, enquanto esta campanha tem como alvo {count}. Reduz a audiência ou espera por um upgrade de nível.","numberNotRegisteredShort":"Número não registado","missingVariables":"Variáveis em falta","tierUnknownShort":"Nível desconhecido","quotaExceededShort":"Quota ultrapassada"},"offerFromTemplate":"Oferta do modelo","offerInherited":"herdada","offerUniqueHint":"É criado um código diferente para cada destinatário no envio.","offerStaticHint":"O mesmo código segue para todos os destinatários.","offerFreeShipping":"Portes grátis","offerFreeProduct":"Produto oferecido","offerDays":"{count} d","cartTemplateNotice":"Este modelo reconstrói o carrinho de cada destinatário. Só receberão a mensagem as pessoas com um carrinho ainda disponível."},"phonePreview":{"online":"online","today":"Hoje","greeting":"Olá! Como posso ajudar?","placeholder":"Selecione um modelo para ver a pré-visualização","e2eNotice":"As mensagens e chamadas são encriptadas de ponta a ponta.","copyCodeLabel":"Código de cópia"},"scheduleDialog":{"title":"Envio de horários","description":"Escolha a data e a hora para enviar a sua campanha.","date":"Data","time":"Tempo","timezone":"Fuso horário","searchTimezone":"Fuso horário de busca...","noTimezoneFound":"Nenhum fuso horário encontrado","useBrowserTimezone":"Uso o fuso horário do meu navegador ({tz})","pastTime":"O tempo selecionado já ficou no passado.","cancel":"Cancelar","schedule":"Calendário"},"builder":{"loading":"A carregar...","namePlaceholder":"Nome da automação...","active":"Ativo","inactive":"Inativo","unsavedChanges":"Alterações não guardadas","close":"Fechar","saving":"A guardar...","save":"Guardar","blocks":"Blocos","sectionMessages":"Mensagens","sectionActions":"Ações","blockWhatsAppMessage":"Mensagem do WhatsApp","blockWhatsAppMessageDesc":"Enviar uma mensagem modelo","blockDelay":"Atraso","blockDelayDesc":"Espera antes do próximo passo","blockCondition":"Condição","blockConditionDesc":"Verificar um estado","trigger":"Gatilho","type":"Tipo","delayMinutes":"Atraso (minutos)","inactiveDays":"Dias inativos","cartMinValue":"Valor mínimo do carrinho","template":"Modelo","noTemplateAvailable":"Não existem modelos disponíveis","templateNotFound":"Modelo não encontrado","chooseTemplate":"Escolha um modelo","variables":"Variáveis","varNum":"Variável {num}","typePlaceholder":"Tipo de variável","valuePlaceholder":"Valor personalizado","durationMinutes":"Duração (minutos)","duration":"Duração","conditionType":"Tipo de condição","condCartConverted":"Cartucho convertido","condMessageRead":"Mensagem lida","condMessageDelivered":"Mensagem entregue","ifTrueThen":"Se for verdade, então","exitWorkflow":"Fluxo de trabalho de saída","continue":"Continuar","configure":"Configurar...","exit":"Fim","properties":"Propriedades","selectElement":"Selecione um elemento para visualizar as suas propriedades","blockTagContact":"Contacto da tag","blockTagContactDesc":"Adicionar ou remover uma etiqueta","tagAction":"Ação","tagAdd":"Adicionar etiqueta","tagRemove":"Remover etiqueta","tagValue":"Etiqueta","tagValuePlaceholder":"Escreve um nome de etiqueta...","tagCreate":"Criar etiqueta","tagPickerHint":"Enter para adicionar, Backspace para remover o último","audienceFilter":"Filtro de audiência","audienceFilterDesc":"Filtrar quais contactos entram","withinMinutes":"Dentro de (minutos)","editTrigger":"Editar gatilho","sitesScope":"Sites afetados","sitesUsingDefaults":"A usar sites predefinidos ({count})","sitesCustom":"Sobrescrição personalizada (sites {count})","sitesNoConnections":"Nenhum site de comércio eletrónico ligado.","sitesRequired":"Selecione pelo menos um site ou utilize sites predefinidos.","couponSite":"Site de origem do cupão","couponSiteDesc":"Escolha qual site emitirá o cupão.","couponSitePlaceholder":"Selecione um site","couponSiteRequired":"Necessário quando múltiplos sites estão em escopo.","triggerFilters":"Filtros de gatilho","triggerFiltersDesc":"Aperfeiçoe as condições que disparam este fluxo de trabalho.","addTriggerFilter":"Adicionar filtro de gatilho","triggerInactivityTime":"Tempo de inatividade do gatilho","triggerInactivityDesc":"Iniciar o fluxo de trabalho após inatividade de:","triggerDelayDesc":"Iniciar o fluxo de trabalho após um atraso de:","triggerCartMinDesc":"Apenas disparar para carrinhos acima de:","triggerAppliesToAll":"Este gatilho aplica-se a todos","options":"Opções","hours":"Horas","minutes":"Minutos","days":"Dias","triggerDescStartedCheckout":"Os clientes entram no fluxo de trabalho quando **iniciam o seu checkout**","triggerDescSubscribedToMarketing":"Os clientes entram no fluxo de trabalho quando **subscrevem marketing**","triggerDescPlacedOrder":"Os clientes entram quando **fazem uma encomenda**","triggerDescEnteredSegment":"Os clientes entram quando **entraram num segmento**","triggerDescExitedSegment":"Os clientes entram quando **saem de um segmento**","triggerDescAddedToCart":"Os clientes entram quando **adicionam um produto ao carrinho**","triggerDescViewedProduct":"Os clientes entram quando **visualizam um produto**","exitConditions":"Condições de saída","exitConditionsDesc":"Os clientes saem do fluxo de trabalho quando:","exitOrderPlaced":"Encomendar um produto","exitDeliveryFailed":"Falha na entrega da mensagem","exitCartRecovered":"Carrinho recuperado","frequency":"Frequência","frequencyDesc":"Controle com que frequência o mesmo contacto pode disparar este fluxo de trabalho.","frequencySkipContacts":"Ignora contactos que já estiveram nesta automação","frequencyInLastDays":"nos últimos {count} dias(ões)","skipOtherWorkflows":"Ignora contactos que estejam atualmente ou que tenham concluído recentemente outras automações","triggerRetrospectively":"Gatilho retrospetivamente","triggerRetrospectivelyDesc":"Inclua clientes que já cumprissem condições de gatilho antes deste fluxo de trabalho ser ativado.","triggerRetrospectivelyToggle":"Permitir o disparo retroativo","triggerCartMinValue":"Valor mínimo do carrinho","triggerCartMinValueDesc":"Só é ativado para cartuchos acima deste valor. Define para 0 para desativar.","triggerInactiveDays":"Dias inativos","triggerInactiveDaysDesc":"Número de dias sem encomenda antes de voltar a envolver um cliente.","triggerProduct":"Produto-alvo","triggerProductDesc":"Só é ativado quando este produto está envolvido. Deixe vazio para todos os produtos.","triggerProductClear":"Seleção clara","startAutomation":"Iniciar automação","pauseAutomation":"Pausar","startAutomationTitle":"Começar esta automação?","startAutomationDesc":"Uma vez iniciada, a automação enviará mensagens reais do WhatsApp aos seus clientes assim que cumprirem as condições de gatilho. Certifique-se de que os modelos e filtros estão corretamente configurados antes de avançar.","pauseAutomationTitle":"Pausar esta automação?","pauseAutomationDesc":"Não serão inscritos novos clientes. As inscrições ativas em curso continuarão até atingirem o passo final.","confirmStart":"Iniciar","confirmPause":"Pausar","enabled":"Ativado","turnOffInactivityTitle":"Desligar o tempo de inatividade do gatilho?","turnOffInactivityDesc":"Recomendamos manter esta configuração ativada para não enviar mensagens antes de os seus clientes cumprirem as condições de gatilho.","turnOff":"Desliga","cancel":"Cancelar","addExitCondition":"Adicionar condição de saída","condition":"Condição","selectFilter":"Selecionar filtro...","exitOrderPlaced2":"Produto encomendado","exitOrderCanceled":"Encomenda cancelada","exitOrderFulfilled":"Encomenda concluída","or":"ou","selectSegment":"Segmento selecionado...","searchSegment":"Segmento de pesquisa...","is":"é","triggerEventFilters":"Condições do evento de gatilho","triggerEventFilters_orders":"Filtrar por propriedades de encomenda","triggerEventFilters_carts":"Filtrar por propriedades do carrinho","triggerEventFilters_products":"Filtrar por propriedades do produto","triggerEventFilters_refunds":"Filtrar por propriedades de reembolso","triggerEventFilters_contacts":"Filtrar por propriedades de contacto","noExitConditions":"Sem condições de saída","exitConditionsDesc2":"Os contactos saem do fluxo de trabalho quando estas condições são cumpridas.","addAudienceFilter":"Adicionar filtro de audiência","exitPlacedOrder":"Fiz uma encomenda","exitViewedPage":"Visualizei uma página","exitStartedCheckout":"Checkout iniciado","exitAddedToCart":"Adicionado ao carrinho","exitMessageDelivered":"Mensagem entregue","exitMessageRead":"Mensagem lida","exitMessageFailed":"Falha na entrega da mensagem","exitOrderFulfilled2":"Encomenda concluída","exitOrderCanceled2":"Encomenda cancelada","exitOrderRefunded":"Encomenda reembolsada","exitUnsubscribed":"Subscrição cancelada","inTheLast":"No último","ever":"A qualquer momento","dropHere":"Deixa aqui","noResult":"Sem resultado","filtersCount":"{count} filtro(s)","variablesHeader":"Cabeçalho","variablesBody":"Corpo da mensagem","couponAttach":"Anexe um código promocional","couponAttachDesc":"Gera um código único e injeta-o nesta mensagem","couponNoConnection":"Nenhuma loja ligada suporta códigos promocionais","couponReusePrevious":"Reutilizar o código da mensagem anterior","couponNoUpstream":"Nenhuma mensagem anterior gera um código para reutilizar","couponDiscountType":"Tipo de desconto","couponTypePercentage":"Percentagem","couponTypeFixed":"Valor fixo no carrinho","couponTypeFreeShipping":"Envio grátis","couponTypeFreeProduct":"Produto gratuito","couponAmountPercent":"Percentagem de desconto","couponAmountFixed":"Valor do desconto","couponPrefix":"Prefixo de código (opcional)","couponExpirationDays":"Validade (dias)","couponMinimumAmount":"Cartucho mínimo","couponUsageLimit":"Utilizações máximas","couponUsageLimitPerUser":"Máximo por cliente","couponExcludeSale":"Eliminar artigos à venda","couponProductLabel":"Produto gratuito","couponBonusFreeShipping":"Bónus de envio grátis","couponBonusFreeShippingDesc":"Adicione portes grátis, além da percentagem ou do montante.","couponFallbackCode":"Código de recurso (opcional)","couponFallbackCodePlaceholder":"Usado se a geração falhar","couponNeedsTemplate":"Para anexar um código promocional, o modelo deve ter um botão Copiar Código ou uma variável mapeada para o código Promocional.","couponReusesFrom":"Reutiliza código do Message {num} ({summary})","couponReuseInvalid":"Uma mensagem reutiliza um código promocional, mas nenhuma mensagem a montante gera um.","couponConfigRequired":"Uma mensagem tem o código promocional ativado sem parâmetros definidos.","couponMissingForTemplate":"O modelo utiliza um código promocional (botão ou variável), mas a opção \"Anexar um código promocional\" está desativada.","couponFromTemplate":"Oferta do modelo","couponInherited":"herdada","couponFromTemplateHint":"Definida no modelo, porque é o texto dele que a anuncia. O mesmo código sai automaticamente no envio.","couponOverrideForStep":"Substituir nesta etapa","couponBackToTemplate":"Voltar à oferta do modelo","couponDays":"{count} d"},"status":{"draft":"Rascunho","scheduled":"Agendado","sending":"Envio","sent":"Enviado","delivered":"Entregue","read":"Leia","failed":"Falhou","active":"Ativo","inactive":"Inativo","approved":"Aprovado","pending":"Pendente","rejected":"Rejeitado","completed":"Concluído","exited":"Saiu"},"history":{"colRecipient":"Destinatário","colStatus":"Estado","colSent":"Enviado","colDelivered":"Entregue","colRead":"Leia","colError":"Erro","searchPlaceholder":"Pesquise um número de telefone","empty":"Sem mensagens para mostrar"},"triggers":{"startedCheckout":"Checkout iniciado","subscribedToMarketing":"Subscrevi o marketing","placedOrder":"Encomenda feita","enteredSegment":"Segmento de entrada","exitedSegment":"Segmento de saída","addedToCart":"Produto adicionado ao carrinho","viewedProduct":"Produto visualizado","productBackInStock":"O produto voltou a estar em stock"},"targets":{"all":"Todos os contactos","segment":"Segmento"},"steps":{"sendMessage":"Mensagem do WhatsApp","delay":"Atraso","condition":"Condição","tagContact":"Contacto da tag"},"categories":{"marketing":"Marketing","utility":"Utilidade","authentication":"Autenticação"},"variables":{"firstName":"Primeiro nome","lastName":"Apelido","orderNumber":"Número de encomenda","amount":"Montante","discount":"Desconto","shopName":"Nome da loja","siteName":"Nome do local","siteUrl":"URL do site","productName":"Nome do produto","productImageUrl":"URL da imagem do produto","productUrl":"URL do produto","productSku":"SKU do Produto","trackingUrl":"URL de rastreio","cartUrl":"Link do carrinho","cartTotal":"Total do carrinho","cartItemCount":"Número de artigos","promoCode":"Código promocional","custom":"Personalizado"},"paramHints":{"firstName":"Primeiro nome","amount":"Montante","discount":"Desconto","orderNumber":"Número de encomenda","shopName":"Nome da loja"},"chat":{"title":"Chat","selectConversation":"Selecione uma conversa","back":"Voltar","searchPlaceholder":"Procura um contacto...","filterAll":"Todos","filterOpen":"Aberto","filterClosed":"Encerrado","noConversations":"Sem conversas","windowOpen":"Janela de 24h ativa","windowClosed":"Janela expirada","close":"Fechar","reopen":"Reabrir","today":"Hoje","yesterday":"Ontem","loadMore":"Carregar mais","newMessage":"Nova mensagem","newMessages":"{count} novas mensagens","messagePlaceholder":"Escreve uma mensagem...","windowExpiredMessage":"A janela de 24 horas expirou. Não pode escrever aqui até o cliente responder.","sendTemplate":"Enviar um modelo","selectTemplate":"Selecionar um modelo","searchTemplates":"Procura um modelo...","noTemplates":"Sem modelos aprovados","messageDeleted":"Esta mensagem foi apagada","variablePlaceholder":"Valor para {num}","newConversation":{"button":"Novo","title":"Nova conversa","phonePlaceholder":"+33 6 12 34 56 78","usePhone":"Utilização","orSelectContact":"ou selecionar um contacto","searchContacts":"Procura um contacto...","noContacts":"Sem contactos com número de telefone","loadError":"Não foi possível carregar os contactos","selectTemplate":"Selecionar um modelo","templateRequired":"É necessário um modelo aprovado para iniciar uma conversa no WhatsApp.","change":"Alterar","invalidPhone":"Número de telefone inválido","success":"Conversa criada"},"mediaDocument":"Documento","mediaAudio":"Áudio","mediaSticker":"Autocolante","moreEmojis":"Mais emojis","emojiGroups":{"Smileys":"Emoticons","Hearts":"Corações","Hands":"Gestos","Animals":"Animais","Food":"Comida","Activities":"Atividades","Travel":"Viagens","Symbols":"Símbolos"},"attachMenu":"Anexar","attachPhoto":"Foto","attachVideo":"Vídeo","attachDocument":"Documento","uploading":"A carregar...","fileTooLarge":"Ficheiro demasiado grande (máximo {max} MB)","invalidFileType":"Formato não suportado","uploadFailed":"Falha no carregamento","captionPlaceholder":"Adicionar uma legenda...","maxAttachments":"Máximo {max} ficheiros de cada vez"},"widget":{"title":"WhatsApp Widget","description":"Adicione um botão flutuante do WhatsApp ao seu site.","configuration":"Configuração","configDescription":"Personaliza a aparência e o comportamento do widget.","enabled":"Ativar widget","greeting":"Mensagem de saudação","position":"Posição","positionBottomRight":"Canto inferior direito","positionBottomLeft":"Canto inferior esquerdo","color":"Cor","save":"Guardar","saved":"Configuração guardada","saveError":"Erro ao guardar a configuração","autoInjected":"O widget é automaticamente injetado no seu site através do plugin Fullmetrix. Ative-o aqui e guarde, aparecerá na sua loja.","preview":"Pré-visualização","active":"Ativo","inactive":"Inativo","embedTitle":"Instalação manual","embedDescription":"Para Shopify ou qualquer outro site sem plugin, cole este código antes de ''."},"notifications":{"browserTitle":"Notificações do navegador","browserDescription":"Receba um alerta neste navegador (ambiente de trabalho) para cada nova mensagem.","browserToggle":"Ativar neste navegador","browserHint":"Receberá notificações neste navegador mesmo quando o separador estiver em segundo plano.","browserEnabledToast":"Notificações do navegador ativadas","browserDisabledToast":"Notificações do navegador desativadas","mobileToggle":"Ativar neste dispositivo","mobileHint":"Receberá notificações neste dispositivo mesmo quando a aplicação estiver encerrada.","mobileEnabledToast":"Notificações móveis ativadas","mobileDisabledToast":"Notificações móveis desativadas","denied":"As notificações são bloqueadas pelo seu navegador. 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A sessão é criada automaticamente.","qrAlt":"Código QR para instalar a Fullmetrix num dispositivo móvel","step1":"Digitalize o QR com a sua câmara, será iniciado automaticamente.","step2":"Toque no botão Partilhar","step3":"Toque em Adicionar ao Ecrã Principal, depois em Adicionar.","orShareLink":"Ou copie este link (login automático incluído, válido por 5 minutos) e envie-o para o seu telemóvel.","linkCopied":"Link copiado","installed":"Aplicação instalada neste dispositivo","devUrlMissing":"QR desativado localmente: o seu telemóvel não consegue aceder ao localhost. Defina NEXT_PUBLIC_APP_URL no .env (por exemplo, o seu URL do ngrok ou IP LAN) e reinicie."},"settings":{"title":"Definições do WhatsApp","description":"Configure os sites de comércio eletrónico utilizados por defeito para as suas automações e campanhas do WhatsApp.","defaultSites":"Sites por defeito","defaultSitesDescription":"Os sites assinalados são automaticamente utilizados por novas automações e campanhas. Pode sempre substituir por automação.","selectAll":"Selecionar todos","noConnections":"Nenhum site de comércio eletrónico ligado. Ligue primeiro uma loja para configurar esta secção.","saved":"Definições guardadas"},"profile":{"title":"Perfil Empresarial","description":"Faça a gestão das informações do perfil WhatsApp Business visíveis aos seus clientes.","account":"Conta WhatsApp","accountDescription":"Informação da sua conta ligada.","verifiedName":"Nome verificado","phoneNumber":"Número de telefone","nameChangeNote":"O nome verificado é definido durante o registo e requer validação da Meta para ser alterado (1-3 dias úteis).","businessProfile":"Perfil empresarial","businessProfileDescription":"Esta informação é visível aos seus clientes no WhatsApp.","about":"Sobre","aboutPlaceholder":"Descreva o seu negócio numa frase...","desc":"Descrição","descPlaceholder":"Descrição detalhada do seu negócio, produtos ou serviços...","address":"Endereço","addressPlaceholder":"Rua Principal 123, Nova Iorque, NY 10001","email":"Email","emailPlaceholder":"contacto@business.com","website":"Website","website2Placeholder":"Website secundário (opcional)","industry":"Indústria","save":"Guardar perfil","saved":"Perfil atualizado","saveError":"Perfil de atualização de erro","preview":"Pré-visualização do perfil","previewHeader":"Perfil empresarial","photo":"Foto de perfil","photoDescription":"Imagem exibida como avatar do seu negócio no WhatsApp.","uploadPhoto":"Adicionar foto","changePhoto":"Mudança de foto","photoHint":"JPG ou PNG, recomendado quadrado. 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contacto","submitPending":"Acrescentando...","missingIdentifier":"Por favor, introduza um email ou um número de WhatsApp","toastCreated":"Contacto adicionado com sucesso","toastUpdated":"Contacto atualizado com sucesso"},"imports":{"title":"Importações","description":"Importa e gere os seus contactos de diferentes fontes","addContacts":"Adicionar contactos","colName":"Nome da importação","colStatus":"Estado","colDate":"Data de importação","colNew":"Novo","colUpdated":"Atualizado","statusCompleted":"Concluído","statusProcessing":"Em processamento","statusFailed":"Falhou","emptyTitle":"Sem importação","emptyDescription":"Importa os seus primeiros contactos para começares","paginationLabel":"Importações"},"tags":{"title":"Etiquetas","description":"Gerir as suas etiquetas de contacto","deleteButton":"Eliminar","selectionCount":"{selected} de {total} selecionados","searchPlaceholder":"Procura uma etiqueta...","colTagName":"Nome da etiqueta","colContacts":"Contactos","colLastUsed":"Última 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Esta ação é irreversível.","deleteDialogMany":"Estas {count} etiquetas serão removidas de todos os contactos. Esta ação é irreversível.","cancel":"Cancelar"},"importCommon":{"stepMapping":"Mapeamento","stepOrganize":"Organizar","stepSubscriptions":"Subscrições","stepFinalize":"Finalizar","stepResult":"Resultado","back":"Voltar","continue":"Continuar","importPending":"Importar...","startImport":"Importação inicial","close":"Fechar","toastImportSuccess":"Importação concluída com sucesso"},"importFile":{"stepFile":"Ficheiro"},"importPaste":{"stepPaste":"Pasta","heading":"Insira os seus dados de contacto","description":"Insira ou cole os seus dados de contacto. Os valores devem ser separados por ponto e vírgula (um contacto por linha).","textareaLabel":"Introduza os seus contactos e os seus dados (um contacto por linha)","textareaPlaceholder":"email@example.com ; Primeiro nome; Apelido\nemail2@example.com ; Primeiro nome 2 ; Apelido 2","continueToMapping":"Continuar a mapear","toastNoData":"Sem dados para importar","toastNoRows":"Sem linha de contacto para importar","columnFallback":"Coluna {num}","importName":"Importação colada - {date}"},"importUpload":{"heading":"Carregar ficheiro","description":"Importa vários contactos manualmente. 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Pode voltar a ligar a qualquer momento."},"googleAds":{"title":"Publicidade Google","description":"Importar as suas campanhas e gastos de Google Ads.","loading":"A carregar...","noAccountConnected":"Nenhuma conta ligada","accountFallback":"Conta {id}","tokenExpired":"Token expirado. Volte a ligar a conta.","selectAdAccount":"Selecionar uma conta de anúncios","notConnected":"Não ligado","connected":"Ligado","expired":"Expirado","pending":"Pendente","connect":"Ligar","connecting":"A ligar...","disconnect":"Desligar","deleting":"A eliminar...","cancel":"Cancelar","chooseAccount":"Escolher conta","disconnectTitle":"Desligar o Google Ads?","disconnectDescription":"Isto vai remover a ligação ao Google Ads. 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This privacy policy describes how we collect, use and protect your personal data when you use our service.","s1":"Data collected","s1_1_title":"Account data","s1_1_desc":"When you register, we collect:","s1_1_items":"First and last name|Email address|Password (stored in encrypted form)|Organization name","s1_2_title":"E-commerce data","s1_2_desc":"When you connect your store (Shopify, WooCommerce, PrestaShop), we access the following data through their APIs:","s1_2_items":"Orders (amounts, statuses, dates, ordered products)|Customers (names, emails, addresses, purchase history)|Products (names, prices, categories, stock)|Promo codes and discounts|Refunds","s1_3_title":"Tracking data","s1_3_desc":"If you enable visitor tracking on your site, we anonymously collect:","s1_3_items":"Pages visited and browsing paths|Device type, browser and language|Traffic source (referrer)|Conversion events (add to cart, checkout, purchase)|Anonymous visitor identifier (first-party cookie)","s1_4_title":"Connection data","s1_4_desc":"When you connect third-party services (Meta Ads, Google Ads, Google Analytics 4, Google Search Console, Google Merchant Center, TikTok Ads, Slack, WhatsApp), we store the OAuth access tokens and refresh tokens required for the integrations to function. We never store your passwords for these services.","s2":"Data usage","s2_desc":"Your data is used exclusively for:","s2_items":"Providing dashboards and analytics for your e-commerce activity|Generating automated reports|Syncing your advertising audiences (Meta, Google, TikTok)|Sending notifications via configured channels (email, Slack, WhatsApp)|Improving the service and fixing bugs","s3":"Data sharing","s3_desc":"We never sell your data. We only share it with:","s3_items_labels":"Your connected platforms|Hosting provider|Transactional email","s3_items_descs":"data is sent back to services you have explicitly connected (e.g. Meta Ads audiences)|our infrastructure is hosted in the European Union|third-party service for sending service emails","s4":"Storage and security","s4_items":"Data is stored on servers located in the European Union|Third-party API access tokens are encrypted (AES-256-GCM)|Passwords are hashed with a secure hashing algorithm|Communications are encrypted via HTTPS/TLS|Plugin authentication uses HMAC-SHA256","s5":"Data retention","s5_items_labels":"Account data|E-commerce data|Tracking data|Access tokens|Google OAuth tokens","s5_items_descs":"retained as long as your account is active|retained as long as the connection is active. Cascade deleted upon disconnection|retained for a maximum of 24 months|deleted upon service disconnection|refresh tokens are stored encrypted (AES-256-GCM) for the duration of the integration. They are permanently deleted when you disconnect the Google service. Access tokens are short-lived and refreshed automatically","s6":"Your rights (GDPR)","s6_desc":"In accordance with the General Data Protection Regulation (GDPR), you have the following rights:","s6_items_labels":"Access|Rectification|Deletion|Portability|Objection|Restriction","s6_items_descs":"obtain a copy of your personal data|correct inaccurate data|request deletion of your data|receive your data in a structured format|object to the processing of your data|restrict the processing of your data","s6_contact":"To exercise these rights, contact us at {email}. We respond within 30 days.","s7":"Cookies","s7_desc":"We use strictly necessary cookies for the service to function (authentication session). We do not use advertising cookies or third-party tracking. See our {link} for more details.","s7_link":"Cookie Policy","s8":"Subprocessors","s8_headers":"Subprocessor|Usage|Location","s8_rows":"EU Hosting|Server and database hosting|European Union||Email service|Transactional emails|United States||Shopify|E-commerce API (if connected)|Canada||Meta|Advertising API (if connected)|United States||Google Ads|Advertising reporting and audience sync (if connected)|United States||Google Analytics 4|Web analytics (read-only, if connected)|United States||Google Search Console|Search performance (read-only, if connected)|United States||Google Merchant Center|Product feeds (read-only, if connected)|United States||TikTok|Advertising API (if connected)|Singapore","s9":"Changes","s9_desc":"We may update this policy. In case of substantial changes, we will notify you by email or via an in-app notification.","s10_shopify":"Shopify Integration and E-commerce Data","s10_shopify_desc":"When you connect your Shopify store to Fullmetrix, we access certain store data through the Shopify API to provide our analytics services.","s10_shopify_data_title":"Data collected via Shopify","s10_shopify_data_items":"Orders (number, amount, status, date, items)|Customers (name, email, phone, address)|Products (name, price, stock, categories)|Discount codes (code, discount type, usage)|Refunds (amount, reason, date)","s10_shopify_pixel_title":"Web Pixel (checkout tracking)","s10_shopify_pixel_desc":"Fullmetrix installs a web pixel on your store to track checkout events (start, completion, contact info). This pixel runs in Shopify's strict sandbox mode and sends data via sendBeacon. Data collected includes: visitor ID, session ID, total amount, cart items, customer email and phone (if provided during checkout).","s10_shopify_gdpr_title":"GDPR Compliance","s10_shopify_gdpr_desc":"Fullmetrix processes customer data deletion requests, data export requests, and shop deletion requests in compliance with Shopify's requirements. Personal data is anonymized or deleted within 30 days of the request.","s10_shopify_retention_title":"Data Retention","s10_shopify_retention_desc":"Your store data is retained as long as your account is active. If you uninstall the Shopify app, data is deleted per Shopify's GDPR obligations (48 hours after uninstall). If the subscription is cancelled, data is retained for 90 days then deleted.","s11_google":"Google API Services","s11_google_intro":"Fullmetrix connects to several Google API services to provide analytics and advertising features. This section describes what data is accessed, how it is used, and how it is protected.","s11_google_limited_use":"Fullmetrix's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.","s11_google_ga4_title":"Google Analytics 4 (read-only)","s11_google_ga4_items":"Account and property listing|Traffic reports (sessions, users, page views)|Conversion and event data|Audience and demographic reports","s11_google_ads_title":"Google Ads (read and write)","s11_google_ads_desc":"Read access:","s11_google_ads_read_items":"Campaign performance (impressions, clicks, cost, conversions)|Ad group and keyword reporting|Shopping product reporting|Account structure and settings","s11_google_ads_write_desc":"Write access (audience sync only):","s11_google_ads_write_items":"Creation and deletion of Customer Match user lists|Upload of hashed customer data (SHA-256 hashed email addresses) to your user lists for advertising audience targeting","s11_google_ads_write_note":"Email addresses are hashed locally using SHA-256 before being sent to Google. Fullmetrix never sends plain-text customer emails to Google Ads.","s11_google_mc_title":"Google Merchant Center (read-only)","s11_google_mc_items":"Account listing|Product feed data and status|Product images for display in dashboards","s11_google_sc_title":"Google Search Console (read-only)","s11_google_sc_items":"Site listing and verification status|Search performance data (queries, clicks, impressions, position)|Page-level performance reports","s11_google_tokens_title":"Token storage and revocation","s11_google_tokens_desc":"OAuth refresh tokens for Google services are stored encrypted (AES-256-GCM) on our EU-hosted servers. Tokens are permanently deleted when you disconnect the corresponding Google service from your Fullmetrix account. You can also revoke access at any time from your Google Account permissions page.","s11_google_no_sell":"We do not sell, share, or use Google user data for advertising purposes, profiling, or any purpose other than providing the Fullmetrix analytics features described above.","s10":"Contact"},"terms":{"title":"Terms of Service","intro":"These Terms of Service (\"Terms\") govern the access and use of the Fullmetrix platform available at fullmetrix.com (the \"Service\"), published by Fullmetrix. By creating an account or using the Service, you accept these Terms in their entirety.","s1":"Purpose","s1_desc":"These Terms define the conditions under which you may access and use the Fullmetrix platform, its features and associated services.","s2":"Description of the Service","s2_desc":"Fullmetrix is an e-commerce analytics platform that allows you to:","s2_items":"Connect and centralize data from online stores (Shopify, WooCommerce, PrestaShop)|Analyze business performance via dashboards|Manage and synchronize advertising audiences (Meta Ads, Google Ads, TikTok Ads)|Track visitor journeys on connected sites|Generate automated reports|Create data collection forms|Communicate via integrations (WhatsApp, Slack, email)","s3":"Registration and account","s3_items":"You must provide accurate information during registration|You are responsible for the confidentiality of your credentials|An account is linked to an organization. You can invite members|We reserve the right to suspend an account in case of Terms violation","s4":"Authorized use","s4_desc":"You agree to:","s4_items":"Use the Service in compliance with applicable laws|Not attempt to access other users' data|Not use the Service to send spam or illicit content|Not attempt to circumvent security measures|Not resell or redistribute the Service without authorization|Comply with the terms of use of connected third-party platforms","s5":"Third-party connections","s5_desc":"The Service connects to third-party platforms via their official APIs. You are responsible for maintaining the necessary permissions on these platforms. We are not responsible for modifications or interruptions to these third-party APIs.","s6":"Data and ownership","s6_items":"You remain the owner of all data you import into the Service|We claim no ownership rights over your data|You grant us a limited license to process your data to provide the Service|Upon termination, your data is deleted in accordance with our privacy policy","s7":"Service availability","s7_desc":"We strive to maintain the Service available 24/7. However, we do not guarantee uninterrupted availability. Interruptions may occur for maintenance, updates or force majeure.","s8":"Limitation of liability","s8_items":"The Service is provided \"as is\", without express or implied warranty|We are not responsible for business decisions made based on the analyses provided|Our liability is limited to the amount of fees paid in the last 12 months|We are not responsible for indirect losses, data loss or lost profits","s9":"Intellectual property","s9_desc":"The Service, its source code, design, trademarks and content are the exclusive property of Fullmetrix. Any unauthorized reproduction or use is prohibited.","s10":"Termination","s10_items":"You can delete your account at any time from settings|We may terminate your access in case of Terms violation, with 15 days notice except in emergencies|Upon termination, your data is deleted within 30 days","s11":"Changes to Terms","s11_desc":"We reserve the right to modify these Terms. Substantial changes will be notified by email at least 30 days before they take effect. Continued use of the Service after this period constitutes acceptance.","s12":"Applicable law and disputes","s12_desc":"These Terms are governed by French law. In case of dispute, the parties agree to seek an amicable solution. Failing that, the competent courts of Paris shall have sole jurisdiction.","s13":"Contact"},"mentions":{"title":"Legal Notice","intro":"In accordance with the provisions of French law no. 2004-575 of June 21, 2004 for Digital Economy Confidence, the following information is provided to users.","s1":"Site publisher","s1_company":"HEHOCOM","s1_legal_form":"Single-member simplified joint-stock company (SASU) with share capital of €1,000","s1_address":"Registered office: 55 boulevard de la Mer, quartier de Boulouris, Résidence de la Mer, 83700 Saint-Raphaël, France","s1_registration":"SIREN/SIRET: 842 647 059 / 842 647 059 00026 — Registered with the Fréjus Trade and Companies Register and the RNE under number 842 647 059","s1_vat":"Intra-community VAT number: FR36 842647059","s1_service":"Fullmetrix is a service published by HEHOCOM.","s1_director":"Publication director: Florian Vilotta","s1_email":"Email","s1_phone":"Telephone","s2":"Hosting","s2_desc":"The site is hosted by Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany. Telephone: +49 9831 505-0.","s3":"Intellectual property","s3_desc":"All elements of the fullmetrix.com site (texts, images, logos, icons, source code, design, structure) and the Fullmetrix brand are the exclusive property of Fullmetrix or its partners. Any reproduction, representation, modification, publication, adaptation of all or part of the site elements, by any means or process, is prohibited without the prior written authorization of Fullmetrix.","s4":"Personal data","s4_desc":"Information collected on this site is subject to computer processing intended to provide the Fullmetrix service. To learn more about the management of your personal data and to exercise your rights, see our {link}.","s4_link":"Privacy Policy","s5":"Cookies","s5_desc":"The site uses strictly necessary cookies for the service to function. See our {link} for more information.","s5_link":"Cookie Policy","s6":"Liability","s6_desc":"Fullmetrix strives to provide information as accurate as possible on its site. However, the publisher cannot be held responsible for omissions, inaccuracies or deficiencies in updating this information. Fullmetrix reserves the right to modify the content of the site at any time without notice.","s7":"Hyperlinks","s7_desc":"The site may contain links to other websites. Fullmetrix has no control over these sites and disclaims all responsibility for their content.","s8":"Applicable law","s8_desc":"These legal notices are governed by French law. In case of dispute, French courts shall have sole jurisdiction."},"cookies":{"title":"Cookie Policy","intro":"This policy explains how Fullmetrix uses cookies on its site and on its clients' sites when the tracker is enabled.","s1":"What is a cookie?","s1_desc":"A cookie is a small text file stored on your device when you visit a website. It allows the site to remember your actions and preferences for a given period.","s2":"Cookies used by Fullmetrix","s2_1_title":"Strictly necessary cookies","s2_1_desc":"These cookies are essential for the site to function and cannot be disabled.","s2_1_headers":"Cookie|Purpose|Duration","s2_1_rows":"better-auth.session_token|Authentication session|7 days||NEXT_LOCALE|Language preference|1 year","s2_2_title":"Tracking cookies (on our clients' sites)","s2_2_desc":"When a merchant installs the Fullmetrix tracker on their store, the following cookies are set on that store's visitors:","s2_2_headers":"Cookie|Purpose|Duration","s2_2_rows":"fm_vid|Anonymous visitor identifier|1 year||fm_sid|Session identifier|30 minutes (sliding)","s2_2_note":"These cookies are first-party cookies (set by the merchant's domain). They do not contain any personally identifiable information and are not shared with third parties for advertising purposes.","s2_3_title":"Third-party cookies","s2_3_desc":"on fullmetrix.com. No Google Analytics, no Facebook Pixel, no advertising cookies.","s2_3_bold":"We do not use any third-party cookies","s3":"Cookie management","s3_desc":"Strictly necessary cookies cannot be disabled without preventing the site from functioning. However, you can configure your browser to block or delete cookies:","s3_items_labels":"Chrome|Firefox|Safari|Edge","s3_items_descs":"Settings → Privacy and Security → Cookies|Settings → Privacy & Security → Cookies|Preferences → Privacy → Cookies|Settings → Cookies and site permissions","s4":"Legal basis","s4_desc":"In accordance with the ePrivacy Directive and the GDPR, strictly necessary cookies are exempt from consent requirements. We do not use cookies that require prior consent.","s5":"Contact","s5_desc":"For any questions about cookies, contact us at {email}."},"contact":{"name":"Fullmetrix","privacyEmail":"privacy@fullmetrix.com","contactEmail":"contact@fullmetrix.com","site":"https://fullmetrix.com"}},"billing":{"checkoutResult":{"successTitle":"Pagamento confirmado","cancelledTitle":"Pagamento cancelado","successDescription":"O seu cartão foi guardado e a sua subscrição está a ser ativada. Pode fechar esta página.","cancelledDescription":"Não foi criada qualquer subscrição. Pode fechar esta página e solicitar uma nova ligação, se necessário."},"adminCheckout":{"title":"Ligação de pagamento assistido","adminOnly":"Fullmetrix admin","description":"Gera um link Stripe para partilhar manualmente com o cliente durante a chamada.","currency":"Moeda","generate":"Gerar ligação","generated":"Link de pagamento pronto","regenerate":"Regenerar","copy":"Copiar","copied":"Copiado","open":"Abrir","linkLabel":"Ligação Secure Stripe","expiresAt":"Expira no {date}","expiresSoon":"Este link expirará automaticamente.","alreadySubscribed":"Esta organização já tem uma subscrição ativa da Stripe.","loadError":"Não consegui recuperar o link de pagamento.","generateError":"Não foi possível gerar o link de pagamento.","status":{"creating":"Criação","open":"Pronto","completed":"Pago","expired":"Expirado","invalidated":"Substituído","duplicate":"Duplicado bloqueado","failed":"Falhou"}},"trialBanner":{"message":"O seu período experimental termina em {count, plural, one {# Dia} other {# dias}}.","cta":"Adicionar um método de pagamento"},"paywall":{"title":"Subscrição necessária","noSubscription":"Ative a sua subscrição para aceder ao seu painel de controlo.","cancelled":"A sua subscrição foi cancelada. Reativar para continuar.","expired":"O seu período experimental expirou. Subscreva para continuar.","custom":"Personalizado","month":"mês","startingFrom":"A partir deste valor, consoante o seu volume de encomendas","benefit1Title":"Acesso total","benefit1Desc":"Mantenha o acesso aos seus painéis, relatórios, coortes e dados sincronizados.","benefit2Title":"Preços automáticos","benefit2Desc":"O preço ajusta-se à média de encomendas dos últimos 3 meses.","benefit3Title":"Todas as funcionalidades incluídas","benefit3Desc":"Acesso completo, sem restrições, independentemente do seu volume.","subscribe":"Subscreva para continuar","noBillingDuringTrial":"Pagamento garantido. O seu plano ajusta-se ao volume das encomendas.","errorGeneric":"Ocorreu um erro","sidebarTitle":"Ative a sua subscrição","sidebarDesc":"Último passo para aceder ao seu dashboard","switchOrg":"Organização dos interruptores","payIn":"Quero contribuir:"},"settings":{"title":"Faturação","devCardTitle":"Conta de programador","devCardSubtitle":"Esta organização está em modo de desenvolvimento. Sem faturação, acesso total.","devCardBullet1":"Paywall desativado para todos os membros","devCardBullet2":"Sem cobranças Stripe","devCardBullet3":"Os membros convidados acedem-no sem a sua própria subscrição","devCardFooter":"Para voltar a pôr esta organização no normal, vá a Definições, Geral.","noSubscription":"Sem subscrição ativa.","currentPlan":"Plano atual","addonsNoticeTitle":"Acesso através dos Addons PrestaShop","addonsNoticeBody":"Graças à compra do PrestaShop Addons, recebe {months} meses grátis consoante o volume das suas encomendas. Após este período, adicione um método de pagamento para continuar.","monthlyPrice":"Preço mensal","orderVolume":"Volume de encomendas","trialRemaining":"Período experimental restante","daysLeft":"{count} dias","manageOnShopify":"Gerir no Shopify","manageStripe":"Gerir subscrição","billingManagedBy":"O cartão e a faturação são geridos pela {organization}.","pricingTitle":"Escalões de preços","statusTrialing":"Período experimental","statusActive":"Ativo","statusPastDue":"Em atraso","statusCancelled":"Cancelado","statusExpired":"Expirado","invoicesTitle":"Faturas","invoiceRecipientsSaved":"Destinatários da contabilidade guardados","invoiceRecipientsSaveError":"Não foi possível guardar os destinatários","invoiceRecipientInvalidEmail":"Introduza um endereço de email válido","invoiceArchiveError":"Não foi possível criar o arquivo ZIP","invoicesDescription":"Consulte e centralize os seus documentos de faturação.","invoicesDownloadAll":"Transferir tudo","invoicesEmptyDescription":"A sua primeira fatura aparecerá aqui.","invoiceRecipientsTitle":"Emails da contabilidade","invoiceRecipientsDescription":"Adicione as pessoas que precisam de consultar as faturas desta organização.","invoiceRecipientsCount":"{count, plural, one {# destinatário} other {# destinatários}}","invoiceRecipientsSelectMembers":"Escolher entre os membros","invoiceRecipientsSearchMember":"Procurar um membro","invoiceRecipientsAdd":"Adicionar","invoiceRecipientsRemove":"Remover {email}","invoicesEmpty":"Ainda não recebi faturas.","invoiceView":"Ver fatura","invoiceDownload":"Descarregar PDF","invoiceStatus_paid":"Pago","invoiceStatus_open":"Pendente","invoiceStatus_uncollectible":"Não remunerado","invoiceStatus_void":"Anulado","invoiceStatus_draft":"Rascunho","invoiceStatus_unknown":"Desconhecido","loadError":"Não consegui carregar a sua subscrição. Por favor, tenta novamente.","portalError":"Não consegui abrir o portal de faturação.","whatsappTitle":"WhatsApp","whatsappMessages":"Mensagens faturáveis (mês atual)","whatsappEstimated":"Montante estimado","whatsappNote":"{price} por mensagem enviada através de campanhas e automações. Faturado no final do mês com a sua subscrição.","ordersLabel":"Encomendas","monthShort":"mês","orderVolumeHint":"Média dos últimos 3 meses completos","lastVolumeCheckAt":"Última verificação","nextBilling":"Próximo crédito","nextBillingAmount":"Montante estimado","nextBillingHint":"Com base no seu nível atual.","trialEndsOn":"Fim do período experimental","usageTitle":"Utilização mensal","tierProgress":"{remaining} encomendas antes do nível \"{next}\"","tierMaxed":"Estás no nível mais alto.","periodTitle":"Período atual","periodStart":"Início","periodEnd":"Fim","periodEmpty":"Sem período ativo.","pricingHint":"O preço ajusta-se automaticamente todos os meses com base no volume médio de encomendas.","currentTierBadge":"O seu nível","invoicesEmptyHint":"As suas faturas aparecerão aqui após o seu primeiro pagamento."}},"seoRoasCalculator":{"meta":{"title":"Free ROAS Calculator Online | Fullmetrix","description":"Calculate your ROAS, break-even ROAS and POAS in seconds. Free online tool for Shopify, WooCommerce and PrestaShop merchants."},"hero":{"badge":"Free calculator","title":"ROAS Calculator","subtitle":"Calculate your return on ad spend (ROAS), break-even ROAS and POAS in seconds. Free, no signup required."},"form":{"title":"Enter your data","subtitle":"Everything is calculated live in your browser, nothing is sent.","currency":"Currency","revenueLabel":"Revenue generated by ads","revenueHelp":"Revenue attributed to your ad campaigns over the period.","adSpendLabel":"Ad spend","adSpendHelp":"Total spent on Meta, Google, TikTok or other platforms.","marginLabel":"Gross margin (%)","marginHelp":"Average gross margin after COGS, excluding ad costs.","resetButton":"Reset"},"results":{"title":"Results","roasLabel":"ROAS","roasHelp":"Revenue generated per dollar spent on advertising.","breakEvenLabel":"Break-even ROAS","breakEvenHelp":"Minimum ROAS to avoid losing money given your margin.","poasLabel":"POAS","poasHelp":"Actual profit per dollar spent on advertising (margin minus ad spend).","profitLabel":"Net profit after ads","profitHelp":"Gross margin minus ad spend.","statusHealthy":"Profitable","statusBreakEven":"At break-even","statusUnprofitable":"Not profitable","statusHealthyMessage":"Your campaigns generate a net profit after ad spend. Keep going, scale.","statusBreakEvenMessage":"Your campaigns barely cover ad spend. Optimize before scaling.","statusUnprofitableMessage":"Your campaigns are losing money. Pause, audit and optimize."},"explanation":{"eyebrow":"Understanding ROAS","title":"What ROAS is and why it's not enough","body":"ROAS (Return On Ad Spend) measures the revenue generated by every dollar invested in advertising. It's the most used metric by e-commerce merchants, but it's misleading. A ROAS of 3 may look great, but if your gross margin is 20%, you're losing money. Break-even ROAS and POAS (Profit On Ad Spend) are the real metrics that matter.","formulas":[{"title":"ROAS","formula":"Revenue / Ad spend","example":"$$1,000 revenue / $250 ad spend = ROAS of 4"},{"title":"Break-even ROAS","formula":"1 / Gross margin","example":"25% margin = break-even of 4. Below this, you lose money."},{"title":"POAS","formula":"(Revenue × Gross margin − Ad spend) / Ad spend","example":"$$1,000 × 25% − $250 = $0, POAS of 0, break-even reached."}]},"breakEvenTable":{"eyebrow":"Break-even reference","title":"What ROAS to aim for given your gross margin","subtitle":"The lower your margin, the higher your ROAS needs to be to stay profitable. Here's the minimum to reach based on your margin.","marginHeader":"Gross margin","breakEvenHeader":"Break-even ROAS","healthyHeader":"Target ROAS (healthy profit)","rows":[{"margin":10,"breakEven":10,"healthy":12},{"margin":15,"breakEven":6.67,"healthy":8},{"margin":20,"breakEven":5,"healthy":6},{"margin":25,"breakEven":4,"healthy":4.8},{"margin":30,"breakEven":3.33,"healthy":4},{"margin":40,"breakEven":2.5,"healthy":3},{"margin":50,"breakEven":2,"healthy":2.4},{"margin":60,"breakEven":1.67,"healthy":2},{"margin":70,"breakEven":1.43,"healthy":1.72}]},"levers":{"eyebrow":"Optimization","title":"Four levers to improve your ROAS","subtitle":"Before scaling or cutting a campaign, here are the concrete levers that actually move ROAS.","items":[{"title":"Increase your average order value","body":"Upsells, cross-sells, free shipping thresholds, bundles. Every dollar added to the cart mechanically improves your ROAS without touching ad spend."},{"title":"Improve your gross margin","body":"Renegotiate with suppliers, optimize transaction fees, reduce shipping costs. A margin going from 25% to 35% halves your break-even ROAS."},{"title":"Cut unprofitable audiences","body":"Analyze ROAS per audience and campaign. 20% of audiences often generate 80% of profit. Cut the rest, reallocate budget."},{"title":"Optimize your conversion rate","body":"Product page, checkout, speed, trust signals. Moving from 2% to 3% conversion rate improves your ROAS by 50% without touching ads."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average ROAS by industry (2026)","subtitle":"Aggregated reference values to place your ROAS against your vertical. Top performers sit at the upper end of each range, aggressive scaling at the lower end.","disclaimer":"Aggregated and anonymized data from Fullmetrix stores. Updated quarterly. Cross-referenced with Meta Ads, Google Ads benchmarks and Fullmetrix customer data.","industryHeader":"Industry","valueHeader":"Median ROAS","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"3.2x","range":"2.5x - 4.1x"},{"label":"Beauty and cosmetics","value":"2.8x","range":"2.1x - 3.5x"},{"label":"Electronics and tech","value":"4.5x","range":"3.2x - 6.0x"},{"label":"Home and decor","value":"2.9x","range":"2.2x - 3.8x"},{"label":"Food and grocery","value":"3.1x","range":"2.4x - 3.9x"},{"label":"Sports and outdoor","value":"3.4x","range":"2.6x - 4.3x"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"What's the difference between ROAS and POAS?","a":"ROAS measures revenue generated per dollar spent. POAS measures actual profit after COGS. A ROAS of 4 with a 20% margin can result in a negative POAS. POAS is the metric that matters for real profitability."},{"q":"What's a good ROAS for e-commerce?","a":"It depends entirely on your gross margin. With a 30% margin, a ROAS of 3.33 is break-even. With a 50% margin, break-even drops to 2. There's no universal good ROAS, only a good ROAS for your margin."},{"q":"How do I calculate my gross margin?","a":"Gross margin (%) = (Sale price − COGS) / Sale price × 100. COGS include cost of goods sold, transaction fees and shipping. Ad spend should not be included in gross margin."},{"q":"Does this calculator account for refunds and transaction fees?","a":"No. This calculator uses the gross margin you enter as-is. For automated calculation including COGS, shipping, transaction fees and real ad spend, Fullmetrix does it in real time across all your orders."},{"q":"Is my data saved?","a":"No. Everything is calculated locally in your browser, nothing is sent to Fullmetrix or any third party."}]},"howTo":{"name":"How to calculate ROAS","description":"A 4-step method to calculate your advertising ROAS and your break-even threshold.","step1":{"name":"Retrieve your ad revenue","text":"Identify the revenue attributed to your advertising campaigns over the analyzed period. Use data from your ad platform (Meta Ads, Google Ads, TikTok Ads) or your attribution tool."},"step2":{"name":"Sum your total ad spend","text":"Add up the amounts spent on all your advertising platforms (Meta, Google, TikTok, others). Include only media spend, not agency fees or marketing salaries."},"step3":{"name":"Divide revenue by ad spend","text":"Apply the formula ROAS = Ad revenue / Ad spend. For example, 10,000 euros of revenue divided by 2,500 euros of spend gives a ROAS of 4."},"step4":{"name":"Compare to break-even threshold","text":"Calculate your break-even threshold with 1 / gross margin. If your gross margin is 25 percent, the threshold is 4. Your ROAS must exceed this threshold to be profitable."}},"cta":{"title":"Automate this calculation across all your orders","subtitle":"Fullmetrix calculates your ROAS, POAS and net profit in real time on every PrestaShop, WooCommerce and Shopify order.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoLtvCalculator":{"meta":{"title":"Free Customer Lifetime Value (LTV) Calculator | Fullmetrix","description":"Calculate your e-commerce customer lifetime value, maximum profitable CAC and LTV:CAC ratio in seconds. Free tool for Shopify, WooCommerce and PrestaShop merchants."},"hero":{"badge":"Free calculator","title":"Customer LTV Calculator","subtitle":"Calculate your customer lifetime value, maximum profitable CAC and LTV:CAC ratio for your e-commerce store. Free, no signup required."},"form":{"title":"Enter your data","subtitle":"Everything is calculated live in your browser, nothing is sent.","currency":"Currency","resetButton":"Reset","aovLabel":"Average order value (AOV)","aovHelp":"Average amount per order, excluding taxes and shipping.","frequencyLabel":"Purchase frequency (per year)","frequencyHelp":"Average number of orders per customer per year.","lifespanLabel":"Customer lifespan (years)","lifespanHelp":"How many years a customer stays active on average.","marginLabel":"Gross margin (%)","marginHelp":"Average gross margin after COGS, excluding ad spend."},"results":{"title":"Results","grossLtvLabel":"Gross LTV","grossLtvHelp":"Total revenue generated by a customer over their lifetime.","netLtvLabel":"Net LTV","netLtvHelp":"Actual profit per customer after applying gross margin.","maxCacLabel":"Max profitable CAC","maxCacHelp":"Maximum acquisition cost for a 3:1 LTV:CAC ratio, considered healthy in e-commerce.","yearlyRevenueLabel":"Average yearly revenue","yearlyRevenueHelp":"Average revenue generated per customer each year."},"explanation":{"eyebrow":"Understanding LTV","title":"What LTV is and why it changes everything","body":"LTV (Lifetime Value) is the revenue a customer generates over their entire lifetime with your brand. It's the only metric that tells you how much you can really spend to acquire a customer without losing money. A healthy LTV:CAC ratio is around 3:1: every dollar spent on acquisition should return at least 3 dollars of net profit over the customer's lifetime.","formulas":[{"title":"Gross LTV","formula":"AOV × Purchase frequency × Lifespan","example":"$$80 × 2 orders/year × 3 years = $480 gross LTV"},{"title":"Net LTV","formula":"Gross LTV × Gross margin","example":"$$480 × 30% = $144 real profit per customer"},{"title":"Max profitable CAC (3:1 ratio)","formula":"Net LTV / 3","example":"$$144 / 3 = $48 maximum profitable CAC"}]},"ratioTable":{"eyebrow":"LTV:CAC ratio reference","title":"What LTV:CAC ratio to aim for","subtitle":"The LTV:CAC ratio is the most reliable indicator to drive your acquisition profitability.","ratioHeader":"LTV:CAC ratio","diagnosisHeader":"Diagnosis","actionHeader":"Recommended action","rows":[{"ratio":"< 1:1","diagnosis":"Every customer costs more than they earn","action":"Urgent stop, full acquisition audit"},{"ratio":"1:1 to 2:1","diagnosis":"Unprofitable medium-term","action":"Optimize conversion and retention before scaling"},{"ratio":"3:1","diagnosis":"Healthy ratio, e-commerce standard","action":"Continue, look to scale intelligently"},{"ratio":"4:1 and above","diagnosis":"Excellent, growth potential","action":"Increase acquisition budgets"},{"ratio":"> 6:1","diagnosis":"Likely underinvesting","action":"Scale more aggressively to capture market"}]},"levers":{"eyebrow":"Optimization","title":"Four levers to increase your LTV","subtitle":"LTV is built on four dimensions. Moving any one of them mechanically changes your acquisition economics.","items":[{"title":"Increase average order value","body":"Upsells, cross-sells, bundles, free shipping thresholds. Every dollar added to the cart multiplies by the total number of orders."},{"title":"Increase purchase frequency","body":"Email marketing, SMS, subscriptions, loyalty programs. A customer going from 2 to 3 orders per year increases your LTV by 50%."},{"title":"Extend customer lifespan","body":"Customer service, product onboarding, automated reengagement. Going from 2 to 3 years of lifespan increases your LTV by 50%."},{"title":"Improve gross margin","body":"COGS, transaction fees, shipping. A margin going from 25% to 35% increases your net LTV by 40%."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average LTV by industry (2026)","subtitle":"Gross LTV over 24 months, before applying gross margin. High-retention DTC brands sit at the top of each range.","disclaimer":"Aggregated and anonymized data from Fullmetrix stores. Monthly cohort calculations observed over 24 months. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median LTV","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"EUR 180","range":"EUR 110 - 280"},{"label":"Beauty and cosmetics","value":"EUR 220","range":"EUR 140 - 340"},{"label":"Electronics and tech","value":"EUR 95","range":"EUR 60 - 160"},{"label":"Home and decor","value":"EUR 240","range":"EUR 150 - 380"},{"label":"Food and grocery","value":"EUR 420","range":"EUR 260 - 650"},{"label":"Sports and outdoor","value":"EUR 195","range":"EUR 120 - 310"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"What is LTV in e-commerce?","a":"LTV (Lifetime Value or Customer Lifetime Value) is the total revenue a customer generates over their entire lifetime with your brand. It tells you how much you can spend to acquire a customer and stay profitable."},{"q":"What's the difference between gross and net LTV?","a":"Gross LTV is the total revenue generated by a customer (AOV × frequency × lifespan). Net LTV applies your gross margin to get the actual profit per customer. Net LTV is what matters to drive your maximum CAC."},{"q":"What LTV:CAC ratio should I aim for?","a":"The e-commerce standard is 3:1. Below that, you're marginal. Above 4:1 you have room to scale. Above 6:1 you're likely underinvesting in acquisition."},{"q":"How do I improve my LTV?","a":"Four levers: increase AOV (upsells, bundles), increase purchase frequency (email, subscriptions), extend lifespan (retention, CS), improve gross margin (COGS, transactions)."},{"q":"Does the calculation account for refunds?","a":"No, this calculator uses the gross values you enter. For automated calculation including refunds, real COGS and acquisition segments, Fullmetrix does it on all your orders in real time."}]},"howTo":{"name":"How to calculate LTV","description":"A 4-step method to calculate the customer lifetime value of your e-commerce store.","step1":{"name":"Calculate the average order value (AOV)","text":"Divide your total revenue by the total number of orders over the period. For example, 200,000 euros of revenue across 2,500 orders gives an AOV of 80 euros."},"step2":{"name":"Measure purchase frequency","text":"Divide the total number of orders by the number of unique customers. A ratio of 1.5 means each customer orders on average 1.5 times during the period."},"step3":{"name":"Estimate customer lifespan","text":"Calculate 1 / annual churn rate. If your annual churn is 50 percent, the average lifespan is 2 years. Use your cohorts to refine this estimate."},"step4":{"name":"Multiply to obtain LTV","text":"LTV = AOV × frequency × lifespan. For net LTV, multiply by your gross margin. Compare LTV to CAC to validate the profitability of your acquisition."}},"cta":{"title":"Track your customer LTV automatically","subtitle":"Fullmetrix calculates LTV by cohort, acquisition channel and segment in real time on your PrestaShop, WooCommerce or Shopify store.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoCacCalculator":{"meta":{"title":"Free Customer Acquisition Cost (CAC) Calculator | Fullmetrix","description":"Calculate your CAC, payback period and LTV:CAC ratio in seconds. Free online tool for Shopify, WooCommerce and PrestaShop merchants."},"hero":{"badge":"Free calculator","title":"CAC Calculator","subtitle":"Calculate your customer acquisition cost, payback period and LTV:CAC ratio. Free, no signup required."},"form":{"title":"Enter your data","subtitle":"Everything is calculated live in your browser, nothing is sent.","currency":"Currency","resetButton":"Reset","spendLabel":"Total marketing spend","spendHelp":"Total amount spent on acquisition over the period (ads, creative, tools).","customersLabel":"New customers acquired","customersHelp":"Number of unique customers who placed their first order over the period.","aovLabel":"Average order value (AOV)","aovHelp":"Average amount per order, excluding taxes and shipping.","frequencyLabel":"Purchase frequency (per year)","frequencyHelp":"Average number of orders per customer per year.","lifespanLabel":"Customer lifespan (years)","lifespanHelp":"How many years a customer stays active on average.","marginLabel":"Gross margin (%)","marginHelp":"Average gross margin after COGS, excluding ad spend."},"results":{"title":"Results","cacLabel":"CAC","cacHelp":"Average cost to acquire a new customer.","ltvLabel":"Net LTV","ltvHelp":"Net profit generated per customer over their lifetime.","ratioLabel":"LTV:CAC ratio","ratioHelp":"How many dollars of profit for every dollar invested in acquisition.","paybackLabel":"Payback (orders)","paybackHelp":"Number of orders needed to recoup the CAC.","statusHealthy":"Profitable","statusBreakEven":"At break-even","statusUnprofitable":"Not profitable","statusHealthyMessage":"Your acquisition is healthy. LTV:CAC ratio above 3, you can scale.","statusBreakEvenMessage":"You're in the fragile zone. Optimize retention and conversion before increasing budgets.","statusUnprofitableMessage":"Your acquisition loses money long-term. Pause and audit recommended."},"explanation":{"eyebrow":"Understanding CAC","title":"Why CAC alone is not enough","body":"CAC (Customer Acquisition Cost) measures how much you spend to acquire a new customer. On its own, it means nothing: a $50 CAC can be excellent or catastrophic depending on your LTV. The real indicator to track is the LTV:CAC ratio and the payback period, the speed at which you recoup your investment.","formulas":[{"title":"CAC","formula":"Marketing spend / New customers acquired","example":"$$10,000 ad spend / 200 customers = $50 CAC"},{"title":"LTV:CAC ratio","formula":"Net LTV / CAC","example":"$$150 net LTV / $50 CAC = ratio of 3, healthy"},{"title":"Payback period","formula":"CAC / (AOV × Gross margin)","example":"$$50 / ($80 × 30%) = 2.1 orders to recoup CAC"}]},"ratioTable":{"eyebrow":"LTV:CAC ratio reference","title":"What LTV:CAC ratio to aim for","subtitle":"The LTV:CAC ratio is the most reliable indicator to drive your acquisition profitability.","ratioHeader":"LTV:CAC ratio","diagnosisHeader":"Diagnosis","actionHeader":"Recommended action","rows":[{"ratio":"< 1:1","diagnosis":"Every customer costs more than they earn","action":"Urgent stop, full acquisition audit"},{"ratio":"1:1 to 2:1","diagnosis":"Unprofitable medium-term","action":"Optimize conversion and retention before scaling"},{"ratio":"3:1","diagnosis":"Healthy ratio, e-commerce standard","action":"Continue, look to scale intelligently"},{"ratio":"4:1 and above","diagnosis":"Excellent, growth potential","action":"Increase acquisition budgets"},{"ratio":"> 6:1","diagnosis":"Likely underinvesting","action":"Scale more aggressively to capture market"}]},"levers":{"eyebrow":"Optimization","title":"Four levers to reduce your CAC","subtitle":"CAC moves on four dimensions. Before cutting budgets, test these levers.","items":[{"title":"Improve your conversion rate","body":"Product page, checkout, speed, trust signals. Moving from 2% to 3% conversion rate mechanically divides your CAC by 1.5."},{"title":"Diversify acquisition channels","body":"Meta, Google, TikTok, SEO, partnerships, affiliation. Depending on a single channel exposes you to uncontrollable CPC hikes."},{"title":"Invest in organic","body":"SEO, content, social media, word of mouth. Organic CAC is nearly zero and improves your blended CAC over time."},{"title":"Optimize creatives and audiences","body":"Test 20 creatives per month, cut unprofitable audiences, reallocate budget to winners."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average CAC by industry (2026)","subtitle":"Median paid CAC by vertical. Post-iOS 14.5 and post-third-party-cookie CACs have increased 40 to 60% since 2021.","disclaimer":"Aggregated and anonymized data from Fullmetrix stores. Includes Meta Ads, Google Ads and TikTok Ads, excludes SEO and organic channels. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median CAC","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"EUR 35","range":"EUR 22 - 58"},{"label":"Beauty and cosmetics","value":"EUR 42","range":"EUR 28 - 68"},{"label":"Electronics and tech","value":"EUR 28","range":"EUR 18 - 46"},{"label":"Home and decor","value":"EUR 55","range":"EUR 38 - 85"},{"label":"Food and grocery","value":"EUR 22","range":"EUR 14 - 36"},{"label":"Sports and outdoor","value":"EUR 38","range":"EUR 25 - 62"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"What is CAC in e-commerce?","a":"CAC (Customer Acquisition Cost) is the average cost to acquire a new customer. It's calculated by dividing total marketing spend by the number of new customers acquired over the period."},{"q":"What's a good CAC?","a":"There's no universal good CAC. A good CAC is one that allows at least a 3:1 LTV:CAC ratio. A $50 CAC with $150 net LTV is healthy, with $80 net LTV it's toxic."},{"q":"What's a good LTV:CAC ratio?","a":"The e-commerce standard is 3:1. Below that, you're fragile. Above 4:1 you have room to scale. Above 6:1 you're likely underinvesting in acquisition."},{"q":"What is payback period?","a":"Payback period is the number of orders (or months) needed to recoup the CAC via gross margin. A 1-order payback is excellent, above 3 orders you have a cash flow problem."},{"q":"Does CAC include organic costs?","a":"It depends on the calculation. Paid CAC only includes advertising spend. Blended CAC includes all spend (ads, SEO, tools, marketing salaries). This calculator uses the total marketing spend you enter."}]},"howTo":{"name":"How to calculate CAC","description":"A 4-step method to calculate the Customer Acquisition Cost.","step1":{"name":"Total your acquisition spend","text":"Add up all marketing expenses: paid ads (Meta, Google, TikTok), tools, agencies, marketing salaries. For pure paid CAC, include only media spend."},"step2":{"name":"Count new customers acquired","text":"Identify the number of customers who placed their first order during the period. Distinguish new customers from returning customers for an accurate calculation."},"step3":{"name":"Divide spend by customers","text":"Apply the formula CAC = Marketing spend / New customers. For example, 5,000 euros spent for 100 new customers gives a CAC of 50 euros."},"step4":{"name":"Compare to the LTV:CAC ratio","text":"Divide your LTV by your CAC. A ratio above 3:1 indicates healthy acquisition. A ratio below 2:1 signals a profitability issue to fix quickly."}},"cta":{"title":"Track your CAC per channel in real time","subtitle":"Fullmetrix calculates CAC per channel, campaign and cohort on your PrestaShop, WooCommerce or Shopify store, with automatic attribution.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoProfitMarginCalculator":{"meta":{"title":"Free E-commerce Profit Margin Calculator | Fullmetrix","description":"Calculate your gross margin, net margin and markup in seconds. Free tool for Shopify, WooCommerce and PrestaShop merchants."},"hero":{"badge":"Free calculator","title":"E-commerce Margin Calculator","subtitle":"Calculate your gross margin, net margin after fees and markup in seconds. Free, no signup required."},"form":{"title":"Enter your data","subtitle":"Everything is calculated live in your browser, nothing is sent.","currency":"Currency","resetButton":"Reset","priceLabel":"Sale price","priceHelp":"Product selling price.","cogsLabel":"Cost of goods (COGS)","cogsHelp":"Purchase or manufacturing cost of the product.","shippingLabel":"Shipping cost","shippingHelp":"Average shipping cost per order.","transactionLabel":"Transaction fee (%)","transactionHelp":"Percentage taken by the payment processor (Stripe, PayPal, etc.).","adSpendLabel":"Ad spend per sale","adSpendHelp":"Average advertising cost to generate one sale (CPA)."},"results":{"title":"Results","grossMarginLabel":"Gross margin","grossMarginHelp":"Sale price minus cost of goods.","grossMarginPctLabel":"Gross margin (%)","grossMarginPctHelp":"Margin percentage before additional fees.","netMarginLabel":"Net margin","netMarginHelp":"Real profit after COGS, shipping, transaction and ads.","netMarginPctLabel":"Net margin (%)","netMarginPctHelp":"Percentage of real profit on the sale price.","markupLabel":"Markup","markupHelp":"Multiplier applied to the cost of goods.","statusHealthy":"Profitable","statusBreakEven":"At break-even","statusUnprofitable":"Not profitable","statusHealthyMessage":"Your net margin is healthy. You generate real profit after all costs.","statusBreakEvenMessage":"Your net margin is nearly zero. Optimize costs before scaling.","statusUnprofitableMessage":"You lose money on every sale. Review pricing, COGS or ad spend."},"explanation":{"eyebrow":"Understanding margin","title":"Gross vs net margin: the difference that changes everything","body":"Gross margin only considers COGS. Net margin includes all real costs: shipping, transaction, advertising. A product with 60% gross margin can have 5% net margin if ad and logistics costs are high. Net margin determines whether your business is viable.","formulas":[{"title":"Gross margin","formula":"Sale price - COGS","example":"$$50 - $20 = $30 gross margin (60%)"},{"title":"Net margin","formula":"Price - COGS - Shipping - Transaction - Ads","example":"$$50 - $20 - $5 - $1.50 - $12 = $11.50 (23%)"},{"title":"Markup","formula":"Sale price / COGS","example":"$$50 / $20 = 2.5x markup"}]},"deepDive":{"eyebrow":"Understanding margins","title":"The different types of margins in e-commerce","items":[{"title":"Gross margin","body":"Revenue minus cost of goods sold (COGS). This is the margin before deducting shipping, transaction and advertising fees. Target: minimum 50% for a profitable e-commerce business."},{"title":"Contribution margin","body":"Gross margin minus variable costs (shipping, transaction). This is the margin available to cover fixed costs and advertising. A key indicator for deciding which products to promote."},{"title":"Net margin","body":"Contribution margin minus all costs (advertising, operational, subscriptions). This is the real profit per order. Target: 10-20% minimum for a sustainable e-commerce business."},{"title":"Markup vs margin","body":"Markup is calculated on purchase cost (buy $10, sell $25 = 150% markup). Margin is calculated on sale price (15/25 = 60% gross margin). Do not confuse the two."}]},"mistakes":{"eyebrow":"Common mistakes","title":"The 4 most common margin mistakes","items":[{"title":"Confusing markup and margin","body":"A 100% markup (buy $10, sell $20) equals a 50% margin, not 100%. This confusion leads to overestimating profitability."},{"title":"Forgetting transaction fees","body":"Stripe/PayPal fees (1.4-2.9%) and platform fees (Shopify, WooCommerce) reduce real margin by 3 to 5 points per order."},{"title":"Ignoring product returns","body":"A 10% return rate with full refund reduces your effective margin by 10%. Returns must be factored into profitability calculations."},{"title":"Calculating margin on gross revenue","body":"Calculating margin on gross revenue (before discounts and refunds) overestimates real margin. Always calculate on net revenue."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average net margin by industry (2026)","subtitle":"Median net margin after COGS, shipping, transaction and ad spend. Premium DTC brands and subscription businesses sit at the upper end.","disclaimer":"Aggregated and anonymized data from Fullmetrix stores. Net margin after all variable costs, excluding fixed salaries and rent. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median net margin","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"14%","range":"6% - 22%"},{"label":"Beauty and cosmetics","value":"22%","range":"12% - 32%"},{"label":"Electronics and tech","value":"9%","range":"4% - 16%"},{"label":"Home and decor","value":"17%","range":"9% - 26%"},{"label":"Food and grocery","value":"11%","range":"5% - 18%"},{"label":"Sports and outdoor","value":"15%","range":"8% - 24%"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"What's the difference between gross and net margin?","a":"Gross margin = price - COGS. Net margin includes all costs: shipping, transaction, advertising. Net margin is what matters to know if you're actually making money."},{"q":"What net margin should I aim for in e-commerce?","a":"Between 15% and 30% is considered healthy. Below 10%, your business is fragile. Above 30%, you have room to scale aggressively."},{"q":"How do I improve my net margin?","a":"Four levers: negotiate COGS, optimize shipping costs (thresholds, negotiated rates), reduce transaction fees (negotiate with Stripe/PayPal), and lower CPA (better targeting, creatives, conversion)."},{"q":"Are markup and margin the same?","a":"No. Markup is the multiplier on cost (COGS x markup = price). Margin is the percentage of price that is profit. A 2x markup gives 50% gross margin, not 100%."},{"q":"Does this calculator include taxes?","a":"No. Enter prices with or without tax, but be consistent. For automated calculation including all taxes and real costs, Fullmetrix does it on every order."},{"q":"What net margin should I target in e-commerce?","a":"A net margin of 10 to 20% is considered healthy for e-commerce. Below 10%, any increase in advertising or shipping costs can make the business unprofitable."},{"q":"How can I improve margins without raising prices?","a":"Negotiate supplier costs, optimize shipping fees (weight tiers, carrier negotiation), reduce product returns and focus your ad budget on high-margin products."},{"q":"Does Fullmetrix show margin per product?","a":"Yes. Fullmetrix calculates gross and net margin per product, per category and per period. You can instantly identify profitable products and those dragging down your overall margin."}]},"howTo":{"name":"How to calculate e-commerce margin","description":"A 4-step method to calculate your gross margin, net margin and markup.","step1":{"name":"Identify your selling price","text":"Record the ex-tax selling price of your product. Use the weighted average price if you are calculating an overall margin across multiple products or periods."},"step2":{"name":"Calculate your COGS","text":"Add the product cost, transaction fees (Stripe, PayPal), shipping costs and packaging. These costs make up your cost of goods sold."},"step3":{"name":"Calculate the gross margin","text":"Apply the formula Gross margin = (Selling price − COGS) / Selling price × 100. For example, 100 euros of price minus 60 euros of COGS gives a margin of 40 percent."},"step4":{"name":"Derive the net margin","text":"Subtract advertising costs, operating costs and returns to get the net margin. This is the true profitability metric to drive on a daily basis."}},"cta":{"title":"Automate margin calculation across all your orders","subtitle":"Fullmetrix calculates net margin per order, product and channel in real time on your PrestaShop, WooCommerce or Shopify store.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoBreakEvenCalculator":{"meta":{"title":"Free Break-Even CPA Calculator | Fullmetrix","description":"Calculate your maximum profitable CPA and optimal ad budget in seconds. Free tool for Shopify, WooCommerce and PrestaShop merchants."},"hero":{"badge":"Free calculator","title":"Break-Even CPA Calculator","subtitle":"Calculate the maximum CPA you can afford without losing money, and your optimal ad budget. Free, no signup required."},"form":{"title":"Enter your data","subtitle":"Everything is calculated live in your browser, nothing is sent.","currency":"Currency","resetButton":"Reset","aovLabel":"Average order value (AOV)","aovHelp":"Average amount per order.","marginLabel":"Gross margin (%)","marginHelp":"Average gross margin after COGS, excluding ads.","conversionLabel":"Conversion rate (%)","conversionHelp":"Percentage of visitors who purchase.","budgetLabel":"Monthly ad budget","budgetHelp":"Total monthly advertising budget."},"results":{"title":"Results","breakEvenCpaLabel":"Break-even CPA","breakEvenCpaHelp":"Maximum cost per acquisition before losing money.","maxCpcLabel":"Maximum CPC","maxCpcHelp":"Maximum cost per click to stay profitable given your conversion rate.","ordersLabel":"Estimated orders","ordersHelp":"Expected orders if you spend your full budget at break-even CPA.","revenueLabel":"Estimated revenue","revenueHelp":"Expected revenue based on budget and break-even CPA.","profitLabel":"Estimated profit","profitHelp":"Estimated net profit after COGS and ads based on budget."},"explanation":{"eyebrow":"Understanding break-even","title":"What is break-even CPA","body":"Break-even CPA is the maximum amount you can spend to acquire a customer without losing money on the first order. Above it, every sale costs you money. Below it, you generate immediate profit. It's the starting point of any rational ad budget.","formulas":[{"title":"Break-even CPA","formula":"AOV x Gross margin","example":"$$80 x 30% = $24 maximum CPA"},{"title":"Maximum CPC","formula":"Break-even CPA x Conversion rate","example":"$$24 x 2% = $0.48 maximum CPC"},{"title":"Estimated orders","formula":"Monthly budget / Break-even CPA","example":"$$5,000 / $24 = 208 orders (at break-even)"}]},"methodology":{"eyebrow":"Methodology","title":"How to calculate your advertising break-even point","steps":[{"title":"1. Identify your gross margin per order","body":"Subtract product cost (COGS) and shipping fees from the average order value. This is your unit gross margin, the foundation of any advertising profitability calculation."},{"title":"2. Factor in transaction costs","body":"Stripe, PayPal or other payment processor fees. Typically between 1.4% and 2.9% + $0.25 per transaction. These fees are often overlooked but significantly impact margins."},{"title":"3. Calculate your break-even CPA","body":"Break-even CPA = gross margin - transaction costs - operational costs. This is the maximum amount you can pay to acquire a customer without losing money."},{"title":"4. Derive your maximum CPC","body":"Max CPC = break-even CPA x conversion rate. If your break-even CPA is $30 and your conversion rate is 2%, your maximum CPC is $0.60."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average break-even CPA by industry (2026)","subtitle":"Median break-even CPA per vertical, calculated from typical average order value and gross margin in each sector. Use it as a first-order acquisition ceiling.","disclaimer":"Aggregated and anonymized data from 3000+ Fullmetrix stores. Updated quarterly. Cross-referenced with Meta Ads and Google Ads benchmarks and Fullmetrix customer data.","industryHeader":"Industry","valueHeader":"Median break-even CPA","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"EUR 24","range":"EUR 18 - 32"},{"label":"Beauty and cosmetics","value":"EUR 32","range":"EUR 24 - 42"},{"label":"Electronics and tech","value":"EUR 55","range":"EUR 38 - 78"},{"label":"Home and decor","value":"EUR 42","range":"EUR 30 - 58"},{"label":"Food and grocery","value":"EUR 18","range":"EUR 12 - 26"},{"label":"Sports and outdoor","value":"EUR 35","range":"EUR 25 - 48"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"What is CPA in e-commerce?","a":"CPA (Cost Per Acquisition) is the average cost to generate an order via advertising. It includes all budget spent on Meta, Google, TikTok or other platforms, divided by the number of attributed orders."},{"q":"What CPA should I aim for?","a":"Your CPA should be below your gross margin per order (AOV x margin). Ideally, aim for 60-70% of break-even CPA to keep a safety margin."},{"q":"Does break-even account for LTV?","a":"No, this calculator is based on first order only. If you have good repeat purchase rates, you can afford a CPA above the first-order break-even. Use the LTV calculator to compute your maximum CAC including customer lifetime value."},{"q":"How do I reduce my CPA?","a":"Improve conversion rate (product page, checkout, speed), test more creatives, cut unprofitable audiences, optimize bids. Going from 2% to 3% conversion mechanically divides your CPA by 1.5."},{"q":"Is my data saved?","a":"No. Everything is calculated locally in your browser, nothing is sent."},{"q":"Should I include fixed costs in the break-even calculation?","a":"This calculator focuses on per-order advertising break-even (variable costs). For a global break-even including rent, salaries and subscriptions, you need to divide your monthly fixed costs by the number of orders."},{"q":"How does break-even change with LTV?","a":"If your customers order multiple times, your real break-even CPA is higher. For example, if average LTV is 3 orders, you can multiply your break-even CPA by 3 to get your maximum acquisition CPA."},{"q":"Does Fullmetrix calculate break-even automatically?","a":"Yes. Fullmetrix automatically deducts all 5 cost types (product, shipping, transaction, advertising, operational) and calculates net profit per order, per product and per period."}]},"howTo":{"name":"How to calculate break-even CPA","description":"A 4-step method to determine the maximum CPA you can afford without losing money.","step1":{"name":"Calculate margin per order","text":"Multiply your average order value by your gross margin in percent. For example, an AOV of 80 euros at 40 percent margin produces 32 euros of gross margin per order."},"step2":{"name":"Subtract variable costs","text":"Subtract transaction, shipping and packaging fees per order. These costs reduce the margin available to absorb advertising spend."},"step3":{"name":"Determine the break-even CPA","text":"The break-even CPA equals the net margin remaining per order. If your net margin is 25 euros, spending more than 25 euros to acquire an order generates a loss."},"step4":{"name":"Factor in LTV to scale","text":"If your customers order multiple times, multiply the break-even CPA by the purchase frequency. This gives you your maximum acquisition CPA while accounting for long-term value."}},"cta":{"title":"Automate this calculation across all your campaigns","subtitle":"Fullmetrix syncs your Meta, Google and TikTok spend and calculates real CPA per campaign, audience and product in real time.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoAovCalculator":{"meta":{"title":"Free Average Order Value (AOV) Calculator | Fullmetrix","description":"Calculate your average order value (AOV), identify optimization levers and estimate the impact on your revenue. Free calculator, no signup required."},"hero":{"badge":"Free tool","title":"Average Order Value (AOV) Calculator","subtitle":"Calculate your current AOV, simulate the impact of an increase and discover levers to optimize your average order value."},"form":{"title":"Parameters","subtitle":"Enter your data to calculate AOV.","resetButton":"Reset","currency":"Currency","revenueLabel":"Net revenue","revenueHelp":"Net revenue after discounts and refunds.","ordersLabel":"Number of orders","ordersHelp":"Total number of orders for the period.","targetAovLabel":"Target AOV","targetAovHelp":"The AOV you want to achieve."},"results":{"currentAovLabel":"Current AOV","currentAovHelp":"Average order value calculated from your data.","targetAovLabel":"Target AOV","targetAovHelp":"Target average order value to reach.","gapLabel":"Gap to close","gapHelp":"Difference between target AOV and current AOV.","revenueImpactLabel":"Revenue impact","revenueImpactHelp":"If you reach target AOV with the same number of orders.","statusHealthy":"Achievable target","statusHealthyMessage":"Your target AOV is realistic. Apply the levers below to reach it gradually.","statusBreakEven":"Target AOV reached","statusBreakEvenMessage":"Your current AOV matches your target. Aim for a more ambitious goal.","statusUnprofitable":"Significant gap","statusUnprofitableMessage":"The gap between your current AOV and target is over 50%. Proceed in stages to reach your goal."},"levers":{"eyebrow":"Optimization","title":"7 levers to increase your average order value","subtitle":"The most effective strategies to increase the value of each order.","items":[{"title":"Upselling","body":"Offer an upgraded version of the product viewed. A 20% price upgrade is often accepted if the added value is clear."},{"title":"Cross-selling","body":"Suggest complementary products at add-to-cart. Relevant recommendations increase AOV by 10 to 30%."},{"title":"Free shipping threshold","body":"Set the free shipping threshold 20-30% above your current AOV. This is the most effective lever to increase basket size."},{"title":"Bundles and packs","body":"Create product bundles at attractive prices. Bundles increase AOV while improving perceived value."},{"title":"Tiered discounts","body":"Offer progressive discounts: -5% from 50 EUR, -10% from 80 EUR. Customers add products to reach the next tier."},{"title":"Loyalty program","body":"Award loyalty points proportional to the amount spent. Customers spend more to accumulate rewards."},{"title":"Personalization","body":"Personalized recommendations based on purchase history convert 2 to 3 times better than generic suggestions."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average AOV by industry (2026)","subtitle":"Median AOV excluding VAT by vertical. Ranges reflect the gap between low-price brands (lower end) and premium brands (upper end).","disclaimer":"Aggregated and anonymized data from Fullmetrix stores. Calculations exclude VAT over a rolling 90-day window. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median AOV","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"EUR 78","range":"EUR 45 - 135"},{"label":"Beauty and cosmetics","value":"EUR 62","range":"EUR 35 - 110"},{"label":"Electronics and tech","value":"EUR 185","range":"EUR 95 - 380"},{"label":"Home and decor","value":"EUR 125","range":"EUR 68 - 240"},{"label":"Food and grocery","value":"EUR 45","range":"EUR 28 - 78"},{"label":"Sports and outdoor","value":"EUR 92","range":"EUR 55 - 160"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"How to calculate average order value?","a":"AOV = Net revenue / Number of orders. Use net revenue (after discounts and refunds) for an accurate calculation."},{"q":"What is a good AOV in e-commerce?","a":"Average AOV varies by industry: 50-80 EUR in fashion, 30-50 EUR in beauty, 100-200 EUR in electronics. The goal is to increase it gradually."},{"q":"Why is AOV important?","a":"Increasing AOV by 10% with the same order volume increases your revenue by 10% with no additional acquisition cost. It is the most profitable growth lever."},{"q":"How does Fullmetrix track AOV?","a":"Fullmetrix calculates AOV automatically by period, traffic source, device and customer segment. You identify high-potential segments."},{"q":"Should discounts be included in the calculation?","a":"Use net revenue (after discounts). Gross AOV (before discounts) overestimates the real value of your orders."},{"q":"Does AOV vary by season?","a":"Yes. AOV generally increases during holiday periods (Christmas, Black Friday) thanks to gifts and bundle promotions."}]},"howTo":{"name":"How to calculate the average order value (AOV)","description":"A 4-step method to calculate and interpret your average order value.","step1":{"name":"Record your revenue","text":"Identify the ex-tax total revenue over the analyzed period. Exclude refunds and cancellations to obtain a reliable number."},"step2":{"name":"Count the number of orders","text":"Count the total number of orders over the same period. Include only validated and shipped orders, not abandoned carts or refunded orders."},"step3":{"name":"Divide revenue by orders","text":"Apply the formula AOV = Total revenue / Number of orders. For example, 150,000 euros of revenue across 2,000 orders gives an average order value of 75 euros."},"step4":{"name":"Activate optimization levers","text":"Test upsells, cross-sells, bundles and free-shipping thresholds. A 10 percent increase in AOV mechanically boosts your ROAS and profit without touching acquisition."}},"cta":{"title":"Track your AOV in real time","subtitle":"Fullmetrix calculates your AOV by period, source and segment automatically.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoLtvCacRatioCalculator":{"meta":{"title":"Free LTV:CAC Ratio Calculator | Fullmetrix","description":"Calculate your LTV:CAC ratio, payback period and evaluate customer acquisition profitability. Free calculator for e-commerce."},"hero":{"badge":"Free tool","title":"LTV:CAC Ratio Calculator","subtitle":"Evaluate customer acquisition profitability by calculating the LTV:CAC ratio and payback period."},"form":{"title":"Parameters","subtitle":"Enter your data to calculate the ratio.","resetButton":"Reset","currency":"Currency","ltvLabel":"Average LTV","ltvHelp":"Average customer lifetime value.","cacLabel":"Average CAC","cacHelp":"Average customer acquisition cost.","monthlyRevenueLabel":"Monthly revenue per customer","monthlyRevenueHelp":"Average revenue generated per customer each month."},"results":{"ratioLabel":"LTV:CAC Ratio","ratioHelp":"A ratio of 3:1 or higher is considered healthy.","paybackLabel":"Payback period","paybackHelp":"Number of months to recover acquisition cost.","ltvLabel":"LTV","ltvHelp":"Customer lifetime value entered.","cacLabel":"CAC","cacHelp":"Acquisition cost entered.","statusHealthy":"Profitable acquisition","statusHealthyMessage":"Your LTV:CAC ratio is healthy. Every euro invested in acquisition generates significantly more customer value.","statusBreakEven":"Fragile acquisition","statusBreakEvenMessage":"Your LTV:CAC ratio is borderline. Optimize retention or reduce CAC to secure profitability.","statusUnprofitable":"Unprofitable acquisition","statusUnprofitableMessage":"Your acquisition cost exceeds customer value. Reduce ad spend or increase LTV."},"explanation":{"eyebrow":"Understanding the ratio","title":"What is the LTV:CAC ratio?","body":"The LTV:CAC ratio compares customer lifetime value to acquisition cost. It indicates how much value each euro invested in acquisition generates over the customer's lifetime.","items":[{"title":"LTV:CAC < 1:1","body":"You are losing money on every acquired customer. Acquisition cost exceeds generated value. Stop ad spend and fix the model."},{"title":"LTV:CAC between 1:1 and 3:1","body":"Your acquisition is fragile. A rise in ad costs or a drop in retention can make the business unprofitable. Optimize as a priority."},{"title":"LTV:CAC between 3:1 and 5:1","body":"Ideal zone. Every euro invested in acquisition generates 3 to 5 euros of customer value. You can scale confidently."},{"title":"LTV:CAC > 5:1","body":"Very profitable, but potentially underinvested. You could increase ad spend to accelerate growth."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average LTV:CAC ratio by industry (2026)","subtitle":"Median customer lifetime value to acquisition cost ratio by vertical. Higher ratios reflect high-retention sectors (consumables), lower ratios one-off purchases (tech).","disclaimer":"Aggregated and anonymized data from 3000+ Fullmetrix stores. Computed on 24-month net LTV and blended CAC. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median LTV:CAC ratio","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"3.2x","range":"2.2x - 4.5x"},{"label":"Beauty and cosmetics","value":"4.8x","range":"3.5x - 6.5x"},{"label":"Electronics and tech","value":"2.1x","range":"1.4x - 3.0x"},{"label":"Home and decor","value":"3.6x","range":"2.8x - 4.8x"},{"label":"Food and grocery","value":"5.5x","range":"4.0x - 7.5x"},{"label":"Sports and outdoor","value":"3.8x","range":"2.6x - 5.2x"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"How to calculate the LTV:CAC ratio?","a":"Ratio = LTV / CAC. If your LTV is 150 EUR and your CAC is 50 EUR, your ratio is 3:1."},{"q":"What is a good LTV:CAC ratio?","a":"A ratio of 3:1 is considered healthy for e-commerce. Below 3:1, acquisition is fragile. Above 5:1, you are probably underinvesting."},{"q":"What is payback period?","a":"It is the number of months needed to recover a customer's acquisition cost. Payback = CAC / monthly revenue per customer."},{"q":"How to improve the LTV:CAC ratio?","a":"Two levers: increase LTV (loyalty programs, cross-sell, retention) or reduce CAC (campaign optimization, targeting, organic growth)."},{"q":"Should I use gross or net LTV?","a":"Net LTV (after deducting costs) is more accurate. Gross LTV overestimates the real customer value."},{"q":"Does Fullmetrix calculate the ratio automatically?","a":"Yes. Fullmetrix calculates net LTV per cohort and CAC per channel for an accurate and actionable ratio."}]},"howTo":{"name":"How to calculate the LTV:CAC ratio","description":"A 4-step method to calculate the LTV:CAC ratio and the payback period of your acquisition.","step1":{"name":"Calculate net LTV","text":"Multiply the average order value by purchase frequency and customer lifespan, then apply your gross margin. This gives the net value generated by a customer across their whole relationship."},"step2":{"name":"Calculate average CAC","text":"Divide your total marketing spend by the number of new customers over the period. Use blended CAC (all spend) or paid CAC (media only) depending on the analysis."},"step3":{"name":"Calculate the LTV:CAC ratio","text":"Divide LTV by CAC. A ratio above 3:1 is considered healthy. A ratio above 6:1 may signal under-investment in acquisition and limited growth."},"step4":{"name":"Measure the payback period","text":"Calculate how many orders or months it takes for gross margin to recoup the CAC. A payback of 1 order is excellent, above 6 months indicates a cash flow risk."}},"cta":{"title":"Calculate your LTV:CAC automatically","subtitle":"Fullmetrix calculates net LTV, CAC per channel and the ratio in real time.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoGlossary":{"meta":{"title":"E-commerce Glossary: 30 Essential Definitions | Fullmetrix","description":"Discover the 30 must-know e-commerce metrics: AOV, CAC, LTV, ROAS, RFM, and more. Clear definitions, practical formulas, and real-world examples to run your online store."},"hero":{"badge":"E-commerce Glossary","title":"30 essential definitions to run your e-commerce business","subtitle":"From AOV to ROAS, through LTV, CAC, and RFM. Clear definitions, concrete examples, practical formulas."},"terms":[{"term":"AOV (Average Order Value)","short":"Average amount spent per order in your store.","long":"AOV is calculated by dividing total revenue by the number of orders. Formula: AOV = Total Revenue / Number of Orders. If you generate $50,000 from 1,000 orders, your AOV is $50. Increasing AOV through upselling or bundles is often more cost-effective than acquiring new customers. It's a direct lever on margin and profitability for every transaction."},{"term":"ARPU (Average Revenue Per User)","short":"Average revenue generated per user over a given period.","long":"ARPU measures the average value of each customer over a chosen period (month, quarter, year). Formula: ARPU = Total Revenue / Number of Active Customers. Unlike AOV, which looks at individual orders, ARPU includes repeat purchases. An ARPU of $120/quarter means each customer generates an average of $120. Tracking ARPU reveals whether your customers are spending more or less over time."},{"term":"Blended CAC","short":"Average acquisition cost including all marketing channels.","long":"Blended CAC aggregates all marketing spend (paid, organic, email, etc.) divided by total new customers. Formula: Blended CAC = Total Marketing Spend / New Customers. If you spend $10,000 and acquire 200 customers, your Blended CAC is $50. It provides a holistic view of acquisition efficiency, unlike per-channel CAC which isolates each source."},{"term":"Blended ROAS","short":"Overall return on all advertising spend combined.","long":"Blended ROAS relates total revenue to total advertising spend across all channels. Formula: Blended ROAS = Total Revenue / Total Ad Spend. A Blended ROAS of 4 means every dollar spent on ads generates $4 in revenue. This metric avoids the attribution biases inherent to each platform and provides a realistic view of overall advertising profitability."},{"term":"CAC (Customer Acquisition Cost)","short":"Total cost to acquire a new customer.","long":"CAC represents the investment needed to convert a prospect into a paying customer. Formula: CAC = Acquisition Spend / Number of New Customers. With $5,000 invested for 100 new customers, your CAC is $50. A healthy CAC should be well below LTV. If your CAC exceeds one-third of LTV, your business model is in danger."},{"term":"Churn Rate","short":"Percentage of customers lost over a given period.","long":"Churn Rate measures the proportion of customers who stop buying. Formula: Churn Rate = Lost Customers / Customers at Start of Period x 100. A monthly churn of 5% means you lose 5 out of every 100 customers each month. In e-commerce, churn is often implicit (the customer simply stops buying). Reducing churn by even a few points can double LTV and transform your store's profitability."},{"term":"CLV / LTV (Customer Lifetime Value)","short":"Total value a customer generates over their entire relationship.","long":"LTV estimates the total revenue a customer will bring while they remain active. Simplified formula: LTV = AOV x Purchase Frequency x Customer Lifespan. If a customer spends $60 per order, buys 4 times per year for 3 years, their LTV is $720. Knowing LTV lets you set a profitable acquisition budget and prioritize retention over acquisition."},{"term":"COGS (Cost of Goods Sold)","short":"Direct cost of products sold, excluding marketing expenses.","long":"COGS includes product purchase price, manufacturing costs, packaging, and direct logistics. For a product sold at $80 with a COGS of $30, the unit gross margin is $50. COGS is essential for calculating gross margin and contribution margin. Without accurate COGS tracking, it's impossible to know whether your sales are actually profitable."},{"term":"Cohort Analysis","short":"Study of behavior patterns among customer groups acquired in the same period.","long":"Cohort analysis groups customers by first order date and tracks their behavior over time (repurchase, average cart, retention). For example, the January cohort shows that 30% of customers repurchase by month 3. Comparing cohorts reveals whether your actions are genuinely improving retention. It's the most reliable tool for measuring the long-term health of your customer base."},{"term":"Contribution Margin","short":"Margin after deducting all variable costs per order.","long":"Contribution Margin subtracts all variable costs from the selling price: COGS, shipping fees, payment commissions, platform fees. Formula: CM = Selling Price - Variable Costs. On a $100 order with $60 in variable costs, the CM is $40 (40%). This is the margin left to cover fixed costs and generate profit. It's the key metric for evaluating unit-level profitability."},{"term":"Conversion Rate","short":"Percentage of visitors who complete a purchase.","long":"Conversion rate relates the number of orders to the number of unique visitors. Formula: CR = Orders / Visitors x 100. A 2% rate means 2 out of 100 visitors buy. In e-commerce, average CR ranges from 1% to 3% depending on the industry. Improving CR by 0.5 points on 100,000 monthly visitors generates 500 additional orders without spending an extra dollar on acquisition."},{"term":"CPA (Cost Per Acquisition)","short":"Advertising cost to achieve a specific conversion.","long":"CPA measures the cost paid per desired action (purchase, signup, lead). Formula: CPA = Ad Spend / Number of Conversions. With $2,000 spent for 80 purchases, the CPA is $25. CPA differs from CAC because it can apply to any conversion, not just new customer acquisition. Optimizing CPA by channel helps allocate budget to the most efficient sources."},{"term":"CPC (Cost Per Click)","short":"Cost paid for each click on an advertisement.","long":"CPC is the unit price of a click in your paid campaigns (Google Ads, Meta Ads, etc.). Formula: CPC = Spend / Number of Clicks. A CPC of $0.80 on 5,000 clicks represents $4,000 in budget. CPC varies by industry, competition, and ad quality. Tracking CPC lets you optimize bids and compare the relative effectiveness of your creatives and audiences."},{"term":"CPM (Cost Per Mille)","short":"Cost per thousand ad impressions.","long":"CPM indicates the price of 1,000 displays of your ad. Formula: CPM = (Spend / Impressions) x 1,000. A CPM of $12 means 1,000 impressions cost $12. CPM is useful for awareness campaigns and for comparing costs across platforms. A low CPM doesn't guarantee performance: you need to cross-reference it with CTR and CPA to evaluate real profitability."},{"term":"First-Order Profitability","short":"Ability to be profitable from a customer's very first order.","long":"First-Order Profitability measures whether a customer's first purchase covers the CAC and variable costs. Formula: FOP = First Order Gross Margin - CAC. If the gross margin on the first order is $40 and the CAC is $35, the FOP is +$5. Being profitable from the first order is rare but ideal. Otherwise, subsequent orders must compensate quickly to reach breakeven."},{"term":"Gross Margin","short":"Percentage of revenue remaining after COGS.","long":"Gross margin measures profitability after deducting direct production costs. Formula: Gross Margin = (Revenue - COGS) / Revenue x 100. With $200,000 in revenue and $80,000 in COGS, gross margin is 60%. In e-commerce, a gross margin of 50-70% is common. It's the foundation for funding marketing, salaries, and R&D. A gross margin that's too low limits your capacity to invest."},{"term":"MER (Marketing Efficiency Ratio)","short":"Ratio of total revenue to total marketing spend.","long":"MER provides a macro-level view of marketing efficiency. Formula: MER = Total Revenue / Total Marketing Spend. A MER of 5 means every marketing dollar generates $5 in revenue. Unlike per-channel ROAS, MER eliminates attribution problems and reflects business reality. It's the preferred metric of CFOs and DTC brands for managing overall marketing budgets."},{"term":"Net Margin","short":"Percentage of final profit after all expenses.","long":"Net margin is the percentage of revenue that remains as profit after all expenses (COGS, marketing, salaries, rent, taxes). Formula: Net Margin = Net Profit / Revenue x 100. A 10% net margin on $500,000 in revenue represents $50,000 in profit. In e-commerce, net margins typically range from 5% to 20%. It's the ultimate indicator of your business's financial health."},{"term":"Net Revenue","short":"Revenue after refunds, discounts, and returns.","long":"Net Revenue subtracts all adjustments from gross revenue: product returns, refunds, coupons, and discounts. Formula: Net Revenue = Gross Revenue - Returns - Refunds - Discounts. If your gross revenue is $100,000 with $8,000 in returns and $2,000 in coupons, Net Revenue is $90,000. Operating on Net Revenue prevents overestimating your store's actual performance."},{"term":"POAS (Profit On Ad Spend)","short":"Profit generated per dollar spent on advertising.","long":"POAS goes beyond ROAS by relating profit (not revenue) to ad spend. Formula: POAS = Gross Profit / Ad Spend. A POAS of 1.5 means every ad dollar generates $1.50 in profit. POAS avoids the trap of high ROAS on low-margin products. It's the most reliable metric for optimizing campaigns toward real profitability rather than volume."},{"term":"Repeat Purchase Rate","short":"Percentage of customers who make more than one purchase.","long":"Repeat Purchase Rate measures transactional loyalty. Formula: RPR = Customers with 2+ Orders / Total Customers x 100. An RPR of 35% means one-third of your customers come back to buy again. In e-commerce, an RPR between 25% and 40% is good. Increasing RPR reduces dependence on paid acquisition and dramatically improves the average LTV of your customer base."},{"term":"Retention Rate","short":"Percentage of customers retained over a given period.","long":"Retention rate measures your ability to keep customers active. Formula: Retention Rate = (End-of-Period Customers - New Customers) / Start-of-Period Customers x 100. A quarterly retention of 80% means you keep 4 out of 5 customers. It's the inverse of Churn Rate. Improving retention by 5% can increase profits by 25% to 95% according to research."},{"term":"ROAS (Return On Ad Spend)","short":"Revenue generated per dollar spent on advertising.","long":"ROAS is the fundamental metric of advertising performance. Formula: ROAS = Revenue Generated / Ad Spend. A ROAS of 3 means every ad dollar returns $3 in revenue. Caution: a high ROAS doesn't guarantee profitability if margins are low. Your target ROAS depends on your gross margin. With 60% margin, a ROAS of 2 is enough to be profitable. With 30% margin, you need to aim for a ROAS of 4 minimum."},{"term":"RFM Segmentation (Recency, Frequency, Monetary)","short":"Customer classification based on purchasing behavior.","long":"The RFM model scores each customer on three criteria: Recency (date of last purchase), Frequency (number of purchases), and Monetary value (total spend). Each criterion receives a score from 1 to 5. A 555 customer is your best brand ambassador; a 111 customer is lost. RFM segmentation enables personalized marketing actions: reactivate dormant customers, reward loyal ones, maximize your best customers."},{"term":"Server-Side Tracking","short":"Data collection via the server instead of the browser.","long":"Server-Side Tracking sends events from your server to analytics and advertising platforms, bypassing ad blockers and browser ITP/ETP restrictions. Unlike client-side tracking (JavaScript pixels), server-side tracking captures 15 to 30% more data. It improves attribution quality, campaign optimization, and GDPR compliance."},{"term":"First-Party Data","short":"Data collected directly from your own customers.","long":"First-Party Data is information you collect through your own channels: purchases, site browsing, emails, forms. Unlike Third-Party Data (third-party cookies that are being phased out), it's reliable, GDPR-compliant, and sustainable. In e-commerce, leveraging your First-Party Data to segment and target advertising audiences has become a major competitive advantage."},{"term":"Attribution","short":"Method for crediting a conversion to marketing touchpoints.","long":"Attribution identifies which channels and touchpoints contributed to a sale. Models vary: last-click (all credit to the last click), first-click (all to the first), linear (distributed equally), or data-driven (algorithmic). In e-commerce, the average purchase journey involves 5 to 8 touchpoints. A poor attribution model leads to flawed investment decisions. Multi-touch attribution is recommended today."},{"term":"Break-Even ROAS","short":"Minimum ROAS needed to cover all costs with no profit or loss.","long":"Break-Even ROAS is the threshold below which your campaigns lose money. Formula: BE-ROAS = 1 / Contribution Margin %. With a 40% contribution margin, the BE-ROAS is 2.5. Any ROAS above that is profitable; below is a loss. Calculating your BE-ROAS is essential for setting realistic campaign targets and avoiding scaling unprofitable campaigns."},{"term":"Payback Period","short":"Time needed to recoup a customer's acquisition cost.","long":"Payback Period indicates how long it takes for a customer's cumulative margins to repay their CAC. Formula: Payback Period = CAC / Monthly Margin per Customer. With a $60 CAC and $20 monthly margin, the payback is 3 months. A short payback frees up cash for rapid reinvestment. Beyond 6 months, growth becomes expensive in terms of cash flow."},{"term":"Unit Economics","short":"Profitability analyzed at the level of a single customer or order.","long":"Unit Economics break down profitability at the unit level: revenue per customer vs. cost per customer. Key metrics are LTV, CAC, the LTV/CAC ratio (ideally > 3), and Payback Period. If your LTV is $200 and your CAC is $50, the ratio is 4x, which is excellent. Strong Unit Economics prove your model is scalable. Without them, growing simply means accelerating losses."},{"term":"Gross Revenue","short":"Total sales before any deductions (discounts, refunds, taxes). This is the revenue displayed by your CMS.","long":"Gross revenue is the total amount of sales made before any deductions. It includes orders that will later be refunded, applied discounts, and collected taxes.\n\nIt is the most visible metric in your CMS (PrestaShop, WooCommerce, Shopify), but also the most misleading. A gross revenue of $100,000 means nothing if 15% is refunded, 20% goes to taxes, and 5% to discounts.\n\nNet revenue -- after deducting refunds, discounts, and taxes -- is the metric to use for calculating your margins and real profitability. Fullmetrix automatically calculates the gross-to-net transition for every order."},{"term":"Net Profit","short":"Actual profit after deducting all costs: product, shipping, transaction, advertising, and operational.","long":"Net profit is the amount remaining after deducting all costs from your net revenue. It is the ultimate metric for evaluating the financial health of your e-commerce business.\n\nThe full calculation: Net Profit = Net Revenue - COGS - Shipping Costs - Transaction Fees - Advertising Costs - Operational Costs.\n\nMany e-commerce owners confuse revenue with profit. A $50,000/month revenue can hide a net profit of just $2,000 if margins are thin and advertising costs are high. Fullmetrix calculates net profit automatically by deducting 5 cost categories."},{"term":"Cart Abandonment Rate","short":"Percentage of visitors who add a product to cart but do not complete the purchase.","long":"The cart abandonment rate measures the percentage of sessions with an add-to-cart that do not convert into an order. The e-commerce average is about 70%, meaning 7 out of 10 visitors who add a product to their cart leave without buying.\n\nThe main causes are: shipping costs discovered late, checkout process too long, mandatory account creation, lack of trust (payment security), or simple hesitation.\n\nTo reduce abandonment: display shipping costs early, offer guest checkout, add trust badges, and set up automated email recovery sequences. Fullmetrix tracks the abandonment rate and analyzes it by device, traffic source, and cart value."},{"term":"Purchase Frequency","short":"Average number of orders placed per customer over a given period.","long":"Purchase frequency indicates how many times a customer orders on average over a given period (typically 12 months). It is a key retention indicator and a direct lever on LTV.\n\nCalculation: Purchase Frequency = Total Number of Orders / Number of Unique Customers.\n\nA frequency of 1.2 means your customers order an average of 1.2 times. The goal is to increase this frequency through cross-selling, loyalty programs, email follow-ups, and personalized offers.\n\nFullmetrix calculates purchase frequency by RFM segment, by acquisition cohort, and by period to identify the most effective retention levers."},{"term":"Marketing ROI","short":"Return on investment of marketing spend. Measures the profit generated per dollar spent on marketing.","long":"Marketing ROI (Marketing Return on Investment) measures the net profit generated for every dollar invested in marketing. Unlike ROAS which measures revenue, Marketing ROI factors in production and shipping costs.\n\nCalculation: Marketing ROI = (Profit Attributable to Marketing - Marketing Cost) / Marketing Cost x 100.\n\nExample: you spend $5,000 on Meta Ads, generate $25,000 in revenue with a 20% net margin. Net profit = $5,000. ROI = ($5,000 - $5,000) / $5,000 = 0%. Despite a 5x ROAS, your actual ROI is zero.\n\nThis is why ROAS alone is insufficient. Fullmetrix calculates POAS (Profit on Ad Spend) which gives a more realistic view of advertising profitability."},{"term":"Product Margin","short":"Difference between the selling price and the cost price (COGS) of a product, expressed as a percentage.","long":"Product margin is the gross margin calculated at the individual product level. It determines which products are profitable to sell and which ones drag down your overall profitability.\n\nCalculation: Product Margin = (Selling Price excluding tax - COGS) / Selling Price excluding tax x 100.\n\nA product-level analysis often reveals surprises: best-sellers are not always the most profitable. A best-seller at 15% margin generates less profit than a niche product at 60% margin.\n\nFullmetrix imports product costs from your CMS and calculates margin by product, by category, and by period. You can identify at a glance which products to promote and which to optimize."},{"term":"Stock Turnover","short":"Number of times inventory is sold and replaced over a given period. A logistics efficiency indicator.","long":"Stock turnover measures how quickly you move through your inventory. A high ratio means you sell quickly; a low ratio indicates overstock or unsold goods.\n\nCalculation: Turnover = Cost of Goods Sold / Average Inventory.\n\nA turnover of 6 means you renew your stock 6 times per year (roughly every 2 months). The target varies by industry: fashion aims for 4-6, food 12+, electronics 6-8.\n\nSlow-moving stock ties up cash and risks obsolescence. Fullmetrix analyzes stock velocity by product to identify items to restock and those to clear out."},{"term":"Customer Lifespan","short":"Average duration during which a customer remains active and makes purchases on your store.","long":"Customer lifespan is the average period between a customer's first and last order. It is an essential component of LTV calculation.\n\nCalculation: Lifespan = 1 / Churn Rate.\n\nIf your annual churn rate is 50%, the average lifespan is 2 years. If churn is 25%, the lifespan is 4 years.\n\nExtending customer lifespan is often more profitable than acquiring new customers. Key levers include: loyalty programs, regular communication, excellent customer service, and personalized offers based on purchase history.\n\nFullmetrix measures lifespan by acquisition cohort to identify the periods and channels that generate the most loyal customers."},{"term":"Marketing Attribution","short":"Method for crediting a conversion to the various marketing touchpoints involved.","long":"Marketing attribution determines which channel or campaign contributed to a conversion. It is one of the most complex topics in digital marketing because a customer often interacts with multiple touchpoints before buying.\n\nCommon models:\n- Last click: 100% credit to the last click before purchase.\n- First click: 100% credit to the first touchpoint.\n- Linear: credit distributed equally across all touchpoints.\n- Data-driven: algorithmic model (Google Analytics 4).\n\nAttribution has become more difficult with iOS 14.5 and the gradual phase-out of third-party cookies. First-party data and server-side tracking are becoming essential.\n\nFullmetrix does not replace attribution tools but complements the analysis with real profit by channel: even if Meta Ads generates more revenue, Google Ads may generate more net profit."},{"term":"Blended CPA","short":"Average acquisition cost across all channels. Total marketing spend divided by the number of new customers.","long":"Blended CPA calculates the average cost of acquiring a new customer by integrating all marketing spend, not just one channel.\n\nCalculation: Blended CPA = Total Marketing Spend / Number of New Customers.\n\nThis metric is more reliable than per-channel CPA because it bypasses attribution problems. If you spend $10,000 in total marketing and acquire 200 new customers, your Blended CPA is $50 -- regardless of how conversions are attributed between Meta, Google, and organic.\n\nIt is the recommended metric for evaluating the overall effectiveness of your acquisition. Fullmetrix calculates Blended CPA automatically by cross-referencing ad spend and new customers from your CMS."},{"term":"Ad Spend","short":"Total amount invested in paid advertising over a given period (Meta Ads, Google Ads, TikTok Ads, etc.).","long":"Ad spend is the sum of expenses across all advertising platforms. It is a major cost item for most e-commerce businesses, typically between 15% and 30% of revenue.\n\nThe optimal budget depends on your margin and growth goals. Simple rule: your ad spend should not exceed your contribution margin (gross margin - variable costs).\n\nExample: if your contribution margin is 40%, your theoretical maximum ad spend is 40% of revenue. In practice, aim for 15-25% to maintain a sufficient net margin.\n\nFullmetrix centralizes Meta Ads, Google Ads, and TikTok Ads spend to calculate blended ROAS, POAS, and MER (Marketing Efficiency Ratio) automatically."},{"term":"Incremental Revenue","short":"Additional revenue directly attributable to a specific marketing action.","long":"Incremental revenue measures the additional sales generated by a marketing campaign compared to what would have occurred without it. It is the purest measure of marketing effectiveness.\n\nThe challenge: it is difficult to measure what did not happen. Common methods include geographic A/B tests, holdout groups, and causal analyses.\n\nExample: you launch a Meta Ads campaign and your sales go from 100 to 130 orders/day. But seasonality may explain 15 extra orders. The real incremental revenue from the campaign is therefore 15 orders, not 30.\n\nFullmetrix helps evaluate incrementality by comparing performance by period and by channel, although a true incrementality test requires a dedicated experimental methodology."},{"term":"Return Rate","short":"Percentage of orders that result in a product return or refund.","long":"The return rate measures the proportion of orders returned by customers. The e-commerce average is 20-30% in fashion and 5-10% in other sectors.\n\nCalculation: Return Rate = Number of Returns / Number of Orders x 100.\n\nReturns directly impact profitability: refund costs, return shipping fees, reconditioning, and potential stock loss. A 25% return rate can reduce your net margin by 5 to 10 points.\n\nTo reduce returns: improve product descriptions, add precise size guides, use quality photos and videos, and collect return reasons to identify recurring issues.\n\nFullmetrix tracks refunds by product, by category, and by period to identify problematic products."},{"term":"Revenue Per Visitor","short":"Average revenue generated by each unique visitor to your site.","long":"Revenue Per Visitor (RPV) indicates how much each visitor brings in on average. It is a synthetic metric that combines conversion rate and average order value.\n\nCalculation: RPV = Revenue / Number of Unique Visitors.\n\nAlternatively: RPV = Conversion Rate x Average Order Value.\n\nThis metric is useful for evaluating the profitability of your traffic sources. If your RPV is $2.50 and your average CPC is $0.80 with a 2% conversion rate, you can quickly assess whether a traffic source is profitable.\n\nFullmetrix connects your e-commerce data with Google Analytics to calculate RPV by traffic source, by device, and by landing page."},{"term":"Repeat Purchase Rate","short":"Percentage of customers who make at least a second purchase after their first order.","long":"The repeat purchase rate measures the proportion of customers who return to order after their first purchase. It is a fundamental indicator of loyalty and customer experience quality.\n\nCalculation: Repeat Purchase Rate = Customers with 2+ orders / Total customers x 100.\n\nThe e-commerce average is 25-30%. Top-performing stores reach 40-50%. A high repeat purchase rate means your customers are satisfied and your LTV is growing.\n\nThe repeat purchase rate is closely linked to purchase frequency and churn rate. Improving the repeat purchase rate by 10 points can double your net profit because existing customers cost 5 to 7 times less to convert than new ones.\n\nFullmetrix calculates the repeat purchase rate by cohort, by acquisition source, and by RFM segment to identify the most effective retention levers."},{"term":"Gross Profit","short":"Difference between revenue and the cost of goods sold, a key indicator of gross margin.","long":"Gross profit equals revenue minus the direct cost of goods sold (COGS). It is the first level of profitability, before deducting shipping, transaction, advertising, and operational costs.\n\nCalculation: Gross Profit = Revenue - COGS. If you sell $100,000 with a COGS of $40,000, your gross profit is $60,000, or a 60% gross margin.\n\nGross margin measures your business's ability to cover operational costs and generate profit. For an e-commerce, a healthy gross margin is between 50% and 70%. Below 40%, it becomes difficult to finance acquisition and growth.\n\nFullmetrix automatically calculates gross profit by importing your product costs and deducting them from your net revenue. You see your gross margin by product, by category, and by period."},{"term":"EBITDA","short":"Earnings before interest, taxes, depreciation, and amortization, a measure of operational performance.","long":"EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) measures a company's operational profitability by excluding the effects of financial structure, taxation, and depreciation accounting choices.\n\nCalculation: EBITDA = Revenue - COGS - Operating expenses (excluding depreciation). It is a proxy for the cash generated by the business before investments and financing.\n\nFor an e-commerce, EBITDA is crucial for assessing business health independently of its debt structure. Investors and acquirers often use EBITDA multiples (3x to 8x for an e-commerce) to value a company.\n\nFullmetrix aggregates your revenue, COGS, and operating expenses to calculate monthly and annual EBITDA, with EBITDA margin tracking (EBITDA / Revenue) over time."},{"term":"Customer Equity","short":"Total discounted value of your entire customer base over their estimated lifetime.","long":"Customer equity represents the sum of LTVs of all your active and future customers, discounted to present value. It is a strategic measure of the real value of your customer portfolio.\n\nCalculation: Customer Equity = Sum of current LTVs + forecasted LTVs of future acquisitions, with discount rate. It combines acquisition, retention, and monetization into a single indicator.\n\nThis metric is essential for long-term investment decisions: how much can you spend on acquisition, retention, product improvement? The higher the customer equity, the more your company is valued.\n\nFullmetrix models your customer equity from your historical cohorts, churn, and LTV by segment. You visualize the impact of each marketing action on the overall value of your customer base."},{"term":"Marketing Mix Modeling","short":"Statistical model measuring the contribution of each marketing channel to total sales.","long":"Marketing Mix Modeling (MMM) is a statistical approach that measures the impact of each marketing lever (TV, digital, promotions, price, distribution) on sales, while accounting for external factors like seasonality or competition.\n\nUnlike cookie-based multi-touch attribution, MMM uses aggregated data and is resistant to third-party cookie deprecation. It measures the long-term ROI of each channel, including those not measurable at the click level.\n\nMMM is ideal for optimizing budget allocation between channels: how much to invest in Meta Ads vs Google Ads vs TV vs influencer marketing? It also reveals saturation effects and synergies between channels.\n\nFullmetrix offers a simplified MMM adapted to e-commerces: by cross-referencing your sales with your spending by channel and your promotions, you identify the channels that really contribute to your growth."},{"term":"Halo Effect","short":"Indirect impact of a campaign on products or channels not directly targeted.","long":"The halo effect refers to the indirect positive impact a marketing action has on products, categories, or channels that were not targeted. For example, a Meta campaign for a flagship product can boost organic sales of complementary products.\n\nThis effect is often underestimated by traditional attribution models that focus on direct conversion. Yet it can represent 10 to 30% of the value generated by a marketing campaign.\n\nMeasuring the halo effect requires observing sales variations on non-targeted products during and after campaigns, and comparing to a control period. Incrementality tests help isolate this phenomenon.\n\nFullmetrix identifies halo effects by correlating your marketing spend with sales by category and comparing performance with and without an active campaign."},{"term":"Brand Lift","short":"Measurable increase in awareness, consideration, or purchase intent following a campaign.","long":"Brand lift measures the impact of an advertising campaign on the perception of your brand: assisted awareness, spontaneous awareness, consideration, purchase intent, preference. It is a measure of branding effectiveness beyond immediate conversions.\n\nIt is typically measured via A/B type studies: a group exposed to the campaign and a control group answer a questionnaire. The difference between the two groups constitutes the brand lift.\n\nFor an e-commerce, brand lift is valuable to justify top-of-funnel investments (TV, YouTube, display) that do not generate direct clicks but strengthen the brand and facilitate future conversions.\n\nFullmetrix correlates your branding investments with the evolution of direct traffic, brand searches, and conversion rates of new visitors to estimate an indirect brand lift."},{"term":"View-Through Conversion","short":"Conversion attributed to an ad that was viewed but not clicked by the user.","long":"A view-through conversion (VTC) is a conversion made by a user who saw an ad without clicking on it, then converted later via another channel or directly.\n\nMeta, Google, and other advertising platforms report VTCs within an attribution window (typically 1 day for Meta, 1-30 days for Google). They mechanically inflate the ROAS reported by these platforms.\n\nVTCs are controversial: they can overestimate the real impact of display and video campaigns. For a fair view, compare platform ROAS with actually observed sales in your back office and apply incrementality tests.\n\nFullmetrix separates click-through conversions (CTC) and view-through conversions (VTC) in its attribution reports to give you a realistic view of each advertising channel's contribution."},{"term":"Click-Through Rate (CTR)","short":"Percentage of users who click on an ad or link after seeing it.","long":"Click-Through Rate (CTR) measures the effectiveness of an advertising message in capturing attention and generating a click. It applies to ads, emails, search results, and banners.\n\nCalculation: CTR = (Clicks / Impressions) x 100. For example, 500 clicks on 50,000 impressions gives a 1% CTR. Averages vary: 0.5-1% for display, 1-3% for Meta Ads, 3-5% for Google Search, 20-25% for emails.\n\nA high CTR signals good targeting and a relevant message. But a high CTR does not guarantee conversion: cross-reference with conversion rate and CPA. A CTR that is too high with a low conversion rate may indicate a mismatch between ad and landing page.\n\nFullmetrix tracks the CTR of all your advertising channels in a unified dashboard and correlates it with real sales to identify the best-performing creatives."},{"term":"Bounce Rate","short":"Percentage of visitors who leave your site after viewing only one page without interaction.","long":"Bounce rate measures the proportion of sessions where the user leaves the site without viewing another page or interacting. It is an indicator of the relevance of your content and the landing experience.\n\nCalculation: Bounce Rate = Single-page sessions / Total sessions x 100. E-commerce averages range between 30% and 55% depending on the traffic source. A rate above 70% is a warning signal.\n\nA high bounce rate can be due to: irrelevant landing page, slow loading time, poor match between ad and content, poorly optimized mobile. Note: GA4 has replaced bounce rate with engagement rate, which is more accurate.\n\nFullmetrix integrates bounce rate by traffic source and landing page to identify the friction points that drive your visitors away."},{"term":"Time on Site","short":"Average duration a visitor spends on your site during a session.","long":"Time on site measures the average engagement of your visitors. The more time they spend, the more they interact with your content and the greater the likelihood of conversion.\n\nCalculation: Average time on site = Total session duration / Number of sessions. The e-commerce average is 2 to 4 minutes. Content-rich sites can exceed 6 minutes.\n\nA high time indicates good engagement but is not enough: cross-reference with conversion rate. A very high time with low conversion may indicate navigation or decision-making difficulties.\n\nFullmetrix measures time on site by traffic source, device type, and customer segment to identify the most engaged audiences and optimize your user journey."},{"term":"Pages Per Session","short":"Average number of pages viewed by a visitor during a session.","long":"The number of pages per session measures the depth of navigation of your visitors. The more pages visitors view, the more they explore your catalog and the closer they get to the purchase act.\n\nCalculation: Pages per session = Total pageviews / Number of sessions. For an e-commerce, the average is between 3 and 6 pages per session. Purchase sessions often exceed 8-10 pages.\n\nA high number of pages per session is generally a positive signal, but it can also indicate poor navigation: visitors are searching without finding. Cross-reference with time per page and conversion rate.\n\nFullmetrix tracks pages per session by customer segment and helps you identify the paths that most often lead to purchase."},{"term":"Session Duration","short":"Total time spent by a visitor between entering and leaving the site.","long":"Session duration measures the time a visitor spends actively on your site from arrival to last interaction. It differs from time per page and reflects overall engagement.\n\nCalculation: Session duration = Last interaction timestamp - First interaction timestamp. Analytics tools then calculate the average across all sessions.\n\nAn average duration of 2 to 4 minutes is typical for an e-commerce. Long sessions (5+ minutes) indicate strong interest and are often associated with a higher average basket. Very short sessions (less than 30 seconds) signal a relevance issue.\n\nFullmetrix cross-references session duration with conversions to identify audience segments that engage best with your content and catalog."},{"term":"Exit Rate","short":"Percentage of visitors who leave your site from a specific page.","long":"Exit rate measures the proportion of visitors who leave the site from a given page, regardless of how many pages they viewed before. It differs from bounce rate which only considers single-page sessions.\n\nCalculation: Page exit rate = Exits from this page / Views of this page x 100. An order confirmation page will naturally have a high exit rate, unlike a product page.\n\nAnalyzing exit rates helps identify pages that drive visitors away wrongly: cart with unexpected shipping fees, form too long, technical errors. A page with an abnormally high exit rate deserves a UX investigation.\n\nFullmetrix identifies critical funnel pages with the highest exit rates to prioritize your user experience optimizations."},{"term":"Micro-Conversion","short":"Intermediate action that signals visitor engagement without being the final purchase goal.","long":"A micro-conversion is a secondary action indicating that a visitor is progressing through your funnel without yet purchasing: newsletter signup, add to cart, account creation, guide download, video view, wishlist add.\n\nMicro-conversions are valuable for: optimizing campaigns before they generate enough sales to learn, creating remarketing audiences, identifying friction points, feeding attribution models.\n\nThe main e-commerce micro-conversions are: ViewContent (product page), AddToCart, InitiateCheckout, AddPaymentInfo, Lead (signup). They should be tracked server-side to resist blockers and ITP.\n\nFullmetrix captures micro-conversions via its server-side tracking and forwards them to Meta, Google, and TikTok to optimize your campaigns on faster and more reliable signals than sales alone."},{"term":"Macro-Conversion","short":"Main action representing the final goal of your site, typically a purchase.","long":"A macro-conversion is the final action you want your visitors to perform: a purchase for an e-commerce, a quote request for B2B services, a subscription for a SaaS. It is the ultimate profitability goal.\n\nUnlike micro-conversions, the macro-conversion has direct monetary value and immediately integrates into the calculation of ROAS, CAC, and LTV. It is less frequent: 1 to 3% of visitors generate one.\n\nOptimizing your campaigns only on macro-conversions is limited: ad algorithms need 50+ conversions per week to learn. This is why micro-conversions complement optimization.\n\nFullmetrix attaches each macro-conversion to its real acquisition source (server-side tracking) and to the entire micro-conversion journey that preceded it, for precise attribution."},{"term":"Conversion Funnel","short":"Succession of steps a visitor goes through from the first visit to the final purchase.","long":"The conversion funnel models the user journey in successive steps: Visit > Product page > Add to cart > Checkout > Payment > Order. At each step, a portion of visitors drops off.\n\nFunnel analysis consists of measuring the passage rate between each step to identify friction points. For example: 100 visitors > 60 view a product page > 20 add to cart > 10 enter checkout > 5 purchase. The overall rate is 5%.\n\nOptimizing the funnel is more profitable than increasing traffic: gaining 1 conversion point at each step multiplies sales without additional acquisition cost. The most critical steps are usually cart and checkout.\n\nFullmetrix visualizes your complete funnel with passage rates by step, traffic source, and device to identify priority optimizations."},{"term":"Upsell Rate","short":"Percentage of customers who accept a higher-end product offer during the purchase process.","long":"Upsell rate measures the proportion of customers who agree to buy a more expensive or premium version of a product they initially considered. It is a direct lever for increasing the average basket.\n\nCalculation: Upsell rate = Orders with accepted upsell / Total orders x 100. Top e-commerces reach 10-30% upsell rate depending on the relevance of the offers.\n\nUpsells can be offered before add to cart (product page), in the cart, at checkout, or post-purchase. Post-purchase upsell is often the most effective because the customer is already engaged.\n\nFullmetrix measures the impact of your upsell strategies on average basket, margin per order, and long-term LTV to identify offers that truly maximize your profitability."},{"term":"Cross-Sell Rate","short":"Percentage of orders including multiple complementary products sold together.","long":"Cross-sell rate measures the proportion of orders that contain at least one product complementary to the main product. It is an indicator of your store's ability to maximize value per order.\n\nCalculation: Cross-sell rate = Multi-product orders / Total orders x 100. Mature e-commerces reach 20-40% thanks to relevant recommendations and bundles.\n\nCross-sell directly increases AOV and improves profitability because acquisition and shipping costs are amortized across multiple products. Personalized recommendation engines (based on purchase history) multiply cross-sell by 2 to 5.\n\nFullmetrix identifies your best product combinations purchased together through market basket analysis and helps you build profitable bundles and recommendations."},{"term":"Average Purchase Value","short":"Average amount spent by a customer in a single transaction or over a period.","long":"Average purchase value is very close to AOV but can also refer to the average amount spent per customer over a complete period rather than per order. It is an indicator of engagement depth.\n\nCalculation: Average Purchase Value = Revenue / Number of unique customers in the period. For example, $200,000 in revenue from 1,000 active customers gives an average value of $200 per customer.\n\nThis metric is useful for segmenting your base: customers with an average value above the median are your VIPs. It also feeds into LTV and forecasted ROAS calculations.\n\nFullmetrix calculates average purchase value by segment, cohort, and acquisition channel to identify the sources that generate the most profitable customers."},{"term":"Share of Wallet","short":"Percentage of a customer's total category spend captured by your brand.","long":"Share of wallet measures what proportion of a customer's spending in your product category is captured by your brand rather than by competitors. It is an advanced indicator of loyalty and preference.\n\nCalculation: Share of Wallet = Spending with you / Total customer spending in the category x 100. For example, if a customer spends $500 per year on cosmetics including $200 with you, your share is 40%.\n\nThis metric is difficult to measure directly because it requires knowing the customer's spending outside your store. It is estimated via surveys, panels, or aggregated card data.\n\nFullmetrix models share of wallet from purchase frequency, average basket, and sector benchmarks to identify customers with intra-segment growth potential."},{"term":"Customer Profitability","short":"Net profit generated by an individual customer over their entire lifetime.","long":"Customer profitability measures how much each customer really brings in after deducting all associated costs: COGS, acquisition, shipping, support, returns, discounts. It is the ultimate customer value metric.\n\nCalculation: Customer Profitability = Revenue generated - (COGS + CAC + Service costs + Shipping costs + Returns). A customer can generate a lot of revenue but be unprofitable if they return often, use promotions, or heavily use support.\n\nIdentifying profitable and unprofitable customers allows you to adjust your strategies: double efforts on profitable ones, or conversely discourage unprofitable ones (stopping promotions, return fees).\n\nFullmetrix calculates real customer profitability by integrating all costs and segmenting your customers into profitability tiers (top 10%, median, bottom 10%)."},{"term":"Win-Back Rate","short":"Percentage of former inactive customers who make a new purchase after a reactivation campaign.","long":"Win-back rate measures the effectiveness of your campaigns in bringing back customers who haven't purchased in a long time (usually 6 months or more). It is a powerful lever because reactivating costs 5x less than acquiring.\n\nCalculation: Win-back rate = Reactivated customers / Targeted inactive customers x 100. A rate of 5-15% is considered good for email and SMS reactivation campaigns.\n\nWin-back strategies typically combine: exclusive special offer, new products, survey to understand the churn, and multi-channel sequence (email, SMS, Meta Ads retargeting).\n\nFullmetrix automatically identifies your dormant customers via RFM scoring and helps you build win-back audiences to sync with Meta, Google, and TikTok Ads."},{"term":"Customer Engagement Score","short":"Composite score that reflects the level of interaction and loyalty of a customer with your brand.","long":"Customer engagement score is a rating calculated from multiple signals: purchase frequency, recency, average basket, email opens, site visits, social media interactions, reviews left.\n\nThere is no universal formula: each company weights the signals according to its priorities. A simple score can be: (Frequency * 2) + (Recency * 1.5) + (Email opens * 1) + (Visits * 0.5).\n\nThe score allows you to segment customers into tiers (highly engaged, moderately, low) and adapt communication: reward VIPs, reactivate dormant ones, nurture new ones.\n\nFullmetrix calculates a unified engagement score from all your data sources (sales, tracking, email) and uses it to feed your marketing segments and audiences."},{"term":"Net Promoter Score (NPS)","short":"Recommendation indicator measuring the likelihood that your customers will recommend your brand.","long":"NPS (Net Promoter Score) is a satisfaction measure based on a single question: on a scale of 0 to 10, how likely are you to recommend our brand to a friend. Responses classify customers as Promoters (9-10), Passives (7-8), and Detractors (0-6).\n\nCalculation: NPS = % Promoters - % Detractors. It ranges from -100 to +100. An NPS above 50 is excellent, 30-50 good, 0-30 fair, negative problematic. E-commerce averages are around 30-45.\n\nNPS is correlated with growth: the higher it is, the more word of mouth feeds organic acquisition. It should be measured regularly (quarterly) and segmented by channel, cohort, and customer segment.\n\nFullmetrix integrates NPS responses from your surveys (Typeform, Survicate) into your customer base to correlate the score with LTV, purchase frequency, and retention."},{"term":"Customer Satisfaction Score (CSAT)","short":"Direct measure of a customer's satisfaction after an interaction or a purchase.","long":"CSAT (Customer Satisfaction Score) measures the immediate satisfaction of a customer after an experience: purchase, delivery, support contact. The typical question is: how do you rate your satisfaction, on a scale of 1 to 5 or 1 to 10.\n\nCalculation: CSAT = (Satisfied customers / Total respondents) x 100. Satisfied customers are those who give 4 or 5 out of 5 (or 7+ out of 10). A CSAT above 80% is considered excellent for an e-commerce.\n\nCSAT is more tactical than NPS: it measures a precise touchpoint rather than overall sentiment. It helps quickly identify operational issues (delivery delays, product quality, poor support).\n\nFullmetrix displays CSAT scores in your dashboards and correlates them with products, carriers, and acquisition channels to identify operational improvement levers."},{"term":"Inventory Turnover","short":"Number of times your stock is fully sold and replenished over a given period.","long":"Inventory turnover measures the speed at which your products sell. A high rate indicates good commercial performance and efficient management. A low rate signals overstocking and immobilization costs.\n\nCalculation: Inventory Turnover = COGS / Average inventory. For example, $500,000 in COGS with an average stock of $100,000 gives a turnover of 5, or 5 rotations per year or about 7 days per cycle.\n\nStandards vary by sector: 6-12 turnovers/year for fashion, 4-6 for electronics, 10-20 for food. A too slow rotation ties up cash and increases the risk of obsolescence.\n\nFullmetrix tracks inventory turnover by product and category, identifies your best-sellers and slow-movers to optimize your procurement and free up tied-up cash."},{"term":"Dead Stock","short":"Stock of products that no longer sell for a long time and immobilize capital.","long":"Dead stock refers to products that have not been sold for a defined period (usually 6 to 12 months) and risk never being sold. They tie up cash, occupy space, and may become obsolete.\n\nIdentification: Dead stock = Products without sales for X months. The threshold depends on your sector: 3 months for seasonal fashion, 12 months for furniture. It is measured in COGS value and as a percentage of total stock.\n\nActions to liquidate dead stock include: aggressive sales, bundles with best-sellers, clearance sales, tax destruction. Better to recover 30% of the price than 0%.\n\nFullmetrix automatically detects your dead stock by last sale age and calculates the immobilized value, to trigger targeted liquidation actions."},{"term":"Safety Stock","short":"Buffer stock quantity maintained to avoid stockouts in case of unexpected demand or supplier delay.","long":"Safety stock is the additional quantity you keep beyond average demand to absorb unforeseen variations: demand peak, supplier delivery delay, quality defect.\n\nSimplified calculation: Safety stock = (Max daily demand x Max replenishment lead time) - (Average demand x Average lead time). More sophisticated formula using the normal distribution: Z * sigma * sqrt(Lead time), where Z is the target service level.\n\nToo much safety stock ties up cash and increases storage costs. Too little exposes to stockouts that cost lost sales and degrade customer experience. The balance depends on stockout cost vs storage cost.\n\nFullmetrix calculates optimal safety stock per product based on historical demand variability and supplier lead time, to avoid both stockouts and overstocking."},{"term":"Reorder Point","short":"Stock level at which you must place a new supplier order to avoid stockout.","long":"Reorder point is the stock threshold that triggers replenishment. It takes into account average demand during the supplier lead time, plus a safety stock.\n\nCalculation: Reorder Point = (Average daily demand x Lead time in days) + Safety stock. For example, for a demand of 20 units/day, a 7-day lead time, and a safety stock of 30, the reorder point is 170.\n\nA well-calibrated reorder point ensures availability without overstocking. It must be revised regularly as demand and lead times evolve with seasonality, promotions, and supplier performance.\n\nFullmetrix automatically calculates the reorder point per SKU by analyzing sales history, demand volatility, and your suppliers' lead times, with real-time alerts."},{"term":"Fulfillment Rate","short":"Percentage of orders delivered complete, on time, and without incident compared to total orders.","long":"Fulfillment rate measures the operational quality of your logistics: how many orders are delivered complete, on time as promised, and without error. It is a key indicator of customer satisfaction and logistics cost.\n\nCalculation: Fulfillment rate = Perfectly delivered orders / Total orders x 100. Perfectly means: right quantity, right products, right address, on time, without breakage. A rate above 95% is excellent, below 90% signals problems.\n\nEach point of fulfillment rate lost costs dearly: returns, disputes, customer support, negative reviews, loss of trust. Improvement levers are: stock accuracy, picking quality, carrier choice, packaging.\n\nFullmetrix tracks fulfillment rate by warehouse, carrier, and product to identify friction points and optimize your supply chain."},{"term":"Customer Acquisition Cost (CAC)","short":"Customer Acquisition Cost (CAC) is the total expense required to acquire a new customer, including all marketing and sales costs. It is a critical metric for measuring e-commerce profitability.","long":"$2c"},{"term":"E-commerce conversion rate","short":"The e-commerce conversion rate measures the percentage of website visitors who complete a purchase. A critical KPI for online stores, the average rate typically falls between 2% and 3%.","long":"$2d"},{"term":"Average e-commerce margin","short":"The average e-commerce margin measures the percentage of profit retained after deducting direct costs across all online sales.","long":"$2e"},{"term":"E-commerce bounce rate","short":"The e-commerce bounce rate measures the percentage of visitors who leave the site after viewing only one page, without any further interaction.","long":"$2f"},{"term":"Cost of Goods Sold (COGS)","short":"Cost of goods sold (COGS) is the total of all direct and indirect costs required to produce, deliver, and sell a product. It is essential for calculating true net margin in e-commerce.","long":"$30"},{"term":"E-commerce attribution","short":"E-commerce attribution identifies which marketing channels (SEO, ads, email, social) contributed to a conversion, enabling smarter budget allocation.","long":"$31"},{"term":"E-commerce inventory management","short":"E-commerce inventory management involves controlling stock levels to prevent stockouts and overstock, optimizing cash flow and customer satisfaction.","long":"$32"},{"term":"E-commerce logistics cost","short":"E-commerce logistics cost covers all expenses related to warehousing, order preparation and delivery, typically representing 10 to 20% of revenue.","long":"$33"},{"term":"Average basket value","short":"Average basket value represents the mean value of an order placed on your online store. It is calculated by dividing total revenue by the number of orders over a given period.","long":"$34"},{"term":"Cart Abandonment Rate","short":"The cart abandonment rate measures the percentage of visitors who add a product to their cart but leave without completing their purchase.","long":"$35"},{"term":"Markup rate","short":"The markup rate measures the share of gross margin within the selling price excluding tax. Expressed as a percentage, it helps evaluate the commercial profitability of a product or an e-commerce business.","long":"The markup rate is a financial indicator that expresses the proportion of gross margin contained in the selling price excluding tax. Unlike the profit margin rate, which relates to the purchase cost, the markup rate is calculated against the selling price. It is widely used in retail and e-commerce to set prices and assess commercial performance.\n\nThe formula for the markup rate is: Markup rate = (Gross margin / Selling price excluding tax) x 100. For example, for a product sold at 50 EUR with a purchase cost of 20 EUR, the gross margin is 30 EUR. The markup rate is therefore (30 / 50) x 100 = 60%. This means that 60% of the selling price consists of margin.\n\nIn e-commerce, the markup rate is essential for managing your pricing strategy and ensuring the viability of each sale after deducting acquisition and logistics costs. With Fullmetrix, you can track the markup rate by product, by category, or across your entire online store, and quickly identify the most profitable items to optimize your catalog."},{"term":"Profit margin rate","short":"The profit margin rate measures the percentage of gain relative to the purchase cost excluding tax. It evaluates product profitability by comparing gross margin to the acquisition price.","long":"$36"},{"term":"Markup coefficient","short":"The markup coefficient is the ratio between the final selling price (including tax) and the purchase cost (excluding tax). It allows merchants to determine the selling price in a single calculation.","long":"$37"}]},"seoRelatedPages":{"eyebrow":"Explore","title":"Related pages","viewPage":"View","platformsTitle":"Analytics by platform","toolsTitle":"Free tools","alternativesTitle":"Alternatives","industriesTitle":"By industry","regionsTitle":"By region","questionsTitle":"Related questions","industries":{"mode":"Fashion and apparel","modeDesc":"E-commerce analytics for fashion stores","beaute":"Beauty and cosmetics","beauteDesc":"Profitability tracking for beauty brands","electronique":"Electronics","electroniqueDesc":"Margins and profit for electronics","maison":"Home and decor","maisonDesc":"Analytics for home and furniture stores","alimentation":"Food and beverage","alimentationDesc":"Retention tracking for food brands"},"regions":{"france":"For France","franceDesc":"Fullmetrix for French e-commerce merchants","belgique":"For Belgium","belgiqueDesc":"Fullmetrix for Belgian merchants","suisse":"For 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Calculate your break-even ROAS and CPA before scaling."},{"title":"E-commerce directors","body":"Make strategic decisions based on customer LTV, LTV:CAC ratio and contribution margin."}]},"howToChoose":{"eyebrow":"Which calculator for which role","title":"Where to start based on your role","items":[{"title":"I am new to e-commerce","body":"Start with the margin calculator and the AOV calculator. You need to know your real net margin before any ad spend, otherwise you scale losses."},{"title":"I manage paid acquisition","body":"ROAS, CAC, break-even CPA and marketing budget. These 4 calculators form the basic toolkit to manage Meta Ads, Google Ads and TikTok Ads without burning budget."},{"title":"I am a CFO or finance lead","body":"LTV, LTV:CAC ratio, COGS and sales forecasting. These calculators give you the financial projections useful for board meetings, fundraising or 12-month budget plans."},{"title":"I am a CEO or founder","body":"Break-even CPA, LTV:CAC ratio and retention rate. The 3 metrics that decide whether your business model is viable at scale. Review before every major strategic decision."}]},"faq":{"eyebrow":"Frequent questions","title":"Everything about our free calculators","items":[{"q":"Is my data sent to your servers?","a":"No. All calculations run locally in your browser in client-side JavaScript. No data is transmitted, stored or logged on Fullmetrix's side. Close the page and everything disappears."},{"q":"Are the calculations accurate?","a":"The formulas used are the industry-standard ones (ROAS = ad revenue / ad spend, LTV = AOV x frequency x lifetime, etc.). Accuracy depends on the quality of the numbers you enter: an approximate AOV yields an approximate LTV."},{"q":"Can I export my results?","a":"Yes, each calculator lets you copy the results or save them as a PDF. No email or signup required for the basic export. A premium PDF with industry benchmarks is optional and free in exchange for an email."},{"q":"What is the difference between a free calculator and Fullmetrix?","a":"The calculators are one-shot diagnostic tools: you enter the numbers by hand. Fullmetrix connects directly to your PrestaShop, WooCommerce or Shopify and recomputes every metric continuously, no re-entry, with cohorts, attribution and history."},{"q":"Do the calculators work on mobile?","a":"Yes, all calculators are mobile-optimized. The UI adapts automatically, numeric keyboards trigger on number fields and results remain readable on iPhone and Android."},{"q":"Are they truly free and ad-free?","a":"Yes. No ads, no third-party tracking, no usage limit. The only CTA is a link to the Fullmetrix free trial at the bottom of the page, which you can ignore. Our interest is that you use the tools and come back."}]},"ctaBlock":{"title":"Automate your KPI tracking","subtitle":"Connect your store in 2 minutes and access all your metrics in real time: profit, cohorts, RFM, LTV and audience sync.","button":"Start free trial","note":"7-day free trial. No commitment."}},"seoIntegrations":{"meta":{"title":"E-commerce & marketing integrations | Fullmetrix","description":"Connect PrestaShop, WooCommerce, Shopify, Meta Ads, Google Ads, TikTok Ads, Google Analytics and Search Console to Fullmetrix. All your data in one place."},"hero":{"badge":"Integrations","title":"Connect all your data sources","subtitle":"E-commerce, advertising and analytics in one dashboard. 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Your tier is simply recalculated at the next monthly renewal from your real volumes."},{"q":"Is there a commitment?","a":"No. All plans are commitment-free and billed monthly. You can cancel at any time."},{"q":"Is the free trial limited?","a":"No. The 7-day free trial gives access to every feature, with no credit card required."},{"q":"Do you offer annual pricing?","a":"No. Billing is monthly and commitment-free. You can stop at any time and keep access until the end of the cycle you already paid for."},{"q":"Do you offer agency pricing?","a":"Yes, through the partner program: 50% lifetime commission on the clients you bring. Each store keeps its own billing and its own tier."},{"q":"Do prices include VAT?","a":"Displayed prices are tax-exclusive. VAT is added based on your country of residence."},{"q":"What payment methods do you accept?","a":"Credit card (Visa, Mastercard, American Express) via Stripe. 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Without per-order and per-channel profit data, you are investing your ad budget on the wrong products and the wrong audiences."},{"title":"Hidden costs eroding margins","body":"Stripe or PayPal transaction fees, marketplace commissions, return costs, packaging fees and accumulated discounts are rarely aggregated. Each cost item seems negligible in isolation, but together they can represent 15 to 30% of your revenue. Without automated cost tracking, you discover the problem too late, often at the accounting close."}]},"solution":{"eyebrow":"The solution","title":"How Fullmetrix transforms your profit tracking","items":[{"title":"5 cost categories integrated automatically","body":"Fullmetrix syncs and categorizes your costs into 5 types: cost of goods sold (COGS), shipping fees, transaction fees, ad spend and operational costs. Import is automated via your connected platforms (CMS, ad platforms, payment processors). Every order is enriched in real time with actual costs, not estimates."},{"title":"Profit by product, category and period","body":"View the net margin of every product, every category and over any time period. Instantly identify your most profitable products and those losing money. Compare profitability across periods to detect trends before they become problems. Filter by store, acquisition channel or customer segment for granular analysis."},{"title":"Automated ad cost import","body":"Connect Meta Ads, Google Ads and TikTok Ads in a few clicks. Ad spend is synced daily and attributed to the corresponding orders. Calculate POAS (Profit on Ad Spend) instead of ROAS to optimize campaigns on real profitability, not gross revenue. Data is consolidated in an automated P&L."}]},"features":{"eyebrow":"Key features","title":"Everything you need to manage your profitability","items":[{"title":"Net profit per order","body":"Every order shows its net profit after deducting all associated costs: COGS, shipping, transaction, advertising and operational. You instantly see whether an order is profitable or not, and by how much."},{"title":"Margin by product and category","body":"Rank your products by net margin, not revenue. Identify negative-margin products and those driving your profitability. Make catalog decisions based on real data."},{"title":"POAS (Profit on Ad Spend)","body":"Replace ROAS with POAS to optimize your ad campaigns. POAS factors your real costs into the ad return calculation. A POAS of 2x means every euro spent on ads generates 2 euros of net profit."},{"title":"Margin alerts","body":"Set alert thresholds on your margins. Get notified when a product, category or campaign drops below your target margin. React before the profitability decline becomes structural."},{"title":"Automated P&L","body":"Generate a complete, automated income statement for your e-commerce business. Gross revenue, discounts, returns, COGS, shipping, commissions, ad spend and net profit, all updated in real time."},{"title":"Multi-period comparison","body":"Compare profitability between two periods to identify trends. Detect whether your overall margin is improving or declining, and which cost items to act on first."}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions about profit tracking","items":[{"q":"How does Fullmetrix calculate net profit per order?","a":"Fullmetrix deducts from each order the cost of goods (COGS), shipping fees, payment processor transaction fees, attributed ad spend and operational costs. The result is the real net profit, not an estimate based on averages."},{"q":"Can I bulk-import my COGS?","a":"Yes. You can set COGS at the product level directly in Fullmetrix, or bulk-import them via a CSV file. COGS are then automatically applied to every order containing the product."},{"q":"Are transaction fees tracked automatically?","a":"Yes. Fullmetrix calculates transaction fees based on your payment processor commissions (Stripe, PayPal, etc.). You configure the rate once and every order is enriched automatically."},{"q":"What is the difference between ROAS and POAS?","a":"ROAS (Return on Ad Spend) measures gross revenue generated per euro of advertising. POAS (Profit on Ad Spend) measures net profit generated per euro of advertising. POAS is more relevant because it factors in your real margins. A high ROAS on a low-margin product can mask an unprofitable campaign."},{"q":"Is ad data synced in real time?","a":"Ad spend is synced daily from Meta Ads, Google Ads and TikTok Ads. Data is available in your dashboard the day after the spend, with attribution to corresponding orders."},{"q":"Does Fullmetrix work with PrestaShop, WooCommerce and Shopify?","a":"Yes. Fullmetrix connects natively to PrestaShop (1.7 to 8.x), WooCommerce and Shopify. Order, product and cost data is synced automatically via a dedicated module or app."}]},"cta":{"title":"Discover your real profit today","subtitle":"Connect your store in 5 minutes. See the net profit of every order, product and campaign. 7-day free trial.","button":"Try Fullmetrix for free","note":"7-day free trial. No commitment."}},"seoUseCaseRfm":{"meta":{"title":"Automatic E-commerce RFM Segmentation | Fullmetrix","description":"Automatically segment your e-commerce customers using the RFM method. Identify your best customers, prevent churn and optimize your marketing campaigns."},"hero":{"badge":"Use case","title":"RFM segmentation: target the right customers, at the right time","subtitle":"Stop treating all your customers the same way. Fullmetrix automatically analyzes the Recency, Frequency and Monetary value of each customer to create actionable segments. Focus your marketing efforts where they generate the most value.","ctaPrimary":"Try for free"},"problem":{"eyebrow":"The problem","title":"Why treating all customers the same destroys your profitability","items":[{"title":"Every customer gets the same message","body":"You send the same promotions to your entire customer base, whether it is a high-value loyal buyer or a customer who has been inactive for 18 months. Result: your best customers get discounts they do not need, and your lost customers do not get the message that could reactivate them. Mass marketing erodes your margins without improving retention."},{"title":"Ad budget wasted on wrong audiences","body":"Without behavioral segmentation, your retargeting campaigns indiscriminately target active and lost customers. You spend money retargeting customers who would have purchased anyway, and not enough to reactivate those who are disengaging. Lookalike audiences based on all your customers instead of your best ones attract low-quality prospects."},{"title":"No structured retention strategy","body":"Without knowing which customers are at risk of leaving, it is impossible to implement a proactive retention strategy. You discover churn after the fact, when the customer is already lost. Native CMS tools offer no dynamic segmentation based on purchasing behavior. You cannot identify customers whose purchase frequency is dropping or whose average order value is declining."}]},"solution":{"eyebrow":"The solution","title":"How Fullmetrix automates your RFM segmentation","items":[{"title":"Automatic RFM scoring, continuously updated","body":"Fullmetrix automatically assigns a Recency score (last order), Frequency score (number of orders) and Monetary score (total spend) to each customer. Scores are recalculated with each sync to reflect the most recent behavior. Every customer is placed into an actionable segment without manual configuration."},{"title":"Targeted campaigns by segment","body":"Create segment-specific campaigns: VIP offers for champions, personalized win-back for at-risk customers, reactivation offers for lost customers. Fullmetrix RFM segments integrate with your existing marketing tools. You send the right message to the right customer at the right time."},{"title":"Automatic sync to ad platforms","body":"Push your RFM segments directly to Meta Ads, Google Ads and TikTok Ads as custom audiences. Create lookalike audiences based on your best customers to acquire similar profiles. Automatically exclude recent customers from acquisition campaigns to avoid paying twice for the same customer."}]},"features":{"eyebrow":"Key features","title":"Actionable customer segments in a few clicks","items":[{"title":"Automatic RFM","body":"RFM scoring calculated in real time for every customer. Recency, Frequency and Monetary scores are recalculated with each sync. No manual configuration, no CSV exports required."},{"title":"Lifecycle segments","body":"Beyond RFM, Fullmetrix creates automatic lifecycle segments: new customers, active customers, champions, at-risk, hibernating and lost. Each segment is defined by precise behavioral criteria and continuously updated."},{"title":"Audience sync to Meta, Google and TikTok","body":"Sync your segments to Meta Ads, Google Ads and TikTok Ads in one click. Audiences are updated automatically. Create lookalikes of your champions, exclude recent customers from acquisition campaigns, target at-risk customers with retention offers."},{"title":"LTV by segment","body":"Analyze customer lifetime value (LTV) by RFM segment. Compare the LTV of your champions with that of your occasional customers. Identify which segments deserve retention investment and where reactivation cost exceeds expected value."},{"title":"Visual RFM matrix","body":"Visualize the distribution of your customers on an interactive RFM matrix. Identify overpopulated or underexploited segments at a glance. Track the evolution of your customer base composition month by month."},{"title":"Cohorts by segment","body":"Cross-reference RFM data with acquisition cohorts. Determine whether customers acquired through certain channels or campaigns migrate to high-value segments or are quickly lost. Optimize your acquisition spending accordingly."}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions about RFM segmentation","items":[{"q":"What exactly is RFM segmentation?","a":"RFM segmentation classifies each customer based on three criteria: Recency (date of last order), Frequency (total number of orders) and Monetary value (total spend). Combined, these three scores create behavioral segments like champions, loyal customers, at-risk customers and lost customers."},{"q":"Is RFM scoring calculated automatically?","a":"Yes. As soon as your store is connected to Fullmetrix, RFM scoring is automatically calculated for every customer and recalculated with each data sync. No manual configuration is needed."},{"q":"How many RFM segments does Fullmetrix create?","a":"Fullmetrix creates standardized lifecycle segments: Champions, Loyal Customers, Potential Loyalists, New Customers, At Risk, Cannot Lose Them, Hibernating, Lost, and more. Each segment is defined by clear, actionable criteria."},{"q":"Can I sync my segments to Meta Ads?","a":"Yes. Fullmetrix automatically syncs your RFM segments to Meta Ads as Custom Audiences. Audiences are continuously updated. You can also create Lookalike Audiences based on your most valuable segments."},{"q":"Does RFM segmentation work with few customers?","a":"RFM segmentation is relevant starting from a few hundred customers with order history. The larger your customer base and the deeper your history, the more precise and actionable the segments become."},{"q":"What is the difference between an RFM segment and a lifecycle segment?","a":"The RFM score is a raw scoring system (e.g. R=5, F=3, M=4). Lifecycle segments are business categories derived from RFM scores (Champions, At Risk, Lost). Fullmetrix provides both for complete analysis."}]},"cta":{"title":"Segment your customers automatically starting today","subtitle":"Automatic RFM, lifecycle segments and sync to your ad platforms. Connect your store in 5 minutes.","button":"Try Fullmetrix for free","note":"7-day free trial. No commitment."}},"seoUseCaseAudiencesSync":{"meta":{"title":"E-commerce Audience Sync to Ad Platforms | Fullmetrix","description":"Automatically sync your customer segments to Meta Ads, Google Ads and TikTok Ads. Dynamic audiences based on RFM and purchasing behavior."},"hero":{"badge":"Use case","title":"Audience sync: your customer segments inside your ad platforms","subtitle":"No more manual CSV exports and stale audiences. Fullmetrix automatically syncs your customer segments to Meta Ads, Google Ads and TikTok Ads. Always up-to-date audiences based on real purchasing behavior.","ctaPrimary":"Try for free"},"problem":{"eyebrow":"The problem","title":"Why your ad audiences are ineffective","items":[{"title":"Time-consuming, outdated manual CSV exports","body":"To create Custom Audiences on Meta Ads or Google Ads, you have to manually export your customer list from your CMS, format it correctly, then import it into each ad platform. By the time you finish, the data is already stale. A customer who ordered this morning will not appear in your audience until the next export, sometimes weeks later."},{"title":"Static audiences that do not reflect reality","body":"Manually created audiences are snapshots frozen in time. A customer classified as active 3 months ago may have become inactive today, but they remain in your retargeting audience. Conversely, a new loyal customer is not yet in your VIP audiences. Your campaigns target an outdated version of your customer base, wasting your ad budget."},{"title":"No targeting based on real customer value","body":"Your ad audiences are typically based on simple criteria: all buyers, recent buyers, or a raw email list. It is impossible to create an audience of your RFM champions, high-LTV customers or customers at risk of churning. Without behavioral segmentation in your ad platforms, you cannot differentiate your investments by customer value."}]},"solution":{"eyebrow":"The solution","title":"How Fullmetrix automates your ad audiences","items":[{"title":"Automatic and continuous sync","body":"Connect your Meta Ads, Google Ads and TikTok Ads accounts in a few clicks. Fullmetrix automatically syncs your customer segments to each platform as Custom Audiences. Audiences are continuously updated: every new customer, every segment change is automatically reflected in your ad platforms."},{"title":"Real-time segments based on behavior","body":"Audiences are not based on static lists but on RFM and lifecycle segments calculated in real time by Fullmetrix. When a customer moves from the active segment to the at-risk segment, they are automatically removed from the active audience and added to the retention audience. Your campaigns always reflect the current state of your customer base."},{"title":"Multi-platform from a single place","body":"Manage your Meta Ads, Google Ads and TikTok Ads audiences from a single interface. Create a segment once and push it to all your platforms simultaneously. Compare segment performance across platforms to identify where your ad budget is best invested."}]},"features":{"eyebrow":"Key features","title":"Smart, automated ad audiences","items":[{"title":"Meta Ads sync (Custom Audiences)","body":"Sync your customer segments to Meta Ads as Custom Audiences. Create Lookalike Audiences based on your best customers. Audiences are hashed and transmitted securely in compliance with Meta policies."},{"title":"Google Ads sync (Customer Match)","body":"Push your segments to Google Ads via Customer Match. Target your existing customers on Search, Shopping, YouTube and Gmail. Data is hashed server-side before transmission to ensure privacy."},{"title":"TikTok Ads sync","body":"Sync your audiences to TikTok Ads to target or exclude your existing customers. Create similar audiences based on your best-performing segments to acquire new customers with a similar profile."},{"title":"RFM segments as audiences","body":"Use your RFM segments (Champions, Loyal, At Risk, Lost) directly as ad audiences. Create lookalikes of your Champions to acquire high-value customers. Exclude lost customers from retargeting campaigns to avoid wasting budget."},{"title":"Automatic updates","body":"Audiences are automatically synced each time your segments are updated. When a customer changes RFM segment, they are automatically moved to the corresponding audience. No manual intervention required."},{"title":"Secure and compliant data","body":"All customer data is hashed (SHA-256) before transmission to ad platforms. No personal data is transmitted in plain text. Data is hosted in the European Union in compliance with GDPR."}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions about audience sync","items":[{"q":"How does the sync to Meta Ads work?","a":"Fullmetrix uses Meta Marketing API to create and update Custom Audiences. Your customer data (emails, phone numbers) is hashed in SHA-256 before transmission. Meta matches with its users. Audiences are automatically updated with each sync."},{"q":"Is my customer data transmitted in plain text?","a":"No. All data is hashed in SHA-256 server-side before being transmitted to ad platforms. This is the standard required by Meta, Google and TikTok. No personal data in plain text leaves Fullmetrix."},{"q":"Can I choose which segments to sync?","a":"Yes. You have full control over which segments are synced to which platforms. You can sync your Champions to Meta Ads and your at-risk customers to Google Ads, for example. Each segment can be pushed independently."},{"q":"How often are audiences updated?","a":"Audiences are automatically updated with each sync of your e-commerce data. In practice, your audiences reflect segment changes within 24 hours of a change in a customer purchasing behavior."},{"q":"Is the match rate good?","a":"The match rate depends on the quality of your customer data (emails, phone numbers). On average, e-commerce merchants achieve a match rate of 40 to 70% on Meta Ads and 30 to 60% on Google Ads. The more complete your data, the better the matching."},{"q":"Is the sync GDPR compliant?","a":"Yes. Fullmetrix hosts all data in the European Union. Data is hashed before transmission. You remain responsible for your customers consent under GDPR. Fullmetrix acts as a data processor under GDPR."}]},"cta":{"title":"Automate your ad audiences now","subtitle":"Sync your customer segments to Meta Ads, Google Ads and TikTok Ads in a few clicks. Dynamic audiences, always up to date.","button":"Try Fullmetrix for free","note":"7-day free trial. No commitment."}},"seoUseCaseMultiStore":{"meta":{"title":"Multi-Store E-commerce Analytics | Fullmetrix","description":"Consolidate all your e-commerce store data in a single dashboard. PrestaShop, WooCommerce and Shopify unified. Cross-store comparison, P&L and cohorts."},"hero":{"badge":"Use case","title":"Multi-store analytics: all your data in one place","subtitle":"Managing multiple e-commerce stores should not mean juggling between dashboards. Fullmetrix consolidates PrestaShop, WooCommerce and Shopify into a unified view. Compare, analyze and manage all your stores from a single platform.","ctaPrimary":"Try for free"},"problem":{"eyebrow":"The problem","title":"Why managing multiple stores is an analytics nightmare","items":[{"title":"Data siloed by store and CMS","body":"Each store has its own back office with its own metrics and data formats. Your PrestaShop store shows sales in one format, your Shopify in another, and your WooCommerce in a third. To get the big picture, you have to navigate between 3 different interfaces, export CSVs and attempt manual consolidation in a spreadsheet."},{"title":"No cross-platform view possible","body":"You cannot directly compare the performance of your Shopify store with your PrestaShop store. Metrics are not calculated the same way, periods do not always align and definitions of revenue, margin and conversion differ. It is impossible to answer a question as simple as: which store is the most profitable this month?"},{"title":"Time-consuming manual consolidation prone to errors","body":"Consolidated reporting happens in a spreadsheet, with manual exports from each store. This process takes hours every week, is prone to copy-paste errors and produces reports that are outdated the moment they are finished. Strategic decisions are based on data that is days or weeks old."}]},"solution":{"eyebrow":"The solution","title":"How Fullmetrix unifies your multi-store data","items":[{"title":"A unified dashboard for all your stores","body":"Connect all your PrestaShop, WooCommerce and Shopify stores to Fullmetrix. All data is normalized and displayed in a single dashboard. Metrics are calculated consistently regardless of the source CMS. Switch between consolidated view and per-store detail in one click."},{"title":"Instant cross-platform comparison","body":"Compare your stores side by side: revenue, order count, average order value, conversion rate, net margin. Instantly identify which store is outperforming or underperforming. Same metrics, calculated the same way, for a reliable comparison between PrestaShop, WooCommerce and Shopify."},{"title":"Consolidated metrics and global P&L","body":"View a consolidated P&L that aggregates revenue and costs from all your stores. Track your overall profitability in real time. Costs are broken down by store and by item to identify optimization levers. All without any exports or manual manipulation."}]},"features":{"eyebrow":"Key features","title":"Everything you need to manage a store portfolio","items":[{"title":"Multi-CMS support","body":"PrestaShop (1.7 to 8.x), WooCommerce and Shopify in the same organization. Add or remove stores in a few clicks. Each store is synced independently with its own cost settings."},{"title":"Consolidated P&L","body":"An income statement that aggregates all your stores. Gross revenue, discounts, returns, COGS, shipping, commissions and net profit, consolidated or detailed by store. Updated in real time with each sync."},{"title":"Store comparison","body":"Compare any stores against each other on any metric. Comparative tables and trend charts by store. Identify performance gaps and best practices to replicate."},{"title":"Unified cohorts","body":"Analyze acquisition cohorts across your entire portfolio. Compare the LTV of customers acquired on each platform. Identify which CMS or acquisition channel generates the most loyal and profitable customers over the long term."},{"title":"Global segmentation","body":"RFM segmentation and lifecycle segments are calculated per store and at the consolidated level. Identify your multi-store champions and customers who buy across multiple stores. Leverage these segments in your cross-store marketing campaigns."},{"title":"Automated multi-store reporting","body":"Receive daily or weekly digests consolidating the KPIs of all your stores. A single email with the performance of your entire portfolio. Configurable by store or in consolidated view."}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions about multi-store analytics","items":[{"q":"How many stores can I connect?","a":"The number of stores depends on your Level. Level 2 allows 1 store, Level 4 up to 3 stores and Level 5 up to 10 stores. Each store can be on a different CMS (PrestaShop, WooCommerce, Shopify)."},{"q":"Is data mixed between stores?","a":"No. Each store is an isolated connection with its own data. Consolidation happens at the display and reporting level. You can always filter and analyze each store individually."},{"q":"Can I compare a PrestaShop store with a Shopify store?","a":"Yes. Fullmetrix normalizes data from each CMS to allow direct comparison. Metrics (revenue, AOV, margin, LTV) are calculated identically regardless of the source CMS."},{"q":"Does the consolidated P&L account for each store costs?","a":"Yes. You configure costs (COGS, shipping, transaction fees, etc.) per store. The consolidated P&L aggregates revenue and costs from all your stores to display a global net profit and per-store detail."},{"q":"Does syncing one store affect the others?","a":"No. Each store is synced independently. A sync issue on one store does not affect the others. Data from each connection is processed separately."},{"q":"Can I mix different CMSs in the same organization?","a":"Yes. A Fullmetrix organization can contain PrestaShop, WooCommerce and Shopify stores simultaneously. You add each store via the module or app corresponding to its CMS."}]},"cta":{"title":"Unify all your stores in a single dashboard","subtitle":"PrestaShop, WooCommerce and Shopify unified. Consolidated P&L, comparison and multi-store cohorts. Connect your first store in 5 minutes.","button":"Try Fullmetrix for free","note":"7-day free trial. No commitment."}},"seoPillarRentabilite":{"meta":{"title":"Complete E-commerce Profitability Guide 2026 | Fullmetrix","description":"The ultimate guide to mastering your e-commerce profitability: profit tracking, margins, costs, KPIs, optimization. 10 detailed chapters with concrete examples."},"hero":{"badge":"Profitability pillar guide","title":"Complete E-commerce Profitability Guide","subtitle":"A profitable e-commerce is not built on revenue but on net profit. This pillar guide covers in 10 chapters everything you need to know to transform your store into a profit machine."},"sections":[{"title":"Why profitability matters more than revenue","body":"Revenue is the most tracked metric in e-commerce, but also the most misleading. A store generating 500,000 EUR of monthly revenue can be technically bankrupt if its margins are negative. Conversely, a small store at 80,000 EUR can generate 15,000 EUR of net profit and calmly finance its growth.\n\nLet's take a concrete example. Two stores show 1 million euros of annual revenue. The first has 30% COGS, 10% logistics, 35% advertising and 20% operational costs. Net profit: 5%, or 50,000 EUR. The second has 25% COGS, 8% logistics, 20% ads and 15% operations. Net profit: 32%, or 320,000 EUR. Same revenue, 6 times more profit.\n\nProfitability is the only metric that determines the long-term viability of your business. Without profit, you cannot reinvest, hire, or withstand the slightest cost variation. Shifting from a revenue mindset to a profit mindset radically changes your strategic decisions."},{"title":"The 5 cost categories you must master","body":"$38"},{"title":"Calculate your gross margin, contribution margin and net margin","body":"$39"},{"title":"Per-product profit tracking: identify your real gems","body":"$3a"},{"title":"The impact of transaction fees on your profitability","body":"Transaction fees seem trivial (2 to 4% per order) but cumulatively over the year, they can represent 20,000 to 80,000 EUR for an e-commerce at 2 million in revenue. And they are often ignored in margin calculations.\n\nAnalyze the real cost of each payment method. Stripe: 1.4% + 0.25 EUR for European cards, 2.9% + 0.25 EUR for international. PayPal: 2.9% + 0.35 EUR in France, plus a high chargeback risk. Apple Pay and Google Pay: same fees as Stripe as they go through the processor. Klarna and other BNPL: 3 to 6% depending on the plan.\n\nThe impact depends on the average order value. On a 30 EUR cart, Stripe fees represent 2.2%. On a 200 EUR cart, only 1.5%. Small carts are therefore more sensitive to transaction fees. For a store with many small orders, negotiating fees with your processor or encouraging bank transfers can improve net margin by 0.5 to 1 point.\n\nAlso monitor chargebacks: each dispute costs 15 to 25 EUR in fixed fees plus the refund. A chargeback rate above 1% can lead to processor penalties."},{"title":"POAS vs ROAS: why the first metric is more relevant","body":"$3b"},{"title":"Optimize profitability by acquisition channel","body":"$3c"},{"title":"Classic traps that kill your profitability","body":"$3d"},{"title":"Build an actionable profitability dashboard","body":"$3e"},{"title":"Automate tracking with Fullmetrix","body":"$3f"}],"faq":{"eyebrow":"FAQ","title":"Frequently asked questions about e-commerce profitability","items":[{"q":"What is a good net margin in e-commerce?","a":"A healthy net margin is between 10% and 20%. Below 10%, your business is vulnerable to the slightest cost variation. Above 20%, you have margin to invest in growth. High-margin sectors (cosmetics, jewelry, digital) can reach 30% and more."},{"q":"Why is my revenue growing but my profit stagnating?","a":"This is the classic symptom of unprofitable growth: you're scaling low-margin products, your CAC is increasing without LTV offset, or your variable costs (shipping, transaction) are climbing. Analyze your profit per product and per channel to identify the leak."},{"q":"How to calculate the net profit of an order?","a":"Net profit = Price paid - COGS - shipping - transaction fees - advertising share - operational share. The advertising share corresponds to CAC (customer acquisition cost). The operational share is generally calculated pro-rata to revenue."},{"q":"Should salaries be included in net profit?","a":"Yes, in operational costs. Omitting salaries artificially inflates your profit. Include your own compensation if you are an owner, otherwise your net margin does not reflect economic reality."},{"q":"POAS or ROAS: which to use?","a":"POAS is more relevant as it integrates your margins. A 3x ROAS with 20% margin generates less profit than a 2x ROAS with 50% margin. Use ROAS as a volume metric and POAS as a decision metric."},{"q":"How to know if a product is really profitable?","a":"Calculate contribution margin: selling price - COGS - shipping - transaction - allocated CAC. If it is positive and above 15 to 20% of the selling price, the product is profitable once fixed costs are absorbed."},{"q":"What is the typical impact of transaction fees?","a":"Between 2% and 5% of revenue depending on your payment mix. Stripe is generally cheapest (1.4% + 0.25 EUR), PayPal most expensive. On 1 million revenue, that's 20,000 to 50,000 EUR per year, often more than an employee's cost."},{"q":"Should returns be included in margin calculation?","a":"Yes, absolutely. A 15% return rate means 15% of your orders generate zero revenue but costs (return logistics, reconditioning, stock loss). Include an adjustment in your overall margin calculation."},{"q":"How long does it take to optimize profitability?","a":"Quick wins (removing unprofitable products, adjusting ads) can appear in 4 to 6 weeks. Structural gains (supplier renegotiation, process overhaul) take 3 to 6 months. Count 12 months for complete optimization."},{"q":"Does Fullmetrix replace an accountant?","a":"No. Fullmetrix provides real-time management metrics (profit per order, per product, per channel). Your accountant handles official accounting, tax declarations and VAT. The two roles are complementary and essential."}]},"cta":{"title":"Switch from revenue to net profit","subtitle":"Connect your store to Fullmetrix and get your real profitability in less than 5 minutes. Profit per order, per product, per channel.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoPillarAnalytics":{"meta":{"title":"Complete E-commerce Analytics Guide 2026 | Fullmetrix","description":"The ultimate e-commerce analytics guide: KPIs, GA4, cohorts, RFM, server-side tracking, modern stack. 10 detailed chapters to build a reliable analytics stack."},"hero":{"badge":"Analytics pillar guide","title":"Complete E-commerce Analytics Guide","subtitle":"Analytics has become the most critical and complex discipline in modern e-commerce. This pillar guide gives you the keys to build a reliable, actionable and future-proof stack."},"sections":[{"title":"What is e-commerce analytics and why it's essential","body":"E-commerce analytics is the discipline of collecting, analyzing and interpreting your store's data to make better decisions. This covers traffic, conversions, revenue, margins, customers and marketing effectiveness.\n\nContrary to popular belief, analytics is not a luxury reserved for large brands. A 50,000 EUR/month store that drives decisions without data loses on average 20 to 30% profit compared to an equivalent store exploiting its data. The difference lies in the ability to quickly identify what works, what doesn't, and reallocate resources accordingly.\n\nThe 2026 challenge: the gradual end of third-party cookies, iOS tracking restrictions, and the explosion of data sources (CMS, ad networks, email, SMS, customer service). Modern analytics must unify these sources, respect privacy and produce actionable insights. Merchants who master analytics make 3 to 5 data-driven decisions per week, versus 1 per month for those who suffer their numbers."},{"title":"Web analytics vs Business analytics: the crucial difference","body":"$40"},{"title":"The 20 essential e-commerce KPIs","body":"$41"},{"title":"How to configure Google Analytics 4 for your store","body":"$42"},{"title":"The limits of GA4 for e-commerce","body":"$43"},{"title":"Cohort analysis: your secret weapon for retention","body":"$44"},{"title":"RFM segmentation to personalize your campaigns","body":"$45"},{"title":"Server-side tracking and first-party data in 2026","body":"$46"},{"title":"Build a modern e-commerce analytics stack","body":"$47"},{"title":"Errors to avoid in your analytics setup","body":"$48"}],"faq":{"eyebrow":"FAQ","title":"Frequently asked questions about e-commerce analytics","items":[{"q":"Is GA4 enough for an e-commerce?","a":"No. GA4 is excellent for web analytics (traffic, SEO, funnel) but does not cover profit, cohorts, LTV, RFM and business analytics. It must be combined with a business analytics tool like Fullmetrix."},{"q":"How many KPIs to track?","a":"Between 15 and 25 KPIs are enough to drive an e-commerce. Beyond that, you dilute attention and lose action capacity. The trap is adding metrics without an associated action rule."},{"q":"What is server-side tracking?","a":"It's sending conversion events from your server to ad platforms (Meta, Google, TikTok) via their dedicated APIs. It replaces or complements browser pixel tracking and improves data reliability by 15 to 30%."},{"q":"Why do GA4 and CMS numbers diverge?","a":"GA4 measures via the browser, which suffers from blockers, consent, iOS 14.5 and sampling. The CMS records real orders, so it's the source of truth. A 10 to 30% gap is normal and expected."},{"q":"Should I switch to a paid tool or stay on GA4?","a":"GA4 is sufficient as long as your revenue is below 30,000 EUR/month. Beyond that, a paid business analytics tool becomes profitable as it reveals optimizations that far exceed its cost (10 to 50x ROI generally)."},{"q":"What is the RFM model?","a":"RFM (Recency, Frequency, Monetary) is a segmentation method that classifies your customers by purchase behavior. It allows personalizing campaigns and identifying high-potential customers, to reactivate or to abandon."},{"q":"How to measure my customers' LTV?","a":"LTV (Lifetime Value) is calculated by summing all purchases of a customer over a given period (12 or 24 months). It must then be projected by integrating the retention rate. A business analytics tool automates this calculation."},{"q":"What is first-party data?","a":"It's data you collect directly from your customers with their consent: email, phone, purchase history, site behavior. It belongs to you and remains usable despite the end of third-party cookies."},{"q":"Do I need a Data Warehouse for my e-commerce?","a":"Not before reaching 5 to 10 million in annual revenue. Below that, SaaS tools (Fullmetrix, GA4, Klaviyo) cover 95% of needs without DWH complexity. Beyond, a DWH (BigQuery, Snowflake) becomes relevant."},{"q":"How does Fullmetrix complement GA4?","a":"GA4 covers web analytics (traffic, conversions, funnel). Fullmetrix covers business analytics (profit, margins, cohorts, LTV, RFM, POAS). The two tools are complementary and together form a complete analytics stack."}]},"cta":{"title":"Build your analytics stack with Fullmetrix","subtitle":"Profit tracking, cohorts, LTV, RFM, POAS per channel and audience sync. Everything GA4 doesn't do, in one tool connected to your store.","button":"Try Fullmetrix for free","note":"7-day free trial. 2-minute connection."}},"seoPillarAcquisition":{"meta":{"title":"Complete E-commerce Customer Acquisition Guide 2026 | Fullmetrix","description":"The pillar guide to e-commerce customer acquisition: CAC, LTV, channels, Meta Ads, Google Ads, TikTok, SEO, audience sync and performance measurement. 10 detailed chapters."},"hero":{"badge":"Acquisition pillar guide","title":"Complete E-commerce Customer Acquisition Guide","subtitle":"Acquiring customers profitably is the number one challenge of modern e-commerce. This pillar guide covers all channels, metrics and strategies to build sustainable acquisition."},"sections":[{"title":"Customer acquisition in e-commerce: the fundamentals","body":"$49"},{"title":"Calculate and optimize your CAC (Customer Acquisition Cost)","body":"$4a"},{"title":"The LTV:CAC ratio, key indicator of your business health","body":"$4b"},{"title":"Acquisition channels: strengths and weaknesses of each","body":"$4c"},{"title":"Meta Ads: how to optimize for profit (not just conversions)","body":"$4d"},{"title":"Google Ads: search, shopping and performance max strategies","body":"$4e"},{"title":"TikTok Ads: opportunities and challenges for e-commerce operators","body":"$4f"},{"title":"Organic and SEO as a long-term acquisition lever","body":"$50"},{"title":"Audience sync and lookalike: target like a pro","body":"$51"},{"title":"Measure real performance: blended CAC, MER, POAS","body":"$52"}],"faq":{"eyebrow":"FAQ","title":"Frequently asked questions about e-commerce customer acquisition","items":[{"q":"What is a good CAC in e-commerce?","a":"A good CAC depends on your LTV. The rule is LTV:CAC > 3. Concretely, for a store with 50 EUR margin per customer and 3 orders per year, a CAC of 30 to 50 EUR is healthy. Always compare your CAC to your LTV, never in absolute terms."},{"q":"What LTV:CAC ratio to aim for?","a":"Minimum 3:1. Below that, your acquisition isn't profitable. At 3:1 you're healthy, at 5:1 you can scale aggressively. Above 7:1, you're under-invested in acquisition and leaving growth on the table."},{"q":"Meta Ads or Google Ads, which to prioritize?","a":"Both are complementary. Meta for discovery and volume, Google for intent and conversion. A balanced mix (40-50% Meta, 30-40% Google, 10-20% other) is optimal for most e-commerces."},{"q":"How much to spend on advertising relative to my revenue?","a":"Between 15% and 35% of revenue depending on your phase. Launch phase: 30 to 40%. Growth phase: 20 to 30%. Maturity phase: 10 to 20%. Beyond 40%, verify that your LTV:CAC ratio remains above 3."},{"q":"Is SEO worth it for an e-commerce?","a":"Absolutely. SEO is the most profitable channel long-term (18+ months). An e-commerce without SEO strategy depends entirely on advertising platforms and becomes fragile. Aim for 30 to 50% of traffic in organic at maturity."},{"q":"What is blended CAC?","a":"Blended CAC is CAC across all channels combined, calculated by dividing total marketing spend by total new customers acquired. It's the most reliable metric to drive acquisition as it bypasses per-channel attribution problems."},{"q":"Is TikTok Ads right for all e-commerces?","a":"No. TikTok is optimal for visual products, B2C mass market and 18-35 year old audiences. For B2B, technical products or 45+ audiences, Meta and Google remain more effective."},{"q":"Why use Custom and Lookalike audiences?","a":"Custom audiences (based on your customers) and Lookalike (similar profiles) target people close to your best customers. They outperform interest audiences by 30 to 70% because the quality signal is based on real behavior."},{"q":"How to measure real performance of my campaigns?","a":"Use three metrics: blended CAC (global profitability), MER (total marketing efficiency) and POAS per channel (profit generated per ad euro). Avoid relying solely on platform ROAS that systematically over-attribute."},{"q":"Can Fullmetrix help me optimize my acquisition?","a":"Yes. Fullmetrix calculates your POAS per channel and campaign, syncs your RFM audiences to Meta/Google/TikTok and alerts you on CAC or LTV drifts. You make decisions based on real profit, not on biased platform dashboards."}]},"cta":{"title":"Turn your acquisition into a profit machine","subtitle":"POAS per channel, automatic audience sync, blended CAC and real-time alerts. Fullmetrix gives you the data you need to decide.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoChurnRateCalculator":{"meta":{"title":"Free churn rate calculator | Fullmetrix","description":"Calculate your churn rate, retention rate and MRR impact. Free calculator for e-commerce and SaaS, no signup required."},"hero":{"badge":"Free tool","title":"Churn rate calculator","subtitle":"Measure your churn rate, retention rate and estimate the financial impact of lost customers on your recurring revenue."},"form":{"title":"Parameters","subtitle":"Enter your data to calculate churn.","resetButton":"Reset","currency":"Currency","startCustomersLabel":"Customers at start of period","startCustomersHelp":"Total active customers at the beginning of the period.","lostCustomersLabel":"Customers lost","lostCustomersHelp":"Number of customers who churned during the period.","arpuLabel":"Average revenue per customer","arpuHelp":"Average monthly revenue generated per customer (ARPU).","calculate":"Calculate"},"results":{"title":"Results","emptyState":"Enter your data and click Calculate to see your results.","churnLabel":"Churn rate","churnDesc":"Percentage of customers lost over the period.","retentionLabel":"Retention rate","retentionDesc":"Percentage of customers retained over the period.","mrrImpactLabel":"MRR impact","mrrImpactDesc":"Monthly recurring revenue lost from churned customers."},"explanation":{"eyebrow":"Understand","title":"Understanding churn rate","items":[{"title":"Churn definition","body":"Churn rate measures the percentage of customers who stop buying from or using your service over a given period. It is the inverse of retention."},{"title":"Industry benchmarks","body":"Healthy monthly churn sits between 2% and 5% for B2B SaaS, 3% to 7% for e-commerce, and 5% to 10% for B2C subscription. Beyond that, growth becomes very expensive."},{"title":"Impact on LTV","body":"Churn directly determines customer lifespan. A 5% monthly churn means an average 20-month lifespan. Reducing churn by 1% can increase LTV by 25%."},{"title":"Reduction levers","body":"Thoughtful onboarding, loyalty programs, re-engagement emails, responsive support, and continuous product improvement are the most effective levers to reduce churn."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Annual churn rate by industry (2026)","subtitle":"Median customer churn over 12 months (share of acquired customers who do not reorder within the year). Loyalty-driven brands sit at the lower end.","disclaimer":"Aggregated and anonymized data from Fullmetrix stores. Churn computed on annual cohorts (not monthly compounded). Updated quarterly.","industryHeader":"Industry","valueHeader":"Median annual churn","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"68%","range":"55% - 80%"},{"label":"Beauty and cosmetics","value":"55%","range":"42% - 70%"},{"label":"Electronics and tech","value":"82%","range":"72% - 92%"},{"label":"Home and decor","value":"75%","range":"64% - 86%"},{"label":"Food and grocery","value":"40%","range":"28% - 55%"},{"label":"Sports and outdoor","value":"62%","range":"48% - 75%"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"How do you calculate churn rate?","a":"Churn rate = (Customers lost / Customers at start of period) * 100. For example, if you had 1000 customers and lost 50, your churn is 5%."},{"q":"What is a good churn rate?","a":"In e-commerce, a monthly churn between 3% and 7% is considered healthy. In B2B SaaS, aim to stay below 2% per month. Benchmarks vary by sector and business model."},{"q":"What is the difference between churn and retention?","a":"They are two sides of the same metric: Retention = 100% - Churn. If your churn is 5%, your retention is 95%."},{"q":"Should I calculate churn by revenue or by customers?","a":"Both are useful. Customer churn measures disengagement; revenue churn measures financial impact and can be negative if remaining customers increase their spending."},{"q":"How do you reduce churn effectively?","a":"Identify disengagement signals early, automate reactivation campaigns, improve product experience, and offer responsive support. RFM segmentation helps prioritize actions."},{"q":"How does Fullmetrix track churn?","a":"Fullmetrix automatically calculates your churn rate by cohort, acquisition channel and RFM segment to identify at-risk profiles and optimize retention."}]},"howTo":{"name":"How to calculate churn rate","description":"A 4-step method to measure and analyze your customer churn rate.","step1":{"name":"Define the analysis period","text":"Choose a consistent period: month for operational tracking, year for strategic vision. Set a clear start and end to compare across periods."},"step2":{"name":"Count customers at the start of the period","text":"Identify the number of active customers at the start of the period. An active customer is typically defined as having placed at least one order in the last 12 months."},"step3":{"name":"Count lost customers","text":"Count the customers present at the start who no longer ordered by the end of the period. Exclude fully refunded customers or fraudulent orders."},"step4":{"name":"Apply the churn formula","text":"Churn = (Lost customers / Starting customers) × 100. A monthly e-commerce churn of 5 percent is acceptable, above 10 percent you need to act on retention."}},"cta":{"title":"Track churn automatically","subtitle":"Fullmetrix calculates your churn by cohort and segment to anticipate departures.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoRetentionRateCalculator":{"meta":{"title":"Free retention rate calculator | Fullmetrix","description":"Calculate your customer retention rate and compare it to industry benchmarks. Free calculator for e-commerce, no signup required."},"hero":{"badge":"Free tool","title":"Retention rate calculator","subtitle":"Measure your customer retention rate and compare yourself to industry benchmarks to drive your growth."},"form":{"title":"Parameters","subtitle":"Enter your data to calculate retention.","resetButton":"Reset","startCustomersLabel":"Customers at start of period","startCustomersHelp":"Number of active customers at the start of the period.","endCustomersLabel":"Customers at end of period","endCustomersHelp":"Total number of customers at the end of the period.","newCustomersLabel":"New customers acquired","newCustomersHelp":"Number of new customers acquired during the period.","calculate":"Calculate"},"results":{"title":"Results","emptyState":"Enter your data and click Calculate to see your results.","retentionLabel":"Retention rate","retentionDesc":"Percentage of customers retained over the analyzed period.","churnLabel":"Churn rate","churnDesc":"Percentage of customers lost over the analyzed period."},"explanation":{"eyebrow":"Understand","title":"Understanding customer retention","items":[{"title":"Retention formula","body":"Retention = ((End customers - New customers) / Start customers) * 100. It measures only existing customers retained, excluding acquisition."},{"title":"Why retention is crucial","body":"Acquiring a new customer costs 5 to 7 times more than retaining one. A 5% increase in retention can boost profits by 25% to 95%."},{"title":"Retention vs loyalty","body":"Retention measures if a customer stays active. Loyalty goes further: it measures emotional engagement and repeat purchase rate. Both are complementary."},{"title":"Improvement levers","body":"Loyalty programs, post-purchase emails, educational content, exceptional customer service and consistent product quality are the foundations of strong retention."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average 12-month retention rate by industry (2026)","subtitle":"Median percentage of customers still active 12 months after their first purchase. Consumables and food show the highest rates, electronics and tech the lowest.","disclaimer":"Aggregated and anonymized data from 3000+ Fullmetrix stores. Cohorts tracked over a rolling 12-month window, customers with at least one order. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median 12-month retention","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"32%","range":"22% - 42%"},{"label":"Beauty and cosmetics","value":"45%","range":"35% - 58%"},{"label":"Electronics and tech","value":"18%","range":"12% - 28%"},{"label":"Home and decor","value":"25%","range":"18% - 35%"},{"label":"Food and grocery","value":"60%","range":"48% - 72%"},{"label":"Sports and outdoor","value":"28%","range":"20% - 38%"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"How do you calculate retention rate?","a":"Retention = ((Customers at end of period - New customers acquired) / Customers at start of period) * 100. This measures existing customers actually retained."},{"q":"What is the difference with repeat purchase rate?","a":"Retention measures if a customer stays active, repeat purchase rate measures if they buy again. A customer can be retained without having bought recently."},{"q":"What is a good retention rate in e-commerce?","a":"Between 60% and 80% annually depending on the sector. Fashion has lower rates (60-75%), beauty and consumables have higher rates (70-85%)."},{"q":"How do you improve retention quickly?","a":"Start with post-purchase emails, automated re-engagement campaigns and a simple loyalty program. These three levers deliver results in 30 to 60 days."},{"q":"Should retention be measured monthly or annually?","a":"Both. Monthly tracking helps spot trends quickly; annual tracking gives a strategic view aligned with LTV and cohorts."},{"q":"How does Fullmetrix track retention?","a":"Fullmetrix automatically calculates your retention by cohort, acquisition source and RFM segment, with heatmap visualizations to identify leakage points."}]},"howTo":{"name":"How to calculate retention rate","description":"A 4-step method to measure and improve your customer retention rate.","step1":{"name":"Choose the reference period","text":"Select a consistent period (monthly, quarterly, annual). Annual retention is ideal for strategic vision, monthly for operations."},"step2":{"name":"Identify starting customers","text":"Count active customers at the start of the period. Exclude new customers acquired during the period to measure retention solely on the existing base."},"step3":{"name":"Identify retained customers","text":"Count how many of those starting customers re-purchased at least once during the period. This is your true retention metric, independent of acquisition."},"step4":{"name":"Apply the formula","text":"Retention = (Retained customers / Starting customers) × 100. An annual retention of 30 percent is good in e-commerce, 50 percent or more signals a high-loyalty brand."}},"cta":{"title":"Drive retention in real time","subtitle":"Analyze your cohorts, segment by value and identify at-risk customers with Fullmetrix.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoMarketingBudgetCalculator":{"meta":{"title":"Free marketing budget calculator | Fullmetrix","description":"Calculate your optimal marketing budget based on your revenue target, CAC and margin. Free calculator for e-commerce."},"hero":{"badge":"Free tool","title":"Marketing budget calculator","subtitle":"Determine the optimal marketing budget to hit your revenue target, factoring in your CAC and gross margin."},"form":{"title":"Parameters","subtitle":"Enter your data to calculate the budget.","resetButton":"Reset","currency":"Currency","revenueTargetLabel":"Revenue target","revenueTargetHelp":"Revenue you want to achieve.","cacLabel":"Current CAC","cacHelp":"Current average customer acquisition cost.","marginLabel":"Target gross margin (%)","marginHelp":"Gross margin percentage on revenue.","calculate":"Calculate"},"results":{"title":"Results","emptyState":"Enter your data and click Calculate to see your results.","budgetLabel":"Recommended marketing budget","budgetDesc":"Based on 30% of estimated gross profit, a healthy e-commerce standard.","newCustomersLabel":"Expected new customers","newCustomersDesc":"Estimated customers acquired with this budget and your current CAC.","targetRoasLabel":"Target ROAS","targetRoasDesc":"Return on ad spend required to hit the objective."},"explanation":{"eyebrow":"Understand","title":"Understanding marketing budget","items":[{"title":"The 30% rule","body":"A healthy e-commerce standard is to allocate roughly 30% of gross profit to marketing. High-growth brands can push to 40-50% to capture market share."},{"title":"Top-down method","body":"Start from your revenue target, calculate the gross profit generated, then apply a target percentage. This method protects profitability while fueling growth."},{"title":"Bottom-up method (CAC)","body":"Determine how many customers you need to acquire, multiply by your target CAC. Ideal for pure acquisition budgets with clear volume objectives."},{"title":"Acquisition and retention balance","body":"Reserve 20-30% of marketing budget for retention (email, loyalty, content). This lever improves LTV and reduces pressure on acquisition CAC."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Share of revenue allocated to marketing by industry (2026)","subtitle":"Median percentage of revenue dedicated to marketing (acquisition and retention combined) per vertical. Brands in scaling mode push toward the top of each range.","disclaimer":"Aggregated and anonymized data from 3000+ Fullmetrix stores. Includes media spend, tools, agencies and marketing salaries. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median % of revenue","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"14%","range":"10% - 18%"},{"label":"Beauty and cosmetics","value":"18%","range":"14% - 24%"},{"label":"Electronics and tech","value":"8%","range":"5% - 12%"},{"label":"Home and decor","value":"12%","range":"8% - 16%"},{"label":"Food and grocery","value":"10%","range":"7% - 14%"},{"label":"Sports and outdoor","value":"13%","range":"9% - 17%"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"What percentage of revenue should go to marketing?","a":"For mature e-commerce, 7% to 12% of revenue. During aggressive growth, 15% to 25%. For a launch, it can climb to 30%+ to establish the brand."},{"q":"How to balance acquisition and retention?","a":"A simple rule: 70% acquisition / 30% retention during growth, 50/50 at maturity, and the reverse during consolidation when retention becomes priority."},{"q":"Should salaries be included in the marketing budget?","a":"Yes for precise steering. A complete marketing budget includes media spend, tools, freelancers and marketing team salaries."},{"q":"How to adjust the budget in real time?","a":"Track your weekly ROAS and CAC per channel. Shift budget toward performing channels and cut channels exceeding target CAC for more than two weeks."},{"q":"What ROAS should I target to be profitable?","a":"Profitable ROAS depends on your gross margin. Simple rule: Break-even ROAS = 1 / (gross margin - 30% marketing). For example, with 40% margin, aim for at least 2.5 ROAS."},{"q":"How does Fullmetrix help optimize the budget?","a":"Fullmetrix shows you real profitability per channel (net profit, not just ROAS) so you can shift budget toward channels that generate profit, not just revenue."}]},"howTo":{"name":"How to calculate your marketing budget","description":"A 4-step method to determine your optimal marketing budget based on your goals.","step1":{"name":"Set the revenue target","text":"Define the revenue target to reach over the period (month, quarter, year). Base it on your historical trajectory and your targeted growth rate to set a realistic goal."},"step2":{"name":"Calculate the gross margin generated","text":"Multiply your revenue target by your gross margin percentage. This margin represents the maximum theoretical budget available for acquisition and retention."},"step3":{"name":"Apply the 30 percent rule","text":"Allocate about 30 percent of gross margin to marketing (a healthy e-commerce norm). High-growth brands can go up to 40-50 percent to capture market share."},"step4":{"name":"Split acquisition and retention","text":"Allocate 70 percent of the budget to acquisition and 30 percent to retention in growth phase. Adjust to 50/50 in maturity phase to protect LTV."}},"cta":{"title":"Optimize your budget with reliable data","subtitle":"Fullmetrix calculates the real profitability of each channel so you can allocate budget intelligently.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoCogsCalculator":{"meta":{"title":"Free COGS (cost of goods sold) calculator | Fullmetrix","description":"Calculate your COGS, gross margin and COGS/revenue ratio. Free calculator for e-commerce, no signup required."},"hero":{"badge":"Free tool","title":"COGS calculator","subtitle":"Calculate cost of goods sold (COGS), your gross margin and the COGS to revenue ratio to drive the profitability of your e-commerce."},"form":{"title":"Parameters","subtitle":"Enter your data to calculate COGS.","resetButton":"Reset","currency":"Currency","startingInventoryLabel":"Starting inventory","startingInventoryHelp":"Value of inventory at the beginning of the period.","purchasesLabel":"Purchases during period","purchasesHelp":"Total value of merchandise purchases during the period.","endingInventoryLabel":"Ending inventory","endingInventoryHelp":"Value of inventory at the end of the period.","revenueLabel":"Net revenue","revenueHelp":"Net revenue for the period.","calculate":"Calculate"},"results":{"title":"Results","emptyState":"Enter your data and click Calculate to see your results.","cogsLabel":"COGS","cogsDesc":"Cost of goods actually sold during the period.","grossMarginLabel":"Gross margin","grossMarginDesc":"Gross margin percentage calculated on revenue.","cogsRatioLabel":"COGS / Revenue","cogsRatioDesc":"Share of revenue absorbed by the cost of goods."},"explanation":{"eyebrow":"Understand","title":"Understanding COGS","items":[{"title":"COGS formula","body":"COGS = Starting inventory + Purchases - Ending inventory. This formula isolates the value of merchandise actually sold during the period."},{"title":"What to include","body":"Include: product purchase cost, supplier shipping, customs duties, primary packaging. Exclude: marketing, office salaries, rent, bank fees."},{"title":"COGS vs operating costs","body":"COGS covers only costs directly linked to selling a product. Operating costs (OPEX) include marketing, team and infrastructure, deducted from gross margin."},{"title":"Margin impact","body":"A well-managed COGS is the foundation of healthy profitability. A good COGS/revenue ratio is between 30% and 50% in e-commerce, with a matching 50% to 70% gross margin."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average COGS (% of revenue) by industry (2026)","subtitle":"Median ratio of cost of goods sold to revenue per vertical. High COGS signals low-margin sectors (electronics), low COGS indicates strong pricing power (beauty).","disclaimer":"Aggregated and anonymized data from 3000+ Fullmetrix stores. Includes product cost, inbound shipping, primary packaging and customs duties. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median COGS / Revenue","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"42%","range":"32% - 52%"},{"label":"Beauty and cosmetics","value":"28%","range":"20% - 38%"},{"label":"Electronics and tech","value":"72%","range":"62% - 82%"},{"label":"Home and decor","value":"48%","range":"38% - 58%"},{"label":"Food and grocery","value":"62%","range":"52% - 72%"},{"label":"Sports and outdoor","value":"50%","range":"40% - 60%"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"What exactly is COGS?","a":"COGS (Cost of Goods Sold) refers to the direct cost of merchandise sold during a period: purchase cost, manufacturing, packaging and supplier logistics."},{"q":"How to calculate COGS without software?","a":"Use the formula: Starting inventory + Purchases - Ending inventory. You need two inventory counts (start and end of period) and the total of your supplier purchases."},{"q":"What is a good COGS/revenue ratio?","a":"In fashion, 40-55%. In beauty, 20-35%. In electronics, 70-85%. The goal is to reduce it progressively through better supplier negotiations."},{"q":"Should shipping costs be included in COGS?","a":"Yes for inbound shipping (supplier to you) and primary packaging. No for customer delivery, which is a separate variable cost."},{"q":"What is the difference between COGS and gross margin?","a":"Gross margin = Revenue - COGS. COGS is the cost, gross margin is what remains after deducting COGS from revenue."},{"q":"How does Fullmetrix calculate COGS automatically?","a":"Fullmetrix applies your product cost to every order line and consolidates COGS by period, product, category and channel for precise margins in real time."}]},"howTo":{"name":"How to calculate COGS","description":"A 4-step method to calculate the Cost of Goods Sold.","step1":{"name":"Identify starting inventory","text":"Record the value of your inventory at the start of the analyzed period (month, quarter, year). Use the real purchase cost, not selling price, to reflect true inventory cost."},"step2":{"name":"Add purchases for the period","text":"Sum all goods purchased during the period: supplier cost, customs duties, import fees, production costs if you manufacture your own products."},"step3":{"name":"Subtract ending inventory","text":"Subtract the value of inventory remaining at the end of the period. This isolates only the goods actually sold during the analyzed period."},"step4":{"name":"Apply the COGS formula","text":"COGS = Starting inventory + Purchases − Ending inventory. Divide by revenue to get the COGS/Revenue ratio. A healthy e-commerce ratio sits between 40 and 60 percent."}},"cta":{"title":"Automate your COGS calculation","subtitle":"Fullmetrix applies your product cost to every order for precise and automatic tracking.","button":"Try Fullmetrix for free","note":"7-day free trial."}},"seoSalesForecastCalculator":{"meta":{"title":"Free sales forecast calculator | Fullmetrix","description":"Forecast your revenue over 12 months or more with a compound growth rate. Free calculator for e-commerce, no signup required."},"hero":{"badge":"Free tool","title":"Sales forecast calculator","subtitle":"Project your monthly revenue over several months by applying a compound growth rate and visualize the trajectory."},"form":{"title":"Parameters","subtitle":"Enter your data to generate the forecast.","resetButton":"Reset","currency":"Currency","currentRevenueLabel":"Current monthly revenue","currentRevenueHelp":"Revenue for the current month or last complete month.","growthRateLabel":"Monthly growth rate (%)","growthRateHelp":"Expected growth rate each month. Use negative values to model decline.","monthsLabel":"Number of months to forecast","monthsHelp":"Forecast duration (1 to 60 months).","calculate":"Calculate"},"results":{"title":"Results","emptyState":"Enter your data and click Calculate to see your results.","totalLabel":"Total revenue","totalDesc":"Sum of forecasts over the entire analyzed period.","finalLabel":"Final month revenue","finalDesc":"Projected revenue for the last month of the period.","compoundLabel":"Compound growth","compoundDesc":"Total evolution of monthly revenue between start and end of the period.","tableTitle":"Month-by-month forecast","monthHeader":"Month","revenueHeader":"Revenue","monthLabel":"Month {n}"},"explanation":{"eyebrow":"Understand","title":"Understanding sales forecasting","items":[{"title":"Compound growth","body":"Compound growth applies the growth rate on the previous month's base, not the initial month. This is the most realistic method to model an e-commerce trajectory."},{"title":"Choosing the right rate","body":"Base your rate on the average of the last 6 months. Adjust for seasonality, planned launches and scheduled marketing investments."},{"title":"Multiple scenarios","body":"Run three scenarios: pessimistic (-2%), realistic (+3 to 5%) and optimistic (+8 to 10%). This lets you anticipate cash and hiring needs."},{"title":"Model limits","body":"A linear model ignores seasonality, launch spikes and external events. Use it as a baseline, then manually adjust atypical months."}]},"benchmarks":{"eyebrow":"Benchmark","title":"Average monthly growth rate by industry (2026)","subtitle":"Median compound monthly growth rate per vertical, measured over a rolling 12-month window. Use it to calibrate realistic forecast assumptions.","disclaimer":"Aggregated and anonymized data from 3000+ Fullmetrix stores. Monthly growth adjusted for seasonality, stores active for at least 12 months. Updated quarterly.","industryHeader":"Industry","valueHeader":"Median monthly growth","rangeHeader":"Observed range","rows":[{"label":"Fashion and apparel","value":"3.5%","range":"1.5% - 6.5%"},{"label":"Beauty and cosmetics","value":"5.2%","range":"2.5% - 8.5%"},{"label":"Electronics and tech","value":"2.8%","range":"1.0% - 5.0%"},{"label":"Home and decor","value":"4.0%","range":"2.0% - 7.0%"},{"label":"Food and grocery","value":"4.5%","range":"2.5% - 7.5%"},{"label":"Sports and outdoor","value":"3.8%","range":"1.8% - 6.5%"}]},"faq":{"eyebrow":"FAQ","title":"Frequently asked questions","items":[{"q":"How to estimate a realistic growth rate?","a":"Calculate the average growth of your last 6 months. For a young growing shop, 5-15% per month is common. For a mature shop, 1-3% is more realistic."},{"q":"What is the difference between simple and compound growth?","a":"Simple growth always adds the same amount (e.g., +1000 EUR per month). Compound growth applies a percentage on the previous month, creating an exponential effect."},{"q":"How to integrate seasonality?","a":"Apply a monthly coefficient to the linear output (e.g., +30% in November, -20% in February) based on your historical data. Fullmetrix automates this with real data."},{"q":"What time horizon should I forecast?","a":"3 months for operations (cash, stock), 12 months for budgeting, 36 months for strategy. The longer the horizon, the higher the uncertainty."},{"q":"How to track forecast vs actual?","a":"Track the variance between forecast and actual every month. A variance of +/- 10% is normal; beyond that, revisit assumptions (growth, seasonality, investments)."},{"q":"How does Fullmetrix help forecast sales?","a":"Fullmetrix uses your historical data to automatically calculate trend growth, seasonality and projected run rate, with alerts on variances."}]},"howTo":{"name":"How to forecast your sales","description":"A 4-step method to project your revenue over several months using a compound growth rate.","step1":{"name":"Set current monthly revenue","text":"Take your revenue from the last full month or the average of the last 3 months to smooth variations. This serves as the starting base for the projection."},"step2":{"name":"Estimate the monthly growth rate","text":"Compute your average growth over the prior 6 to 12 months. 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Os dashboards são claros e fáceis de personalizar.\"","quote1":"\"As funcionalidades de análise são excecionais. Melhorámos o nosso desempenho desde o primeiro mês.\"","quote2":"\"Já experimentei muitas ferramentas de análise, mas o Fullmetrix oferece o melhor equilíbrio entre potência e simplicidade.\"","quote3":"\"Como startup, precisávamos de uma ferramenta simples mas profissional. O Fullmetrix superou as nossas expectativas!\"","quote4":"\"Centralizámos todas as nossas métricas com o Fullmetrix. Os relatórios automáticos são uma grande vantagem.\"","quote5":"\"A interface limpa e as integrações prontas a usar fizeram-nos começar a trabalhar em minutos.\""},"faq":{"heading":"FAQ","q0":"O Fullmetrix conecta-se ao PrestaShop, WooCommerce, Shopify, Sylius e Magento?","a0":"Sim. A Fullmetrix é compatível com PrestaShop (1.7 e 8.x), WooCommerce, Shopify, Sylius e Magento 2. A instalação é feita através de um plugin oficial (PrestaShop e WooCommerce) ou de uma ligação OAuth (Shopify), e a sincronização das encomendas, clientes e produtos é automática.","q1":"Quanto tempo demora a configurar o Fullmetrix?","a1":"Menos de 5 minutos. Instale o plugin na sua loja, ligue a sua conta e os seus dados começam a sincronizar imediatamente. Não são necessárias competências técnicas.","q2":"Como são calculados os lucros?","a2":"A Fullmetrix contabiliza 5 tipos de custos (produtos, envios, transações, operações, extras) para calcular automaticamente as suas margens e lucro líquido. Obtém-se um P&L completo com rentabilidade por produto, em tempo real.","q3":"Que integrações publicitárias estão disponíveis?","a3":"Meta Ads, Google Ads e TikTok Ads. O seu investimento em publicidade é automaticamente incluído no cálculo do lucro líquido e pode acompanhar o ROAS por campanha.","q4":"A Fullmetrix funciona com várias lojas?","a4":"Sim. Pode ligar várias lojas PrestaShop, WooCommerce, Shopify, Sylius e/ou Magento numa única conta e acompanhar o desempenho deles separadamente ou de forma consolidada.","q5":"O que é a segmentação RFM?","a5":"A segmentação RFM classifica os seus clientes por Recência, Frequência e Valor Monetário. Isto ajuda-o a identificar os seus melhores clientes, aqueles em risco de churning, e a direcionar as suas campanhas de marketing em conformidade.","q6":"Os meus dados estão seguros?","a6":"Os seus dados são encriptados em trânsito e em repouso. Os nossos servidores estão alojados na Europa (compatível com o RGPD). Nunca revendemos os seus dados e pode apagá-los a qualquer momento.","q7":"Existe um período experimental gratuito?","a7":"Sim, um período experimental gratuito de 7 dias com acesso total a todas as funcionalidades. Sem compromisso.","q8":"Posso exportar os meus dados?","a8":"Sim. Todos os relatórios (encomendas, clientes, produtos, P&L) podem ser exportados como CSV. Também pode criar relatórios personalizados.","q9":"O preço muda se o volume das minhas encomendas aumentar?","a9":"O preço ajusta-se automaticamente ao volume da sua encomenda mensal. Sem surpresas: só paga pelo nível que corresponde à sua atividade."},"cta":{"heading":"Para de voar às cegas.","subtitle":"Ligue a sua loja PrestaShop, WooCommerce, Shopify, Sylius ou Magento em 5 minutos. Os seus primeiros segmentos, automatizações e relatórios do WhatsApp são executados sozinhos.","startWith":"Comece por","trialNote":"Período experimental gratuito de 7 dias."},"blog":{"heading":"Artigos mais recentes","viewAll":"Ver todos os artigos","eyebrow":"Blog","readingTime":"{minutes} min"},"footer":{"madeWith":"Feito com","love":"amor","inSaintRaphael":"em Saint-Raphaël","copyright":"© Fullmetrix 2026. Todos os direitos reservados.","madeIn":"Unifique os seus dados. 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Annotations can be created in one click on any date and are visible across all relevant dashboards. They support categories, colors and team mentions.","q4":"Do I need to pay extra for additional users?","a4":"No. Team seats are unlimited on every plan. Invite analytics, ops, marketing and finance without seat fees.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store, see your real numbers, then decide."},"cta":{"heading":"Stop tab-switching to find your numbers.","subtitle":"Connect your store in two minutes and see your full e-commerce dashboard for free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"overview":{"hero":{"badge":"Your daily e-commerce overview","freeTrial":"Start for free","heading":"The first page you open every morning.","subtitle":"Revenue, orders, AOV and new customers for the day, week, month. 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You can consolidate activity across connected stores or select one source to isolate its traffic and sales.","q3":"Which platforms are supported?","a3":"Live Activity works with Fullmetrix e-commerce connectors and tracking, including Shopify, WooCommerce, PrestaShop, Magento and Sylius.","q4":"Are anonymous visitors visible?","a4":"Yes. Fullmetrix shows useful activity without requiring a visitor to be identified. When a contact is recognised, their name can replace the anonymous label."},"cta":{"heading":"Stop discovering how the day went after it is already over.","subtitle":"Connect your store and watch visitors, carts and orders as they happen. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"revenue":{"hero":{"badge":"E-commerce revenue reporting, line by line","freeTrial":"Start for free","heading":"Your real revenue, broken down properly.","subtitle":"Net revenue after taxes, shipping and refunds. Year-over-year on every metric. 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Each component is shown on its own row in the breakdown so you can audit the math.","q3":"What is the basis for year-over-year comparisons?","a3":"Every metric is compared against the matching prior period (same length, same weekdays where it makes sense). The dotted prior-period overlay on the revenue chart uses the same logic.","q4":"Can I separate new vs returning customer revenue?","a4":"Yes. The segmentation block splits revenue by new vs returning customers and by country. You can also use these segments as filters across other reports.","q5":"How are currencies handled in multistore?","a5":"Each store keeps its native currency in detail views. The consolidated multistore revenue report converts to your reporting currency using daily rates so totals stay comparable. A 7-day free trial is available."},"cta":{"heading":"Stop guessing what your real revenue is.","subtitle":"Connect your store in two minutes and see net revenue, breakdowns and year-over-year deltas free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"geography":{"hero":{"badge":"Your markets, from country to region","freeTrial":"Start for free","heading":"See exactly where your growth is happening.","subtitle":"Map orders, revenue and average order value by country, then drill down to region level to uncover strong markets and underdeveloped opportunities.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"globalMap":{"badge":"Interactive map","title":"Give your revenue a geographic dimension.","description":"The globe shades each country by the selected metric, making concentration and market gaps immediately visible.","bullet1":"Switch between revenue, orders, items and average order value.","bullet2":"Zoom, rotate and explore active markets directly.","bullet3":"Consolidated data across all connected stores."},"marketRanking":{"badge":"Market ranking","title":"Compare countries with the numbers behind the map.","description":"The table ranks every market by orders, items sold, revenue, average order value, share of total and trend.","bullet1":"Instant sorting on every commercial metric.","bullet2":"Share of total to measure reliance on a market.","bullet3":"Trend against the selected comparison period."},"regionalDrilldown":{"badge":"Regional drill-down","title":"Move from country to region without changing reports.","description":"Click a country to reveal its regions and understand where orders are truly concentrated.","bullet1":"Worldwide region-level breakdowns.","bullet2":"Geographic resolution based on order data.","bullet3":"Smooth return to the world view for market comparison."}},"faq":{"heading":"Frequently asked questions","q0":"Which metrics can I analyse geographically?","a0":"You can analyse orders, items sold, revenue, average order value, share of total and their trend, among other metrics.","q1":"Can I drill down to region level?","a1":"Yes. Clicking a country opens its regional breakdown whenever the required location data is available.","q2":"How is location determined?","a2":"Fullmetrix uses the geographic information available on orders and normalises it to match countries, postal codes and regions.","q3":"Does the view work across multiple stores?","a3":"Yes. Data can be consolidated across the organisation or filtered by connected store.","q4":"Can I compare two periods?","a4":"Yes. The report calculates each market's trend against the previous period or the selected year-over-year comparison."},"cta":{"heading":"Turn shipping addresses into growth decisions.","subtitle":"Connect your store and uncover the countries and regions truly driving your business. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"multistore":{"hero":{"badge":"Multistore reporting, finally consolidated","freeTrial":"Start for free","heading":"All your stores. One dashboard.","subtitle":"Connect Shopify, WooCommerce and PrestaShop in the same account. Single consolidated view across every storefront, country and currency.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"consolidation":{"badge":"Consolidated view","title":"One number for the whole group, not five tabs.","description":"Revenue, orders, AOV, new customers and every chart aggregated across all connected stores. No more Monday-morning CSV stitching.","bullet1":"Group-level KPIs aggregated live across every connected store.","bullet2":"Mix Shopify, WooCommerce and PrestaShop in the same account.","bullet3":"Year-over-year deltas computed on the consolidated total, not per store."},"perStore":{"badge":"Per-store breakdown","title":"Compare stores side by side, spot the outlier.","description":"Same dashboard, broken down by store. See which storefront is carrying the month and which one is slipping. One click to switch views.","bullet1":"Side-by-side store comparison with deltas and contribution share.","bullet2":"Filter any chart or table by one store, a subset, or all of them.","bullet3":"Per-store currencies preserved natively, no data loss."},"currencies":{"badge":"Multi-currency","title":"EUR, USD, GBP, all normalized to your base currency.","description":"Each store keeps its native currency. The consolidated view converts to your reporting currency using daily FX rates.","bullet1":"Daily FX rates applied automatically on the consolidated view.","bullet2":"Native currency preserved per store for finance and reconciliation.","bullet3":"Switch the base reporting currency anytime in settings."}},"faq":{"heading":"Frequently asked questions","q0":"How many stores can I connect?","a0":"As many as you need. Multistore is included on every plan with no per-store fee. Operators with 2 to 30 storefronts run them all in the same account.","q1":"Can I mix Shopify, WooCommerce and PrestaShop?","a1":"Yes. Fullmetrix is platform-agnostic. Connect any combination of Shopify, WooCommerce and PrestaShop stores. The consolidated dashboard treats them as one.","q2":"How is multi-currency handled?","a2":"Each store keeps its native currency. The consolidated view converts every transaction to your chosen base currency using daily FX rates. You can drill into any store and see numbers in the original currency at any time.","q3":"Can I keep separate views per store?","a3":"Yes. Every dashboard, report and table can be filtered by one store, a custom subset, or the whole group. The consolidated view is the default, the per-store view is one click away.","q4":"Does multistore cost extra per store?","a4":"No. Pricing is based on order volume across the whole group, not per storefront. Connect a second or fifth store with no additional seat or store fee.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect two or three stores, see the consolidated view on your real numbers, then decide."},"cta":{"heading":"Stop juggling five dashboards every Monday.","subtitle":"Connect every storefront in two minutes and run the whole group from a single multistore dashboard, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"cohorts":{"simpleBadge":"Cohorts","hero":{"badge":"Customer cohort analysis for e-commerce","freeTrial":"Start for free","heading":"See exactly which customers come back, and which ones never do.","subtitle":"Group customers by acquisition month and track repeat purchases, retention curves and LTV per cohort. Multi-store consolidated.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"retention":{"badge":"Retention curve","title":"How many customers come back, month after month.","description":"Pick an acquisition month and watch the retention curve unfold at month 1, 2, 6, 12. No spreadsheets, no SQL.","bullet1":"Repeat purchase rate computed per cohort, refreshed daily.","bullet2":"Compare any two cohorts side by side to spot acquisition quality drift.","bullet3":"Works on Shopify, WooCommerce and PrestaShop with the same definitions."},"segmentFilter":{"badge":"Segment filters","title":"Slice cohorts by channel, country or first product.","description":"Filter cohorts by acquisition channel, country, first product, discount or campaign. See which traffic source actually brings back loyal customers.","bullet1":"Filter by acquisition channel, UTM, country, first product or first category.","bullet2":"Compare paid vs organic cohorts to expose true CAC payback.","bullet3":"Stack filters to isolate a specific campaign or audience."},"ltvCurve":{"badge":"LTV curve","title":"Cumulative revenue per cohort, on a single curve.","description":"The LTV curve shows average cumulative revenue per cohort over time. Read your real payback at month 3, 6 and 12.","bullet1":"Cumulative revenue per customer, per cohort, over months elapsed.","bullet2":"Overlay multiple cohorts to see if recent acquisition is worth more or less.","bullet3":"Use it to set ad budgets that match real LTV, not industry benchmarks."},"matrix":{"badge":"Cohort matrix","title":"The full heatmap, one acquisition month per row.","description":"Cohort month on the y-axis, months elapsed on the x-axis, retention or LTV per cell. Spot quality drops and seasonal overperformers.","bullet1":"Switch the matrix between retention rate and cumulative LTV.","bullet2":"Heatmap colors highlight cohorts that outperform or underperform.","bullet3":"Export to CSV to share with finance and ad teams."}},"faq":{"heading":"Frequently asked questions","q0":"How are cohorts computed?","a0":"Each customer is assigned to the calendar month of their first paid order. From there we track every subsequent order to compute retention rate, repeat purchase rate and cumulative revenue per month elapsed since acquisition.","q1":"Which segment filters are available?","a1":"Acquisition channel, UTM source and medium, country, first product purchased, first category, first discount used and campaign. Filters can be combined to isolate a specific audience and compare its cohort behavior to the rest.","q2":"How is LTV defined here?","a2":"LTV is the cumulative net revenue per customer of a cohort, refunds deducted, taxes excluded, over months elapsed since acquisition. It is the actual money that came in, not a forecast. You can read your real payback period directly off the curve.","q3":"Does this work across multiple stores?","a3":"Yes. Connect Shopify, WooCommerce and PrestaShop stores and customers are deduplicated by email so a single cohort matrix consolidates all your storefronts. You can also keep one matrix per store if you prefer.","q4":"How much history do I need?","a4":"Cohorts become useful after about three months of data, meaningful after six. We import your full order history on connection so you can analyze cohorts going back years, not from the day you signed up.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store, import your order history and see your real cohort matrix in minutes."},"cta":{"heading":"Stop guessing if your customers come back.","subtitle":"Connect your store in two minutes for full cohort matrix, retention curves and LTV per cohort. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"forecasts":{"simpleBadge":"Forecasts","hero":{"badge":"Sales forecasting for e-commerce","freeTrial":"Start for free","heading":"See next quarter before it happens.","subtitle":"Project revenue, gross sales, order volume and acquisition from 3 to 36 months of real history. Plan inventory and ad spend on real numbers.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"projections":{"badge":"Revenue projections","title":"Revenue, orders and customers, projected on one screen.","description":"Three forecast curves stacked above your historical data: revenue, order volume and new customer acquisition. Switch the basis from 3 to 36 months.","bullet1":"Configurable basis window: 3, 6, 12, 24 or 36 months of history.","bullet2":"Three projection lines on a single chart: revenue, orders, new customers.","bullet3":"Multi-store consolidated across Shopify, WooCommerce and PrestaShop."},"grossSales":{"badge":"Gross sales forecast","title":"Gross sales projection, month by month.","description":"Hover any future month for the projected value, the basis used and the comparison to the same month last year.","bullet1":"Tooltip with point-by-point projection on every future month.","bullet2":"Year-over-year comparison baked into the same view.","bullet3":"Basis window changes update the curve instantly, no reload."},"newCustomers":{"badge":"Customer acquisition","title":"New customer acquisition forecast.","description":"Project new customer acquisition for next month, quarter or year. Drives paid acquisition pacing and a defensible CAC budget for finance.","bullet1":"Forecast curve dedicated to new customer acquisition.","bullet2":"Basis window aligned with revenue and orders for consistent planning.","bullet3":"Per-store or consolidated view across all your storefronts."}},"faq":{"heading":"Frequently asked questions","q0":"What forecasting method do you use?","a0":"A regression on your historical data with seasonal adjustment. We extract the trend and the recurring seasonal pattern from your basis window, then project forward. Switching the basis window from 3 to 36 months changes how much weight goes to recent trend versus long-term seasonality.","q1":"How much history do I need to get a useful forecast?","a1":"At least 3 months for a directional projection. 12 months unlocks proper seasonal adjustment (Black Friday, summer, holidays). 24 to 36 months gives the most stable curves for mature stores.","q2":"How accurate are the projections?","a2":"Accuracy depends on your store's volatility and the basis window. Stable, mature stores with 24+ months of history typically land within 5 to 10 percent of actuals on a monthly horizon. New or seasonal stores see wider bands. We display projections as point estimates so you can sanity-check them against your own pipeline.","q3":"Which basis windows can I choose?","a3":"3, 6, 12, 24 and 36 months. Pick a short window to weight recent trend (post-launch, post-pivot stores). Pick a long window to smooth noise and capture full seasonality (mature stores planning the next year).","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your Shopify, WooCommerce or PrestaShop store, get instant projections on your real history, then decide."},"cta":{"heading":"Stop ordering inventory blind.","subtitle":"Connect your store in two minutes and get sales forecasts on your real numbers, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"orders":{"simpleBadge":"Orders","hero":{"badge":"Every order, indexed and searchable","freeTrial":"Start for free","heading":"Your e-commerce orders explorer.","subtitle":"One orders dashboard across Shopify, WooCommerce and PrestaShop. Search, sort and drill into line items, fees and refunds in milliseconds.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"searchableList":{"badge":"Orders list","title":"Find any order in milliseconds.","description":"Every order from every store, indexed in one searchable list. Search by number, email, SKU or name. Sort instantly.","bullet1":"Full-text search across order number, customer email, phone and line items.","bullet2":"Sort by status, channel, store, date or total in one click.","bullet3":"Multi-store list that pulls Shopify, WooCommerce and PrestaShop together."},"detailDrilldown":{"badge":"Order detail","title":"Open one order, see the full picture.","description":"Click any row for customer profile, line items with images and SKUs, shipping and payment fees, refunds, taxes and timeline. No more bouncing tabs.","bullet1":"Customer card with lifetime value, order count and contact info.","bullet2":"Line items with thumbnails, SKUs, quantities, discounts and unit margin.","bullet3":"Refunds, fees, taxes and gateway breakdown on the same page."},"filterSegments":{"badge":"Saved segments","title":"Saved filters that match how you work.","description":"Save weekly filters as named segments: high-value last 30 days, refunded over 100 euros, recovered carts. Load in one click, share, export to CSV.","bullet1":"Combine status, channel, store, date range, total and customer attributes.","bullet2":"Save segments per user or share them across the team.","bullet3":"Export any segment to CSV or push it to an audience for ads retargeting."}},"faq":{"heading":"Frequently asked questions","q0":"How does my order data sync in?","a0":"Orders sync continuously through native webhooks on Shopify, WooCommerce and PrestaShop. Historical orders are backfilled on connection, and new orders show up in the explorer within a couple of minutes.","q1":"Which platforms are supported?","a1":"Shopify, WooCommerce and PrestaShop are supported natively. The same orders explorer works identically across all three, so a multi-platform stack stops being a reporting headache.","q2":"How do saved segment filters work?","a2":"Build a filter once (status, channel, store, date range, total, customer attributes), save it with a name and reload it in one click. Segments can stay private or be shared with the team, and they stay in sync as new orders arrive.","q3":"Can I see orders from several stores in one list?","a3":"Yes. Multi-store is included on every plan. Connect as many Shopify, WooCommerce or PrestaShop stores as you run and the orders explorer merges them into a single searchable list, with a store column to filter on.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your stores, search your real orders and decide once you have seen it on your own data."},"cta":{"heading":"Stop digging through three back offices to find one order.","subtitle":"Connect your stores in two minutes and explore every order from one searchable dashboard, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"customers":{"simpleBadge":"Customers","hero":{"badge":"Customer analytics for e-commerce","freeTrial":"Start for free","heading":"Every customer, scored and ranked.","subtitle":"RFM segmentation across Shopify, WooCommerce and PrestaShop. Lifetime spend, order history and products bought, consolidated by email.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"customerList":{"badge":"Customer list","title":"Your full customer base, with RFM columns out of the box.","description":"Every buyer with LTV, order count, last order date, RFM scores and segment label. Sort, search, filter and export without SQL.","bullet1":"Recency, Frequency and Monetary scores computed nightly on real order data.","bullet2":"Sortable columns for LTV, AOV, order count and days since last order.","bullet3":"Search by email, name or phone across every connected store at once."},"rfmSegments":{"badge":"RFM segments","title":"Champions, at-risk, dormant. One click to isolate each cohort.","description":"Saved segment filters separate the buyers worth a thank-you message from those worth a winback. Stop guessing who is loyal and who is slipping.","bullet1":"Pre-built segments: champions, loyal, at-risk, dormant, new, lost.","bullet2":"Custom filters on LTV, order count, days since last order, average basket.","bullet3":"Export any segment to CSV or push it as an audience to Meta, Google or TikTok Ads."},"customerDetail":{"badge":"Customer detail","title":"One screen with everything you know about a buyer.","description":"Lifetime spend, AOV, repeat rate, first and last order, store of origin, RFM scores. Reads like a sales sheet for any team member.","bullet1":"Lifetime spend and AOV computed across every store sharing the same email.","bullet2":"Distribution charts for order frequency, basket size and category mix.","bullet3":"Tags, segment label and contact details ready for export to your CRM."},"orderHistory":{"badge":"Order history","title":"Every order and every product they ever bought.","description":"Full order timeline with status, total and store, plus a products-bought breakdown ranked by spend and quantity.","bullet1":"Chronological order list with status, total, refund flag and store badge.","bullet2":"Products bought ranked by total spend, quantity and reorder count.","bullet3":"Click any product to jump to its detail page and cross-customer view."}},"faq":{"heading":"Frequently asked questions","q0":"How are customers deduplicated across stores?","a0":"We match customers by email address. If the same buyer orders on your Shopify and your WooCommerce store with the same email, Fullmetrix treats them as one customer and consolidates lifetime spend, order count and segment scores.","q1":"What is RFM segmentation exactly?","a1":"RFM scores customers on three axes: Recency (how recently they bought), Frequency (how often they buy) and Monetary (how much they spend). Each customer gets a score from 1 to 5 on each axis, and we map combined scores to plain-English segments like champions, at-risk or dormant.","q2":"Which platforms are supported?","a2":"Shopify, WooCommerce and PrestaShop natively. Connect any combination, the customer view consolidates them automatically.","q3":"Is there a free trial?","a3":"Yes, 7 days. Connect a store, let the historical orders sync, and your full customer base appears with RFM scores already computed.","q4":"Does it work across multiple stores?","a4":"Yes. Multi-store is included on every plan. The customer list, RFM segments and detail views all aggregate across every connected store, with a per-store breakdown available on each customer.","q5":"Is this GDPR compliant?","a5":"Yes. Data is hosted in the EU, you can export or delete any customer record on request, and we never resell or share customer data. Right-to-be-forgotten requests are handled within 30 days."},"cta":{"heading":"Stop running CSV exports to find your best customers.","subtitle":"Connect your store in two minutes and get RFM segments, lifetime spend and full customer histories for free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"products":{"simpleBadge":"Products","hero":{"badge":"Product analytics for Shopify, WooCommerce and PrestaShop","freeTrial":"Start for free","heading":"Every SKU, ranked by what it actually brings in.","subtitle":"Revenue, units, stock and margin per product. Searchable list, segment filters, one click into a detailed page with sales over time.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"productList":{"badge":"Product list","title":"Your full catalog, ranked by revenue.","description":"Every SKU on a searchable page with revenue, units, stock and margin. Filter by segment, period or store to find products carrying the month.","bullet1":"SKU-level reporting with revenue, units, stock and margin in one row.","bullet2":"Search and segment filters to isolate any subset of the catalog.","bullet3":"Multistore consolidation across Shopify, WooCommerce and PrestaShop."},"productDetail":{"badge":"Product detail","title":"One click into the full picture of a SKU.","description":"Every KPI for a single product on one page. Revenue, units, customers, refunds, margin and stock side by side. No more admin tab jumping.","bullet1":"Header KPIs covering revenue, units, customers and margin.","bullet2":"Year-over-year delta on every metric against the matching prior period.","bullet3":"Direct drill-downs into orders, customers and countries for that SKU."},"salesChart":{"badge":"Sales over time","title":"Spot trends and seasonality on a single chart.","description":"Daily sales for the SKU on the selected period. Hover any point for units, revenue and year-over-year. Annotations and ad pushes appear inline.","bullet1":"Daily revenue and units curve with year-over-year overlay.","bullet2":"Hover tooltip with absolute and percentage deltas.","bullet3":"Annotations from the dashboard layered on the same chart."},"variationsTab":{"badge":"Variations","title":"See which size, color or flavor actually sells.","description":"Every variation ranked by revenue and units. Spot dead variations and ones to reorder. Works on Shopify, WooCommerce and PrestaShop.","bullet1":"Variation breakdown by size, color, flavor or any custom axis.","bullet2":"Revenue, units and stock per variation in a single table.","bullet3":"Frequently bought together and country breakdown right next to it."}},"faq":{"heading":"Frequently asked questions","q0":"How are SKUs deduplicated across multiple stores?","a0":"Products are matched on SKU first, then on a normalized name fallback when the SKU is missing. The same product sold across two Shopify stores or a Shopify plus a WooCommerce store appears on a single row with consolidated revenue, units and stock.","q1":"Which platforms are supported?","a1":"Shopify, WooCommerce and PrestaShop are supported natively. Multistore is included on every plan so you get one product list across all your storefronts, regardless of platform.","q2":"How are variations handled?","a2":"Every variation axis exposed by the platform is imported (size, color, flavor, material, custom attributes). The product detail page exposes a variations tab that ranks each variant by revenue and units, with stock alongside.","q3":"How is profit margin computed?","a3":"Margin uses the cost of goods set on each product in your store. When the cost is missing we fall back to the last known value. You can also override costs directly inside Fullmetrix without touching the store admin.","q4":"Does multistore reporting cost extra?","a4":"No. Multistore is included on every plan. Connect as many Shopify, WooCommerce or PrestaShop stores as you need and see consolidated product reporting on a single page.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store, see your real product performance, then decide."},"cta":{"heading":"Stop guessing which SKUs actually carry the business.","subtitle":"Connect your store in two minutes and see every product ranked by revenue, units and margin for free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"categories":{"simpleBadge":"Categories","hero":{"badge":"Category reporting for e-commerce","freeTrial":"Start for free","heading":"Which categories carry your store, and which ones drag.","subtitle":"Aggregate revenue and units per category across Shopify, WooCommerce and PrestaShop. Drill into any category in one click.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"aggregation":{"badge":"Full categories list","title":"Every category, ranked by what actually sells.","description":"Every category in a sortable table with revenue and units consolidated across all connected stores. No more per-shop CSV stitching.","bullet1":"Revenue and units per category, summed across stores.","bullet2":"Sort by revenue, units, average order value or growth.","bullet3":"Filter by date range with year-over-year delta on every row."},"categoryDetail":{"badge":"Category detail","title":"One click, full picture of a vertical.","description":"Open any category for revenue, units, orders, customers and AOV, compared against the prior period and the same period last year.","bullet1":"KPI header with period and year-over-year deltas.","bullet2":"List of products inside the category with revenue ranking.","bullet3":"Multi-store consolidated view by default, switchable per store."},"variations":{"badge":"Variations breakdown","title":"See which variants are pulling weight inside a category.","description":"The variations table inside category detail shows which size, color or flavor drives revenue and which ones are dead inventory.","bullet1":"Variations grouped by attribute (size, color, custom).","bullet2":"Revenue, units and share of category for each variation.","bullet3":"Drill from a variation back to the parent product page."},"breakdown":{"badge":"Sales over time","title":"Sales breakdown chart inside every category.","description":"Each category page ships with a daily breakdown chart and year-over-year overlay. See exactly when the vertical accelerated or stalled.","bullet1":"Daily, weekly or monthly granularity in one click.","bullet2":"Year-over-year overlay on the same chart.","bullet3":"Hover for exact numbers and absolute delta vs prior period."}},"faq":{"heading":"Frequently asked questions","q0":"How do categories sync from my store?","a0":"Categories sync automatically with each order import. Whatever taxonomy you use in Shopify (collections), WooCommerce (product categories) or PrestaShop (categories) is mirrored in Fullmetrix and refreshed continuously through webhooks.","q1":"Which platforms are supported?","a1":"Shopify, WooCommerce and PrestaShop are supported natively. The category model is normalized across the three so you get the same reporting view regardless of where the store is hosted.","q2":"Does it work across multiple stores?","a2":"Yes. Multi-store is included on every plan. Categories with the same name across stores are aggregated together by default, and you can switch to a per-store view at any time.","q3":"What if a product belongs to multiple categories?","a3":"Revenue and units are attributed to every category the product belongs to, with a clear note in the UI so totals across categories never appear inflated. You can also filter to a primary category if your taxonomy uses one.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, see your real category numbers, then decide."},"cta":{"heading":"Stop guessing which categories actually move the needle.","subtitle":"Connect your stores in two minutes for consolidated category reporting. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"variations":{"simpleBadge":"Variations","hero":{"badge":"Product variations analytics for Shopify, WooCommerce, PrestaShop","freeTrial":"Start for free","heading":"Which size, which color, which flavor actually sells.","subtitle":"Drill into every variant of every product. Sizes, colors, flavors, formats. Ranked by revenue, units or margin. Consolidated across stores.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"detection":{"badge":"Auto-detection","title":"Every variant of every product, in one list.","description":"Variants pulled automatically, no tagging or setup. Full catalog of size, color, flavor and format combinations in a sortable table.","bullet1":"Auto-detected from Shopify, WooCommerce and PrestaShop product data.","bullet2":"Filter by attribute, store, category or active period.","bullet3":"Sort by revenue, units sold, margin or stock on hand."},"ranking":{"badge":"Variant ranking","title":"See which variant carries the parent product.","description":"Open any product for the breakdown by variant: revenue, units, average price, contribution. Spot the SKU doing the work.","bullet1":"Variant breakdown inside every product detail page.","bullet2":"Contribution share so you see who carries the parent SKU.","bullet3":"Compare variant performance across stores in one view."}},"faq":{"heading":"Frequently asked questions","q0":"How are variations detected?","a0":"Variations are pulled directly from your store catalog through the existing connection. Shopify variants, WooCommerce product variations and PrestaShop combinations are detected automatically. No manual tagging or attribute mapping required.","q1":"Which platforms are supported?","a1":"Shopify, WooCommerce and PrestaShop natively. Variant attributes (size, color, flavor, format) are normalized across platforms so you can compare performance even if your stores use different naming conventions.","q2":"Does it work across multiple stores?","a2":"Yes. Multistore is included on every plan. Variations are consolidated across all connected stores, so you can rank a single SKU's performance across your full retail footprint.","q3":"Is there a free trial?","a3":"Yes, 7 days. Connect your stores, see your real variant breakdown, then decide.","q4":"What if my store does not expose variant data?","a4":"If a product has no variants, it shows as a single line in the list. If variant attributes are missing on some products, we surface what we have and flag the gaps so you know what to clean up in your catalog."},"cta":{"heading":"Stop guessing which variant is worth restocking.","subtitle":"Connect your store in two minutes, see every variant ranked by revenue, units and margin. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"brands":{"simpleBadge":"Brands","hero":{"badge":"Brand-level reporting for multi-brand catalogs","freeTrial":"Start for free","heading":"Which brands carry your catalog, which ones are dead weight.","subtitle":"Brand-level analytics for Shopify, WooCommerce and PrestaShop. Aggregate revenue, units and customer mix per brand across every store.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"aggregation":{"badge":"Brand aggregation","title":"Every brand in your catalog, ranked by revenue and units.","description":"One sortable list with revenue, units, AOV and customer count per brand, aggregated across every connected store in a single view.","bullet1":"Revenue, units and AOV per brand for any date range.","bullet2":"Multi-store aggregation across Shopify, WooCommerce and PrestaShop.","bullet3":"Sort by share of catalog to spot the top 5 brands driving 80 percent of revenue."},"brandDetail":{"badge":"Brand detail","title":"Open any brand to see its full performance card.","description":"Click a brand for a dedicated page with KPIs, trends and the products pulling it. Year-over-year comparison built in.","bullet1":"Header KPIs with year-over-year deltas (revenue, orders, customers).","bullet2":"Top SKUs of the brand ranked by revenue and units.","bullet3":"Customer mix: new vs returning buyers per brand."},"breakdown":{"badge":"Revenue breakdown","title":"Revenue chart per brand, with the right comparisons.","description":"Daily revenue chart with prior-period overlay shows when a brand peaked, dipped or stalled. Annotate campaigns and restocks directly on the curve.","bullet1":"Daily revenue with year-over-year dotted overlay.","bullet2":"Filter by store to compare a brand across boutiques.","bullet3":"Export the chart and underlying data in one click."}},"faq":{"heading":"Frequently asked questions","q0":"How are brands detected in my catalog?","a0":"We pick up the brand from the native attribute on each platform. On Shopify it is the vendor field, on WooCommerce the brand taxonomy (or the Yoast / Perfect Brands plugin), on PrestaShop the manufacturer entity. No mapping required if your catalog is already tagged.","q1":"Which platforms are supported?","a1":"Shopify, WooCommerce and PrestaShop natively. Brand reporting works the same way across all three so a multi-platform catalog produces a single consolidated view.","q2":"Does it work across multiple stores?","a2":"Yes. Multi-store is included on every plan. Connect as many Shopify, WooCommerce and PrestaShop stores as you want, brand metrics aggregate automatically across all of them.","q3":"I run a marketplace with hundreds of brands, will it scale?","a3":"Yes. The brands list is paginated, sortable and filterable so a catalog with hundreds or thousands of brands stays usable. Top brands by revenue surface first by default.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your stores, see your real brand-level numbers, then decide."},"cta":{"heading":"Stop guessing which brands actually pay the bills.","subtitle":"Connect your stores in two minutes and see brand-level revenue, units and customer mix free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"topSellers":{"simpleBadge":"Top sellers","hero":{"badge":"Best-selling products dashboard for e-commerce","freeTrial":"Start for free","heading":"Your top sellers, ranked across every store.","subtitle":"Best-sellers on any window: today, 7, 30, 90 days, year-over-year. Sort by revenue, units or margin. Multi-store consolidated.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"ranking":{"badge":"Top sellers ranking","title":"The SKUs carrying your revenue, ranked.","description":"Clean ranked list of best-sellers on the window you pick. Sort by revenue, units or margin to see SKUs that drive the business, not just volume.","bullet1":"Time windows: today, last 7, 30, 90 days or full year-over-year.","bullet2":"Sort by revenue, units sold or margin in one click.","bullet3":"Multi-store consolidated across Shopify, WooCommerce, PrestaShop."},"trends":{"badge":"Trends and context","title":"Spot the climbers and the SKUs slipping out of the top.","description":"See which top SKUs are accelerating, stagnating or losing ground vs the prior window. Catch a riser before it stocks out, a hero before margin erodes.","bullet1":"Period-over-period delta on revenue and units for every top SKU.","bullet2":"Year-over-year context to separate seasonality from real moves.","bullet3":"Click any SKU to drill into orders, customers and stock velocity."}},"faq":{"heading":"Frequently asked questions","q0":"Which time windows are available?","a0":"Today, last 7 days, last 30 days, last 90 days and year-over-year, plus a custom range. Every window is computed against the matching prior period so you always see the delta.","q1":"Can I rank top sellers by margin, not just revenue?","a1":"Yes. Sort by revenue, units sold or margin in one click. Margin uses cost of goods if you push it from your store or a CSV, otherwise the column stays empty for that SKU.","q2":"Does it consolidate top sellers across multiple stores?","a2":"Yes. Multi-store is included on every plan. Connect Shopify, WooCommerce and PrestaShop storefronts and Fullmetrix consolidates the top sellers into a single ranking, or filters by one store.","q3":"Which platforms are supported?","a3":"Shopify, WooCommerce and PrestaShop, all natively. Catalogs and orders sync continuously, so the top sellers dashboard reflects sales from the last few minutes.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, see your real top SKUs, then decide."},"cta":{"heading":"Stop guessing which SKUs actually pay the bills.","subtitle":"Connect your store in two minutes and see your real top sellers, ranked by revenue, units or margin, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"stockVelocity":{"simpleBadge":"Stock velocity","hero":{"badge":"Days of inventory left, per SKU","freeTrial":"Start for free","heading":"Stop running out of your bestsellers.","subtitle":"Real days of inventory left per SKU, computed from your actual 30-day sales velocity. Anticipate stock-outs before they cost a sale.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"velocity":{"badge":"Velocity list","title":"Days of inventory left, on every SKU.","description":"Each line shows current stock, average daily sales over 30 days and the resulting days of cover. SKUs about to break appear at the top.","bullet1":"Days-left column computed from real velocity, not flat depletion.","bullet2":"Sorted by urgency so near stock-outs surface first.","bullet3":"Works on Shopify, WooCommerce and PrestaShop catalogs."},"filter":{"badge":"Segment filter","title":"Top sellers, slow movers, near stock-out, in one click.","description":"Switch segments to focus on what matters this week. Reorder bestsellers, clear slow movers, fix SKUs that will break in less than seven days.","bullet1":"Filter by top sellers, slow movers or near stock-out.","bullet2":"Threshold of days-left adjustable per segment.","bullet3":"Combine with multistore to act across the whole group."},"scrolled":{"badge":"Full catalog","title":"Scroll the entire catalog without losing context.","description":"Velocity is computed for every active SKU, not just the top 50. Scroll the long tail, search by name or SKU, plan replenishment across the full range.","bullet1":"Every active SKU in the velocity table, not a sample.","bullet2":"Search and filter without losing the sort.","bullet3":"Same view across stores when you connect more than one."},"bottom":{"badge":"Slow movers","title":"See the SKUs that quietly tie up your cash.","description":"A slow-movers section flags products with high stock and low velocity. The cash sitting on those shelves, shown explicitly so you can run a promo.","bullet1":"Slow movers ranked by inventory value at risk.","bullet2":"Velocity over 30 days to filter out one-off spikes.","bullet3":"Drill down to product detail with one click."}},"faq":{"heading":"Frequently asked questions","q0":"How is stock velocity computed?","a0":"We take the units sold per SKU over the last 30 days, divide by the number of days, and use that daily rate to project how long current stock will last. It uses real demand, not a fixed depletion rule.","q1":"Why 30 days and not 7 or 90?","a1":"Thirty days smooths weekly seasonality without lagging too much behind real demand. The window is the default and works for the large majority of e-commerce catalogs.","q2":"Does it work across multiple stores?","a2":"Yes. Multi-store is included on every plan. Connect Shopify, WooCommerce or PrestaShop boutiques and see velocity per store or aggregated across the group.","q3":"Can I get alerts on near stock-outs?","a3":"Yes. You can set a days-left threshold and receive low-stock alerts so the team is notified before a SKU breaks, not after.","q4":"Which platforms are supported?","a4":"Shopify, WooCommerce and PrestaShop are supported natively. Velocity, days-left and segments work the same way across all three.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store, see real velocity on your real catalog, then decide."},"cta":{"heading":"Stop running out of your bestsellers.","subtitle":"Connect your store in two minutes and see days of inventory left on every SKU, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"frequentlyBoughtTogether":{"simpleBadge":"Frequently bought together","hero":{"badge":"Product affinity analysis for e-commerce","freeTrial":"Start for free","heading":"See which products customers actually buy together.","subtitle":"Frequently bought together analytics for Shopify, WooCommerce and PrestaShop. Surface the pairs and triplets sharing a basket on real data.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"affinities":{"badge":"Top affinities","title":"The product pairs your customers keep adding together.","description":"Top affinities ranks every product pair by basket co-occurrence. Spot the duo to bundle and the accessory that lifts a hero SKU.","bullet1":"Pairs ranked by co-occurrence frequency across all your stores.","bullet2":"Click any pair to see the orders, customers and revenue behind it.","bullet3":"Filter by category, time range or store to surface segment-specific affinities."},"orderRanking":{"badge":"Order ranking","title":"Co-occurrences with frequencies, ready to action.","description":"Every recurring combination with count, share of orders and average basket. Brief merch, build cross-sell widgets, feed storefront rules.","bullet1":"Frequencies, basket share and AOV for every recurring combo.","bullet2":"Pairs and triplets, including category-level groupings.","bullet3":"Export as CSV to feed bundle builders, ads and email tools."}},"faq":{"heading":"Frequently asked questions","q0":"How are product affinities computed?","a0":"We scan every order in your store and count how often each pair (and triplet) of products appears in the same basket. Pairs are then ranked by raw co-occurrence and by share of orders, so you see both the volume leaders and the high-affinity combos.","q1":"Which platforms are supported?","a1":"Shopify, WooCommerce and PrestaShop are supported natively. Connect your store in two minutes and the frequently bought together analysis runs on your real order history.","q2":"Does it work across multiple stores?","a2":"Yes. Multi-store is included on every plan. You can analyse affinities per store or consolidate them across all your storefronts to spot global patterns.","q3":"Is there a minimum threshold for inclusion?","a3":"Pairs need a few co-occurrences to enter the ranking, so noise from one-off baskets is filtered out. You can adjust the minimum count and the time window to match your catalogue size and seasonality.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, see your real product affinities, then decide."},"cta":{"heading":"Stop guessing which products bundle.","subtitle":"Connect your store in two minutes and see the pairs your customers already buy together, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"carts":{"simpleBadge":"Carts","hero":{"badge":"Cart tracking and abandonment analytics","freeTrial":"Start for free","heading":"See every cart, not just the orders.","subtitle":"Track open, abandoned and converted carts on Shopify, WooCommerce and PrestaShop. Daily abandon rate and recovered revenue.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"trackedCarts":{"badge":"Tracked carts","title":"Every cart, open, abandoned or converted.","description":"Fullmetrix logs every cart from the first item added. You finally see how many shoppers got close and walked away. Filter by status or value.","bullet1":"Three statuses tracked: open, abandoned and converted.","bullet2":"Cart value, items, customer and timestamp on every row.","bullet3":"Filter by store, status or value range across all your shops."},"cartDetail":{"badge":"Cart detail","title":"Drill into a single cart, line by line.","description":"Open any cart for the exact items, quantities, customer and activity timeline. The data your support and recovery teams need to act.","bullet1":"Full line items with SKU, quantity and price.","bullet2":"Customer profile attached when the shopper is identified.","bullet3":"Timeline of additions, removals and final status."},"dailyAnalysis":{"badge":"Daily analysis","title":"Abandon rate, top abandoned products, recovered revenue.","description":"Daily abandon rate, the SKUs left behind most often and revenue recovered through follow-up flows, all on one page.","bullet1":"Daily abandonment rate across all stores.","bullet2":"Top abandoned products with quantities and lost revenue.","bullet3":"Converted value tracked separately to measure recovery."},"breakdown":{"badge":"Daily breakdown","title":"Started, abandoned and converted, day by day.","description":"Stack started, abandoned and converted carts on the same daily axis. Spot the days that bleed and correlate with ad pushes or pricing changes.","bullet1":"Stacked daily chart with started, abandoned and converted carts.","bullet2":"Compare against last year to separate seasonality from real drops.","bullet3":"Multi-store aggregation by default, drill into one shop in a click."}},"faq":{"heading":"Frequently asked questions","q0":"How are carts tracked?","a0":"Carts are tracked through a lightweight script that uses the shopper's session and a first-party cookie. Every add, remove and update is logged, even when the visitor never reaches checkout, so you see the cart your platform admin would not show you.","q1":"Can I trigger recovery messages from Fullmetrix?","a1":"Yes. Abandoned carts feed directly into the WhatsApp and email recovery flows. You can target by cart value, items or customer segment, and the converted revenue is attributed back to the campaign that recovered it.","q2":"Does it work across multiple stores?","a2":"Yes. Multi-store is included on every plan. You see one consolidated cart view across all your Shopify, WooCommerce and PrestaShop stores, and you can filter down to a single shop in a click.","q3":"Which platforms are supported?","a3":"Shopify, WooCommerce and PrestaShop are supported natively. The tracking script installs in minutes and the cart data starts flowing the same day.","q4":"How fresh is the data?","a4":"Cart events stream in near real time. The lists, daily breakdown and abandon rate refresh every few minutes, so the dashboard is at most a couple of minutes behind the live store.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store, watch the carts roll in, then decide."},"cta":{"heading":"Stop losing carts you never see.","subtitle":"Connect your store in two minutes and start tracking every cart, abandonment and recovery for free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"refunds":{"simpleBadge":"Refunds","hero":{"badge":"Refund tracking for Shopify, WooCommerce and PrestaShop","freeTrial":"Start for free","heading":"See every refund, and what it really costs you.","subtitle":"Volume, refund rate, top reasons, most refunded products and customers. Net revenue computed after refunds, real numbers.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"refundList":{"badge":"Refund list","title":"Every refund, with the context that matters.","description":"Single list of refunds across stores with order, customer, amount and reason. Filter by store, period, full or partial. Sort by amount.","bullet1":"Full and partial refunds tracked in one feed across Shopify, WooCommerce and PrestaShop.","bullet2":"Refund rate computed against the matching prior period so you spot trends fast.","bullet3":"Top refunded products and customers surfaced so you stop the leak at the source."},"refundDetail":{"badge":"Refund detail","title":"Open any refund, see the line items.","description":"Click a refund for the original order, items returned, amount per line and reason. Tell defects from wrong sizes, buyer remorse from logistics issues.","bullet1":"Line item view with quantity, unit price and refunded amount.","bullet2":"Original order, customer and store linked in one click.","bullet3":"Reason and timestamp pulled directly from your platform."}},"faq":{"heading":"Frequently asked questions","q0":"Do you track full and partial refunds?","a0":"Both. The list shows every refund with its type, amount and the line items concerned. Partial refunds are aggregated per order so you can see the full impact at a glance.","q1":"How do refunds affect net revenue?","a1":"Net revenue is computed after refunds across the whole app. Every chart, KPI and report subtracts refunded amounts from the matching period, so what you see is the real money kept.","q2":"Which platforms are supported?","a2":"Shopify, WooCommerce and PrestaShop. Refunds sync continuously through webhooks and historical data is backfilled when you connect a store.","q3":"Can I track refunds across multiple stores?","a3":"Yes. Multi-store is included on every plan. The refunds page consolidates volume, rate, reasons and top refunded products across all your storefronts in one view.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, see your real refund rate, then decide."},"cta":{"heading":"Stop guessing how much refunds are costing you.","subtitle":"Connect your store in two minutes and see refund volume, rate and top reasons across every storefront, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"coupons":{"simpleBadge":"Coupons","hero":{"badge":"Coupon tracking and ROI for e-commerce","freeTrial":"Start for free","heading":"Stop running coupons that bleed margin.","subtitle":"Per-coupon usage, total discounted, sales generated and ROI. Drill into any code for country mix and top products. Multistore.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"usageList":{"badge":"Coupon usage list","title":"Every promo code, ranked by what it actually generates.","description":"Code, usage, total discounted and sales generated side by side. Sort by ROI to spot codes that pay for themselves and ones eroding margin.","bullet1":"Code, usage count, total discounted and revenue generated in one row.","bullet2":"Sort by ROI, discount volume or usage to surface outliers.","bullet3":"Filter by store, period and status across Shopify, WooCommerce and PrestaShop."},"couponDetail":{"badge":"Single coupon detail","title":"Drill into one code and see the full story.","description":"Open any coupon for KPIs (uses, discounted, revenue, AOV, ROI) and the daily redemption curve. Decide in seconds whether to extend, cap or kill.","bullet1":"Header KPIs: uses, total discounted, revenue generated, ROI.","bullet2":"Daily redemption curve to spot peaks and decay.","bullet3":"Compare against your store baseline AOV and conversion."},"byCountry":{"badge":"Distribution by country","title":"See where each coupon actually lands.","description":"Country breakdown per code with redemptions and revenue per market. Catch the FR-only promo leaking globally or the code only one market uses.","bullet1":"Redemptions, discounted amount and revenue per country.","bullet2":"Spot leaks on geo-restricted codes.","bullet3":"Identify markets to double down on or exclude."},"topProducts":{"badge":"Top products and top customers","title":"Know exactly what your coupon sells, and to whom.","description":"Top products redeemed and top customers per code. Tell hero-product promos from clearance dumps, spot the repeat discount-hunters skewing reporting.","bullet1":"Top products redeemed with this coupon, ranked by revenue.","bullet2":"Top customers who used the code, with order count and lifetime value.","bullet3":"Click through to any product or customer for the full profile."}},"faq":{"heading":"Frequently asked questions","q0":"Which coupon types do you support?","a0":"Percentage discounts, fixed amount discounts, free shipping, BOGO and store-credit codes are all tracked. We pull whatever your platform exposes natively, including auto-applied and customer-specific codes.","q1":"Does it work across multiple stores?","a1":"Yes. Multistore is included on every plan. Connect any number of Shopify, WooCommerce and PrestaShop storefronts and see coupon performance per store or consolidated across the whole portfolio.","q2":"How is coupon ROI calculated?","a2":"We compare revenue generated by orders that used the code against the total amount discounted. ROI = revenue generated divided by discount cost. You can also break out gross margin if your product costs are synced.","q3":"Which platforms are supported?","a3":"Shopify, WooCommerce and PrestaShop natively. Coupons, cart rules and discount codes from each platform are pulled through the official integrations, no manual tagging required.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, see your real coupon ROI, then decide."},"cta":{"heading":"Stop running coupons that bleed margin.","subtitle":"Connect your store in two minutes and see which promo codes actually pay for themselves, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"subscriptions":{"simpleBadge":"Subscriptions","hero":{"badge":"Subscription analytics for e-commerce","freeTrial":"Start for free","heading":"Your real MRR, finally on one screen.","subtitle":"MRR, churn, active subscribers and lifecycle status across Shopify, WooCommerce and PrestaShop. Recurring revenue that matches your bank.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"activeList":{"badge":"Active subscriptions","title":"Every active subscriber, with the lifecycle status that matters.","description":"Active subscriptions with plan, customer, next renewal and status. Filter by store, plan, status. Spot expiring trials and paused MRR.","bullet1":"Lifecycle status per subscriber: trial, active, paused, cancelled.","bullet2":"Next renewal date and amount, sorted to surface what is about to fire.","bullet3":"Multistore by default across Shopify, WooCommerce and PrestaShop subscriptions."},"subscriptionDetail":{"badge":"Subscription detail","title":"Drill into any subscription, see every renewal at a glance.","description":"Click a subscriber for total paid, renewal count, current MRR, average renewal, plan, processor, next payment and full renewal history.","bullet1":"Total paid, renewals count, MRR contribution and average renewal amount.","bullet2":"Renewal timeline with order ID, status and amount per renewal.","bullet3":"Plan details, billing and shipping addresses, products linked to the subscription."},"lifecycleStatus":{"badge":"Lifecycle states","title":"Active, on hold, paused, cancelled, all tracked the same way.","description":"Every lifecycle state in the same view. Spot subscriptions on hold contributing zero MRR. Catch failed renewals before silent churn.","bullet1":"Active, on hold, paused and cancelled subscribers in one view.","bullet2":"MRR drops to zero automatically when a subscription pauses or cancels.","bullet3":"Failed renewal flagging surfaces dunning candidates before churn."}},"faq":{"heading":"Frequently asked questions","q0":"Which subscription engines are supported?","a0":"WooCommerce Subscriptions and Shopify Subscriptions are supported natively, along with the main PrestaShop subscription modules. As long as renewals create real orders in the store, Fullmetrix picks them up.","q1":"How is MRR computed?","a1":"MRR is the sum of every active subscription normalized to a monthly amount. Yearly plans are divided by 12, weekly plans multiplied by 4.33. Trials and paused subscriptions are excluded from MRR until they bill, so the number matches what your processor will actually charge next month.","q2":"How do you define churn?","a2":"Customer churn is the share of active subscribers who cancelled or failed to renew during the period. Revenue churn is the MRR lost from those cancellations and downgrades. Both are computed against the start of the period and exposed side by side.","q3":"Can I track subscriptions across several stores?","a3":"Yes. Multistore is included on every plan. Connect every Shopify, WooCommerce or PrestaShop store and Fullmetrix consolidates MRR, churn and active subscribers into a single subscriptions dashboard.","q4":"Are free trials counted as active subscribers?","a4":"Trials are tagged with a dedicated lifecycle status, so you see them in the active list but they are excluded from MRR until the first paid renewal. Trial-to-paid conversion is tracked separately."},"cta":{"heading":"Stop guessing your real MRR.","subtitle":"Connect your store in two minutes and see your full subscriptions dashboard, MRR, churn and lifecycle, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"reportingWoocommerce":{"simpleBadge":"WooCommerce reporting","hero":{"badge":"WooCommerce reporting and analytics","freeTrial":"Start for free","heading":"Reporting and analytics for WooCommerce stores.","subtitle":"Real net profit, multi-store consolidation, cohorts and SKU margins. The reporting layer that complements WooCommerce, refreshed live.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"realProfit":{"badge":"Real net profit","title":"Net profit, computed automatically.","description":"Fullmetrix subtracts product costs, ad spend, refunds and processor fees from your WooCommerce revenue. Per day, per store, per channel.","bullet1":"Net profit computed from real cost data, no spreadsheet gymnastics.","bullet2":"Ad spend pulled from Meta, Google and TikTok then deducted automatically.","bullet3":"Refunds and processor fees subtracted from gross revenue."},"multistore":{"badge":"Multi-store WooCommerce","title":"Two, five or twenty WooCommerce stores in one view.","description":"Several WooCommerce sites? FR plus US? WooCommerce plus Shopify? Connect them all and read the consolidated dashboard, filter to one store in a click.","bullet1":"Unlimited WooCommerce stores on every plan, no per-site fee.","bullet2":"Mix WooCommerce with Shopify or PrestaShop in the same workspace.","bullet3":"Multi-currency normalized to your reporting currency automatically."},"cohorts":{"badge":"Cohorts and LTV","title":"Customer cohorts and retention curves built on your WooCommerce orders.","description":"Group every customer by acquisition month and track repeat purchases, retention and LTV. See which months retain and what real LTV looks like.","bullet1":"Retention curves by acquisition month, ready to read.","bullet2":"LTV per cohort, per channel, per first-product purchased.","bullet3":"Spot the campaigns that bring repeat buyers, not just one-shots."},"topProducts":{"badge":"Top products with margin","title":"Best sellers ranked by revenue, margin or profit contribution.","description":"Rank products by what matters to your P&L. Every SKU sits next to its margin, profit contribution and trend.","bullet1":"SKU-level revenue, units, margin and profit on a single line.","bullet2":"Sort by profit, not just units, to find the real winners.","bullet3":"Drill into any product to see customers, repeat rate and bundle pairings."}},"faq":{"heading":"Frequently asked questions","q0":"How do I connect my WooCommerce store?","a0":"Install the official Fullmetrix WordPress plugin from the admin, paste a connection key and you are done. The whole setup takes about five minutes and pulls historical orders automatically.","q1":"Does it work with my WordPress hosting?","a1":"Yes. The plugin runs on any standard WordPress hosting (managed WP, VPS, shared hosting). PHP 7.4 or higher is required and WooCommerce 5.0 or higher. No server changes needed.","q2":"How fresh is the data?","a2":"Orders sync in real time through WooCommerce webhooks. Aggregations refresh every few minutes, so the WooCommerce reporting you see is at most a couple of minutes behind the store.","q3":"Can I consolidate multiple WooCommerce stores?","a3":"Yes. Connect as many WooCommerce stores as you run, including different domains, currencies and tax regions. The dashboard shows the consolidated view and lets you filter to a single store in one click.","q4":"Does it handle multi-currency?","a4":"Yes. Each WooCommerce store keeps its native currency and Fullmetrix normalizes everything to your reporting currency using daily FX rates, so consolidated KPIs are accurate.","q5":"Is there a free trial?","a5":"Yes, 7 days. Install the WordPress plugin, see your real numbers, then decide."},"cta":{"heading":"Ready to see your real WooCommerce numbers?","subtitle":"Install the WordPress plugin, see real net profit, cohorts and multi-store KPIs in five minutes. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"reportingPrestashop":{"simpleBadge":"PrestaShop reporting","hero":{"badge":"PrestaShop reporting and analytics","freeTrial":"Start for free","heading":"Complete PrestaShop reporting for merchants, agencies and traffic managers.","subtitle":"Install the Fullmetrix module and centralize your PrestaShop dashboard, net revenue, orders, multi-store reporting, customer cohorts, product margin, exports and ad campaigns. A real analytics layer, not another CSV export.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"realProfit":{"badge":"Real net profit","title":"Revenue minus COGS, ad spend, refunds and fees, computed automatically.","description":"A PrestaShop reporting tool should go beyond gross sales. Fullmetrix subtracts product costs, ad spend, refunds and payment fees from gross revenue. Per shop, per period, year-over-year.","bullet1":"COGS pulled from your PrestaShop product cost prices, with manual overrides per SKU.","bullet2":"Ad spend imported automatically from Meta, Google and TikTok.","bullet3":"Refunds, taxes and payment fees deducted automatically from gross revenue."},"multistore":{"badge":"PrestaShop multi-shop","title":"All your PrestaShop shops and accounts in one consolidated view.","description":"Connect every PrestaShop shop you operate and read the consolidated dashboard. Built for agencies, multi-country groups and merchants who do not want to open three back-offices before making a decision.","bullet1":"Single dashboard across multiple PrestaShop shops, currencies and warehouses.","bullet2":"Compare performance shop by shop with side-by-side KPIs.","bullet3":"Mix PrestaShop with WooCommerce or Shopify on the same view."},"cohorts":{"badge":"Cohorts and LTV","title":"Customer cohorts and retention curves built on your PrestaShop order history.","description":"PrestaShop reporting should not stop at this month's orders. Group every customer by acquisition month and track repeat purchases, retention and LTV. See which months brought the right buyers.","bullet1":"Monthly cohorts with repeat-purchase rate and retention curve.","bullet2":"Lifetime value per cohort, per channel, per shop.","bullet3":"RFM segmentation built on top of your real PrestaShop order history."},"topProducts":{"badge":"Top products and margin","title":"Top SKUs ranked by revenue, margin or velocity.","description":"Rank products by what matters to your P&L. Spot bestsellers with thin margin and slow movers with healthy unit profit.","bullet1":"Top products with image, SKU, revenue and net margin.","bullet2":"Top categories aggregated across all your PrestaShop shops.","bullet3":"Drill into any SKU to see velocity, returns and cohort attachment."}},"faq":{"heading":"Frequently asked questions","q0":"How do I install Fullmetrix on PrestaShop?","a0":"Download the native Fullmetrix module, upload it from your PrestaShop back-office under Modules, click install and paste your Fullmetrix API key. The flow takes a few minutes and does not touch your theme.","q1":"Which PrestaShop versions are supported?","a1":"The Fullmetrix module supports PrestaShop 1.6.1 through 9, with PHP 7.0 or newer. Exact compatibility is checked during setup.","q2":"Does it handle PrestaShop multi-shop?","a2":"Yes. Each PrestaShop shop is detected and synced separately, then consolidated in the Fullmetrix dashboard. You can view each shop on its own, group them, or merge them with WooCommerce and Shopify accounts.","q3":"Does it support multi-currency?","a3":"Yes. Orders are stored in their original PrestaShop currency and converted to your reporting currency using daily exchange rates. Year-over-year comparisons stay accurate even when shop currencies differ.","q4":"How often is the data synced?","a4":"New orders, refunds and customer events are pushed in real time via PrestaShop hooks. Historical aggregations refresh every few minutes, so the dashboard you read is at most two minutes behind the back-office.","q5":"Is there a free trial?","a5":"Yes, 7 days. Install the module, connect your PrestaShop store, see your real net profit and cohorts, then decide."},"cta":{"heading":"Ready to see your real PrestaShop numbers?","subtitle":"Install the Fullmetrix PrestaShop module in five minutes. Net profit, multi-shop reporting and cohorts free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"tableauDeBordPrestashop":{"simpleBadge":"PrestaShop dashboard","hero":{"badge":"PrestaShop dashboard","freeTrial":"Start for free","heading":"A PrestaShop dashboard built to run sales, not just display stats.","subtitle":"Track revenue, orders, AOV, customers, margin, top products, cohorts and abandoned carts in one readable view. No CSV exports, no spreadsheet, no Looker dashboard to maintain.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"dailyPulse":{"badge":"Daily pulse","title":"The view your team can open every morning.","description":"The PrestaShop back-office gives a useful snapshot, but it is not enough when you need to decide fast. Fullmetrix puts ecommerce KPIs in one place: revenue, orders, AOV, new customers and previous-period trend.","bullet1":"PrestaShop dashboard with revenue, orders, AOV, new customers and trend.","bullet2":"Previous-period comparisons to spot real growth or real drops.","bullet3":"Clear enough for founders, ecommerce leads, traffic managers and agencies."},"revenueTruth":{"badge":"Reliable revenue","title":"Move from gross sales to revenue you can use.","description":"A dashboard is useless if refunds, taxes, fees and order statuses blur the picture. Fullmetrix breaks revenue down day by day so your PrestaShop numbers line up with marketing decisions.","bullet1":"Revenue table with orders, gross sales, taxes, shipping, refunds and net.","bullet2":"Read by day, period, store and customer segment.","bullet3":"Fewer arguments about numbers, more decisions about what to do."},"productDecisions":{"badge":"Products and categories","title":"PrestaShop best-sellers ranked by what actually matters.","description":"The product with the most sales is not always the one helping margin. Fullmetrix ranks SKUs and categories by revenue, units, margin and trend.","bullet1":"Top products with image, SKU, revenue, units sold and performance.","bullet2":"Top categories to see where growth is concentrated.","bullet3":"Product drill-down for returns, variations and attached sales."},"retention":{"badge":"Customer cohorts","title":"See whether your PrestaShop customers actually come back.","description":"A strong PrestaShop dashboard should not stop at this month's orders. It should show customer quality, repeat purchase and LTV over time.","bullet1":"Monthly cohorts for retention, repeat purchase and lifetime value.","bullet2":"RFM segmentation based on real PrestaShop order history.","bullet3":"A natural bridge to WhatsApp, ad audiences and customer win-back."}},"faq":{"heading":"Frequently asked questions","q0":"What is the best dashboard for PrestaShop?","a0":"It depends on the job. The native back-office is enough for a basic snapshot. Fullmetrix is useful when you need net revenue, margin, cohorts, RFM, abandoned carts, product performance and ad reporting in one interface.","q1":"Does Fullmetrix replace the native PrestaShop dashboard?","a1":"Fullmetrix does not replace the PrestaShop back-office for store operations. It adds the business layer: reporting, analytics, margin, customer segments, acquisition and retention. PrestaShop remains the store, Fullmetrix becomes the cockpit.","q2":"Can I use this dashboard with multiple PrestaShop stores?","a2":"Yes. You can connect several PrestaShop stores, read them separately or consolidate them. This matters for groups, agencies and merchants running multiple countries or brands.","q3":"Is this better than a PrestaShop Looker Studio dashboard?","a3":"Looker Studio is useful if you already have a data team and a BI model. Fullmetrix is faster if the goal is to track PrestaShop ecommerce KPIs without maintaining a connector, calculated fields and exports.","q4":"Which PrestaShop data is displayed?","a4":"Fullmetrix syncs orders, customers, products, categories, refunds, carts, coupons and marketing events depending on the modules enabled. Views can also combine Google Ads, Meta Ads, TikTok Ads, GA4, Search Console and WhatsApp.","q5":"How long does it take to see the first numbers?","a5":"The module takes a few minutes to install. New orders then sync automatically, and the historical import rebuilds reporting views from your past data."},"cta":{"heading":"Turn PrestaShop into a real ecommerce cockpit.","subtitle":"Connect your store, import history and read your KPIs without exporting orders into a spreadsheet.","startWith":"Start with","trialNote":"7 days free."}},"moduleReportingPrestashop":{"simpleBadge":"PrestaShop reporting module","hero":{"badge":"PrestaShop reporting module","freeTrial":"Start for free","heading":"The PrestaShop reporting module for stores that are done running on CSVs.","subtitle":"Connect PrestaShop to Fullmetrix and get clean reporting: net revenue, orders, refunds, top products, scheduled exports, agency reports and automated digests.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"moduleVsSaas":{"badge":"Module + SaaS","title":"A lightweight PrestaShop module, a complete SaaS reporting layer.","description":"Many PrestaShop statistics modules stay trapped in the back-office. Fullmetrix installs a connection module, then handles reporting in a modern interface built for ecommerce teams.","bullet1":"PrestaShop module to sync orders, customers, products, carts and refunds.","bullet2":"Fast SaaS dashboard to read KPIs without slowing down the back-office.","bullet3":"Reporting usable by merchants, agencies, traffic managers and leadership."},"orderExports":{"badge":"Clean exports","title":"Keep exports when they help, automate the rest.","description":"Exporting PrestaShop orders is sometimes necessary. Doing it every week is the problem. Fullmetrix centralizes the data and schedules exports when your team needs them.","bullet1":"Recurring exports for orders, customers, products, coupons or segments.","bullet2":"Columns selected once, sent automatically to the right recipients.","bullet3":"Less copy-paste between PrestaShop, Sheets and client reports."},"agencyReporting":{"badge":"PrestaShop agencies","title":"Readable client reporting without rebuilding a dashboard for every mission.","description":"For an agency, reporting has to make the work visible. Fullmetrix gives a clear base to discuss revenue, orders, products, ad campaigns and CRM actions during monthly reviews.","bullet1":"Multi-store view for managing several PrestaShop clients.","bullet2":"Ecommerce and marketing KPIs that make sense in client meetings.","bullet3":"Less time preparing reports, more time explaining decisions."},"digests":{"badge":"Automated digests","title":"Receive the numbers without opening PrestaShop.","description":"Not every team member logs in every morning. Fullmetrix digests send key KPIs by email or Slack so the team keeps the rhythm without adding meetings.","bullet1":"Daily or weekly digest with revenue, orders, margin and movement.","bullet2":"Send to founders, marketing teams, agencies or clients.","bullet3":"Quick signal when a product, campaign or store drops."}},"faq":{"heading":"Frequently asked questions","q0":"Is Fullmetrix a PrestaShop module or a SaaS?","a0":"Both work together. The PrestaShop module connects the store and syncs the data. Reporting, dashboards, cohorts, segments and exports live in the Fullmetrix app.","q1":"Why not use only a PrestaShop statistics module?","a1":"A simple statistics module can be enough early on. Fullmetrix matters when you need multi-store consolidation, ad spend, margin, cohorts or clean client reporting.","q2":"Does the module slow down the PrestaShop store?","a2":"The module is designed to stay lightweight on the store side. Heavy calculations happen in Fullmetrix, not in your back-office. Sync uses hooks, imports and processing adapted to volume.","q3":"Can I export data after connecting?","a3":"Yes. Fullmetrix lets you create recurring exports with useful columns and send them automatically. The goal is to keep exports when they add value, not when they are only holding a weekly report together.","q4":"Is this built for PrestaShop agencies?","a4":"Yes. Agencies can use Fullmetrix to track several stores, prepare monthly reviews, prove acquisition results and give clients a clearer view than the native back-office.","q5":"Which PrestaShop versions are supported?","a5":"The Fullmetrix module supports the common PrestaShop versions used by merchants, with a focus on 1.7, 8 and 9 stores. Exact compatibility is checked during setup."},"cta":{"heading":"Install the module, finally read the numbers.","subtitle":"Complete PrestaShop reporting without a permanent spreadsheet or a dashboard rebuilt from scratch.","startWith":"Start with","trialNote":"7 days free."}},"prestashopMetricsAlternative":{"simpleBadge":"PrestaShop Metrics alternative","hero":{"badge":"PrestaShop Metrics alternative","freeTrial":"Start for free","heading":"The PrestaShop Metrics alternative for merchants who need more than basic KPIs.","subtitle":"PrestaShop announced that PrestaShop Metrics will be decommissioned on January 1, 2026. Fullmetrix replaces the reporting need with advanced analytics, net revenue, cohorts, RFM, ad audiences, exports and WhatsApp.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"metricsGap":{"badge":"After Metrics","title":"Do not replace PrestaShop Metrics with another sales counter.","description":"The job is not just to recover a revenue chart. PrestaShop merchants need a tool that connects orders, customers, products, margin, acquisition and retention.","bullet1":"Central view on revenue, orders, AOV, new customers and trends.","bullet2":"PrestaShop history turned into useful business analysis, not just display.","bullet3":"Built for merchants, agencies and traffic managers who need to decide fast."},"netRevenue":{"badge":"Net revenue","title":"Read numbers after refunds, taxes and fees.","description":"Gross sales can reassure and mislead at the same time. Fullmetrix breaks down orders, refunds, taxes, fees, shipping and net revenue so decisions do not rely on an incomplete total.","bullet1":"Daily revenue table with gross sales, refunds and net.","bullet2":"Previous-period and year-over-year comparisons.","bullet3":"Read by store, country, customer type, product or category."},"cohorts":{"badge":"LTV and cohorts","title":"Track customer quality, not only order volume.","description":"A store can grow by buying customers who never come back. Fullmetrix shows cohorts, LTV, repeat purchase and RFM segments so you know whether growth holds.","bullet1":"Monthly cohorts with retention and lifetime value.","bullet2":"RFM segments to separate VIPs, dormant customers and new buyers.","bullet3":"Activation into ad audiences and WhatsApp campaigns."},"activation":{"badge":"Actionable analytics","title":"Move from reporting to marketing action.","description":"Reporting alone does not recover revenue. Fullmetrix turns PrestaShop segments into ad audiences, exports, WhatsApp follow-ups and usable customer lists.","bullet1":"Customer segments built from order history.","bullet2":"Sync to Meta, Google and TikTok audiences depending on integrations.","bullet3":"WhatsApp follow-ups and campaigns from ecommerce data."}},"faq":{"heading":"Frequently asked questions","q0":"Is PrestaShop Metrics being discontinued?","a0":"PrestaShop's official documentation says PrestaShop Metrics will be decommissioned on January 1, 2026. The module keeps working until that date, but merchants should plan an analytics alternative.","q1":"Does Fullmetrix replace PrestaShop Metrics?","a1":"Fullmetrix can replace the reporting need covered by PrestaShop Metrics, with broader coverage: net revenue, margin, cohorts, RFM, products, exports, ads, WhatsApp and multi-store reporting.","q2":"How is this different from Google Analytics 4?","a2":"GA4 analyzes traffic and web events. Fullmetrix starts from PrestaShop orders and connects them with campaigns, customers, products, refunds and segments. The two tools can work together.","q3":"Can I keep my PrestaShop history?","a3":"Yes. Fullmetrix imports order history to rebuild trends, cohorts and segments. This matters if you need period comparisons or LTV analysis.","q4":"Is this a free alternative to PrestaShop Metrics?","a4":"Fullmetrix offers a free trial, then a SaaS subscription. It is not positioned as a free clone of Metrics, but as a fuller reporting and marketing suite for PrestaShop stores that need to manage growth.","q5":"Is it useful for an agency managing several stores?","a5":"Yes. Agencies can connect several PrestaShop stores, consolidate numbers, prepare monthly reviews and give clients a clear view of performance."},"cta":{"heading":"Get ready for life after PrestaShop Metrics.","subtitle":"Connect your store and get a reporting layer that goes beyond native statistics.","startWith":"Start with","trialNote":"7 days free."}},"connecteurLookerStudioPrestashop":{"simpleBadge":"PrestaShop Looker Studio connector","hero":{"badge":"Looker Studio and PrestaShop","freeTrial":"Start for free","heading":"PrestaShop Looker Studio connector: before building a dashboard, check what you really need to track.","subtitle":"You can connect PrestaShop to Looker Studio with third-party connectors, Sheets or an API. Fullmetrix is not a generic Looker connector: it is the alternative for teams that mainly need reliable PrestaShop ecommerce reporting without BI maintenance.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"connectorReality":{"badge":"BI options","title":"Looker Studio is useful, but the connector is only part of the problem.","description":"A PrestaShop connector can send orders, customers or carts to a Looker Studio report. You still need to maintain fields, statuses, refunds, currencies, filters and sync errors.","bullet1":"Common options: third-party connector, Google Sheets, PrestaShop API or warehouse.","bullet2":"Check order cancellations, refunds, multi-store, currencies and history.","bullet3":"Fullmetrix avoids that work when the main need is ecommerce reporting."},"dashboardNative":{"badge":"Native alternative","title":"When your Looker dashboard mostly tracks PrestaShop, Fullmetrix is faster.","description":"If the report needs revenue, orders, AOV, LTV, cohorts, top products, margin and abandoned carts, a native ecommerce dashboard usually reduces maintenance.","bullet1":"PrestaShop dashboard ready without building a Looker data model.","bullet2":"Ecommerce KPIs already shaped for merchants, agencies and traffic managers.","bullet3":"Product, customer, order and cohort drill-down without home-made calculated fields."},"adReporting":{"badge":"Ads and ROAS","title":"Tie ad campaigns back to PrestaShop orders.","description":"Traffic managers often build Looker dashboards to blend Meta Ads, Google Ads, GA4 and PrestaShop. Fullmetrix centralizes these views in a decision-first interface.","bullet1":"ROAS, CPA, revenue and campaigns across Google, Meta and TikTok.","bullet2":"Read real orders instead of isolated attribution in each ad platform.","bullet3":"Customer segments can later feed audiences and win-back campaigns."},"clientReporting":{"badge":"Agency reporting","title":"Client reporting without rebuilding the same model for every store.","description":"For an agency, Looker Studio can be powerful but costly to maintain. Fullmetrix gives a standard reporting base for PrestaShop stores so the team can focus on recommendations.","bullet1":"Reports and digests for monthly client reviews.","bullet2":"Multi-store view to manage several PrestaShop accounts.","bullet3":"Less time on connectors, more time on decisions."}},"faq":{"heading":"Frequently asked questions","q0":"Is there a Looker Studio connector for PrestaShop?","a0":"Yes, third-party connectors and workflows exist to send PrestaShop data to Looker Studio, sometimes through Google Sheets, Make, Coupler, a marketplace module or the PrestaShop API. The right option depends on volume, transformation needs and maintenance tolerance.","q1":"Is Fullmetrix a PrestaShop Looker Studio connector?","a1":"No. Fullmetrix is not a generic Looker Studio connector. It is an alternative for merchants and agencies who would build a Looker dashboard mainly to track PrestaShop ecommerce KPIs.","q2":"When should I choose Looker Studio over Fullmetrix?","a2":"Choose Looker if you already have a BI stack, highly custom sources and someone to maintain the model. Choose Fullmetrix if you want PrestaShop reporting without rebuilding orders, refunds, products, customers, cohorts and ROAS.","q3":"Can I export Fullmetrix data to another tool?","a3":"Fullmetrix offers recurring exports for teams that still need files or external processing. The goal is to reduce fragile reporting, not lock your data.","q4":"Which PrestaShop KPIs are available without Looker?","a4":"Revenue, orders, AOV, new customers, products, categories, refunds, coupons, carts, cohorts, LTV, RFM, ad campaigns, audiences and WhatsApp depending on enabled integrations.","q5":"Is this useful for an agency traffic manager?","a5":"Yes. That is a strong use case: you often search for a connector to produce a client report. Fullmetrix can become the standard PrestaShop reporting layer and leave you more time for analysis."},"cta":{"heading":"Before maintaining a Looker dashboard, try native PrestaShop reporting.","subtitle":"Connect the store, read the KPIs and keep Looker for true BI cases.","startWith":"Start with","trialNote":"7 days free."}},"exportCommandesPrestashop":{"simpleBadge":"PrestaShop order export","hero":{"badge":"PrestaShop order export","freeTrial":"Start for free","heading":"PrestaShop order exports: keep useful files, remove manual reporting.","subtitle":"Export orders, customers, products, coupons and segments when needed. For daily management, Fullmetrix turns PrestaShop data into dashboards, reports and scheduled exports.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"ordersClean":{"badge":"Clean orders","title":"Find PrestaShop orders without digging through the back-office.","description":"An order export is often the first reflex when numbers get unclear. Fullmetrix keeps a filterable order list connected to the rest of your reporting.","bullet1":"Order list with customer, status, revenue, products and period.","bullet2":"Filters by segment, store, status, country or channel.","bullet3":"Order detail without losing the analysis context."},"scheduledExports":{"badge":"Scheduled exports","title":"Set the export once, let Fullmetrix send it.","description":"Manual exports create errors and waste time. Fullmetrix lets you choose columns, frequency and recipients for recurring files.","bullet1":"Recurring CSV exports for teams, finance, agencies or leadership.","bullet2":"Columns configured once for the business need.","bullet3":"Automatic delivery instead of manual extraction."},"revenueReconciliation":{"badge":"Reconciliation","title":"Connect order exports to net revenue.","description":"An order file alone does not answer profitability questions. Fullmetrix ties orders, refunds, taxes, fees and net revenue together to explain gaps.","bullet1":"Daily table with orders, gross sales, taxes, refunds and net.","bullet2":"Fewer gaps between PrestaShop, GA4, ad platforms and accounting.","bullet3":"A more reliable base for margin and acquisition analysis."},"segments":{"badge":"Customer segments","title":"Export audiences too, not only order rows.","description":"The most useful exports are not always transactional. Fullmetrix lets you build customer segments from PrestaShop and use them for CRM, ads or analysis.","bullet1":"RFM, VIP, dormant customers, recent buyers or high-AOV segments.","bullet2":"Clean list exports for CRM actions or external analysis.","bullet3":"Natural connection with WhatsApp, Meta Ads, Google Ads and TikTok Ads."}},"faq":{"heading":"Frequently asked questions","q0":"How do I export PrestaShop orders?","a0":"PrestaShop supports exports from the back-office or through modules. Fullmetrix adds an operational layer: synced data, filters, segments, scheduled exports and reporting tied to net revenue.","q1":"Can I export automatically every week?","a1":"Yes. You can create a recurring export, choose useful columns and send it automatically on a schedule. This helps finance, agencies, marketing teams or external analysis.","q2":"Which order fields can I use?","a2":"Exports can use order, customer, product, status, period, amount and segment data available in Fullmetrix. Exact scope depends on your connections and the PrestaShop module.","q3":"Is this an alternative to Google Sheets?","a3":"Fullmetrix can replace Google Sheets used only to rebuild ecommerce reporting. Sheets remains useful for one-off work, but daily management is more reliable in a connected dashboard.","q4":"Can I export PrestaShop customer segments?","a4":"Yes. Fullmetrix lets you build segments from PrestaShop history, then export or activate them depending on available integrations.","q5":"Is this useful if I already have a Looker Studio connector?","a5":"Yes if you want to reduce reporting maintenance or improve source-data reliability. You can keep Looker for specific reports and use Fullmetrix for daily ecommerce reading."},"cta":{"heading":"Stop rebuilding the same PrestaShop export.","subtitle":"Schedule useful files and manage the rest directly in Fullmetrix.","startWith":"Start with","trialNote":"7 days free."}},"whatsappPrestashop":{"simpleBadge":"WhatsApp for PrestaShop","hero":{"badge":"PrestaShop WhatsApp marketing","freeTrial":"Start for free","heading":"WhatsApp for PrestaShop to recover carts, reactivate customers and measure revenue.","subtitle":"Campaigns, automations, templates, segments and attribution in the same suite as your PrestaShop reporting. Your ecommerce data finally drives the right message to the right customer.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"overview":{"badge":"WhatsApp overview","title":"Track messages, reads, conversions and attributed revenue.","description":"WhatsApp is not only a conversation channel. For a PrestaShop store, it is a retention channel that should be measured like a real revenue source.","bullet1":"Messages sent, delivered, read, failed and converted.","bullet2":"Revenue attributed to WhatsApp campaigns and automations.","bullet3":"Clear split between acquisition, retention and support use cases."},"abandonedCart":{"badge":"Abandoned carts","title":"Recover PrestaShop carts on a channel customers actually read.","description":"Email reminders are useful, but many merchants now look at SMS or WhatsApp to recover high-intent carts. Fullmetrix connects cart, customer, message and recovered revenue.","bullet1":"WhatsApp automations triggered by abandoned carts.","bullet2":"Messages personalized by customer, cart or segment.","bullet3":"Recovered revenue measurement, not only open rate."},"segments":{"badge":"PrestaShop segments","title":"Send fewer messages, but to the right customers.","description":"WhatsApp works best with targeting. Fullmetrix uses PrestaShop segments to avoid generic blasts: VIPs, dormant customers, recent buyers, high carts and favorite categories.","bullet1":"Audience based on order history, RFM and customer behavior.","bullet2":"Targeted campaigns for promos, launches, win-back or limited stock.","bullet3":"Lists prepared from ecommerce data, not an isolated file."},"revenue":{"badge":"Attribution","title":"Measure WhatsApp revenue in the same tool as PrestaShop reporting.","description":"A separate WhatsApp tool can send messages. The real question is how much revenue those messages recover and which segments respond. Fullmetrix ties WhatsApp back to ecommerce revenue.","bullet1":"Campaign stats: recipients, delivery, reads, conversions and revenue.","bullet2":"Compare campaigns and automations to see what drives revenue.","bullet3":"Direct link to PrestaShop orders, customers, products and segments."}},"faq":{"heading":"Frequently asked questions","q0":"Can you do WhatsApp marketing with PrestaShop?","a0":"Yes. You can use the WhatsApp Business API with compatible tools to send campaigns, templates and automations. Fullmetrix adds PrestaShop data, segments and revenue measurement in the same interface.","q1":"Does Fullmetrix handle PrestaShop abandoned cart WhatsApp flows?","a1":"Yes, Fullmetrix is designed to connect PrestaShop carts to WhatsApp automations and measure recovered revenue. Exact behavior depends on configuration, consent and approved templates.","q2":"How is this different from an email abandoned-cart module?","a2":"Email remains useful, but WhatsApp can reach customers faster and with stronger visibility. Fullmetrix does not stop at sending: it connects messages to orders and customer segments.","q3":"Do I need WhatsApp consent?","a3":"Yes. WhatsApp campaigns and automations must follow WhatsApp Business rules, approved templates and applicable marketing consent. Fullmetrix helps structure audiences, but compliance remains required.","q4":"Can I segment WhatsApp campaigns from PrestaShop data?","a4":"Yes. You can target segments built from ecommerce history: VIPs, inactive customers, buyers of a category, high carts, purchase recency or frequency.","q5":"How do I measure WhatsApp ROI on PrestaShop?","a5":"Fullmetrix ties WhatsApp sends to attributed conversions and orders. You can track messages, reads, orders, recovered revenue and performance by campaign or automation."},"cta":{"heading":"Turn PrestaShop data into WhatsApp messages that recover revenue.","subtitle":"Abandoned cart, win-back, back-in-stock, targeted campaigns and attributed revenue in the same suite.","startWith":"Start with","trialNote":"7 days free."}},"moduleWhatsappPrestashop":{"simpleBadge":"PrestaShop WhatsApp module","hero":{"badge":"PrestaShop WhatsApp module","freeTrial":"Start for free","heading":"PrestaShop WhatsApp module for automated recovery, campaigns and attributed revenue.","subtitle":"Connect PrestaShop to WhatsApp Business with a lightweight module, then manage templates, segments, automations and reporting in Fullmetrix.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"signal":{"badge":"PrestaShop connection","title":"A lightweight module to sync customers, carts and orders.","description":"The module acts as the bridge between your store and Fullmetrix. PrestaShop remains the ecommerce source, while WhatsApp runs on clean data.","bullet1":"Sync orders, customers, carts and products.","bullet2":"A usable base for campaigns, automations and segments.","bullet3":"Built to avoid CSV exports and custom scripts."},"analysis":{"badge":"Automations","title":"Trigger WhatsApp on the moments that matter.","description":"Abandoned cart, post-purchase, inactive customer or back-in-stock: flows use PrestaShop events instead of isolated lists.","bullet1":"Triggers connected to carts and customer lifecycle.","bullet2":"Approved and customizable WhatsApp Business templates.","bullet3":"Control delays, conditions and messages per automation."},"activation":{"badge":"Segments","title":"Target campaigns from real store data.","description":"A PrestaShop WhatsApp module becomes useful when it knows who to contact. Fullmetrix combines purchase history, RFM, carts and favorite categories.","bullet1":"VIP, dormant, recent buyer and high-cart audiences.","bullet2":"Exclusions to avoid over-messaging customers.","bullet3":"WhatsApp campaigns connected to PrestaShop segments."},"workflow":{"badge":"ROI","title":"Measure the revenue generated by the WhatsApp module.","description":"Fullmetrix does not stop at sent messages. Campaigns and automations are tied back to orders to read recovered revenue.","bullet1":"Delivery, read, conversion and revenue stats.","bullet2":"Compare campaigns, abandoned carts and win-back flows.","bullet3":"PrestaShop and WhatsApp reporting in the same interface."}},"faq":{"heading":"Frequently asked questions","q0":"Is Fullmetrix a PrestaShop WhatsApp module?","a0":"Fullmetrix uses a lightweight PrestaShop module to sync data, then provides WhatsApp features in a SaaS interface: campaigns, automations, templates, segments and reporting.","q1":"Does the module replace WhatsApp Business?","a1":"No. It relies on the WhatsApp Business API and Meta rules. Fullmetrix connects PrestaShop data, structures audiences and measures results.","q2":"Can it run WhatsApp abandoned cart flows?","a2":"Yes. Abandoned carts are a core scenario, with approved templates, segmentation and recovered revenue measurement.","q3":"Do I need to code to install it?","a3":"No. The goal is a fast connection. Depending on your store, some technical checks may remain useful, but daily usage does not require development.","q4":"Does it work with multistore?","a4":"Yes. Fullmetrix can analyze stores separately or consolidated, then activate campaigns according to your rules.","q5":"How is WhatsApp ROI calculated?","a5":"Messages are tied to attributed orders so you can track conversions, recovered revenue and performance by campaign or automation."},"cta":{"heading":"Add WhatsApp to PrestaShop without losing revenue measurement.","subtitle":"Module, segments, automations and reporting in a suite built for PrestaShop merchants.","startWith":"Start with","trialNote":"7 days free."}},"prestashopWhatsapp":{"simpleBadge":"PrestaShop WhatsApp","hero":{"badge":"PrestaShop WhatsApp","freeTrial":"Start for free","heading":"PrestaShop WhatsApp to reactivate customers from real ecommerce data.","subtitle":"Turn PrestaShop orders, carts, segments and customer history into measurable WhatsApp campaigns without separating marketing from reporting.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"signal":{"badge":"Clear view","title":"Tie WhatsApp back to your PrestaShop orders.","description":"A WhatsApp campaign only matters when it connects to sales. Fullmetrix links messages, customers and orders in the same reporting.","bullet1":"Messages, reads, conversions and attributed revenue.","bullet2":"Cart and purchase data used for personalization.","bullet3":"Read by campaign, automation, segment and period."},"analysis":{"badge":"Performance","title":"See which messages actually create revenue.","description":"Instead of only tracking delivery rates, Fullmetrix shows orders and revenue tied to WhatsApp actions.","bullet1":"Campaign and automation stats in one view.","bullet2":"Attribution to recovered PrestaShop orders.","bullet3":"Comparison with your other ecommerce metrics."},"activation":{"badge":"Audiences","title":"Target the right customers instead of blasting everyone.","description":"PrestaShop already contains your best CRM signals. Fullmetrix turns them into WhatsApp audiences ready to activate.","bullet1":"VIPs, dormant customers, new buyers and high carts.","bullet2":"Reusable RFM segments and purchase history.","bullet3":"Useful exclusions to protect channel quality."},"workflow":{"badge":"Reporting","title":"Keep WhatsApp in the same cockpit as sales.","description":"Ecommerce teams can track recovery, carts, products and revenue without switching between PrestaShop, Meta and spreadsheets.","bullet1":"Consistent PrestaShop and WhatsApp dashboards.","bullet2":"Exports and digests to share results.","bullet3":"Natural links to abandoned carts, RFM and LTV."}},"faq":{"heading":"Frequently asked questions","q0":"Can you connect PrestaShop to WhatsApp?","a0":"Yes. With Fullmetrix, PrestaShop feeds your segments, carts and orders, then WhatsApp sends measurable campaigns and automations.","q1":"How is this different from a simple chat extension?","a1":"A chat extension opens a conversation. Fullmetrix also connects WhatsApp to ecommerce data: segments, carts, orders and attributed revenue.","q2":"Which use cases matter most?","a2":"The strongest use cases are abandoned carts, customer win-back, back-in-stock alerts, targeted campaigns and post-purchase follow-up.","q3":"Do I need WhatsApp opt-in?","a3":"Yes. Marketing sends must follow WhatsApp Business rules, approved templates and applicable consent.","q4":"Can I track generated sales?","a4":"Yes. Fullmetrix ties messages to attributed orders so you can measure revenue by campaign or automation.","q5":"Is it useful for PrestaShop agencies?","a5":"Yes. Agencies can track multiple stores, segment audiences and present clear reporting to clients."},"cta":{"heading":"Make WhatsApp a measurable PrestaShop channel.","subtitle":"Recovery, campaigns, segments and attributed revenue in the same tool.","startWith":"Start with","trialNote":"7 days free."}},"prestashopWhatsappModule":{"simpleBadge":"PrestaShop WhatsApp module","hero":{"badge":"PrestaShop WhatsApp module","freeTrial":"Start for free","heading":"PrestaShop WhatsApp module for campaigns, templates and automations tied to sales.","subtitle":"Install a lightweight PrestaShop connection, manage WhatsApp Business messages and measure the impact on orders without spreadsheets.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"signal":{"badge":"Templates","title":"Centralize the WhatsApp templates your store uses.","description":"A PrestaShop WhatsApp module should manage approved messages, variables and use cases without multiplying copies.","bullet1":"Meta templates for promos, carts and customer follow-up.","bullet2":"Variables powered by PrestaShop data.","bullet3":"Reuse across campaigns and automations."},"analysis":{"badge":"Campaigns","title":"Build campaigns from ecommerce audiences.","description":"Fullmetrix starts from customers, products and orders instead of asking you to import a flat list before every send.","bullet1":"Audience selection from segments and purchase history.","bullet2":"Content personalized by cart, customer or category.","bullet3":"Preview and prepare variables before launch."},"activation":{"badge":"Automations","title":"Automate recovery without disconnecting PrestaShop.","description":"Triggers use store events: cart abandonment, inactive customer, post-purchase or back-in-stock.","bullet1":"WhatsApp scenarios triggered by PrestaShop data.","bullet2":"Conditions and delays adapted to the purchase cycle.","bullet3":"Messages can be tested before going live."},"workflow":{"badge":"Measurement","title":"Know whether the module really pays back.","description":"Reporting links messages and orders to show what recovers revenue instead of stopping at send metrics.","bullet1":"Attributed revenue by campaign and automation.","bullet2":"Conversions, delivery, reads and errors visible.","bullet3":"Reporting shared with other PrestaShop metrics."}},"faq":{"heading":"Frequently asked questions","q0":"Why a separate PrestaShop WhatsApp module page?","a0":"Many searches are about the module as an installation solution. Fullmetrix answers that intent with a PrestaShop bridge and a complete SaaS interface.","q1":"Does the module send messages directly?","a1":"Messages run through the WhatsApp Business API and Meta mechanisms. Fullmetrix orchestrates campaigns, automations, audiences and measurement.","q2":"Can I customize templates?","a2":"Yes, within WhatsApp Business rules and approved templates. Variables can use PrestaShop data.","q3":"Does it cover customer chat?","a3":"Yes, Fullmetrix also includes inbox and WhatsApp conversation logic tied to customer context.","q4":"How do I avoid overly broad sends?","a4":"Segments and exclusions let you target the right customers, such as VIPs, dormant customers, recent buyers or already contacted customers.","q5":"Can this page be used as an SEO landing page?","a5":"Yes. It is statically generated with metadata, canonical, hreflang and links to the other PrestaShop WhatsApp pages."},"cta":{"heading":"Install a WhatsApp module that speaks PrestaShop.","subtitle":"Templates, campaigns, automations and attributed revenue in Fullmetrix.","startWith":"Start with","trialNote":"7 days free."}},"whatsappBusinessPrestashop":{"simpleBadge":"WhatsApp Business PrestaShop","hero":{"badge":"WhatsApp Business PrestaShop","freeTrial":"Start for free","heading":"WhatsApp Business for PrestaShop to send useful messages and measure sales.","subtitle":"Connect your PrestaShop store to the WhatsApp Business API to manage profile, templates, campaigns, opt-in and attributed revenue from one interface.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"signal":{"badge":"Business account","title":"Keep WhatsApp Business context in your ecommerce stack.","description":"Fullmetrix centralizes the setup marketing teams need: profile, templates and the link back to your store.","bullet1":"WhatsApp Business profile connected to PrestaShop use cases.","bullet2":"Meta templates grouped for campaigns and automations.","bullet3":"Message controls before activation."},"analysis":{"badge":"Meta templates","title":"Prepare messages that follow WhatsApp rules.","description":"WhatsApp marketing campaigns require approved templates. 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Fullmetrix clarifies ecommerce KPIs and useful datasets before deciding what really deserves a Tableau workbook."},"cta":{"heading":"Frame your Tableau reporting.","subtitle":"Keep Tableau for advanced analysis, and Fullmetrix for the ecommerce layer already structured.","startWith":"Start with","trialNote":"7 days free."}},"ga4Prestashop":{"simpleBadge":"PrestaShop GA4","hero":{"badge":"PrestaShop GA4","freeTrial":"Start for free","heading":"PrestaShop GA4: measure traffic without losing the real revenue picture.","subtitle":"PrestaShop GA4 searches often start with a doubt: are purchases tracked, is revenue right, and can GA4 be reconciled with PrestaShop orders? 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Fullmetrix connects ad costs with orders and net revenue to read ROAS from a business base.","q3":"Is it useful if GA4 is already installed through a module?","a3":"Yes, because a module can collect events without providing a complete business view with margin, refunds, statuses and customers.","q4":"Does this also relate to Google Tag Manager?","a4":"Yes. GA4 and GTM are linked in many PrestaShop setups, so this page links into the PrestaShop GTM page.","q5":"What is the agency benefit?","a5":"Agencies can explain performance with reconciled traffic, sales, margin and campaign numbers without rebuilding reports for every client."},"cta":{"heading":"Reconcile GA4 and PrestaShop.","subtitle":"Keep GA4 for traffic, and use Fullmetrix for ecommerce decisions connected to real orders.","startWith":"Start with","trialNote":"7 days free."}},"googleTagManagerPrestashop":{"simpleBadge":"PrestaShop Google Tag Manager","hero":{"badge":"PrestaShop GTM","freeTrial":"Start for free","heading":"PrestaShop Google Tag Manager: installing tags is not enough to trust reporting.","subtitle":"PrestaShop Google Tag Manager searches often hide a dataLayer, purchase event, duplicate, consent or Google Ads conversion problem. Fullmetrix captures that intent and brings it back to usable ecommerce data.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"setup":{"badge":"Tracking setup","title":"GTM centralizes tags, but it does not define the right KPIs.","description":"A GTM container can fire GA4, Google Ads, Meta and other scripts. It does not guarantee that net revenue, refunds, statuses and margin are understood consistently.","bullet1":"Business reading above tracking events.","bullet2":"PrestaShop orders used as the source of truth.","bullet3":"Natural bridge to GA4, Ads and attribution."},"events":{"badge":"Events","title":"Spot duplicate and missing conversion signals.","description":"On PrestaShop, a bad purchase trigger can double revenue or miss external payments. Fullmetrix helps compare tracking with validated orders.","bullet1":"Purchases compared with real orders.","bullet2":"Conversion gaps visible by channel.","bullet3":"Useful data to prioritize tracking fixes."},"ads":{"badge":"Performance","title":"Do not let a GTM container decide the ad budget.","description":"When Google Ads, GA4 and PrestaShop disagree, traffic managers need a stable view. Fullmetrix gives an ecommerce base to judge campaigns beyond client-side tracking.","bullet1":"ROAS and margin connected to PrestaShop sales.","bullet2":"Sources and campaigns visible in the dashboard.","bullet3":"Client reports that are easier to defend."},"workflow":{"badge":"Internal links","title":"A bridge between technical tracking and reporting.","description":"This page connects GTM to GA4, conversions, attribution, Google Ads, PrestaShop reporting and order API searches. 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Fullmetrix is used to read business performance from reconciled orders and costs.","q3":"Can it reveal GA4 and PrestaShop gaps?","a3":"Fullmetrix helps compare marketing performance with PrestaShop sales, which makes gaps easier to spot.","q4":"Is it relevant for traffic managers?","a4":"Yes. This page is built for traffic managers who need to know whether tracking is good enough for decisions.","q5":"How does it relate to Google Ads conversions?","a5":"Google Ads conversions often depend on GTM or GA4 setup. Fullmetrix helps reread campaigns with sales and margin."},"cta":{"heading":"Get out of GTM uncertainty.","subtitle":"Keep GTM for tags, and use Fullmetrix to manage PrestaShop with reliable business reporting.","startWith":"Start with","trialNote":"7 days free."}},"trackingConversionsPrestashop":{"simpleBadge":"PrestaShop conversion tracking","hero":{"badge":"PrestaShop conversion tracking","freeTrial":"Start for free","heading":"PrestaShop conversion tracking: know whether purchases are really measured.","subtitle":"Between GA4, Google Ads, Meta, consent, external payments and PrestaShop statuses, a conversion can disappear or duplicate. 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Fullmetrix connects this page to GA4, GTM, attribution, ROAS, sales reports and abandoned carts.","bullet1":"Links to PrestaShop GA4 and GTM.","bullet2":"Links to ROAS, attribution and Google Ads.","bullet3":"Links to reporting and orders."}},"faq":{"heading":"Frequently asked questions","q0":"Why are PrestaShop conversions missing from Google Ads?","a0":"Common causes include consent, payment redirects, imported GA4 events, incorrect GTM triggers or inconsistent transaction IDs.","q1":"Does Fullmetrix fix Google Ads tags?","a1":"Fullmetrix does not replace a tracking audit. It helps read real sales and compare marketing numbers with PrestaShop.","q2":"How do I check if GA4 duplicates purchases?","a2":"Compare GA4 purchases with PrestaShop orders over the same period and check triggers on the confirmation page.","q3":"Is it useful for Meta Ads?","a3":"Yes. The same issue exists with Meta: pixel data can diverge from real orders, especially with consent and modern browsers.","q4":"Why mention margin on a tracking page?","a4":"Because a well-tracked conversion is not enough. The team needs to know whether the sale is profitable after costs, margin and refunds.","q5":"Is this built for agencies?","a5":"Yes. It speaks to agencies auditing a PrestaShop client’s measurement and looking for a stronger reporting layer."},"cta":{"heading":"Trust conversion numbers again.","subtitle":"Compare tracking, orders, net revenue and campaigns to manage PrestaShop without contradictory numbers.","startWith":"Start with","trialNote":"7 days free."}},"rapportVentesPrestashop":{"simpleBadge":"PrestaShop sales report","hero":{"badge":"PrestaShop sales report","freeTrial":"Start for free","heading":"PrestaShop sales report: move from back-office exports to executive reading.","subtitle":"A PrestaShop sales report should not be only an order export. 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Digests and reports help send a clear reading to leaders or agency clients.","q2":"Does the report include refunds?","a2":"Yes, refunds and statuses are essential for net revenue.","q3":"Is it useful for several PrestaShop stores?","a3":"Yes. Stores can be compared or consolidated depending on the need.","q4":"Can the report data be exported?","a4":"Yes, exports support finance, BI and Google Sheets analysis.","q5":"Why connect sales and marketing?","a5":"Because a sales report without acquisition costs does not show whether growth is profitable."},"cta":{"heading":"Build a real PrestaShop sales report.","subtitle":"Move from raw orders to a clear reading of revenue, margin, customers and campaigns.","startWith":"Start with","trialNote":"7 days free."}},"reportingShopify":{"simpleBadge":"Shopify reporting","hero":{"badge":"Shopify reporting and analytics","freeTrial":"Start for free","heading":"Reporting and analytics for Shopify stores.","subtitle":"Real net profit, multi-store consolidation, cohort retention and SKU margin. 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Each Shopify store keeps its native currency, and Fullmetrix converts everything into your reporting currency (EUR, USD, GBP and others) using daily rates so the consolidated view is always comparable.","q4":"How fresh is the data?","a4":"Orders sync continuously through Shopify webhooks. Aggregations refresh every few minutes, so the dashboard you are looking at is at most a couple of minutes behind your store.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your Shopify store, see your real net profit and cohorts on your own data, then decide."},"cta":{"heading":"Ready to see your real Shopify numbers?","subtitle":"Install the Shopify app in one click and get real profit reporting, multi-store and cohorts free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"ga4":{"hero":{"badge":"Google Analytics 4, finally readable","freeTrial":"Start for free","heading":"The GA4 dashboard you actually open every morning.","subtitle":"Plug Google Analytics 4 and read every metric inside Fullmetrix. Sessions, funnel, traffic sources, top pages, audience.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"overview":{"badge":"GA4 overview","title":"Sessions, users, conversion, bounce rate. All on one screen.","description":"The four GA4 KPIs that matter with year-over-year deltas. 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Fullmetrix lists every GA4 property you have access to, you pick the one you want and the dashboard fills in within minutes.","q1":"Which GA4 metrics are supported?","a1":"Sessions, active users, new vs returning, conversion rate, bounce rate, session duration, e-commerce events (view item, add to cart, begin checkout, purchase), revenue, source and medium, landing pages, devices, countries and custom events.","q2":"Can I connect multiple GA4 properties?","a2":"Yes. Multi-property is included on every plan. Connect as many GA4 properties as you have storefronts and consolidate them in a single view, or filter by property.","q3":"How fresh is the data?","a3":"Google Analytics 4 itself has a 24 to 48 hour lag on its reporting API. Fullmetrix surfaces both the GA4 reporting view and the real-time stream so you see today's traffic alongside the consolidated historical view.","q4":"Can I merge GA4 data with my e-commerce data?","a4":"Yes. That is the whole point. GA4 sessions are matched to Fullmetrix orders so you get true conversion attribution, real revenue per channel and a session-to-purchase funnel that reflects what actually happened in the store.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your GA4 property, see your real numbers in a clean dashboard, then decide."},"cta":{"heading":"See your GA4 data the way it should look.","subtitle":"One OAuth click to connect your property. Your full GA4 reporting in a clean dashboard, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"searchConsole":{"hero":{"badge":"Google Search Console, finally readable","freeTrial":"Start for free","heading":"The Search Console dashboard you check every Monday morning.","subtitle":"Plug Google Search Console and read SEO performance inside Fullmetrix. 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Fullmetrix surfaces both the historical reporting view and the freshest data available, and refreshes daily so Monday morning numbers are ready when you open the page.","q3":"Can I connect multiple Search Console properties?","a3":"Yes. Multi-property is included on every plan. Connect as many GSC properties as you have storefronts and consolidate them in a single view, or filter by property when you need a per-site read.","q4":"Can I cross-reference SEO data with my e-commerce orders?","a4":"Yes, that is the point. Top queries and top landing pages are joined with Fullmetrix orders, so you see which search terms and which pages actually convert into revenue, not just clicks. The GSC alternative UI you wanted, beyond Search Console.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your Search Console property, see your real numbers in a clean dashboard, then decide."},"cta":{"heading":"See what is actually driving organic revenue.","subtitle":"One OAuth click to connect your Search Console property. Your full GSC reporting in a clean dashboard, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"googleAds":{"hero":{"badge":"Google Ads, finally readable","freeTrial":"Start for free","heading":"The Google Ads dashboard you actually open every morning.","subtitle":"Connect your Google Ads accounts in one click. 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You can roll the whole portfolio up or scope the dashboard to one client at a time.","q3":"Which attribution model do you use?","a3":"We do not rely on Google's data-driven attribution to compute your ROAS. Cost is pulled from Google Ads, but purchases, revenue and ROAS are computed against real orders from your store, last-click matched on click identifier, after refunds. The number you see is the number that hit your bank account.","q4":"How fresh is the data?","a4":"Google Ads cost and impression data refresh every few hours through the Google Ads API. Orders sync continuously through your store, so the matched ROAS reflects what closed today.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your Google Ads accounts, see your real ROAS in a clean dashboard, then decide."},"cta":{"heading":"See your real Google Ads ROAS.","subtitle":"OAuth click to connect. Cost, purchases, value and ROAS matched to actual orders. 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Sort to spot winners and budget bleeders.","bullet1":"Every active campaign across Business Managers in a single sortable table.","bullet2":"ABO and CBO labeled clearly, with the same KPI columns as the overview.","bullet3":"Each row matched to real orders for true ROAS per campaign."},"adSets":{"badge":"Ad sets","title":"Drill into the audiences and placements behind each campaign.","description":"Ad sets table with the same KPI columns. See which audience signal converts, which placement burns cash, which lookalike is worth scaling.","bullet1":"Every ad set across campaigns with cost, purchases, value, ROAS, conversion rate.","bullet2":"Sort by ROAS or conversion rate to find scalable audiences in seconds.","bullet3":"Cross-referenced with store orders so audience performance reflects real revenue."},"creatives":{"badge":"Creatives","title":"Which ads are actually selling, with the visuals next to the numbers.","description":"Top creatives table with cost, purchases, ROAS, CPC and CTR. Real ad thumbnails alongside, so you see creative and result together.","bullet1":"Top creatives ranked by ROAS, purchases or any column you pick.","bullet2":"Real thumbnails of every active visual next to its performance.","bullet3":"Spot the winning angle, kill the losers, brief the next batch in one place."}},"faq":{"heading":"Frequently asked questions","q0":"How do I connect my Meta Business account?","a0":"One OAuth click with your Meta Business login. Fullmetrix lists every ad account you have access to across Business Managers, you pick the ones you want and the dashboards fill in within minutes.","q1":"How does Fullmetrix handle iOS 14.5 attribution?","a1":"Meta's reported ROAS has been unreliable since iOS 14.5 because of modeled conversions and signal loss. Fullmetrix matches your Meta ad spend to actual orders in your store using the order timestamp, customer email and Meta click ID when available. Refunds are deducted, orders are not double-counted, and the ROAS you see reflects what really hit your bank account.","q2":"Can I connect multiple ad accounts and Business Managers?","a2":"Yes. Multi-account is included on every plan. Connect every ad account across as many Business Managers as you have, consolidate them in a single overview, or filter by account, campaign or ad set.","q3":"Do I need Conversions API set up?","a3":"Not for Fullmetrix to work. We compute ROAS from your store orders directly, so we do not depend on the pixel or CAPI for attribution. CAPI on your side improves Meta's own optimization, which you should still configure, but Fullmetrix gives you the truth either way.","q4":"How fresh is the Meta Ads data?","a4":"Spend and impressions sync from the Meta Marketing API every few minutes. Orders sync continuously through your store webhooks. The matched ROAS you see is at most a couple of minutes behind reality.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your Meta Business account, see your true post-iOS ROAS next to Meta's reported ROAS, then decide."},"cta":{"heading":"See your true post-iOS Meta Ads ROAS.","subtitle":"One OAuth click to connect Meta Business. Spend matched to real orders, multi-account consolidated, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"tiktokAds":{"hero":{"badge":"TikTok Ads, matched to real orders","freeTrial":"Start for free","heading":"The TikTok Ads dashboard that goes beyond Ads Manager.","subtitle":"Plug TikTok Business Center and read every metric inside Fullmetrix. Cost, purchases, ROAS, GMV Max, Spark Ads, creatives.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"overview":{"badge":"TikTok Ads overview","title":"Twelve KPIs, one screen, all your TikTok spend.","description":"Cost, purchases, value, ROAS, conversion rate, CPA, AOV, impressions, CPM, CPC, CTR. Each card with year-over-year delta, plus the curves that matter.","bullet1":"Twelve KPIs with prior-period deltas, refreshed throughout the day.","bullet2":"ROAS computed on Fullmetrix orders, not TikTok's reported attribution.","bullet3":"Multi-account and multi-Business Center consolidation in a single view."},"campaigns":{"badge":"Campaigns","title":"Every campaign, ranked on the metrics that matter.","description":"GMV Max, Spark Ads, Web Conversions, VSA, Reach. Full table with cost, purchases, value, ROAS, AOV. Sort by ROAS for real revenue.","bullet1":"Full campaigns list with eight performance columns side by side.","bullet2":"GMV Max, Spark Ads, Web Conversions and VSA all in one place.","bullet3":"Click any campaign to drill into its ad groups and creatives."},"adGroups":{"badge":"Ad groups","title":"Spot the ad groups carrying the campaign.","description":"Every ad group with the same KPI columns. See which audience and bidding combo wins inside GMV Max, Spark Ads or any Lookalike.","bullet1":"Ad-group level performance with full KPI columns.","bullet2":"Audience, age and bidding splits visible without exporting to a spreadsheet.","bullet3":"Compare GMV Max auto-targeting against your manual ad groups in one table."},"creatives":{"badge":"Creatives","title":"See which TikTok creatives actually moved revenue.","description":"Creatives table ranks every Spark Ad, GMV Max asset and UGC clip on cost, purchases, ROAS, CPC and CTR. Real thumbnails with active badges.","bullet1":"Top creatives table sorted by ROAS, value or any other column.","bullet2":"Thumbnail grid of running creatives with active status badge.","bullet3":"Spark Ads, GMV Max formats and UGC content tagged separately."}},"faq":{"heading":"Frequently asked questions","q0":"How do I connect my TikTok Ads account?","a0":"One OAuth click with your TikTok Business account. Fullmetrix lists every advertiser account you have access to inside your Business Center, you pick which ones to pull and the dashboard fills in within minutes.","q1":"Can I connect multiple TikTok accounts or Business Centers?","a1":"Yes. Multi-account and multi-Business Center consolidation is included on every plan. Connect every advertiser you run, see them in a single dashboard or filter by account.","q2":"Are GMV Max and Spark Ads supported?","a2":"Yes. Both GMV Max campaigns and Spark Ads are pulled with the same KPI columns as standard Web Conversions or VSA campaigns. Spark Ads keep their original creative attribution so you see which organic post drove the revenue.","q3":"Do I need the TikTok Pixel or Web Events configured?","a3":"No. Fullmetrix matches TikTok ad spend against your actual store orders, so ROAS works even without a perfectly configured Pixel. If you do have Web Events set up, both views are available side by side.","q4":"How fresh is the data?","a4":"TikTok Ads data refreshes throughout the day via the Marketing API. Orders sync continuously through your store webhooks, so the matched ROAS reflects what is actually happening in the store with at most a few minutes of delay.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your TikTok Business Center, see your real ROAS on real orders, then decide."},"cta":{"heading":"See which TikTok creatives actually moved revenue.","subtitle":"OAuth click to connect TikTok Business Center. Full TikTok Ads reporting matched to real orders. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"forms":{"hero":{"badge":"Popups, flyouts and embed forms for e-commerce","freeTrial":"Start for free","heading":"Capture emails, phones and back-in-stock demand. Without a third tool.","subtitle":"Build popup, flyout and embed forms in minutes. WhatsApp opt-ins, promo codes and back-in-stock alerts baked in.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"list":{"badge":"Forms list","title":"Every form, with views, submissions and conversion rate.","description":"All your forms in one table with type, status and live performance. Spot the popup that converts at 12% and the one quietly costing you signups.","bullet1":"Name, type (popup, flyout, embed), status, views, submissions and conversion rate per form.","bullet2":"Built-in templates: welcome offer, back in stock, cart saver, quiz, ebook lead magnet, waitlist.","bullet3":"Duplicate, archive or A/B test any form in one click."},"formTypes":{"badge":"Form types","title":"Lead capture or back in stock. Pick one, ship in minutes.","description":"Two pre-templated purposes at creation: lead capture (welcome offers, list growth, WhatsApp opt-ins) and back in stock (stock-out demand recovery).","bullet1":"Lead capture: email, phone, name, WhatsApp consent, promo code reward.","bullet2":"Back in stock: SKU-aware form that pings the customer when inventory returns.","bullet3":"Templates pre-wired with conversion-tested copy and styling."},"builder":{"badge":"Drag-drop builder","title":"Compose your form, preview it live, ship in minutes.","description":"Drag fields and content blocks with live preview. Behavior tab handles audience and A/B test. Theme tab handles layout and position.","bullet1":"Items panel: email, phone, name, text, button, image, spacer, consent, promo code, sections.","bullet2":"Behavior tab: audience, schedule, targeting, visibility, frequency cap, A/B test.","bullet3":"Theme tab: popup, flyout or embed, width, position, brand styling."},"promoCode":{"badge":"Promo code generator","title":"Generate a unique discount code on every signup.","description":"Tie list growth to discount distribution. Type, validity, minimum order. Generate a unique code per submission or fall back to a static one.","bullet1":"Percentage, fixed amount, free shipping or free product, with minimum order rules.","bullet2":"Unique code per submission or shared fallback, validity in days.","bullet3":"Custom label and styling that match the rest of your popup."},"backInStock":{"badge":"Back in stock","title":"Recover stock-out demand with WhatsApp alerts.","description":"Replace the empty Add to Cart with a Notify me form. Embed code copy-paste for any platform, product preview built in, consent checkbox handled.","bullet1":"Notify me events tied to the SKU, automatic ping when stock returns.","bullet2":"Phone-first capture for WhatsApp and SMS, email fallback.","bullet3":"Embed snippet for Shopify, WooCommerce, PrestaShop or any custom storefront."}},"faq":{"heading":"Frequently asked questions","q0":"How do I install a form on my store?","a0":"Three options. Paste a one-line embed snippet anywhere in your storefront, install the Shopify app, or activate the WooCommerce or PrestaShop plugin. The form picks up your store theme automatically and starts collecting submissions immediately.","q1":"What form types and display modes are supported?","a1":"Two purposes (lead capture and back in stock) and three display modes (popup, flyout, embed). Use cases covered out of the box: welcome offer, list growth, WhatsApp opt-in, cart saver, quiz, ebook lead magnet, waitlist, restock alert.","q2":"How is consent handled for email and WhatsApp?","a2":"GDPR-compliant by design. Consent checkbox blocks are first-class items in the builder, double opt-in is optional per form, opt-in source and timestamp are stored on every contact. WhatsApp and SMS consent are tracked separately from email consent.","q3":"Can I target specific audiences and cap frequency?","a3":"Yes. Target by device, country, page URL, traffic source, returning vs new visitor. Frequency caps avoid showing the same popup twice in N days. Schedule forms with start and end dates for seasonal campaigns.","q4":"Is A/B testing built in?","a4":"Yes, on every form. Run two variants of copy, image, offer or display mode against each other. Conversion rate per variant shows up directly in the forms list, no external tool required.","q5":"Is there a free trial?","a5":"Yes, 7 days. Build your first popup, hook up a back-in-stock form on a stock-out SKU, see real submissions, then decide."},"cta":{"heading":"Build your first form in minutes.","subtitle":"Popup, flyout, embed. Lead capture, back in stock, WhatsApp opt-in, promo codes. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"formsBackInStock":{"hero":{"badge":"Back-in-stock forms with WhatsApp alerts","freeTrial":"Start for free","heading":"Recover stock-out demand with a WhatsApp-first back-in-stock form.","subtitle":"WhatsApp-first back-in-stock form for Shopify, WooCommerce and PrestaShop. Customer leaves a phone, gets a ping the moment the SKU returns.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"formBuilder":{"badge":"Back-in-stock form template","title":"Notify me popup or PDP widget, ready in minutes.","description":"Back-in-stock template with product preview, WhatsApp number, GDPR consent and Notify me CTA. Popup or embed, one-line snippet.","bullet1":"Product card preview with image, title and variant pulled from the SKU.","bullet2":"Phone-first capture for WhatsApp, email fallback, consent checkbox handled.","bullet3":"One-line embed snippet for Shopify, WooCommerce or PrestaShop, no theme edit."},"whatsAppAlerts":{"badge":"Automated WhatsApp alert","title":"Stock returns, the customer hears about it on WhatsApp.","description":"When inventory crosses back above zero, Fullmetrix fires the WhatsApp alert automatically. Higher conversion than email, with email fallback.","bullet1":"Trigger on inventory threshold, with delay and quiet hours rules.","bullet2":"Template message with product image, price and one-tap link to the PDP.","bullet3":"Per-variant routing: notify only the size or color the customer asked for."},"conversionFunnel":{"badge":"Recovery funnel","title":"Opt-in to purchase, tracked end to end per SKU.","description":"See the funnel collapse step by step: opt-in, alert, read, click, purchase. Per-SKU breakdown shows which alerts recovered revenue.","bullet1":"Five-step funnel: opt-in, alert sent, read, clicked, purchased.","bullet2":"Per-SKU and per-variant breakdown with revenue recovered.","bullet3":"Compare WhatsApp vs email back-in-stock side by side, same cohort."}},"faq":{"heading":"Frequently asked questions","q0":"WhatsApp or email for back-in-stock alerts?","a0":"Both are supported, WhatsApp is the default. Open rate sits above 90% within the hour, against 20 to 30% on email back-in-stock. Most native back-in-stock tools are email-only. Fullmetrix is WhatsApp-first with email as fallback for customers who did not opt in.","q1":"How are multi-variant products handled?","a1":"Each variant (size, color, format) is its own SKU in the funnel. A customer asking for the black M only gets pinged when the black M returns, not when red XL is restocked. Works across Shopify variants, WooCommerce variations and PrestaShop combinations.","q2":"How do I embed it on Shopify, WooCommerce or PrestaShop?","a2":"Three options. Paste the one-line embed snippet on the product template, install the Shopify app, or activate the WooCommerce or PrestaShop plugin. The form reads the SKU from the page automatically and inherits your theme. No developer needed for the standard install.","q3":"What kind of conversion rate should I expect?","a3":"Operators on Fullmetrix typically see 25 to 40% of WhatsApp back-in-stock alerts converted to a click within 24 hours, with 8 to 15% becoming a purchase on a recovered SKU. Numbers depend on your category, price point and stock-out duration. The conversion funnel block shows your real data per SKU.","q4":"Is there a free trial?","a4":"Yes, 7 days. Embed the back-in-stock form on a stock-out SKU, collect real opt-ins, watch the WhatsApp alert fire when inventory returns, then decide."},"cta":{"heading":"Stop losing demand on stock-outs.","subtitle":"Embed the back-in-stock form, collect WhatsApp opt-ins, recover revenue automatically. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"formsPromoCode":{"hero":{"badge":"Promo code popup forms for e-commerce","freeTrial":"Start for free","heading":"A promo code popup that hands every signup a unique discount.","subtitle":"Welcome popup with a real unique discount code, generated per email or phone signup. Native to Shopify, WooCommerce and PrestaShop.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"generator":{"badge":"Unique code generator","title":"A real unique discount code on every signup, not a shared coupon.","description":"One fresh code per submission, tied to that customer in your store. Pick discount type, validity, minimum order. Static fallback available.","bullet1":"Discount types: percentage, fixed amount, free shipping, free product, with minimum order rules.","bullet2":"Unique code per signup, validity in days, customer-specific in Shopify, WooCommerce or PrestaShop.","bullet3":"Fallback static code, custom label and styling that match the popup."},"popupBuilder":{"badge":"Popup builder","title":"Drag-drop the popup, capture phone and email, reveal the code on success.","description":"Compose like a deck: image, headline, copy, phone or email field, CTA, success state with the generated code. WhatsApp and SMS opt-in inline.","bullet1":"Image, copy, email and phone fields, CTA, success state with the unique code revealed.","bullet2":"WhatsApp and SMS opt-in inline, consent stored per channel for follow-up campaigns.","bullet3":"Targeting (device, country, page, traffic source), exit intent and frequency caps included."},"formsList":{"badge":"Forms list","title":"Welcome popup performance, side by side with every variant.","description":"Forms dashboard with views, submissions and conversion rate per popup. Run two variants on real traffic, ship the winner. No external A/B tool.","bullet1":"Views, submissions and conversion rate per popup, refreshed live.","bullet2":"A/B test on copy, image, offer or display mode, with per-variant conversion.","bullet3":"Duplicate, archive or roll out the winning variant in one click."}},"faq":{"heading":"Frequently asked questions","q0":"Are the discount codes really unique per signup?","a0":"Yes. Each submission triggers the creation of a fresh, single-use code in your Shopify, WooCommerce or PrestaShop store, tied to that customer. No shared coupon to leak on coupon sites, no abuse from a single visitor grabbing the offer twice.","q1":"Which discount types are supported?","a1":"Percentage off, fixed amount off, free shipping and free product. Each one supports minimum order value, validity in days and a custom label shown in the success state. You can also configure a static fallback code if you prefer.","q2":"Can I install it on Shopify, WooCommerce and PrestaShop?","a2":"Yes, all three are native. Install the Shopify app, activate the WooCommerce or PrestaShop plugin, or paste a one-line embed snippet on any custom storefront. The popup picks up your store theme automatically and starts generating codes on submission.","q3":"Can I A/B test popup variants?","a3":"Yes, on every form. Run two variants of the offer, the image, the copy or the display mode against each other. Per-variant conversion rate shows up in the forms list, no external tool required. Ship the winner in one click.","q4":"Is there a free trial?","a4":"Yes, 7 days. Build your first promo code popup, push it live on a real product page, see the codes generated on real signups, then decide."},"cta":{"heading":"Ship a promo code popup that converts.","subtitle":"Unique discount codes per signup, WhatsApp opt-in, A/B testing. Native to Shopify, Woo, PrestaShop. Free 7 days.","startWith":"Start with","trialNote":"7 days free."}},"whatsapp":{"hero":{"badge":"WhatsApp marketing for Shopify, WooCommerce and PrestaShop","freeTrial":"Start for free","heading":"WhatsApp marketing, native to your store data.","subtitle":"90%+ open rates, read in minutes. Run campaigns, automations, back-in-stock alerts and a two-way inbox where your store data lives.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"overview":{"badge":"WhatsApp overview","title":"The full WhatsApp suite, on one screen.","description":"Messages sent, delivery, read, click, opt-ins and revenue attributed, with year-over-year deltas. Direct links to every WhatsApp surface.","bullet1":"Sent, delivered, read and clicked rates with year-over-year delta on each.","bullet2":"Opt-in count and revenue attributed to WhatsApp, refreshed live.","bullet3":"One-click drill into campaigns, automations, templates, inbox or back-in-stock."},"engagementRecovered":{"badge":"Engagement and revenue recovered","title":"Track every euro WhatsApp brings back.","description":"Cards stack engagement next to revenue recovered. Carts saved, back-in-stock conversions, post-purchase upsells. See which flow pays.","bullet1":"Carts saved and revenue recovered through WhatsApp cart abandonment flows.","bullet2":"Back-in-stock conversions tied to the original SKU and the customer who asked.","bullet3":"Engagement (read and click) split per campaign, automation and template."},"recentActivity":{"badge":"Recent activity","title":"Live feed of campaigns, automations and replies.","description":"Timeline of what just shipped: campaign sent to 3,200 contacts, cart abandonment triggered, customer replied. No more switching between five tabs.","bullet1":"Campaign sends, automation triggers and inbound replies in a single feed.","bullet2":"Click any item to jump straight into the underlying campaign or conversation.","bullet3":"Filter by store, by automation type or by campaign."},"widget":{"badge":"WhatsApp widget","title":"Floating chat button that opts visitors in.","description":"Widget for your storefront: greeting, business hours, opt-in flow that captures the phone with consent. One snippet for every platform.","bullet1":"Custom greeting, business hours and offline fallback message.","bullet2":"Phone capture with explicit WhatsApp consent, source and timestamp stored.","bullet3":"One snippet for every storefront, brand styling matches your theme."}},"faq":{"heading":"Frequently asked questions","q0":"How does the WhatsApp Business API connect to my store?","a0":"Through the official WhatsApp Business Cloud API by Meta. You connect your Meta Business account in two minutes, attach a phone number, and Fullmetrix takes care of template approval and webhook delivery. Your store (Shopify, WooCommerce, PrestaShop) is already connected, so customers, carts, orders and stock flow into campaigns and automations natively.","q1":"How are WhatsApp template messages priced?","a1":"Template messages are billed by Meta directly per conversation, not per message, with prices that vary by country and category (marketing, utility, authentication). Inbound replies and 24-hour service windows are free. Fullmetrix passes Meta pricing through with no markup, and you can cap monthly spend per campaign and automation.","q2":"How is opt-in compliance and GDPR handled?","a2":"Opt-in is mandatory and tracked. Consent source, timestamp and version are stored on every contact. Double opt-in is optional per flow. Unsubscribe is one tap on every marketing message. WhatsApp consent is tracked separately from email and SMS consent, so you stay clean on every channel.","q3":"Can I run campaigns and automations together?","a3":"Yes. Campaigns are one-shot broadcasts to a segment (Black Friday, product launch, restock announcement). Automations are triggered flows tied to store events (cart abandoned, order shipped, stock returned, post-purchase day 7). They share the same templates, contact base and reporting, and you see attribution per send in the overview.","q4":"Does WhatsApp work multi-store?","a4":"Yes. Connect several Shopify, WooCommerce or PrestaShop stores under one organization, attach one or several WhatsApp numbers, and route campaigns and automations per store. The overview consolidates KPIs across stores and you can drill into a single store at any time.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store and your WhatsApp Business number, send your first campaign, hook up a cart abandonment automation, then decide. Meta template fees are passed through at cost during the trial."},"cta":{"heading":"Turn WhatsApp into your highest-converting channel.","subtitle":"Campaigns, automations, templates, inbox and back-in-stock in one place, native to your store. Free 7 days.","startWith":"Start with","trialNote":"7 days free."}},"whatsappCampaigns":{"hero":{"badge":"WhatsApp broadcast campaigns for e-commerce","freeTrial":"Start for free","heading":"Send a WhatsApp campaign your customers actually open.","subtitle":"One-shot WhatsApp broadcasts to a curated audience. Higher open rates than email, lower cost than SMS. For Shopify, WooCommerce, PrestaShop.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"campaignsList":{"badge":"Campaigns dashboard","title":"Every campaign, with delivery, read, click and revenue.","description":"Past and scheduled broadcasts in one table with sent volume, delivery, read and click rates, conversions and revenue attributed per campaign.","bullet1":"Status, audience, sent date and template used per campaign.","bullet2":"Delivery, read, click and conversion stats refreshed live via Meta webhooks.","bullet3":"Revenue attribution computed against real store orders inside the attribution window."},"contentBuilder":{"badge":"Content builder","title":"Pick a Meta-approved template, fill the variables, preview live.","description":"Compose on Meta-approved templates. Drop in promo code, product, discount or first name as variables. Live preview shows the exact WhatsApp render.","bullet1":"Template picker filtered by category (marketing, utility, authentication).","bullet2":"Variable fields with safe defaults and per-recipient personalization.","bullet3":"Live preview matching the WhatsApp render: header media, body, footer, CTA buttons."},"audienceSelection":{"badge":"Audience selection","title":"Segment from your store data, not a separate ESP.","description":"Pick the audience from your customer base: RFM segments, history, country, opt-in date, last order, total spend. Estimated cost shown.","bullet1":"RFM segments and behavioral filters built on real order data.","bullet2":"Country, language, opt-in source and date filters for compliance.","bullet3":"Estimated cost per campaign before send, based on Meta template category pricing."},"statsOverview":{"badge":"Post-send analytics","title":"Sent, delivered, read, replied, clicked, converted, revenue.","description":"Full funnel per campaign: sent, delivery and read receipts, replies routed to inbox, clicks, conversions tied to real orders, revenue.","bullet1":"Sent, delivered, read, replied, clicked, converted, revenue per campaign.","bullet2":"Side-by-side comparison across campaigns to spot what works.","bullet3":"Revenue attribution against real store orders, not just clicks."}},"faq":{"heading":"Frequently asked questions","q0":"How are message costs calculated?","a0":"Meta charges per template message, with pricing that varies by template category and country. Marketing templates are the most common for promo broadcasts and cost the most. Utility templates (order updates, shipping) cost less. Authentication templates are cheapest. The estimated cost is shown in the audience selection step before you send so there are no surprises on the Meta invoice.","q1":"Is there an audience size limit per campaign?","a1":"Meta enforces a tier-based daily limit on your WhatsApp Business Account that grows as your quality rating stays high. Campaigns above your daily limit are queued and sent across the next eligible windows. We surface your current tier and remaining headroom so you can size each campaign accordingly.","q2":"How long does template approval take?","a2":"Meta typically reviews templates within 24 hours, often faster. We submit the template directly from the builder and surface the approval status in the templates list. Approved templates can be reused across as many campaigns as you want.","q3":"Can I schedule sending in the customer's timezone?","a3":"Yes. Schedule a campaign by absolute time or by recipient local time so a 10am Friday broadcast lands at 10am for a customer in Paris and 10am for a customer in New York. Quiet hours are respected by default.","q4":"Can I A/B test campaigns?","a4":"Yes. Split the audience into two variants and ship two versions of the same campaign with different copy, header image, offer or CTA. Per-variant delivery, read, click, conversion and revenue metrics show up in the campaigns list with the winner highlighted.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your WhatsApp Business Account, import your customers, ship your first campaign and see real numbers before you decide."},"cta":{"heading":"Ship your first WhatsApp campaign this week.","subtitle":"Pick a template, segment your audience, hit send. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"whatsappAutomations":{"hero":{"badge":"WhatsApp automations for e-commerce","freeTrial":"Start for free","heading":"Triggered WhatsApp flows, fired by your real store events.","subtitle":"Cart abandonment, post-purchase upsell, back-in-stock, win-back, birthdays, shipping. Multi-step WhatsApp flows with SMS or email fallback.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"automationsList":{"badge":"Automations list","title":"Every flow, with enrollments, conversion and revenue.","description":"Active and paused automations on one page with state, total enrollments, conversion rate and revenue attributed. Spot the flow paying for the channel.","bullet1":"Status, enrollments, conversion rate and revenue per automation, refreshed live.","bullet2":"Pause, resume, duplicate or A/B test any flow in one click.","bullet3":"Pre-built templates: cart abandonment, post-purchase, back in stock, win-back, birthday, shipping."},"triggerBuilder":{"badge":"Trigger builder","title":"Real e-commerce events, not generic CRM hooks.","description":"Pick the event from your store data and layer conditions on any field with a delay. Cart abandoned, order placed, back in stock, birthday.","bullet1":"Triggers wired to webhooks: cart, order, stock, refund, customer lifecycle.","bullet2":"Conditions on LTV, AOV, RFM segment, country, last order date, tags.","bullet3":"Delay in minutes, hours or days, plus quiet hours per timezone."},"messageBuilder":{"badge":"Message builder","title":"Pick a template, fill the variables, preview before send.","description":"Meta-approved templates with variables auto-filled. Live preview, follow-up step on no reply, SMS or email fallback when no WhatsApp opt-in.","bullet1":"Variable mapping from order, cart, product, customer fields, no copy-paste.","bullet2":"Multi-step flows: first WhatsApp message, follow-up after 24 hours, fallback to SMS or email.","bullet3":"Live preview, test send to your own number, dry-run on a sample segment."},"stats":{"badge":"Per-automation stats","title":"Funnel from enrolled to purchased, per flow.","description":"Enrollments over time, then the funnel: enrolled, sent, delivered, read, clicked, purchased. Revenue per enrolled and per message.","bullet1":"Funnel: enrolled, sent, delivered, read, clicked, purchased.","bullet2":"Revenue attributed per automation, per step, per template.","bullet3":"Year-over-year deltas, conversion rate per cohort, drop-off detection."}},"faq":{"heading":"Frequently asked questions","q0":"Which event triggers are supported?","a0":"Real e-commerce events from your store webhooks: cart abandoned, order placed, order shipped, order delivered, refund issued, product back in stock, customer inactive (configurable, e.g. 30, 60, 90 days), birthday, post-purchase day N, RFM segment change. Conditions layer on store fields (cart value, country, LTV, last order date, tags, RFM) so the flow only fires when it matters.","q1":"Can I build multi-step flows, like abandoned cart 1h then 24h?","a1":"Yes. Every automation supports multiple steps with delays in minutes, hours or days. Classic abandoned cart pattern: WhatsApp at 1 hour, follow-up at 24 hours with discount code, final reminder at 72 hours. Each step has its own template, conditions and fallback. Quiet hours per timezone prevent night sends.","q2":"What happens if the customer has no WhatsApp opt-in?","a2":"Each step has an optional fallback channel. If the contact has no WhatsApp opt-in (or has not replied within the window), the step falls back to SMS or email automatically. Opt-in status is tracked per channel, so you stay compliant on every send and never burn a channel where consent is missing.","q3":"How are template costs handled, marketing vs utility?","a3":"Meta bills WhatsApp template messages per conversation, with prices that vary by country and category. Utility templates (order shipped, back in stock, password reset) are cheaper than marketing templates (promo, win-back). Fullmetrix tags the right category per template, passes Meta pricing through at cost, and lets you cap monthly spend per automation. The stats view shows cost per conversion per flow.","q4":"Do automations work multi-store?","a4":"Yes. Connect several Shopify, WooCommerce or PrestaShop stores under one organization. Each automation can target one store, several stores or all stores. Triggers fire from the store the event came from, conditions can scope by store, and stats consolidate or split per store. One WhatsApp number can serve multiple stores or you can attach one number per store.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store and your WhatsApp Business number, switch on the cart abandonment and back-in-stock flows, see real recoveries on your real customers, then decide. Meta template fees are passed through at cost during the trial."},"cta":{"heading":"Recover carts, upsell buyers, win back inactives, on autopilot.","subtitle":"Triggered WhatsApp flows for Shopify, WooCommerce or PrestaShop. Multi-step, SMS or email fallback. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"whatsappTemplates":{"hero":{"badge":"Meta-approved WhatsApp templates for e-commerce","freeTrial":"Start for free","heading":"Build your WhatsApp template library, once.","subtitle":"Every outbound message on WhatsApp Business API needs a Meta-approved template. Write, define variables, submit, then reuse everywhere.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"templatesList":{"badge":"Templates list","title":"Every template, with category, status, language and last used.","description":"All Meta-approved WhatsApp templates in one gallery: category (marketing, utility, authentication), status, language, last campaign used.","bullet1":"Category, approval status, language and last used per template.","bullet2":"Filter by status (approved, pending, rejected) and category to find the right blueprint.","bullet3":"Duplicate any template to translate into a new language or adapt to a new use case."},"templateDetail":{"badge":"Template detail","title":"Full preview, variables, header, footer and buttons in one view.","description":"Open any template for the exact WhatsApp render: header, body with variables, footer, buttons. Approval status, languages and usage included.","bullet1":"Live WhatsApp-style preview matching what the customer will receive.","bullet2":"Variables, languages, approval status and rejection reason from Meta when applicable.","bullet3":"List of campaigns and automations consuming the template, so you know what breaks if you edit it."},"createTemplate":{"badge":"Create template","title":"Write the copy, define variables, submit to Meta in one flow.","description":"Up to 1024 characters of body, variables for name, product, discount or order. Pick category and language, submit straight to Meta.","bullet1":"Body up to 1024 characters with variable placeholders and safe defaults.","bullet2":"Category picker (marketing, utility, authentication) with pricing implications shown upfront.","bullet3":"Up to 3 quick-reply or call-to-action buttons, footer line and language selection."},"headerOptions":{"badge":"Header options","title":"Text, image or PDF header to brand every template.","description":"Pick the header: text for plain notifications, image for product visuals, PDF for invoices or catalogs. Upload once, reuse everywhere.","bullet1":"Text, image or PDF header per template, switchable in the builder.","bullet2":"Image header for product launches, promo banners and back-in-stock visuals.","bullet3":"PDF header to attach invoices, catalogs or shipping documents directly inside the message."}},"faq":{"heading":"Frequently asked questions","q0":"Why do I need approved templates to send WhatsApp messages?","a0":"The WhatsApp Business API does not allow free-form messages outside the 24-hour customer-service window opened by an inbound message. Every proactive outbound message (campaign, automation, transactional alert) must use a template that Meta has reviewed and approved. This is a Meta policy, not a Fullmetrix one. The upside is high quality and very low spam, which is exactly why open rates are so much higher than email.","q1":"What is the difference between marketing, utility and authentication templates?","a1":"Marketing templates are promotional content (Black Friday, new collection, win-back). Utility templates cover transactional flows tied to an existing order or account (order confirmation, shipping update, payment reminder). Authentication templates are one-time passwords and login codes. Each category has its own approval rules and Meta pricing tier, with marketing the most expensive and authentication the cheapest. The category picker in the builder shows the implications upfront.","q2":"How long does Meta approval take?","a2":"Most templates are reviewed within minutes to a few hours. Meta's stated SLA is 24 hours and that is rarely exceeded. We submit the template straight from the builder and the templates list reflects the live status. If a template is rejected, the reason from Meta is shown so you can adjust and resubmit in one click.","q3":"Can I add an image or PDF header to a template?","a3":"Yes. Each template supports a text, image or PDF header. Image headers are great for product launches, promo banners and back-in-stock visuals. PDF headers let you attach invoices, catalogs or shipping documents directly inside the message. Upload the media once during template creation, Meta approves the asset together with the template, then reuse across all campaigns and automations.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your WhatsApp Business Account, create your first template, get it approved by Meta and ship a real campaign before you decide."},"cta":{"heading":"Build your WhatsApp template library.","subtitle":"Approved by Meta once, reused across campaigns and automations forever. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"whatsappInbox":{"hero":{"badge":"WhatsApp shared inbox for e-commerce","freeTrial":"Start for free","heading":"The WhatsApp inbox that replaces your email tickets.","subtitle":"Two-way WhatsApp inbox plugged into your store data. Pre-purchase, shipping, UGC and customer service in one shared thread.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"supportChat":{"badge":"Customer service","title":"Replace email tickets with WhatsApp threads.","description":"Every reply lands in a shared inbox with conversation history, customer profile and order context. Assign, note, close. No more ticket chasing.","bullet1":"Shared inbox with assignment, status, internal notes and team mentions.","bullet2":"Customer sidebar shows orders, LTV, last activity and tags without leaving the thread.","bullet3":"Threads stay tied to the unified contact, not a disposable ticket ID."},"shippingUpdates":{"badge":"Shipping replies","title":"Customers reply to shipping updates, you answer in the same inbox.","description":"Carrier webhooks trigger proactive shipping messages. Replies land in the inbox with order, tracking number and carrier status already attached.","bullet1":"Outbound shipping updates linked to carrier webhooks (Colissimo, DHL, UPS, Mondial Relay).","bullet2":"Inbound replies enriched with order ID, tracking number and current carrier status.","bullet3":"Escalate to ops or refund directly from the conversation."},"ugcRequests":{"badge":"Post-purchase UGC","title":"Ping customers 7 to 14 days after delivery and collect photos.","description":"Trigger a friendly WhatsApp ping a chosen number of days after delivery. Replies and media land tagged as UGC, ready to push to product pages or ads.","bullet1":"Trigger window configurable per product or category, in days after delivery.","bullet2":"Photos and short clips received natively in WhatsApp, stored against the contact.","bullet3":"Tag, approve and reuse media on PDP, ads or social with consent recorded."},"productQuestions":{"badge":"Pre-purchase questions","title":"Visitors ask, your team answers, conversion gets tracked.","description":"WhatsApp click-to-chat widget on product pages routes pre-purchase questions to the same shared inbox. Orders within the attribution window tied back.","bullet1":"Click-to-chat widget on PDP, cart and checkout, with current page context.","bullet2":"Conversation linked to the visitor profile, then merged with the contact on order.","bullet3":"Attributed revenue per agent and per conversation in the analytics view."}},"faq":{"heading":"Frequently asked questions","q0":"Can multiple agents work the same inbox?","a0":"Yes. The inbox is shared across the team with assignment, presence indicators (who is typing, who has the thread open), internal notes and mentions. Conversations can be assigned manually or routed automatically by audience, language or order value.","q1":"Do agents see customer history inside the conversation?","a1":"Yes. The customer sidebar shows past orders, lifetime value, last activity, tags, segments and notes without leaving the thread. Agents answer with full context instead of asking the customer to repeat their order number.","q2":"Is there a mobile app for support on the go?","a2":"Yes, iOS and Android. Push notifications on new messages, full conversation view, customer context, canned replies and assignment all work on mobile so your team can cover evenings and weekends without sitting at a desk.","q3":"Can I save canned replies and templates inside the inbox?","a3":"Yes. Save canned replies for recurring questions (sizing, returns, delivery time) with variables for first name, order number or tracking link. Meta-approved templates are also available directly in the composer when you need to reopen a session outside the 24 hour window.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your WhatsApp Business Account, plug the inbox into your store, route a few real conversations and decide."},"cta":{"heading":"Replace email tickets with WhatsApp threads.","subtitle":"Shared inbox for pre-purchase, shipping, UGC and customer service. Linked to your store data. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"whatsappBackInStock":{"hero":{"badge":"WhatsApp back-in-stock alerts for Shopify, WooCommerce and PrestaShop","freeTrial":"Start for free","heading":"Recover the revenue you lose every time a product is out of stock.","subtitle":"WhatsApp back-in-stock alerts on Shopify, WooCommerce and PrestaShop. Capture opt-ins on the product page, fire a Meta template on restock.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"overview":{"badge":"Back-in-stock dashboard","title":"Every opt-in, alert and recovered euro on one screen.","description":"Dedicated dashboard for the highest-converting WhatsApp flow. Opt-ins, alerts sent, conversions, revenue recovered, per-SKU breakdown.","bullet1":"Opt-ins captured, alerts sent, conversions and revenue recovered, refreshed live.","bullet2":"Per-SKU and per-variant table sorted by recovered revenue.","bullet3":"Year-over-year delta and comparison with email and SMS recovery."},"conversionFunnel":{"badge":"Conversion funnel","title":"Opt-in to purchase, every drop measured.","description":"Full funnel in one view: opt-in, alert sent, read, clicked, purchased. WhatsApp benchmarks against email and SMS back-in-stock recovery.","bullet1":"Five steps: opt-in, alert sent, read, clicked, purchased, with conversion at each step.","bullet2":"Side-by-side comparison with email back-in-stock open and click rates.","bullet3":"Drill into any step to see the exact contacts and SKUs that converted or dropped."},"automationBuilder":{"badge":"Automation builder","title":"Real-time stock webhook to WhatsApp template, in two clicks.","description":"Trigger listens to the stock webhook and fires the WhatsApp template the moment a SKU returns. Built-in debounce stops duplicate sends.","bullet1":"Trigger: stock webhook flips SKU from 0 to in-stock, real-time, no polling.","bullet2":"Debounce window per SKU avoids duplicate sends on flickering inventory.","bullet3":"Meta utility template, variant data and product link injected automatically."},"formCapture":{"badge":"On-site capture form","title":"Notify me, on the product page or in a popup.","description":"Replace the empty Add to Cart with a Notify me form. Phone field, GDPR consent, Notify me CTA. One snippet for Shopify, WooCommerce or PrestaShop.","bullet1":"Phone-first capture with WhatsApp consent, source and timestamp stored on the contact.","bullet2":"Variant-aware: opt-in tied to the exact size or color the customer wanted.","bullet3":"Embed or popup mode, one snippet for every storefront, theme styling matched."}},"faq":{"heading":"Frequently asked questions","q0":"How is WhatsApp back-in-stock different from email back-in-stock?","a0":"Open rates. Email back-in-stock alerts open at 20 to 30%, WhatsApp opens above 90% and is read in minutes. On a stock-out where urgency is the whole point (limited inventory just returned), WhatsApp typically converts 30 to 50% of recipients within 24 hours, where email rarely passes 5 to 10%. Same opt-in flow, vastly higher recovery.","q1":"How is multi-variant (size, color) handled?","a1":"Each variant is tracked separately. A customer who asks for the medium black is notified only when the medium black returns, not when the large white comes back. The opt-in form is variant-aware and the alert template carries the exact size, color and product link the customer originally wanted.","q2":"What stops duplicate alerts when stock fluctuates?","a2":"A per-SKU debounce window. When stock flips from 0 to 1 to 0 to 2 within minutes (returns, manual adjustments, partial restocks), only the first transition above the configured threshold fires. The window is configurable, default 30 minutes, and stops customers from getting the same alert twice in a row.","q3":"Does it work with my stock sync on Shopify, WooCommerce or PrestaShop?","a3":"Yes, natively. The trigger listens to the official stock webhook on each platform (Shopify inventory_levels, WooCommerce stock_status, PrestaShop stock_available). Real-time, no polling, no delay. Multi-store is included on every plan, so a single back-in-stock setup covers all your storefronts.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, drop the Notify me form on a stock-out SKU, restock the product, watch the alerts go out and the orders come in, then decide. Meta template fees are passed through at cost during the trial."},"cta":{"heading":"Recover the revenue you lose every time a product is out of stock.","subtitle":"WhatsApp back-in-stock for Shopify, Woo, PrestaShop. Variant capture, real-time webhook, Meta template. Free 7 days.","startWith":"Start with","trialNote":"7 days free."}},"unifiedContacts":{"hero":{"badge":"E-commerce CRM and unified contact database","freeTrial":"Start for free","heading":"One contact graph for your whole store.","subtitle":"Buyers, subscribers, visitors and imported leads in one base, with activity history, lifecycle stage and channel consent.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"allContacts":{"badge":"All contacts","title":"Every person who ever touched your store, in one list.","description":"Customers, subscribers, tracked visitors, imported leads. The single source of truth every campaign, automation and audience pulls from.","bullet1":"Name, email, phone, email status, WhatsApp status and date added in one table.","bullet2":"Live counts: total contacts, email subscribers and WhatsApp opt-ins side by side.","bullet3":"Filter, sort and export any slice of the base in one click."},"contactDetail":{"badge":"Contact 360 view","title":"Revenue, orders, channels and timeline on a single page.","description":"Open any contact for total revenue, orders, AOV, sessions, channels, tags, UTM attribution and a full timeline of orders, page views and opt-ins.","bullet1":"Revenue, orders, AOV and session count computed automatically per contact.","bullet2":"Activity timeline merges orders, page views, opt-ins and replies in chronological order.","bullet3":"Source attribution: UTM source, medium and campaign captured on first touch."},"segmentFilter":{"badge":"Segment builder","title":"Combine filters with AND and OR. Save once, reuse everywhere.","description":"Build segments visually with AND/OR rules. Save once and feed every campaign, automation, audience or export. Same language across Fullmetrix.","bullet1":"AND and OR logic, nested groups, on every contact attribute and behavior.","bullet2":"Save as a reusable segment, used by campaigns, automations and audiences.","bullet3":"Live count updates as you add or remove conditions."},"tags":{"badge":"Tags","title":"Auto-tagged by behavior, manual when you need it.","description":"Apply tags via rules (spend over 500 in 90 days) or one click on a contact. Use them as filters across segments, campaigns and audiences.","bullet1":"Rule-based auto-tagging tied to spend, recency, frequency or any contact attribute.","bullet2":"Manual tags per contact in one click, bulk apply on any selection.","bullet3":"Tags are first-class filter inputs in the segment builder."},"import":{"badge":"CSV import","title":"Six-step wizard, 128MB CSVs, smart column mapping.","description":"Drag a CSV up to 128MB, six guided steps, auto-detect columns, channel consent per row, tags and source. Deduplicates against existing contacts.","bullet1":"Drag-drop CSV up to 128MB, encoding and delimiter auto-detected.","bullet2":"Column mapping with smart suggestions, consent set per channel and per row.","bullet3":"Deduplication on email and phone, preview of created vs updated before commit."}},"faq":{"heading":"Frequently asked questions","q0":"How are contacts deduplicated across stores and channels?","a0":"Deduplication runs on normalized email and E.164 phone. When the same person buys on your Shopify store, opts in via a popup with their phone and is then imported from a CSV with the same email, Fullmetrix merges them into a single contact with one timeline. Multi-store sync goes through the same merge logic, so a customer of two of your stores is one contact, not two.","q1":"How is the lifecycle stage (RFM) computed?","a1":"Each contact gets a Recency, Frequency and Monetary score (1 to 5) based on order behavior over a rolling window. The combination maps to one of nine stages: Champions, Loyalists, Recent customers, At Risk, About to lose, Cant lose, High potential, Needs nurturing, Prospects. Scores recompute daily so a customer who falls quiet for 60 days moves from Loyalist to At Risk automatically.","q2":"How is GDPR consent handled per channel?","a2":"Email, WhatsApp and SMS consent are tracked separately. For each contact you see the consent status, source (which form, which import, which manual action), version of the consent text and timestamp. Unsubscribe is one tap on every marketing message and updates the contact instantly. Right to erasure and data export are one click on the contact detail page.","q3":"What are the CSV import limits and column mapping options?","a3":"Up to 128MB per file, no row limit beyond that. The wizard auto-detects encoding, delimiter and headers, and suggests a mapping for email, phone, name, tags, custom fields and consent. You can override any suggestion, set consent per row or per file, attach a source label and apply tags before commit. The result step shows created, updated and skipped rows with reasons.","q4":"How does multi-store contact consolidation work?","a4":"Connect several Shopify, WooCommerce or PrestaShop stores under one organization. Customers, subscribers and visitors from each store flow into the same unified contact base. The contact detail page shows orders and sessions per store, and you can segment on store of origin or on aggregated behavior across stores.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store, sync existing customers, import a CSV of leads, see lifecycle stages compute on real data, then decide."},"cta":{"heading":"One contact graph powering every flow.","subtitle":"Customers, subscribers, visitors and leads in one base. Lifecycle, tags, segments and consent ready. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"adAudiences":{"hero":{"badge":"Ad audiences, synced from store data","freeTrial":"Start for free","heading":"Turn your customer segments into ad ROAS.","subtitle":"Build audiences from real store data and sync them to Meta Ads, Google Ads and TikTok Ads. Lookalikes, exclusions and winback, PII hashed.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"audiencesList":{"badge":"Synced audiences","title":"Every audience, every platform, one dashboard.","description":"Every synced audience in a single table with platform icons (Meta, Google, TikTok), last sync timestamp, refresh and delete actions per row.","bullet1":"Unified view of every audience pushed to Meta, Google and TikTok.","bullet2":"Customer count, last sync timestamp and platform status on every row.","bullet3":"Refresh on demand or let auto-refresh keep lists in sync daily."},"createAudience":{"badge":"Create audience","title":"Pick a segment, pick the platforms, sync.","description":"Name the audience, pick a saved segment, check the platforms (Meta, Google, TikTok) and sync. PII hashed SHA-256 before transmission.","bullet1":"One modal to define name, segment, target platforms.","bullet2":"Multi-platform from one source segment, no duplicate work.","bullet3":"Email and phone hashed SHA-256 client-side before sync, GDPR friendly."},"segmentBuilder":{"badge":"Segment builder","title":"Lookalike seeds and exclusion lists from your real RFM data.","description":"Pick a segment and the audience populates instantly, ready for Meta lookalikes, Google Customer Match or TikTok Custom Audiences.","bullet1":"Lookalike seeds built from actual high-LTV buyers, not generic interests.","bullet2":"Exclusion lists to stop wasting budget on customers who already bought.","bullet3":"Winback and cross-sell lists piped from RFM segments to ad platforms in one click."}},"faq":{"heading":"Frequently asked questions","q0":"Which ad platforms are supported?","a0":"Meta Custom Audiences (Facebook and Instagram), Google Customer Match (Search, Display, YouTube, PMAX) and TikTok Custom Audiences. Connect any combination of the three and sync the same source segment to all of them in one click.","q1":"How often do audiences refresh?","a1":"Daily by default. When a new customer matches the segment they are added to the synced list, when they no longer match they are removed. You can also trigger a manual refresh from the dashboard at any time. No more manual CSV uploads, no more stale lists.","q2":"How is PII handled, is this GDPR compliant?","a2":"Email and phone are hashed SHA-256 before being transmitted to Meta, Google or TikTok, which is the format the three platforms require for Custom Audiences and Customer Match. We never push raw PII over the wire. Your contacts must have given marketing consent in your store, the same legal basis you already use to send them email or WhatsApp.","q3":"Is there a minimum audience size?","a3":"Each platform sets its own threshold for activation. Meta needs around 100 matched users for a Custom Audience and around 1,000 for a reliable Lookalike. Google Customer Match requires around 100 matched users for Search and 1,000 for Display or YouTube. TikTok requires 1,000. Fullmetrix shows the matched count per platform so you know whether the audience is ready to use.","q4":"Can I sync audiences across multiple Business Managers, MCC or TikTok Business Centers?","a4":"Yes. Multi-account is included on every plan. Connect every Meta Business Manager, every Google MCC sub-account and every TikTok Business Center you operate, then choose which accounts each audience should land in.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your ad platforms, build a first segment from your store data, sync it to Meta, Google or TikTok, then decide."},"cta":{"heading":"Turn your customer segments into ad ROAS.","subtitle":"Lookalike seeds, exclusion lists and winback synced to Meta, Google and TikTok in one click. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"goals":{"hero":{"badge":"E-commerce goals tracking and revenue targets","freeTrial":"Start for free","heading":"Hit your quarterly numbers without the spreadsheet.","subtitle":"Set targets on revenue, orders, AOV, new customers, refund rate or items sold. Live progress against expected pacing across stores.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"list":{"badge":"Goals dashboard","title":"Every target, with actual, expected and status side by side.","description":"Each goal shows actual, expected and target side by side with status badges (On track, Behind, Completed) computed live.","bullet1":"Progress bar, actual versus expected versus target on every card.","bullet2":"Status badges computed live: On track, Behind, Completed.","bullet3":"Mix metrics: revenue, orders, AOV, new customers, refund rate, items sold."},"detailProgress":{"badge":"Daily progress","title":"Actual versus expected, day by day.","description":"Open any goal for cumulated curve against expected pacing. Hover any day for actual versus expected. Daily table below for export.","bullet1":"Daily chart overlays cumulated actual on the expected pacing curve.","bullet2":"Hover tooltip shows actual versus expected and the gap per day.","bullet3":"Daily data table with cumulated actual and expected for export."},"create":{"badge":"Create a goal","title":"Name it, pick a metric, set the target. Done in 30 seconds.","description":"Pick the metric, the frequency (daily to annual), the target amount, currency and dates. Expected pacing computed automatically.","bullet1":"Metrics: revenue, orders, AOV, new customers, refund rate, items sold.","bullet2":"Frequency: daily, weekly, monthly, quarterly or annual targets.","bullet3":"Target amount with currency, start and end dates, multi-currency ready."}},"faq":{"heading":"Frequently asked questions","q0":"Which metrics can I set goals on?","a0":"Revenue, orders, average order value, new customers, refund rate (as a maximum threshold) and items sold. Each metric pulls live from your store data, so progress updates as orders come in. You can run several goals on the same metric in parallel (for example a Q2 revenue goal and a yearly revenue goal).","q1":"Do goals work across multiple stores?","a1":"Yes. Connect several Shopify, WooCommerce or PrestaShop stores under one organization and a goal aggregates across all of them by default. You can also scope a goal to a single store when you want a per-store target. Multi-currency conversion is handled automatically.","q2":"What frequencies and date ranges are supported?","a2":"Daily, weekly, monthly, quarterly and annual frequencies, plus any custom start and end date. Quarterly and annual goals are the most common for revenue and new customers, monthly for orders and AOV, daily or weekly for tactical pushes around launches and campaigns.","q3":"How is expected pacing computed?","a3":"Expected is the linear share of the target up to today: target divided by total days in the period, multiplied by days elapsed. Actual is the cumulated real value pulled from your store. The gap between the two drives the status badge: On track when actual is at or above expected, Behind when it falls under, Completed when actual reaches the target.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, set your first revenue and orders goals on the current quarter, see actual versus expected compute on real data, then decide."},"cta":{"heading":"Stop maintaining the OKR spreadsheet by hand.","subtitle":"Targets on revenue, orders, AOV and new customers. Live progress and status badges across stores. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"segments":{"hero":{"badge":"Customer segmentation for e-commerce","freeTrial":"Start for free","heading":"Build a segment once. Reuse it everywhere.","subtitle":"Segments are the reusable filter graph behind every Fullmetrix feature. Build once, plug into campaigns, audiences, exports and reports.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"list":{"badge":"Segments dashboard","title":"All your segments, organized by entity.","description":"Browse segments by Contacts, Orders, Products, Variations, Categories, Brands, Carts, Coupons or Refunds. Live count per row.","bullet1":"Tabs for every entity: Contacts, Orders, Products, Variations, Categories, Brands, Carts, Coupons, Refunds.","bullet2":"Examples in seed: VIP buyers 5 plus orders, Premium orders 200 plus, Serums catalog active.","bullet3":"Live count refreshes as the underlying data changes."},"filterBuilder":{"badge":"Filter builder","title":"Visual rules with AND, OR and live preview.","description":"Pick an entity, name the segment, stack rules with AND or OR. Matching rows render live in the preview pane below.","bullet1":"AND and OR logic on every filter row, no SQL required.","bullet2":"Operators per field type: greater than, less than, between, contains, is set, in list.","bullet3":"Preview pane updates instantly as you tune conditions."},"fieldPicker":{"badge":"Field picker","title":"Every signal you have, searchable in one dropdown.","description":"Pick from Events, Identity, order and product attributes, RFM scores, tags and UTMs. Grouped by source, searchable in one keystroke.","bullet1":"Events: Placed order, Started checkout, Viewed product, Viewed page, Added to cart.","bullet2":"Identity, order, product, RFM, tags, UTM all in the same picker.","bullet3":"Search across hundreds of fields instantly."}},"faq":{"heading":"Frequently asked questions","q0":"Which entities can I segment on?","a0":"Contacts, Orders, Products, Variations, Categories, Brands, Carts, Coupons and Refunds. Each entity exposes its own field set: contacts get RFM, lifecycle and channel consent, orders get total, items, status, refunds, products get stock velocity, margin, tags. The same builder UI handles every entity.","q1":"Are segments reusable across features?","a1":"Yes. Save a segment once and reuse it as a WhatsApp campaign target, a Meta or Google ad audience, a CSV export, a dashboard filter or a report cohort. The same filter graph runs everywhere, so VIP buyers in your campaign are the same VIP buyers in your audience and your export.","q2":"Is there a live preview?","a2":"Yes. The preview pane below the filter builder renders matching rows as you tune conditions. Counts and sample records update on every change, so you can see exactly who or what falls into the segment before saving.","q3":"Can I combine filters with AND and OR?","a3":"Yes. Stack filter rows with AND for narrowing or OR for broadening. Group conditions for nested logic like Total orders greater than 3 AND (Last order less than 30 days OR Tag contains vip). No SQL, no formulas.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, build segments on your real data, plug them into a campaign or an audience, then decide."},"cta":{"heading":"One filter graph, every flow downstream.","subtitle":"Build segments on contacts, orders, products. Reuse in campaigns, audiences, exports and reports. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"annotations":{"simpleBadge":"Annotations","hero":{"badge":"Chart annotations for e-commerce events","freeTrial":"Start for free","heading":"Why did revenue spike on April 23?","subtitle":"Drop colored markers on key dates and surface them on every chart. One source of truth for every event affecting your KPIs.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"list":{"badge":"Annotations dashboard","title":"Every business event, one searchable list.","description":"Color, title, date, description. Sortable columns so you find the Vogue feature, the Mother's Day push or the Meta Ads outage in seconds.","bullet1":"Sort by date, color or title to scan months of events fast.","bullet2":"Examples: Vogue feature - Glow Drops, Spring restock, Meta Ads outage (4h).","bullet3":"Shared with the whole team, no duplicate trackers in spreadsheets."},"editor":{"badge":"One-click editor","title":"Add an annotation right from any chart.","description":"Click a date, give it a title, pick one of 8 colors. The marker appears immediately on revenue, orders, ad spend and every chart.","bullet1":"Title, date, optional description. Nothing else to fill in.","bullet2":"8-color picker to categorize launches, outages, restocks, press.","bullet3":"Edit or delete in two clicks. Changes propagate everywhere instantly."}},"faq":{"heading":"Frequently asked questions","q0":"Which charts show annotations?","a0":"All of them. Revenue, orders, AOV, new customers, ad spend, refunds, every breakdown. If a chart has a date axis, your annotations are on it.","q1":"Is the annotation list shared with my team?","a1":"Yes. Annotations are organization-wide by default, so analytics, marketing, ops and finance see the same context. No duplicate trackers in private spreadsheets.","q2":"Can I categorize annotations with colors or tags?","a2":"Yes. Pick from 8 colors when you create an annotation. Most teams map colors to a category: launches, ad campaigns, restocks, outages, press, supplier issues.","q3":"Can I export annotations to Slack or a report?","a3":"Yes. Annotations show up in shared dashboards and exported reports, so a Slack-pasted screenshot already carries the why next to the curve.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, add your first annotations on past events, see your charts come back to life."},"cta":{"heading":"Stop guessing why a curve moved.","subtitle":"Connect your store in two minutes, annotate every business event that matters, free for 7 days.","startWith":"Start with","trialNote":"7 days free."}},"digests":{"simpleBadge":"Digests","hero":{"badge":"Automated KPI digests by email and Slack","freeTrial":"Start for free","heading":"The Monday morning slide, delivered.","subtitle":"Recurring KPI reports auto-sent to inboxes and Slack. Daily for ops, weekly for leadership, monthly for finance.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"list":{"badge":"Digests dashboard","title":"Every scheduled report, in one list.","description":"Name, status, channels, recipients, frequency. Toggle a digest on or off in one click and spot the ones still incomplete before they ship.","bullet1":"Active or Incomplete status so nothing goes out half-built.","bullet2":"Email and Slack icons make destinations obvious at a glance.","bullet3":"Recipients and frequency visible without opening the digest."},"recipients":{"badge":"Recipients","title":"Right people, right channel, every time.","description":"Send to the entire team, a custom email list, or a Slack channel. Mix all three when ops needs the daily and leadership wants the weekly.","bullet1":"Entire team or comma-separated email list, your call.","bullet2":"Slack channels supported alongside email recipients.","bullet3":"Multi-channel send so one digest reaches every audience."},"schedule":{"badge":"Schedule","title":"One cadence per team, no spreadsheets needed.","description":"Daily for fulfillment, weekly for leadership, monthly for marketing recap. Pick the day, the send time and the data window in three clicks.","bullet1":"Daily, weekly or monthly cadence with day-of-week control.","bullet2":"Send time honors your store time zone automatically.","bullet3":"Data window from 1, 7, 30 or 90 days, matched to the digest."}},"faq":{"heading":"Frequently asked questions","q0":"Are email and Slack both supported?","a0":"Yes. Every digest can ship to a custom email list, the entire team, a Slack channel or any combination of the three. No extra integration fees.","q1":"Can I pick which KPIs land in each digest?","a1":"Yes. The Content step of the builder lets you select revenue, orders, AOV, new customers, top products, top categories and more. Each digest has its own KPI set.","q2":"Can a single digest go to email and Slack at the same time?","a2":"Yes. Multi-channel send is built in. Add email recipients and Slack channels in the same digest. Each gets a format tuned to the channel.","q3":"How are time zones handled?","a3":"Send times use your store time zone by default. Daily ops digests at 7am local, weekly leadership recap on Monday morning, no manual conversion needed.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, build your first digest in five steps and see it land in your inbox the next morning."},"cta":{"heading":"Stop rebuilding the same KPI slide every week.","subtitle":"Build a digest in five steps and let Fullmetrix ship the numbers to inboxes and Slack on the right cadence, forever.","startWith":"Start with","trialNote":"7 days free."}},"exports":{"simpleBadge":"Exports","hero":{"badge":"Scheduled CSV and Google Sheets exports","freeTrial":"Start for free","heading":"Stop downloading the same CSV every Monday.","subtitle":"Schedule orders, products, contacts and refunds exports to email, Slack or Google Sheets. Pick columns, frequency, let it run.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"list":{"badge":"Saved exports","title":"Every recurring export, in one operations console.","description":"Saved exports, subscriptions and recent runs in three tabs. Resource, recipients, frequency and status visible at a glance.","bullet1":"Datasets covered: orders, products, contacts, refunds, coupons and more.","bullet2":"Recipients, frequency and status visible without opening a row.","bullet3":"Quick send to fire an export on demand outside the schedule."},"editor":{"badge":"Export editor","title":"Custom columns, multi-channel delivery, ops-grade controls.","description":"Pick the exact columns (5 of 71, or all), set frequency and time, then route the file to email, Slack and Google Sheets in parallel.","bullet1":"Customize columns toggle: keep the report tight or hand off the raw dump.","bullet2":"Email recipients, Slack channels and Google Sheets in one drawer.","bullet3":"Send even if empty, attach CSV, include summary: ops controls baked in."}},"faq":{"heading":"Frequently asked questions","q0":"Which datasets can I export?","a0":"Orders, products, contacts, refunds, coupons and more. Anything Fullmetrix already syncs from Shopify, WooCommerce or PrestaShop is exportable on a schedule.","q1":"Can I pick the columns?","a1":"Yes. Toggle Customize columns and select exactly the fields you need (for example 5 out of 71). Save it once and every run respects that selection.","q2":"How are exports delivered?","a2":"Three channels, all at once if you want: email recipients (comma-separated), Slack channels like #alerts-revenue, and a synced Google Sheet. CSV is attached by default.","q3":"What time zone does the schedule use?","a3":"Your organization time zone. You set the frequency (daily, weekly, monthly), the day and the hour, and the export fires at that exact local time.","q4":"Is there a free trial?","a4":"Yes, 7 days. Connect your store, schedule your first export, replace the manual CSV ritual."},"cta":{"heading":"Replace the manual CSV ritual.","subtitle":"Schedule your orders, products and refunds exports in two minutes. Email, Slack, Sheets, on autopilot.","startWith":"Start with","trialNote":"7 days free."}},"productFeeds":{"simpleBadge":"Product feeds","hero":{"badge":"XML feeds for Google Shopping, Meta DPA and TikTok Ads","freeTrial":"Start for free","heading":"One catalog, every ad platform, no extra subscription.","subtitle":"Generate XML product feeds from your Shopify, WooCommerce or PrestaShop store and serve them to Google Shopping, Meta DPA and TikTok Ads. Always fresh, no extra subscription.","ctaPrimary":"Start for free","ctaLiveDemo":"Live demo"},"sectionCta":{"primary":"Start for free","secondary":"See it live"},"featureBlocks":{"list":{"badge":"Feeds dashboard","title":"Every product feed, every platform, one operations console.","description":"Saved feeds in a single table with platform badge (Google, Meta, TikTok), product count, last update timestamp and active toggle.","bullet1":"Unified view of every XML feed pushed to Google Shopping, Meta DPA and TikTok Ads.","bullet2":"Product count, currency and last refresh visible without opening a row.","bullet3":"Stable feed URL with token, ready to paste into Merchant Center or Commerce Manager."},"preview":{"badge":"Live preview","title":"See how each product renders before you submit.","description":"Open any feed and step through products as the ad platform will see them: image, rendered title, price, stock status, brand, GTIN and category.","bullet1":"Sample product card built from your real templates, no submit-and-pray cycle.","bullet2":"Pagination through every product so you can spot bad titles or missing GTINs.","bullet3":"Same preview for Google Shopping, Meta DPA and TikTok renderings."},"editor":{"badge":"Content templates","title":"Define titles and descriptions once, render them per platform.","description":"Build content templates with placeholders like {name}, {brand}, {short_description}. Live preview pane shows the result on a real product as you type.","bullet1":"Placeholders pull straight from your store fields, no manual mapping per SKU.","bullet2":"One template per platform if Google needs a different title than Meta.","bullet3":"Live preview on a real SKU so you catch truncation before Google does."},"filters":{"badge":"Filters and quality","title":"Push only the SKUs that should run, with the right metadata.","description":"Filter by category or saved segment, exclude drafts, out-of-stock, no image, no price. Set country, currency, language, condition, GTIN key, gender, age group, custom labels.","bullet1":"Quality filters strip drafts, no-image and no-price SKUs before they reach Merchant Center.","bullet2":"Segment-based filtering reuses the segments you already use for campaigns and audiences.","bullet3":"Advanced fields cover Google product category, brand meta key, GTIN, gender, age group, custom labels."}},"faq":{"heading":"Frequently asked questions","q0":"Which ad platforms are supported?","a0":"Google Shopping (Merchant Center), Meta DPA (Facebook Catalog and Instagram Shopping for Dynamic Product Ads) and TikTok Ads (Catalog and GMV Max). One source feed, three platform-specific outputs, with the field mapping each platform requires.","q1":"How fresh is the feed?","a1":"The feed regenerates automatically when your store sync brings in stock, price or product changes. ETag caching means the ad platforms only re-download the file when something actually changed, so you always serve fresh data without burning bandwidth.","q2":"Does it handle multi-store and multi-currency?","a2":"Yes. Each feed targets one store, one country, one currency, so you can run one feed per market (US in USD on Google Shopping, France in EUR on Meta DPA, UK in GBP on Google Shopping UK, etc.) from the same Fullmetrix workspace.","q3":"Can I customize titles, descriptions and custom labels?","a3":"Yes. Content templates use placeholders ({name}, {brand}, {short_description}, {category}, etc.) so you can rebuild titles to match Google Shopping best practices without touching the store. Custom labels 0 to 4 are exposed too, for bid segmentation in PMAX.","q4":"What about quality filters and SKUs missing GTIN or images?","a4":"Built-in filters exclude drafts, out-of-stock, no-image and no-price products before submission. The preview lists the SKUs that fail each rule so you can fix them at the source instead of getting them disapproved by Merchant Center.","q5":"Is there a free trial?","a5":"Yes, 7 days. Connect your store, generate a first feed, paste the URL into Merchant Center or Commerce Manager, see the products show up, then decide."},"cta":{"heading":"Generate XML feeds that live next to your reporting.","subtitle":"Generate Google Shopping, Meta DPA and TikTok Ads feeds from your real catalog in two minutes. Free for 7 days.","startWith":"Start with","trialNote":"7 days free."}}}},"now":"$undefined","timeZone":"UTC","children":"$L53"}]

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The 5 metrics every PrestaShop merchant should track

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