Glossary4 min2 de abril de 2026

ROAS: definition, formula and benchmarks

Everything about ROAS: formula, channel benchmarks and common mistakes.

ROAS (Return On Ad Spend) measures the revenue generated for every dollar spent on advertising. It's the fundamental metric for evaluating campaign profitability.

ROASReturn On Ad Spend — the ratio of revenue to ad spend

Formula

ROAS calculation

ROAS = Revenue from ads / Ad spend

Example:
  Revenue: 5,000 EUR
  Spend: 1,200 EUR
  ROAS = 5,000 / 1,200 = 4.17x

Benchmarks

Channel	Average ROAS	Good ROAS
Meta Ads	2.5-3.5x	4x+
Google Shopping	4-6x	8x+
Google Search (branded)	8-15x	20x+
TikTok Ads	1.5-2.5x	3x+

Platform ROAS is misleading

ROAS reported by Meta or Google is overestimated by 20-40%. Always cross-reference with real orders for reliable ROAS.

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MezriFundador do Fullmetrix

Fundador do Fullmetrix. Especialista em aquisição e análise de e-commerce, ajudo comerciantes a transformar os seus dados em decisões rentáveis.

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O Fullmetrix unifica o seu stack de e-commerce para acompanhar o lucro, o LTV, as coortes e o ROI publicitário no PrestaShop, WooCommerce e Shopify.

Calculadoras gratuitasROAS, LTV, CAC e muito mais Explorar funcionalidadesLucro, coortes, públicos, atribuição

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