Privacy Policy

Dernière mise à jour : Last updated: 21/03/2026

Fullmetrix ("we", "our") operates the fullmetrix.com platform. This privacy policy describes how we collect, use and protect your personal data when you use our service.

1

Data collected

Account data

When you register, we collect:

  • First and last name
  • Email address
  • Password (stored in encrypted form)
  • Organization name

E-commerce data

When you connect your store (Shopify, WooCommerce, PrestaShop), we access the following data through their APIs:

  • Orders (amounts, statuses, dates, ordered products)
  • Customers (names, emails, addresses, purchase history)
  • Products (names, prices, categories, stock)
  • Promo codes and discounts
  • Refunds

Tracking data

If you enable visitor tracking on your site, we anonymously collect:

  • Pages visited and browsing paths
  • Device type, browser and language
  • Traffic source (referrer)
  • Conversion events (add to cart, checkout, purchase)
  • Anonymous visitor identifier (first-party cookie)

Connection data

When you connect third-party services (Meta Ads, Google Ads, TikTok Ads, Slack, WhatsApp), we store the OAuth access tokens required for the integrations to function. We never store your passwords for these services.

2

Data usage

Your data is used exclusively for:

  • Providing dashboards and analytics for your e-commerce activity
  • Generating automated reports
  • Syncing your advertising audiences (Meta, Google, TikTok)
  • Sending notifications via configured channels (email, Slack, WhatsApp)
  • Improving the service and fixing bugs
3

Data sharing

We never sell your data. We only share it with:

  • Your connected platforms : data is sent back to services you have explicitly connected (e.g. Meta Ads audiences)
  • Hosting provider : our infrastructure is hosted in the European Union
  • Transactional email : third-party service for sending service emails
4

Storage and security

  • Data is stored on servers located in the European Union
  • Third-party API access tokens are encrypted (AES-256-GCM)
  • Passwords are hashed with a secure hashing algorithm
  • Communications are encrypted via HTTPS/TLS
  • Plugin authentication uses HMAC-SHA256
5

Data retention

  • Account data : retained as long as your account is active
  • E-commerce data : retained as long as the connection is active. Cascade deleted upon disconnection
  • Tracking data : retained for a maximum of 24 months
  • Access tokens : deleted upon service disconnection
6

Your rights (GDPR)

In accordance with the General Data Protection Regulation (GDPR), you have the following rights:

  • Access : obtain a copy of your personal data
  • Rectification : correct inaccurate data
  • Deletion : request deletion of your data
  • Portability : receive your data in a structured format
  • Objection : object to the processing of your data
  • Restriction : restrict the processing of your data

To exercise these rights, contact us at . We respond within 30 days.[email protected]

7

Cookies

We use strictly necessary cookies for the service to function (authentication session). We do not use advertising cookies or third-party tracking. See our for more details.Cookie Policy

8

Subprocessors

SubprocessorUsageLocation
EU HostingServer and database hostingEuropean Union
Email serviceTransactional emailsUnited States
ShopifyE-commerce API (if connected)Canada
MetaAdvertising API (if connected)United States
GoogleAdvertising API (if connected)United States
TikTokAdvertising API (if connected)Singapore
9

Changes

We may update this policy. In case of substantial changes, we will notify you by email or via an in-app notification.

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Contact

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