Comparisons6 min

Fullmetrix vs Metorik: the complete comparison

Metorik is declining. Here's why Fullmetrix is the best alternative in 2026.

Fullmetrix vs Metorik: the complete comparison

Metorik has been the reference for WooCommerce analytics since 2016. But in 2026, with a team of 4 and declining installs (-20.7% YoY), is it time to look for an alternative?

Metorik: what works

  • Clean, well-designed interface
  • Powerful customer segmentation
  • WooCommerce + Shopify integrations
  • Perfect 5.0 star rating

Metorik's limitations

  • No PrestaShop support (never planned)
  • No profit tracking — revenue only
  • No audience sync to Meta, Google or TikTok
  • Team of 4 — slow updates
  • Declining on Shopify (-20.7% installs)

Fullmetrix vs Metorik

FeatureMetorikFullmetrix
WooCommerce
Shopify
PrestaShop
Profit tracking
Ad audiences (Meta/Google/TikTok)
Auto digestsBasic
Visitor tracking
Price (1,000 orders/mo)50 USD29 EUR

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M
MezriFounder of Fullmetrix

Founder of Fullmetrix. E-commerce acquisition and analytics expert, I help merchants turn their data into profitable decisions.

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