Comparison matrix
Fullmetrix vs 20 e-commerce analytics tools
The most complete comparison table on the market. Compare across 30+ criteria: profit tracking, cohorts, RFM, audience sync, multi-platform, pricing and more.
| Criterion | FullmetrixRecommended | Triple Whale | Polar Analytics | Lifetimely | TrueProfit | BeProfit | Putler | Metorik | Peel Insights | Glew | OrderMetrics | PrestaShop Metrics | Northbeam | ThoughtMetric | Littledata | Conversific | Matomo | Google Analytics | Shopify Analytics | WooCommerce Analytics | Klaviyo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify | |||||||||||||||||||||
| WooCommerce | |||||||||||||||||||||
| PrestaShop | |||||||||||||||||||||
| Multi-store cross-platform | |||||||||||||||||||||
| Profit tracking 5 costs | |||||||||||||||||||||
| Margin per product | |||||||||||||||||||||
| Net margin per order | |||||||||||||||||||||
| POAS (Profit on Ad Spend) | |||||||||||||||||||||
| Monthly cohorts | |||||||||||||||||||||
| Weekly cohorts | |||||||||||||||||||||
| Gross and net LTV | |||||||||||||||||||||
| Auto RFM segmentation | |||||||||||||||||||||
| ML forecasts | |||||||||||||||||||||
| Meta Ads sync | |||||||||||||||||||||
| Google Ads sync | |||||||||||||||||||||
| TikTok Ads sync | |||||||||||||||||||||
| RFM-based audiences | |||||||||||||||||||||
| Custom dashboards | |||||||||||||||||||||
| Automatic digests | |||||||||||||||||||||
| Slack integration | |||||||||||||||||||||
| API access | |||||||||||||||||||||
| Multi-user | |||||||||||||||||||||
| Starting price | 9 EUR/mo | $129/mo | $300/mo | $34/mo | $25/mo | $25/mo | $20/mo | $25/mo | $149/mo | $99/mo | $39/mo | Free | $1000/mo | $79/mo | $19/mo | $24/mo | 23 EUR/mo | Free | Included | Free | $20/mo |
| Free trial | 14 days | Yes | Yes | 14 days | 14 days | 7 days | 14 days | 30 days | Yes | 14 days | 14 days | No | No | 14 days | 30 days | 14 days | 21 days | No | No | No | Yes |
Fullmetrix
RecommendedShopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price9 EUR/mo
Free trial14 days
Triple Whale
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$129/mo
Free trialYes
Polar Analytics
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$300/mo
Free trialYes
Lifetimely
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$34/mo
Free trial14 days
TrueProfit
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$25/mo
Free trial14 days
BeProfit
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$25/mo
Free trial7 days
Putler
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$20/mo
Free trial14 days
Metorik
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$25/mo
Free trial30 days
Peel Insights
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$149/mo
Free trialYes
Glew
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$99/mo
Free trial14 days
OrderMetrics
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$39/mo
Free trial14 days
PrestaShop Metrics
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting priceFree
Free trialNo
Northbeam
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$1000/mo
Free trialNo
ThoughtMetric
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$79/mo
Free trial14 days
Littledata
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$19/mo
Free trial30 days
Conversific
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$24/mo
Free trial14 days
Matomo
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price23 EUR/mo
Free trial21 days
Google Analytics
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting priceFree
Free trialNo
Shopify Analytics
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting priceIncluded
Free trialNo
WooCommerce Analytics
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting priceFree
Free trialNo
Klaviyo
Shopify
WooCommerce
PrestaShop
Multi-store cross-platform
Profit tracking 5 costs
Margin per product
Net margin per order
POAS (Profit on Ad Spend)
Monthly cohorts
Weekly cohorts
Gross and net LTV
Auto RFM segmentation
ML forecasts
Meta Ads sync
Google Ads sync
TikTok Ads sync
RFM-based audiences
Custom dashboards
Automatic digests
Slack integration
API access
Multi-user
Starting price$20/mo
Free trialYes
The most complete solution on the market
Fullmetrix covers 30+ criteria no other tool brings together. Try it free for 14 days.
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