Your real net profit, order by order
Fullmetrix automatically aggregates all your costs (COGS, shipping, transaction, advertising, operational) to give you the true net profit of each sale, not just revenue.
Your ecommerce dashboard lies about your profit
Revenue is not profit
Shopify, WooCommerce and PrestaShop show you gross revenue without deducting your advertising, shipping, transaction or production costs. You're flying blind.
Scattered Excel spreadsheets
You juggle between Meta Ads exports, Stripe invoices, supplier costs and Shopify fees to rebuild your margin. The result: obsolete monthly calculations and frequent errors.
Impossible to spot losing orders
Without granular visibility, you don't know which products, regions or channels destroy your profitability. You keep pushing unprofitable sales.
Net profit calculated in real time on every order
Automatic aggregation of all costs
Fullmetrix connects your stores, ad platforms, PSPs and ERPs to centralize COGS, shipping, transaction, adspend and fixed costs. Everything is attributed to the right order.
Formulas configurable by your team
Set up your product cost rules, shipping by zone, fees per payment method, return rate and operational costs. Fullmetrix automatically recalculates net profit.
Visualization at every aggregation level
Profit by order, product, SKU, category, channel, campaign. Filter, compare and make decisions based on real margin, not revenue.
From connection to net profit in 10 minutes
Connect your store
Plug in Shopify, WooCommerce, PrestaShop or Magento in one click. Fullmetrix imports your historical orders, products, customers and refunds.
Import your costs
Enter COGS per product (CSV import, supplier API or manual entry), your shipping rules and transaction fees for Stripe, PayPal, Klarna.
Connect your ad platforms
Hook up Meta Ads, Google Ads, TikTok Ads to automatically aggregate your adspend and attribute it to each order via UTM parameters and pixels.
Pilot your margin
Check your real net profit on the dashboard. Identify losing orders, star products and optimize your campaigns on real profitability.
Everything to calculate true profit
Real-time multi-cost calculation
Each order is continuously enriched with COGS, shipping, transaction, adspend and operational costs to display net profit instantly.
Historical and retroactive
Cost changes apply retroactively or prospectively as you choose, with full versioning to audit your past margins.
Granular ad attribution
Adspend allocated per order via UTM parameters, Meta pixel and Google Ads conversions imported automatically.
Refunds and partial refunds
Refunds are deducted from profit with transaction fee recalculation and history preservation for accounting.
Multi-currency and multi-store
Aggregate your profits across multiple stores and currencies, with automatic conversion at daily rate or fixed accounting rate.
Accounting exports
Export your profit reports in CSV, Excel or PDF for your accountant, with detailed breakdown of all costs per period.
Connected to your tools
Your questions about profit tracking
How does Fullmetrix calculate net profit exactly?+
Net profit = Revenue - COGS - shipping - transaction fees - attributed adspend - operational costs. Each component is configurable and tracked per order.
What happens if I change a product's cost?+
You choose: apply retroactively to history or only to future orders. Versioning keeps track of old costs for auditing.
Are refunds handled?+
Yes, full and partial refunds are automatically deducted with recalculation of the corresponding PSP transaction fees.
Can I have multiple stores in one account?+
Yes, Fullmetrix is multi-store and multi-currency. Track consolidated profit or per store as needed.
How is adspend attributed to each order?+
Via UTM sources, Meta pixel, Google Ads conversions and a configurable attribution model (last click, data-driven, etc.).
How often is data refreshed?+
Orders sync in real time via webhooks. Ad costs refresh every hour through the official APIs.
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Discover your real net profit
Stop tracking revenue. Connect Fullmetrix and see in 10 minutes what you really earn.
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