All your ad spend in a single dashboard
Meta, Google, TikTok, Pinterest, Snapchat. Fullmetrix aggregates your adspend in real time and attributes it to your orders for real ROAS and ROI, not declarative ones.
Your ad platforms lie about your ROAS
Each platform claims the same sales
Meta says ROAS 4x, Google says ROAS 3x, TikTok says ROAS 2x. Added together, your sales are counted 3 times. Impossible to know the truth.
ROAS ignores product costs
A ROAS of 3x says nothing about your profit. You spend $100 for $300 revenue, but after COGS and shipping, you're losing money.
No consolidated multi-channel view
Between Ads Manager, Google Ads, TikTok Ads, you spend hours compiling spend in Excel for reporting that's already obsolete.
Consolidated adspend attributed to real profit
Real-time multi-platform aggregation
Fullmetrix automatically pulls your adspend from Meta Ads, Google Ads, TikTok Ads, Pinterest, Snapchat every hour.
Unified attribution
A single attribution model (last click, data-driven or custom) across all platforms, avoiding double-counting of sales.
POAS (Profit on Ad Spend)
Instead of ROAS which says nothing, Fullmetrix calculates POAS: net profit generated per ad dollar spent. The true performance indicator.
Unified adspend in 4 steps
Connect your platforms
Meta Ads, Google Ads, TikTok Ads, Pinterest. 1-click OAuth connection per platform.
Choose your attribution model
Last click, first click, linear, time decay or data-driven. Applied uniformly across all platforms.
Let Fullmetrix make the link
Via UTMs, pixels and Conversions API, every order is linked to the campaign, ad set and ad that generated it.
Pilot on POAS
Dashboard with POAS by campaign, ad set, ad. Identify profitable campaigns vs those to cut.
Honest ad reporting
Native multi-platform
Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Snapchat Ads. All major platforms are natively supported.
Unified attribution
A single attribution model across all platforms, avoiding double-counting and giving a consistent view.
POAS instead of ROAS
Calculation of net profit per ad dollar spent, including COGS, shipping, transaction, for real profitability.
Campaign/ad/ad set drill-down
Analyze your POAS at campaign, ad set, or ad level. Identify precisely what performs and what wastes budget.
History and comparisons
Compare week-over-week, month-over-month, year-over-year performance. Identify trends and seasonality.
Performance alerts
Get alerted when a campaign's POAS falls below a threshold, to react quickly before losing too much.
Your ad platforms connected
Your questions about adspend
How does Fullmetrix avoid double-counting sales?+
By applying a single attribution model (last click, data-driven, etc.) across all platforms, each sale is attributed to a single source.
What's the difference between ROAS and POAS?+
ROAS = revenue / adspend. POAS = net profit / adspend. POAS includes COGS, shipping, transaction to give true profitability.
How often is adspend refreshed?+
Every hour via the official Meta, Google, TikTok APIs. Data is therefore near-real-time.
Can I change attribution model?+
Yes, you can switch between last click, first click, linear, time decay, data-driven at any time and see the impact.
Are Conversions APIs supported?+
Yes, Fullmetrix sends conversions via Meta and Google official APIs to bypass iOS 14 and improve attribution.
Can I filter by campaign or ad set?+
Yes, full drill-down to ad level to identify precisely what performs.
Related pages
Popular features
Typical scenarios
Pilot your ads on real profitability
Connect your ad platforms and see your real POAS in 5 minutes.
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