Reduce cart abandonment and recover your sales
Identify why your customers abandon their carts and take concrete actions to recover those lost sales.
70% of carts are abandoned on average
Invisible lost revenue
The average e-commerce cart abandonment rate is 70% (Baymard Institute). On a store doing 500 orders/month at a 75€ AOV, that's 87,500€ of revenue lost every month — invisible in native Shopify, WooCommerce or PrestaShop reports.
Unknown causes
Shipping too high (48% of abandonments), forced account creation (24%), long process (17%), limited payment methods (9%): without per-step funnel granularity, you can't tell which one to fix first.
No recovery strategy
Without identifying the abandoned cart (email, exact contents, amount) and without automated D+1 and D+3 recovery emails, you let 10 to 15% of the carts you could have recovered with a simple email slip away.
Fullmetrix analyzes every abandoned cart
Automatic detection
The Fullmetrix tracker script (5 KB, async loading) detects cart creation, tracks each funnel step and records abandonment as soon as the visitor leaves without paying. Email, products, amount, abandonment step, device and traffic source are captured.
Cause analysis
Abandonment rate per funnel step (add-to-cart → cart page → checkout → payment → confirmation). If 40% of abandonments hit the payment step, you know the problem is payment methods or fees — not product or price.
Recovery metrics
Measure the impact of your D+1, D+3, D+7 recovery emails: open rate, click rate, recovery rate. A solid setup recovers 10 to 18% of abandoned carts — that's 10,000 to 16,000€/month on the example store above.
Track abandoned carts in 4 steps
Enable tracking
Our tracking script automatically detects carts on your store.
Data collection
Cart contents, visitor profile, and abandonment step are recorded.
Trend analysis
Identify the products, amounts, and times most affected by abandonment.
Optimize your funnel
Use insights to reduce friction and increase conversions.
Turn abandonments into opportunities
Real-time detection
Abandoned carts are identified in real time as soon as the visitor leaves your site.
Cart contents
View the exact products your customers added before abandoning.
Advanced segmentation
Analyze abandonments by amount, product category, traffic source, or device.
Abandonment rate by step
Pinpoint exactly at which funnel step visitors abandon.
Lost cart value
Calculate the total amount of lost sales by day, week, or month.
Historical trends
Track the evolution of your abandonment rate over time to measure progress.
Track carts across all your stores
Frequently asked questions
How are abandoned carts detected?+
Our tracking script monitors visitor behavior and detects when a cart is created but the order is not completed.
Can I see the exact contents of abandoned carts?+
Yes, you can see the products, quantities, and amounts of each abandoned cart.
Does tracking work on mobile?+
Yes, tracking works on all devices: desktop, tablet, and mobile.
Is the data anonymized?+
Yes, data is collected in compliance with GDPR. Unidentified visitors remain anonymous.
Can I segment abandonments by traffic source?+
Yes, you can analyze abandonment rates by acquisition channel to identify problematic sources.
Does the tracking script slow down my site?+
No, the script is loaded asynchronously and weighs less than 5 KB. It doesn't affect performance.
Related pages
Popular features
Typical scenarios
Recover your lost sales with Fullmetrix
Analyze every abandoned cart and increase your conversion rate.
14-day free trial.