Your audiences segmented and synced
Create ultra-precise segments from your customer data and push them automatically to Meta Ads, Google Ads and TikTok Ads for hyper-targeted campaigns.
Your ad audiences are too broad
Ads Manager audiences are basic
Meta and Google only allow simple segments (30-day purchasers, cart abandoners). Impossible to create truly behavioral segments.
Manual CSV exports are time-consuming
You export your loyal customers from Shopify, deduplicate in Excel, upload to Meta. Every month. Huge waste of time.
Audiences are never up to date
A customer who buys today should leave the retargeting audience tomorrow. Impossible to maintain manually.
Dynamic audiences synced in real time
Advanced segmentation
Create audiences by RFM, LTV, purchased category, frequency, time since last purchase, and more. Combine all criteria.
Automatic multi-platform sync
A single audience synced to Meta Ads, Google Ads, TikTok Ads in parallel. Automatic update every hour.
GDPR-compliant hashing
Emails and phones hashed SHA256 before sending, GDPR compliant. Your customer data never leaves in clear text.
Your audiences synced in 4 steps
Create your segment
Combine RFM, LTV, category, frequency, last-purchase-date criteria to create the exact segment you want.
Connect your platforms
Meta Ads, Google Ads, TikTok Ads. Select the ones where you want to push the audience.
Start the sync
Fullmetrix hashes emails and phones and sends the audience via each platform's official API.
Use in your campaigns
The audience appears in your Ads Manager. Use it for targeting, exclusion or lookalike creation.
Audiences that make the difference
Advanced RFM segmentation
Recency, frequency, monetary. Automatically create VIP, loyal, at-risk, new, inactive segments.
Native multi-platform
Meta Ads, Google Ads, TikTok Ads. One audience, three destinations in one click with automatic sync.
Real-time refresh
Audiences are updated every hour or in real time depending on the platform, never outdated.
Criteria combination
Combine LTV, purchased category, frequency, location, last order. Ultra-precise segments possible.
GDPR hashing
Emails and phones hashed SHA256 before sending. Compliant with GDPR and Meta, Google, TikTok rules.
Sync history
Visualize sync history, match rate by platform, and debug error cases.
The major ad platforms
Your questions about audiences
How is customer data protected?+
Emails and phones are hashed SHA256 before being sent to ad platforms, GDPR-compliant and compliant with Meta, Google, TikTok rules.
How often are audiences refreshed?+
Audiences are synced every hour by default, with the option of real-time refresh on some platforms.
What's the typical match rate?+
Between 50% and 80% depending on the platform and quality of your customer data (email primarily, phone as supplement).
Can I sync to multiple accounts?+
Yes, you can push the same audience to multiple Meta, Google or TikTok ad accounts in parallel.
Are exclusions supported?+
Yes, create exclusion audiences (e.g. recent buyers) to use as exclusion in your acquisition campaigns.
Can I create lookalikes from these audiences?+
Yes, once synced, you can create a lookalike in Meta or Google directly from the Fullmetrix audience.
Related pages
Popular features
Typical scenarios
Sync your audiences in a few clicks
Create a segment, push it to all your ad platforms, and launch ultra-targeted campaigns.
Free trial, no credit card