Know your customers like never before
RFM segmentation, lifetime value, retention and behavioral insights calculated automatically across all your orders.
You do not truly know your customers
Opaque customer base
You have 30,000, 100,000 or 500,000 customers, but do you know which ones bought 5 times in the last 90 days (Champions) or haven't bought in 180 days (Lost)? Without auto-segmentation, these key profiles stay invisible in Shopify, WooCommerce or PrestaShop.
No usable segmentation
Sending the same "don't miss our sale!" email to Champions (who already buy at full price) and Dormants (who need reactivation) divides email ROAS by 3. RFM is the most underused email/SMS lever in the industry.
Gut-feel decisions
Launching an acquisition campaign on a 30€ target CAC without knowing net LTV per segment is betting blind. LTV typically varies 3× to 8× across segments — a uniform CAC inevitably burns part of the budget.
Automated and actionable customer analytics
Automatic RFM segmentation
11 segments (Champions, Loyal, Potential, New, Promising, Need attention, At risk, About to sleep, Cannot lose, Hibernating, Lost) recomputed on every order. Proven method used by Amazon, Sephora and Zalando.
Precise lifetime value (LTV)
Gross and net LTV (after COGS, shipping, attributed ad spend) computed per segment, acquisition channel, cohort and country. Example: your Champions average 620€ net LTV, your New customers 75€ — differentiated target CAC becomes obvious.
Actionable insights
Alerts when a Champion hasn't ordered in 45 days (reward before slippage). List of 200 At-risk customers with computed churn probability. Direct export to Mailchimp, Klaviyo, Brevo or Meta/Google Ads for instant activation.
Get customer insights in minutes
Connect your store
We automatically import all your customers and their order history.
Automatic segment calculation
Fullmetrix applies RFM methodology and computes LTV per customer.
Explore your segments
See champions, loyal, new, at risk and lost customers at a glance.
Activate your audiences
Sync your segments to Meta, Google and TikTok for targeted marketing.
Everything to understand and activate customers
RFM segmentation
11 ready-to-use customer segments updated automatically.
LTV by segment
Precise lifetime value computed for every customer group.
Retention rate
Track customer loyalty over time with clear metrics.
At-risk customers
Automatically detect customers about to churn.
Full history
Access every order, product and interaction per customer.
Export and audience sync
Send segments to your ad platforms in one click.
All your platforms
Frequently asked questions
What is RFM segmentation?+
RFM stands for Recency, Frequency and Monetary value. It is a proven method to identify your best customers.
How is LTV calculated?+
We calculate actual lifetime value from the complete history of each customer, not theoretical estimates.
Can I build custom segments?+
Yes, you can create custom segments based on your own business criteria.
Do segments update automatically?+
Yes, segments are recalculated continuously on every new order or interaction.
Can I export my customers?+
Absolutely. Unlimited CSV exports and direct sync to your advertising platforms.
How many customers can I analyze?+
No limit. Fullmetrix easily handles bases with millions of customers.
Related pages
Popular features
Typical scenarios
Turn your customer data into growth
Join merchants who retain better thanks to deep customer knowledge.
14 days free. No credit card required.