Discover which products your customers buy together
Identify strong associations in your orders and create bundles, cross-sells and recommendations that boost average order value.
You are missing cross-sell opportunities
No visibility on associations
Shopify shows no co-purchase matrix, WooCommerce only offers category-based 'Related Products' and PrestaShop leaves this to paid modules. You miss the fact that 62% of customers who buy product A also buy B.
Guesswork cross-sells
Your product recommendations (PDP, checkout, post-purchase email) are hand-picked or category-based. Yet the best cross-sells are often cross-category and invisible at first glance — leaving 6 to 12% of potential AOV on the table.
Flat average order value
Without bundles built on real associations, AOV flatlines. Baymard and McKinsey studies show a relevant cross-sell lifts order value by 10 to 30% — revenue you forfeit on every checkout.
Automatic association insights
Analysis of all your orders
Fullmetrix runs a market basket analysis (Apriori) across 100% of your Shopify, WooCommerce or PrestaShop order history. Recurring pairs and triplets are extracted with a minimum of 20 occurrences to filter out noise.
Accurate confidence scores
Each association ships with 3 metrics: support (% of orders containing the pair), confidence (P(B|A), likelihood of buying B given A) and lift (how many times more likely than chance). A lift > 3 signals a very strong association.
Actionable recommendations
Activate your top 10 associations on the PDP, inside the checkout as an upsell or in a D+3 post-purchase email. A beauty merchant converted 18% additional bundle orders using this approach.
Enable smart recommendations
Connect your store
Automatic import of all historical orders.
Association analysis
Our algorithms detect frequently bought together products.
Explore results
View top associations by product and category.
Activate on your store
Create bundles, cross-sells and campaigns based on real data.
Powerful product associations
Top associations by product
For each item, see its most frequent purchase companions.
Confidence scores
Measure the statistical strength of every association.
Category-level analysis
Spot purchase patterns at the category level too.
Additional revenue potential
Estimate the potential gain from activating each association.
Store export
Apply these associations directly in your theme or app.
Automatic updates
Associations evolve continuously with new orders.
All your platforms
Frequently asked questions
How are associations detected?+
We analyze your entire order history to identify recurring product pairs and groups.
How many orders are required?+
Associations become reliable from a few hundred orders, but the more you have, the better.
Can I filter results?+
Yes, filter by category, confidence score, margin or analysis period.
How do I use these insights?+
Create bundles, configure cross-sells and target email campaigns with this data.
Do associations refresh?+
Yes, they are recalculated automatically on every new order.
Can I export the data?+
Absolutely. Full CSV export for integration with your marketing tools.
Related pages
Popular features
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Increase your average order value today
Use your real data to build bundles and cross-sells that convert.
14 days free. No credit card required.