Google Ads connected to your real profit
Automatically import your Google Ads spend, campaigns and conversions. Calculate real POAS and pilot your bidding on margin, not revenue.
Google Ads doesn't know your profit
Reported conversions are revenue
Google Ads optimizes for revenue, not margin. The result: it favors campaigns that generate unprofitable revenue.
Google's ROAS is inflated
Google applies its own attribution model and claims sales already attributed to other channels, artificially inflating its ROAS.
No visibility on margin per campaign
Impossible to know which Shopping, Search or Performance Max campaign generates the most profit. You're piloting blind.
Google Ads piloted on real profit
Automatic import
Fullmetrix pulls your campaigns, ad groups, keywords, spend and conversions from Google Ads via the official API every hour.
Enrichment with COGS and costs
Every order attributed to Google is enriched with COGS, shipping, transaction to calculate the exact net profit.
POAS by campaign and keyword
Visualize net profit generated per dollar spent, at campaign, ad group, keyword and ad level. Identify the gems and the money pits.
Google Ads connected in 4 steps
Connect your Google Ads account
1-click OAuth, Fullmetrix gets read-only access without being able to modify your campaigns.
Let the historical import run
Fullmetrix automatically imports the last 90 days of data for immediate visibility.
Configure attribution
Choose last click, data-driven or custom. Fullmetrix applies this model to orders attributed to Google.
Pilot on POAS
Dashboard with POAS by campaign, ad group and keyword. Cut what doesn't work, scale what performs.
All of Google Ads in Fullmetrix
Complete data import
Campaigns, ad groups, keywords, ads, audiences, extensions. All Google Ads entities are imported and analyzable.
Multi-MCC and multi-account
Manage multiple Google Ads accounts from Fullmetrix, with consolidated or per-account view.
Performance Max and Shopping
Full support for PMax, Shopping, Search, Display, Video. All Google campaign types are covered.
Enhanced Conversions
Sending hashed conversions to Google via API to improve post-iOS14 tracking and maximize performance.
POAS drill-down
Analysis of POAS by campaign, ad group, keyword, ad. Identify optimization levers at the most granular level.
Performance alerts
Get alerted when a campaign's POAS drops, when budget is overspent or when a new ad performs poorly.
The Google ecosystem
Your questions about Google Ads
Can I connect multiple Google Ads accounts?+
Yes, Fullmetrix supports MCCs and multiple individual accounts with consolidated or per-account view.
Can Fullmetrix modify my campaigns?+
No, access is read-only by default. You keep full control over your Google Ads campaigns.
Are Enhanced Conversions supported?+
Yes, Fullmetrix sends hashed conversions to Google via API to improve tracking and performance.
How often is data refreshed?+
Data is synced every hour via the official Google Ads API for near-real-time reporting.
Can I see POAS by keyword?+
Yes, full drill-down to keyword and ad level to identify precisely what generates profit.
Is Performance Max supported?+
Yes, PMax is fully supported with breakdown by asset group and audience signal when available.
Related pages
Popular features
Typical scenarios
Connect Google Ads to your profit
Import your campaigns in 2 minutes and see your real POAS immediately.
Free trial, no credit card