Lookalikes based on your profit, not your revenue
Generate lookalike audiences from your most profitable customers (not just those who spend the most) and scale your acquisition on real profitability.
Your lookalikes are not optimal
Meta lookalikes use all buyers
Meta creates a lookalike from all your customers, without distinction. Unprofitable customers pull down the audience quality.
No differentiation by LTV or margin
Ad platforms know neither your LTV nor your margin. Impossible to create a lookalike based on most profitable customers.
Seed audiences are too small
Without precise filter, your seed audiences are either too small (not enough signal) or too broad (average quality). Dilemma without manual solution.
Lookalikes on your best customers only
Quality seed audiences
Generate a seed audience from your top 10% by LTV, top 5% by margin or any other criterion. Quality over volume.
Automatic multi-platform sync
A seed audience created in Fullmetrix is pushed automatically to Meta, Google and TikTok to generate lookalikes in parallel.
Continuous refresh
Seed audiences are updated every hour. Your lookalikes remain based on the most recent and best-performing customers.
Premium lookalikes in 4 steps
Create your seed audience
Filter your best customers: top LTV, top margin, best customers by category. Fullmetrix ensures minimum volume.
Select platforms
Meta Ads, Google Ads, TikTok Ads. Choose destinations to create lookalikes in parallel.
Let Fullmetrix push
SHA256 hashing, sending via official APIs, automatic lookalike creation from 1% to 10% depending on platform.
Launch acquisition campaigns
Lookalikes appear in your Ads Manager. Launch acquisition campaigns targeted on these premium audiences.
Premium and piloted lookalikes
Seed by LTV and margin
Filter your best customers by LTV, net margin, purchase frequency or combination. Premium quality guaranteed.
Multi-platform
Meta Ads, Google Ads, TikTok Ads. One seed, three lookalikes in parallel to maximize your reach.
Configurable size
1%, 2%, 5%, 10% of target country population. Test different sizes to find the sweet spot.
Automatic refresh
Seed audiences auto-refresh every hour to keep your lookalikes based on the latest best customers.
Multi-country
Create lookalikes per target country. Fullmetrix adapts the seed per country for maximum relevance.
Performance monitoring
Track POAS of each lookalike per platform to identify those that truly perform and scale on them.
The major ad platforms
Your questions about lookalikes
What's the minimum seed audience size?+
Meta recommends 1000 customers min, Google 100, TikTok 500. Fullmetrix checks volume before launching sync and alerts you if insufficient.
Can I create lookalikes based on margin?+
Yes, this is Fullmetrix's real game-changer: seed audience based on real net margin, not just revenue or volume.
Are lookalikes auto-refreshed?+
The seed audience is refreshed every hour. Platforms then regenerate their lookalike per their own cycle (typically 7 days).
Can I create lookalikes by country?+
Yes, select one or multiple target countries for each lookalike, Fullmetrix adapts the seed and sends the right instructions.
Which lookalike size to choose?+
1% for max quality, 5% for quality/volume balance, 10% for max reach. Test multiple sizes in parallel.
How to measure lookalike performance?+
Fullmetrix calculates POAS per lookalike via unified attribution, to identify those generating real profit.
Related pages
Popular features
Typical scenarios
Scale your acquisition with premium lookalikes
Create seed audiences based on margin and multiply your profitable acquisition.
Free trial, no credit card