Meta Ads piloted on your real profit
Facebook, Instagram, Reels, Stories. Automatically import your Meta campaigns and pilot on real POAS, not the declarative ROAS from Ads Manager.
Meta Ads lies about your ROAS
iOS 14 broke tracking
Since iOS 14, Meta under-reports or over-reports depending on the platform. Your Ads Manager becomes less and less reliable for piloting.
The 7d click 1d view ROAS is unreadable
Meta applies favorable attribution windows to inflate its ROAS. Compared to the reality of your store, the numbers never match.
No profit in Ads Manager
Meta optimizes for conversions and revenue, never for margin. The result: campaigns with high ROAS but negative margin are favored.
Honest and profitable Meta Ads
Conversions API
Fullmetrix sends server-side conversions via Conversions API (CAPI) to bypass iOS 14 and improve the signal sent to Meta.
POAS vs ROAS
Instead of Meta's inflated ROAS, Fullmetrix calculates real POAS: net profit generated per dollar spent, after COGS, shipping and transaction.
Unified attribution
A single cross-platform attribution model avoids double-counting between Meta, Google, TikTok. You see each channel's true contribution.
Meta Ads connected in 4 steps
Connect your Meta Business account
1-click OAuth to access your ad accounts, pixels and catalogs. Read-only by default.
Enable Conversions API
Fullmetrix automatically configures CAPI to send server-side conversions and improve tracking.
Import history and campaigns
Fullmetrix automatically retrieves the last 90 days of spend, campaigns, ad sets and creatives.
Pilot on POAS
Dedicated dashboard with POAS by campaign, ad set, creative. Identify what performs and what burns budget.
All of Meta Ads in Fullmetrix
Conversions API (CAPI)
Server-side sending of conversions to Meta via CAPI to bypass iOS 14 and improve signal and deduplication.
Multi-ad accounts
Manage multiple Meta Business Manager accounts from Fullmetrix with consolidated or per-account view.
Facebook and Instagram support
Feeds, Reels, Stories, Marketplace, Messenger. All Meta placements supported and analyzable.
Campaign/ad set/creative drill-down
POAS at campaign, ad set, creative level. Identify which ad performs and which drains your budget.
Custom and lookalike audiences
Visualize performance by audience to identify the most profitable segments and scale them.
Alerts and anomalies
Get alerted on POAS drops, CPC increases, or when a creative performs below threshold.
The Meta ecosystem
Your questions about Meta Ads
Does Fullmetrix support Conversions API?+
Yes, we send server-side conversions via CAPI with deduplication to bypass iOS 14 and improve signal.
How to avoid double-counting conversions?+
Fullmetrix uses event ID to deduplicate between browser pixel and server-side CAPI, ensuring unique counting.
Can I connect multiple Meta accounts?+
Yes, Fullmetrix supports multiple Meta Business Manager ad accounts with consolidated or separate view.
Are custom audiences visible?+
Yes, you can analyze performance by custom, lookalike or retargeting audience to scale profitable segments.
How is Meta POAS calculated?+
Net profit of Meta-attributed orders / Meta spend. Net profit includes COGS, shipping, transaction deducted from revenue.
Can I export data?+
Yes, CSV, Excel, PDF export of all metrics with filters and drill-down preserved.
Related pages
Popular features
Typical scenarios
Meta Ads connected to your real profit
Import your campaigns in 2 minutes and stop the declarative ROAS lies.
Free trial, no credit card