Optimize your catalog with precise data
Discover your best-sellers, high-margin products and items locking up cash. Make the right catalog decisions.
Your catalog is a black box
Misidentified best-sellers
Shopify ranks its top products by gross revenue only: a product with a 40% return rate can sit in first place while destroying your margin. At a typical mid-size brand, 30% of the 'top 10 by revenue' actually land in the top 30 once net margin is computed.
Invisible dormant stock
Without velocity analytics, 15 to 25% of a typical catalog hasn't turned in 6 months. That ties up 30,000 to 150,000 euros of cash on SKUs that neither WooCommerce nor PrestaShop surface natively.
No real margin visibility
A product sold at 80€ with 50€ COGS, 4€ transaction fees, 6€ shipping and 12€ attributed ad cost nets 8€ of margin, not 30€. The margin shown in your Shopify back-office ignores the last four components.
Analyze every product in detail
Complete per-product performance
Per SKU: net revenue, units sold, COGS, gross margin, net margin, current stock, stock value, days of cover and return rate. Continuously updated via Shopify/WooCommerce/PrestaShop webhooks as orders and stock adjustments come in.
Smart rankings
Automatic BCG quadrant adapted for e-commerce: Stars (high revenue + margin), Cash cows (high margin, stable revenue), Question marks (high revenue, low margin), Dead weight (low on both). You see at a glance where to act.
Actionable recommendations
For each product, Fullmetrix suggests an action: homepage feature (margin > 40%), flash promo (dormant stock > 90 days), price increase (margin below 15%) or catalog removal (zero sales in 180 days).
Make the right catalog decisions
Automatic import
Your products and sales are continuously synced from your store.
Performance calculations
Margin, velocity, revenue and popularity computed per product.
Analysis and ranking
Easily see which products perform and which stagnate.
Actions and optimizations
Adjust promotions, inventory and merchandising based on insights.
Everything to run your catalog
Automatic top products
Dynamic ranking by revenue, volume or margin.
Margin per product
Cost, revenue and net margin calculated precisely.
Velocity
Measure how fast every product sells through.
Dormant stock detection
Instantly spot references that no longer move.
Variants and SKUs
Variant-level analytics for ultra-granular steering.
Performance history
Track each product's evolution over time.
All your platforms
Frequently asked questions
How is product margin calculated?+
Margin is computed from selling price minus product cost, discounts and payment fees.
Can I analyze variants?+
Yes, every variant and SKU is analyzed individually for granular control.
How do I identify dormant products?+
Fullmetrix calculates velocity and automatically flags stock that no longer moves.
Can I export reports?+
Yes, unlimited CSV exports for analysis or team sharing.
Are out-of-stock products detected?+
Yes, we alert you when a best-seller goes out of stock.
How many products can I analyze?+
No limit. Fullmetrix handles catalogs with hundreds of thousands of SKUs.
Related pages
Popular features
Typical scenarios
Optimize your catalog now
Identify your star products and free up cash from dormant stock.
14 days free. No credit card required.