Your complete profitability, at a glance
Revenue, gross margin, net margin, POAS, time series. A single dashboard to pilot your profitability in real time without juggling between tools.
You don't have the big picture
Data scattered across tools
Shopify for revenue, Meta Ads for spend, Excel for margins. No consolidated view of your real profitability.
No long-term history
Native dashboards show 30-90 days max. Impossible to see profit evolution over 12 or 24 months to pilot strategically.
Contradictory indicators
Shopify says profit A, Ads manager says ROAS B, your accountant says margin C. Who's right? Impossible to know.
A single dashboard, all the data
Real-time net profit
Revenue - COGS - shipping - transaction - adspend - OPEX = net profit displayed in real time, with breakdown of each component.
Long time series
Up to 36 months of history, with year-over-year comparisons, moving averages and trend detection.
Multi-level granularity
Drill-down by product, category, channel, campaign, customer, geographic zone. Filter and compare all your segments.
Your profit overview in 4 steps
Connect your sources
Store, PSP, ad platforms, OPEX. All your data automatically aggregates in Fullmetrix.
Configure your costs
COGS, shipping, transaction, OPEX. The calculation engine applies your rules automatically on each order.
Access the dashboard
Net profit, gross margin, net margin, POAS, time series. Everything is calculated and displayed in seconds.
Pilot your activity
Analyze trends, identify opportunities, adjust campaigns and costs to maximize your real profit.
The dashboard you were waiting for
Essential KPIs at a glance
Revenue, orders, gross margin, net margin, net profit, AOV, POAS, return rate. All displayed on a single view.
Advanced time series
Up to 36 months, with n vs n-1 comparison, 7/30-day moving averages, automatic anomaly detection.
Unlimited drill-down
Click on a KPI to see the detail by product, channel, campaign, zone. Intuitive navigation through your data.
Powerful filters
Combine multiple filters: period, store, channel, category, country, campaign. Save your favorite views.
Exports and sharing
Export to CSV, Excel, PDF. Share a view link with your team or accountant in read-only.
Customizable alerts
Set alerts on thresholds (margin below X%, negative profit, POAS falling) to react fast.
Connected to your stack
Your questions about the dashboard
What's the minimum time granularity?+
Down to the hour for real-time sales and adspend. Aggregations by day, week, month, quarter, year are available.
How many months of history can I see?+
Up to 36 months depending on your plan, with the ability to import older historical data via CSV.
Can I compare two periods?+
Yes, compare n vs n-1, previous month, previous year, or custom period. Gaps shown in value and percentage.
Is the dashboard customizable?+
Yes, you can reorder widgets, hide irrelevant ones and save multiple layouts for different uses.
Can I share the dashboard with my team?+
Yes, invite your team with roles (admin, editor, reader) or generate a read-only public link for your accountant.
Is the data real-time?+
Orders update in real time via webhooks. Adspend every hour. Other costs per your configuration.
Related pages
Popular features
Typical scenarios
See your complete profitability at a glance
Connect your data and access the dashboard in 10 minutes.
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