Analyze your refunds to reduce returns
Centralize tracking of all refunds and identify root causes to implement corrective actions.
Refunds silently erode your margins
Hidden costs
A 80€ refund doesn't cost 80€: you add unrecovered PSP transaction fees (2.3€), return logistics (6-12€), repackaging (3-8€) and sometimes an unsellable product. Real total cost: 95-105€ — 20-30% more than the refunded revenue.
Unknown causes
Without reason categorization (wrong size, defective product, non-conforming, change of mind, delivery delay), you can't see that 40% of your returns come from a sizing issue on one product. The problem repeats forever.
Cash flow impact
A 15% return rate on 200,000€/month revenue = 30,000€/month of cash to refund, typically 7-14 days after collection. Without structured anticipation, seasonal peaks (January post-Christmas) create unpredictable cash tensions.
Fullmetrix centralizes and analyzes every refund
Centralized tracking
Every refund from Shopify, WooCommerce and PrestaShop in one table with amount, date, reason (if captured), origin order, customer, product, channel. Filters by period, category, rate vs target threshold. Accounting export in 1 click.
Reason analysis
Return rate per product, category, acquisition channel, country and customer segment. In 2 minutes you see that your dress reference X has a 42% return rate (vs 8% catalog average) due to a sizing issue — immediate fix possible on the PDP.
Financial impact
Net revenue computed automatically (gross − refunds − associated transaction fees). Net margin consolidated post-refunds for a real view. Alerts when a product's return rate exceeds 20% to trigger investigation.
Track your refunds in 4 steps
Connect your stores
Link your platforms to automatically sync refunds.
Automatic import
Partial and full refunds are imported with complete details.
Trend analysis
Identify products, periods, and causes most affected by refunds.
Corrective actions
Implement targeted measures to reduce your return rate.
Reduce refunds through data
Real-time tracking
Every refund is recorded in real time with its amount and details.
Partial refunds
Distinction between full and partial refunds with affected item details.
Refund rate
Calculate your refund rate by product, category, or period.
Problematic products
Identify products with the highest return rate to act on first.
Revenue impact
Visualize the net impact of refunds on your actual revenue.
Time-based trends
Track the evolution of your refund rate over time to measure progress.
Track refunds across all your stores
Frequently asked questions
Are partial refunds tracked?+
Yes, partial and full refunds are tracked separately with item and amount details.
Can I see which product generates the most refunds?+
Yes, a product ranking by refund rate lets you identify problematic references.
Are refunds linked to original orders?+
Yes, every refund is attached to its original order for complete traceability.
Can I filter by refund reason?+
Yes, if your platforms record reasons, they are imported and usable as filters.
Is the revenue impact calculated automatically?+
Yes, Fullmetrix automatically calculates net revenue by deducting refunds.
Are Stripe refunds included?+
Synced refunds are those recorded on your connected e-commerce platforms.
Related pages
Popular features
Typical scenarios
Master your refunds with Fullmetrix
Identify causes and effectively reduce your return rate.
14-day free trial.