Revenue and forecasts

Master your revenue and anticipate growth

Detailed revenue analysis, breakdowns by channel, product and segment, and accurate forecasts to run your business.

The problem

Top-line revenue alone is not enough

No visibility on sources

Your Shopify, WooCommerce or PrestaShop dashboard shows a flat revenue figure without splitting Meta Ads, Google Ads, SEO, email or referral. A 15% revenue bump can hide a 30% drop in organic offset by exploding ad spend — you run blind.

Impossible to anticipate

Without reliable 30, 60 and 90-day forecasts, every decision around inventory, hiring and media budget rests on gut feel. A 20% over-forecast ties up 2 to 3 months of cash in dormant stock on average.

Numbers differ by source

Shopify shows 102,000€ this month, Google Analytics 97,400€, your accountant books 95,200€ excluding tax. Those 3 to 7% gaps trigger endless reconciliation meetings and erode trust in internal reporting.

The solution

Complete and precise revenue analytics

A single source of truth

Fullmetrix consolidates Shopify, WooCommerce and PrestaShop orders plus Meta/Google/TikTok attribution data into a unified base. Net revenue (ex-tax, discounts deducted, refunds applied) is the same figure across marketing, finance and ops.

Multi-dimensional breakdown

Revenue by acquisition channel, country, region, product, collection, RFM segment, period or campaign — and every crossing. Example: Shopify revenue in France from 'Champions' customers in November for the Winter 2024 collection, in 4 filters.

Smart forecasts

Time-series models (Prophet, ARIMA) trained on 2 to 5 years of history with built-in support for sales, Black Friday, Christmas and recent trends. Observed precision: 85 to 95% at 30 days, 75 to 88% at 90 days.

How it works

Take control of your revenue

1

Connect your sources

Store, advertising and marketing tools in a few clicks.

2

Automatic consolidation

All your sales data is unified in a single dashboard.

3

Analytics and forecasts

Explore revenue from every angle and get automatic forecasts.

4

Informed decisions

Adjust inventory, marketing and cash flow based on concrete insights.

Key features

Every essential revenue metric

Real-time net revenue

Excluding taxes, discounts and refunds automatically deducted.

Breakdown by dimension

Channel, country, product, customer or period: explore all angles.

30/60/90 day forecasts

Anticipate future revenue with proven models.

Year-over-year comparisons

Compare performance with previous periods easily.

Refund tracking

Analyze returns and their impact on net revenue.

Smart alerts

Get notified about significant forecast deviations.

Compatible with

All your platforms

Shopify
WooCommerce
PrestaShop
Meta Ads
Google Ads
TikTok Ads
FAQ

Frequently asked questions

How are forecasts computed?+

We use statistical models incorporating your history, seasonality and recent trends.

Are forecasts reliable?+

Yes, with enough history our forecasts reach 85% to 95% accuracy depending on the sector.

Can I see revenue by country?+

Absolutely. Analyze revenue by country, region or city as needed.

How are currencies handled?+

All sales are automatically converted into your reporting currency.

Can I export my reports?+

Yes, unlimited CSV and PDF exports for every revenue report.

Are refunds included?+

Yes, refunds are automatically deducted for accurate net revenue.

Anticipate your growth with precision

Join merchants running their revenue with reliable data.

14 days free. No credit card required.