Manage your e-commerce subscriptions with precision
Centralize tracking of all subscriptions and analyze key metrics: MRR, churn, LTV, and customer retention.
Managing subscriptions without dedicated metrics is risky
Opaque MRR
WooCommerce Subscriptions reports gross revenue without separating recurring from one-shot, and Shopify Subscriptions doesn't natively compute normalized MRR (monthly-equivalent from annual plans). A 5 to 15% gap between your actual MRR and what you track is common.
Invisible churn
A subscriber whose card fails 3 times in a row is involuntarily churning — but platforms just mark them 'on-hold'. Without structured tracking, you conflate payment failure (recoverable via dunning) with voluntary cancellation (gone for good).
Unknown LTV
Without structured history of transitions (active → pause → cancel), you cannot compute real LTV per plan and per cohort. You invest in acquisition without knowing whether a 19€/month plan pays back in 3, 6 or 14 months.
Fullmetrix calculates your subscription metrics
Real-time MRR
MRR normalized across all plans to monthly (a 120€/year plan = 10€ MRR). Breakdown into New MRR, Expansion MRR, Contraction MRR and Churned MRR so you can steer each growth lever precisely.
Churn analysis
Systematic split between voluntary churn (customer cancellation) and involuntary churn (payment failure). Warning signals detected: drop in usage frequency, support tickets, payment method changes. Export the at-risk list to your retention tool.
Retention cohorts
M0–M24 matrix showing % of active subscribers per acquisition cohort. Built-in benchmarks per vertical (beauty, box, food): M12 retention > 55% is excellent for beauty subscriptions, > 35% for food.
Track your subscriptions in 4 steps
Connect your stores
Link your platforms with active subscriptions to Fullmetrix.
Subscription import
All active and historical subscriptions are synced automatically.
Metrics calculation
MRR, ARR, churn rate, and LTV are calculated automatically in real time.
Optimize retention
Use insights to reduce churn and increase customer value.
All the metrics to manage your subscriptions
MRR and ARR
Monthly and annual recurring revenue calculated in real time with per-plan breakdown.
Churn rate
Voluntary and involuntary churn measured separately for targeted actions.
Customer lifetime value
LTV calculated by cohort, plan, and acquisition channel to optimize marketing spend.
Retention cohorts
Retention matrices by acquisition month to visualize loyalty.
Subscription statuses
Status transitions tracked: active, paused, canceled, expired with change reasons.
Revenue prediction
Future revenue estimates based on current subscription trends.
Track subscriptions across all your platforms
Frequently asked questions
Which subscription extensions are supported?+
WooCommerce Subscriptions and Shopify native subscriptions are fully supported.
Is MRR calculated in real time?+
Yes, every new subscription, cancellation, or plan change updates MRR instantly.
Is involuntary churn detected?+
Yes, payment failures and expired subscriptions are categorized as involuntary churn.
Can I see retention cohorts?+
Yes, retention matrices show the percentage of active subscribers by acquisition month.
Are plan changes tracked?+
Yes, upgrades, downgrades, and frequency changes are recorded and analyzed.
Can I segment by subscription type?+
Yes, you can filter and analyze by plan, payment frequency, or acquisition channel.
Related pages
Popular features
Typical scenarios
Manage your subscriptions with Fullmetrix
Maximize your MRR and reduce churn with precise metrics.
14-day free trial.