TikTok Ads piloted on profitability
Automatically import your TikTok Ads campaigns and measure the real net profit generated by your creatives and audiences.
TikTok is the Wild West of tracking
TikTok attribution is approximate
TikTok pixel is recent and sometimes unstable. Many sales are mis-attributed or overestimated in TikTok Ads Manager.
No visibility on margin
TikTok gives you CPA and ROAS, but never net margin. You scale blindly without knowing if you're making or losing money.
Creatives burn out fast
On TikTok, creatives exhaust in a few days. Without fine profitability analysis per creative, you waste budget relaunching dead content.
TikTok piloted on net profit
TikTok Events API
Fullmetrix sends server-side conversions via TikTok Events API to improve tracking and reduce signal loss.
POAS per creative
Visualize net profit generated by each TikTok creative and identify those worth scaling before they fatigue.
Cross-channel attribution
A unified attribution model between TikTok, Meta and Google to stop counting the same sales multiple times.
TikTok connected in 4 steps
Connect your TikTok Business Center
1-click OAuth to access your TikTok ad accounts. Read-only by default.
Enable Events API
Fullmetrix automatically configures TikTok Events API to send server-side conversions.
Import history and campaigns
Automatic retrieval of the last 90 days of campaigns, ad groups, creatives and spend.
Pilot on creative POAS
Dashboard with POAS per creative to identify stars and cut what doesn't pay off.
TikTok Ads in Fullmetrix
TikTok Events API
Server-side sending of conversions via TikTok Events API to improve signal and post-iOS14 attribution.
Multi-ad accounts
Manage multiple TikTok Business Center accounts with consolidated or separate view per brand.
Analysis by creative
POAS by creative, identify performers before they fatigue to maximize your ROI.
Analysis by audience
Compare profitability of custom, lookalike and interest-based audiences to allocate your budget efficiently.
Multi-currency and multi-country
Manage campaigns in multiple countries and currencies with automatic conversion for unified reporting.
Fatigued creative alerts
Fullmetrix detects when a creative starts to fatigue (POAS dropping) and alerts you to refresh.
The TikTok ecosystem
Your questions about TikTok Ads
Is TikTok Events API supported?+
Yes, Fullmetrix sends server-side conversions via TikTok Events API to improve signal and attribution.
Can I see POAS per creative?+
Yes, it's the main use case for TikTok: identifying creatives that perform before they fatigue.
Is TikTok Shop supported?+
Yes, TikTok Shop is supported with direct sales tracking and attribution to corresponding Ads campaigns.
How to handle multiple TikTok markets?+
Fullmetrix manages multiple countries and currencies with automatic conversion and consolidated or per-market view.
Is TikTok attribution reliable?+
Thanks to Events API and event ID deduplication, Fullmetrix significantly improves TikTok tracking reliability.
Can I export reports?+
Yes, CSV, Excel, PDF exports with all applied filters and drill-down.
Related pages
Popular features
Typical scenarios
TikTok Ads connected to true profit
Stop scaling blindly. See the real profitability of each creative.
Free trial, no credit card