PrestaShop conversion tracking: know whether purchases are really measured.
Between GA4, Google Ads, Meta, consent, external payments and PrestaShop statuses, a conversion can disappear or duplicate. Fullmetrix provides a business view to compare tracking with real orders.
Start from PrestaShop orders, not only pixels.
Browser tracking can be blocked, duplicated or misattributed. PrestaShop orders remain the base for understanding what was sold, refunded and actually profitable.
- Orders and statuses as the reference.
- Refunds and cancellations included.
- Net revenue readable for every period.
Connect conversions, campaigns and margin.
Good conversion tracking should drive a decision: scale, reduce or fix a channel. Fullmetrix connects Google Ads, Meta, GA4 and PrestaShop to move beyond pixel versus back office debates.
- ROAS and margin by channel.
- GA4 sources and ad campaigns in one place.
- Customer and product reading to explain gaps.
Identify signals that break measurement.
External payment not returning to confirmation, purchase event firing twice, GA4 import misconfigured in Google Ads: the page targets these very specific searches.
- Duplicate purchase events.
- Missing Google Ads conversions.
- GA4 versus PrestaShop order gaps.
Turn a tracking audit into daily reporting.
Once tracking is understood, the team needs a dashboard. Fullmetrix connects this page to GA4, GTM, attribution, ROAS, sales reports and abandoned carts.
- Links to PrestaShop GA4 and GTM.
- Links to ROAS, attribution and Google Ads.
- Links to reporting and orders.
Reporting and analytics built for WooCommerce, PrestaShop and Shopify.
Each module is designed for e-commerce operators who run multiple stores and need clear answers, not raw exports. Browse the suite to see how every feature plugs into your stack.
Reporting per platform
One plan, every feature included
Pricing scales with your order volume. Starting at 9€/mo.
Your orders per month: 0 - 100
- Complete P&L dashboard
- Revenue, margins & net profits
- Per-product profitability
- 5 centralized cost types
- Meta, Google & TikTok Ads reporting
- Google Analytics 4 & Search Console
- Google Merchant Center
- RFM segmentation & cohort analysis
- Audience sync to Meta, Google & TikTok Ads
- WhatsApp automations
14-day free trial. No commitment.
Frequently asked questions
Trust conversion numbers again.
Compare tracking, orders, net revenue and campaigns to manage PrestaShop without contradictory numbers.
14 days free, no credit card required.