One customer database for all your stores
Automatically merge customer profiles from Shopify, WooCommerce, and PrestaShop into a unified, enriched database.
Customers fragmented across multiple platforms
Duplicate profiles
The same customer buying from your Shopify FR ([email protected]) and your WooCommerce BE ([email protected]) shows up as 2 distinct people. On a 50,000-customer multi-channel base, duplicates represent 8 to 18% — that's 4,000 to 9,000 profiles to reconcile.
Incomplete view
Without unification, a customer's LTV measured on Shopify alone is underestimated by 30 to 60% if they also buy on PrestaShop. You underinvest in your best customers because you only see a third of their true value.
Impossible segmentation
A "Champions" segment (top 20% LTV) built on Shopify only excludes 40% of the real multi-channel champions. Lookalike acquisition campaigns built on that biased segment underperform by 25 to 40% vs a unified one.
Fullmetrix unifies and enriches every customer profile
Automatic deduplication
Merge by email (normalized lowercase + domain), phone (E.164), name + address + birth date (fuzzy match) and visitor fingerprints. Each rule configurable, with manual review available on low-confidence duplicates.
Enriched profiles
Per-customer 360 profile: full cross-channel history, gross and net LTV, RFM segment, purchase frequency, preferred categories, devices, acquisition channels and attributed campaigns. Updated in real time on every order.
Advanced segmentation
Build segments by behavior (customers who bought X in the last 30 days), value (LTV > 500€), preferred channel, country, RFM segment — and any crossing. Export to Meta Ads, Google Ads, TikTok Ads or CSV in 2 clicks.
Unify your customer base in 4 steps
Connect your sources
Link all your e-commerce platforms to Fullmetrix.
Import and deduplication
Customers are imported and duplicates are automatically merged.
Profile enrichment
Each profile is enriched with purchase history and calculated metrics.
Segment and activate
Create segments and export them to your marketing tools.
Truly know every customer
Smart deduplication
Automatic profile merging by email, phone, and data matching.
360 customer profile
Complete view of each customer: purchases, average basket, frequency, preferred channel.
Customer lifetime value
LTV automatically calculated for each customer based on complete history.
RFM segmentation
Segment by recency, frequency, and monetary value for targeted actions.
Multi-channel history
View all purchases from a customer across all connected platforms.
Export to audiences
Export your segments to Meta Ads, Google Ads, and TikTok Ads for targeting.
Unify customers from all your platforms
Frequently asked questions
How are duplicates detected?+
Fullmetrix uses email as the primary identifier, complemented by phone and name to merge profiles.
Can I see all purchases from a customer across all stores?+
Yes, the unified profile aggregates the complete purchase history from all connected platforms.
Is LTV calculated automatically?+
Yes, customer lifetime value is calculated in real time considering all purchases and refunds.
Can I export segments to my marketing tools?+
Yes, segments can be exported to Meta Ads, Google Ads, and TikTok Ads in a few clicks.
Is customer data GDPR compliant?+
Yes, Fullmetrix processes data in compliance with GDPR with encryption and access controls.
Is profile merging reversible?+
Yes, you can separate incorrectly merged profiles from the admin interface.
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Unify your customer base with Fullmetrix
Know every customer deeply to personalize your relationship.
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