Matomo Alternative

Fullmetrix vs Matomo: E-commerce Analytics

Matomo is an excellent open-source web analytics tool. Fullmetrix specializes in e-commerce business metrics: profit, cohorts, RFM and audience sync.

Try Fullmetrix for free See comparison

Why choose Fullmetrix

Two complementary tools

Matomo: web analytics

Matomo replaces Google Analytics for traffic tracking, page views, sessions and conversions. It is a web analytics tool, not an e-commerce business analytics platform.

Fullmetrix: business analytics

Fullmetrix connects directly to your CMS and ad platforms to calculate net profit, LTV, cohorts and RFM. Metrics that Matomo cannot compute.

No profit tracking in Matomo

Matomo does not know your product costs, shipping fees or ad spend. It cannot calculate your net margin or POAS.

No audience sync

Matomo does not sync customer segments to Meta, Google or TikTok Ads. Fullmetrix does it automatically.

Pricing

Two different pricing models

Matomo

Free (self-hosted) or EUR 23/month

Matomo Cloud limited to 50k hits/month for EUR 23. Self-hosted is free but requires a server.

Fullmetrix

From EUR 9/month

All features included. Scales by order volume.

Comparison

Fullmetrix vs Matomo

	Matomo	Fullmetrix
Multi-cost profit tracking
Cohort analysis
RFM segmentation
Customer LTV
Audience sync (Meta, Google, TikTok)
Web traffic tracking
Heatmaps
Open-source
Cookieless tracking
Native PrestaShop support
Native WooCommerce support
Native Shopify support

Multi-cost profit tracking

Matomo

Cohort analysis

Matomo

RFM segmentation

Matomo

Customer LTV

Matomo

Audience sync (Meta, Google, TikTok)

Matomo

Web traffic tracking

Matomo

Heatmaps

Matomo

Open-source

Matomo

Cookieless tracking

Matomo

Native PrestaShop support

Matomo

Native WooCommerce support

Matomo

Native Shopify support

Matomo

FAQ

Frequently asked questions

Does Matomo replace Fullmetrix?+

No. Matomo is a web analytics tool (traffic, page views, sessions). Fullmetrix is an e-commerce business analytics tool (profit, cohorts, RFM). They are complementary.

Can I use Matomo and Fullmetrix together?+

Yes. Matomo for GDPR-friendly traffic tracking, Fullmetrix for e-commerce business metrics. Both tools are independent.

Does Matomo calculate LTV or profit?+

No. Matomo tracks e-commerce revenue (via its plugin) but does not deduct costs and cannot calculate LTV, cohorts or RFM.

Which tool is better for GDPR?+

Matomo can run without consent in exempted mode. Fullmetrix uses your CMS data (first-party data, contractual relationship) and places no cookies.

Is Fullmetrix open-source?+

No. Fullmetrix is a proprietary SaaS hosted in the EU. If open-source is an absolute requirement, Matomo is the best choice for web analytics.

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